What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Fort

Visibility22

Vibe68

Businesses/Consumer Electronics/Fort

AI Visibility & Sentiment

Fort

Fort is a wearable fitness device specifically designed to automatically track strength training workouts. Built by former Tesla engineers, it uses motion sensors to detect exercises, count reps, and analyze form without manual logging, while also providing comprehensive health tracking including sleep, stress, and cardio metrics.

Active Monitoring

fort.cx

Consumer Electronics Startups YC25-26

AI Visibility Score

22/100

Low

Sentiment Score

68/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Fort today.

Fort is currently a niche disruptor that resonates deeply with the Data-Obsessed Strength Athlete but suffers from a near-total blackout on mainstream discovery engines like Google AI Overviews. While Gemini shows an impressive 33% mention rate for lifting automation, the brand is dangerously absent from broader recovery and biometric tech conversations where legacy competitors like Garmin and Whoop are becoming the default AI recommendations.

Working in your favor

High resonance with the 'Data-Obsessed Strength Athlete' persona, achieving a 42% mention rate and strong average positioning (4.6).

Competitive performance on Gemini specifically for weightlifting automation and logging queries, including a #3 and #4 rank.

Positive sentiment