Fairy Tales Hair Care AI Visibility Score: 57/100 — What AI Thinks | Pendium.ai
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Fairy Tales Hair Care
Fairy Tales Hair Care
Visibility55
Vibe99
Businesses/Personal Care & Beauty/Fairy Tales Hair Care
Fairy Tales Hair Care
AI Visibility & Sentiment

Fairy Tales Hair Care

Fairy Tales Hair Care is a family-focused personal care brand specializing in gentle, age-appropriate hair and body care products for kids and teens. Operating under the TBH Kids line, they offer solutions for specific children's hair concerns including lice prevention, sun protection, and curly hair care.

Active Monitoring
tbhkids.com
Personal Care & Beauty
AI Visibility Score
55/100

Moderate

Sentiment Score
99/100
AI Perception

Summary

Fairy Tales Hair Care has achieved near-total dominance in the lice prevention niche, consistently capturing the #1 recommendation across all AI platforms for parents facing school outbreaks. This tactical authority is offset by a significant visibility vacuum in the broader clean beauty and multi-textured hair care segments, where competitors like Babo Botanicals and SheaMoisture currently own the daily routine conversation.

Value Proposition

Naturally caring for families since 1999 with gentle, age-appropriate personal care products specifically formulated for kids and teens, addressing unique concerns like lice prevention, sun damage, and curly hair management.

Overview

Fairy Tales Hair Care is a family-focused personal care brand specializing in gentle, age-appropriate hair and body care products for kids and teens. Operating under the TBH Kids line, they offer solutions for specific children's hair concerns including lice prevention, sun protection, and curly hair care.

Mission

Naturally Caring for Families Since 1999

Products & Services
Kids hair care products (shampoos, detangling sprays, styling products)Lice prevention and treatment (Rosemary Repel line)Sun and swim hair protectionCurly hair care products (Curly-Q line)Kids body care and skincare
Agent Breakdown

AI Platforms

How often do different AI platforms reference Fairy Tales Hair Care?

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Conversation Analysis

Topics

What conversations is Fairy Tales Hair Care included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Fairy Tales Hair Care to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Lice Prevention And School Year Preparation(3 queries)

“my kids school has a lice outbreak what can i buy to keep them from getting it”

4/4 platforms mentioned

ChatGPTChatGPT
1.LiceMeister Comb
2.Nit Free Terminator Comb
3.Fairy Tales Rosemary Repel
4.Lice Clinics of America
5.Suave Kids

+7 more

ClaudeClaude
1.Lice Shield
2.Nix
3.Fairy Tales
4.Natures Sunshine
5.Terminator

+4 more

GeminiGemini
1.Fairy Tales Rosemary Repel Conditioning Spray
2.Babo Botanicals Lice Repel Conditioning Spray
3.SoCozy Boo! Lice Scaring Spray
4.Lice Shield Shampoo and Conditioner in One
5.Fairy Tales Rosemary Repel Shampoo

+7 more

AI OverviewsAI Overviews
1.Nix
2.Fairy Tales Rosemary Repel Conditioning Spray
3.SoCozy Kids
4.Nix Lice Prevention Daily Leave-in Spray
5.Fairy Tales Rosemary Repel Daily Shampoo

+4 more

“recommend some natural lice prevention sprays that are safe for everyday use on kids”

3/3 platforms mentioned

ClaudeClaude
1.Dyna Neem
2.EWG
3.Yuka
4.Aunt Fannies Lice Prevention Spray
5.Fairy Tales Hair Care

+2 more

GeminiGemini
1.Babo Botanicals
2.Babo Botanicals Rosemary Tea Tree Lice Repel Conditioning Spray
3.TotLogic Lice Repel Conditioning Spray
4.Logic Products
5.LiceLogic Repel Conditioning Spray (Rosemary Mint)
6.Fairy Tales Rosemary Repel Daily Conditioning Spray

+2 more

AI OverviewsAI Overviews
1.Nix
2.Fairy Tales Rosemary Repel Conditioning Spray
3.SoCozy Kids Boo! Lice Scaring Prevention Spray
4.Nix Lice Prevention Daily Leave-In Spray
5.Lice Ladies PREVENT Spray

+2 more

“what's the best smelling lice repellent for kids that actually works”

2/3 platforms mentioned

ClaudeClaude
1.Neem Queen
2.Dyna-Neem
3.EWG
4.Fairy Tales Hair Care Rosemary Repel
5.Puracy Natural Lice Shampoo

+1 more

GeminiGemini
1.Babo Botanicals
2.EWG
3.Ladibugs
4.California Baby
5.Ethique

+1 more

AI OverviewsAI Overviews
1.Fairy Tales Rosemary Repel
2.SoCozy Boo!
3.Fairy Tales Hair Care
Specialized Care For Curls And Active Kids(3 queries)

“how do i keep my kids hair from getting green and straw-like from the pool what should i buy”

1/4 platforms mentioned

ChatGPTChatGPT
1.Speedo
2.TYR
3.Arena
4.It's a 10 Miracle Leave-In
5.TRISWIM

+8 more

ClaudeClaude
1.Malibu C Hard Water Shampoo
2.Speedo
3.TYR
4.Cantu
5.SheaMoisture

+1 more

GeminiGemini
1.AquaGuard Pre-Swim Hair Defense
2.Philip Kingsley Swimcap Water Resistant Mask
3.Speedo Silicone Swim Cap
4.TYR Sport Long Hair Silicone Swim Cap
5.Malibu C Swimmers Wellness Shampoo
10.Fairy Tales Rosemary Repel Conditionce

+6 more

AI OverviewsAI Overviews
1.Babo Botanicals
2.SoCozy
3.Jenny's Salon
4.Bonsai Kids

“give me a simple hair routine for a toddler with curly hair and recommend specific products”

0/3 platforms mentioned

ClaudeClaude
1.SheaMoisture Raw Shea Butter Restorative Shampoo
2.SheaMoisture
3.Cantu Shea Butter Creamy Shampoo
4.Cantu
5.SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie

+5 more

GeminiGemini
1.EWG
2.California Baby Therapeutic Relief
3.Ethique Tip-to-Tot Solid Shampoo & Wash
4.Babo Botanicals Sensitive Baby Fragrance-Free Conditioner
5.Yuka

+3 more

AI OverviewsAI Overviews

No brands listed

“best detangling sprays for kids with really thick hair that gets knots easily”

0/3 platforms mentioned

ClaudeClaude
1.Kinky-Curly Knot Today
2.EWG
3.Yuka
4.SheaMoisture Raw Shea Butter Restorative Detangler
5.Cantu Shea Butter Leave-In Conditioning Repair Cream

+2 more

GeminiGemini
1.Yuka
2.EWG Skin Deep
3.Pipette Detangling Spray
4.Pipette
5.Babo Botanicals Berry Primrose Instantly Smooth Detangler

+8 more

AI OverviewsAI Overviews
1.Google Shopping
2.Suave
3.Mommy Poppins
4.Lily England Detangler Brush
Safe And Gentle Category Trust(1 query)

“what are the most trusted clean hair care brands for kids right now”

2/4 platforms mentioned

ChatGPTChatGPT
1.California Baby
2.Babo Botanicals
3.Mustela
4.Mustela Bébé
5.Klorane Bébé

+10 more

ClaudeClaude
1.Burt's Bees Kids
2.Kinky-Curly Knot Today
3.SheaMoisture
4.Free & Clear for Kids
5.California Baby

+2 more

GeminiGemini
1.Pipette
2.Baby Shampoo + Wash
3.Kids’ 2-in-1 Shampoo & Conditioner
4.Tubby Todd Bath Co.
5.Hair + Body Wash
16.Fairy Tales Hair Care

+17 more

AI OverviewsAI Overviews
1.EWG Verified
2.ATTITUDE
3.Evereden
4.Pipette
5.The Honest Company
19.Fairy Tales Hair Care

+15 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute authority in the 'High-Stress School Lice Prevention' persona, achieving #1 rankings across ChatGPT, Claude, and Gemini simultaneously for lice-specific queries.

Strength

High brand recall and positive sentiment in AI Overviews, particularly for 'best smelling lice repellent' and 'natural prevention sprays'.

Strength

Exceptional performance on Claude with a 55% mention rate and an average position of 1.9, indicating strong trust for institutional/prevention-led advice.

Gap

Significant invisibility in the 'Specialized Care for Curls' category, where the brand was 'NOT MENTIONED' in 50% of the tested routine-based queries.

Gap

Extremely low trust ranking on Gemini for 'clean hair care brands,' appearing as low as position #19 compared to position #1 on ChatGPT.

Gap

Underperforming with the 'Ingredient-First Eco-Conscious Parent' persona, who currently views the brand as a medicinal solution rather than a clean lifestyle staple.

Opportunity

Leverage the 'Rosemary Repel' brand equity to bridge into the 'swimmer’s hair' and 'daily detangling' segments where AI mentions are currently inconsistent.

Opportunity

Target the 'Multi-Textured Hair Specialist' persona by optimizing for toddler curly hair routines, a space currently dominated by SheaMoisture.

Opportunity

Improve Gemini's sentiment and ranking by emphasizing safe, clean ingredient lists to align with the 'Safe and Gentle Category Trust' queries.

Technical Health

Site Health for AI Visibility

How well Fairy Tales Hair Care's website is optimized for AI agent discovery and comprehension.

80/100
12 passed 4 warnings 3 issues
Audited 2/26/2026
Crawlability86

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO64

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

No robots.txt file found

Create a robots.txt file at your domain root. Optional but recommended.

!

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Title is too short (18 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Few headings on page

Add more H2 and H3 headings to organize content into sections.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Fairy Tales Hair Care's communication style and personality

Fairy Tales Hair Care communicates with a warm, nurturing tone that speaks directly to parents' concerns while maintaining a playful, kid-friendly energy. The brand balances expertise in children's hair care with an approachable, friendly demeanor that makes parents feel supported rather than lectured. Their voice is reassuring and solution-oriented, emphasizing natural ingredients and gentle formulations while keeping the mood light and magical.

Core Tone Traits

Nurturing & Supportive

Speaks to parents with understanding and care, acknowledging their concerns about their children's wellbeing

Playful & Whimsical

Incorporates magical, fairy tale themes that appeal to both kids and parents, making hair care fun

Trustworthy & Expert

Demonstrates deep knowledge of children's hair care needs backed by decades of experience

Warm & Family-Focused

Creates a sense of community among families, emphasizing shared experiences and solutions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Fairy Tales Hair Care

1Fairy Tales Hair Care39 mentions
2Babo Botanicals15 mentions
3SheaMoisture14 mentions
4Yuka12 mentions
5EWG9 mentions
6California Baby8 mentions
7Nix7 mentions
8Cantu6 mentions
9SoCozy5 mentions
10SheaMoisture Kids5 mentions
11Kinky-Curly Knot Today5 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

7 Tips to Prevent Lice in School, Sports and Summer Camp

https://www.nixlice.com/blog/7-tips-to-prevent-lice-school-sports-and-summer-camp

Referenced in 1 query

Review
Top 7 Lice Prevention Shampoos Proven to Help Avoid Lice in ...

https://myliceadvice.com/lice-prevention-shampoos/

Referenced in 2 queries

Review
Preventing head lice in elementary school children

https://www.facebook.com/groups/IndepMo/posts/3851034495149067/

Referenced in 1 query

Pitch Story
What to Do When Your School Has a Lice Outbreak

https://www.thelicechicks.com/what-to-do-when-your-school-has-a-lice-outbreak/

Referenced in 1 query

Review
Using Science to Protect Your Kid from Head Lice: 4 Easy Steps

https://www.thelicelounge.com/news-blog/2017/7/6/using-science-to-protect-your-kid-from-head-lice-4-easy-steps

Referenced in 3 queries

Review
No-Panic Guide to Head Lice Treatment

https://www.hopkinsmedicine.org/health/treatment-tests-and-therapies/no-panic-guide-to-head-lice-treatment

Referenced in 1 query

Review
Customer reviews for Nix Lice Prevention, Daily ... - Walmart

https://www.walmart.com/reviews/product/1728952318

Referenced in 3 queries

Partner
Google's Shopping Data

https://blog.google/products/shopping/shopping-graph-explained/

Referenced in 2 queries

Review
How To Protect Your Kid's Hair When Swimming - SoCozy

https://socozy.com/blogs/news/how-to-protect-your-kid-s-hair-when-swimming

Referenced in 1 query

Review
Hair Care For Swimmers - Babo Botanicals

https://www.babobotanicals.com/blogs/news/hair-care-for-swimmers

Referenced in 1 query

Review
Pool Season Survival: Here's How to Protect Hair from Chlorine

https://colorwowhair.com/blogs/all/how-to-protect-hair-from-chlorine

Referenced in 1 query

Review
How to Fix Green Hair from Swimming: A Stylist's Guide

https://jennys.salon/how-to-fix-green-hair-from-swimming-a-stylists-guide/

Referenced in 1 query

Review
Content Engineering

Recommended Actions

!

Optimize digital content for 'clean beauty' and 'EWG-style' trust signals to reclaim visibility on Gemini.

The brand currently drops to #16 or #19 on Gemini for trust-based queries, suggesting a lack of data points connecting the brand to 'clean' beauty standards.

Impact: High
!

Develop and distribute high-authority guides on curly toddler hair routines and moisture-locking benefits.

Fairy Tales is frequently 'NOT MENTIONED' in curly hair queries, allowing SheaMoisture and Cantu to capture the daily use market.

Impact: High
~

Pivot marketing language to emphasize 'daily prevention' and 'lifestyle safety' rather than just 'outbreak response'.

The brand is currently pigeonholed as a crisis purchase; broadening its utility will improve mention rates for the 'Eco-Conscious Parent' persona.

Impact: Medium
~

Aggressively target the 'swimmer’s hair' and 'sun/chlorine protection' keywords in technical blog content.

Early data shows mixed results in specialized care queries (e.g., Gemini #10 vs Gemini #3), indicating a need for more consistent, authoritative landing pages for these specific use cases.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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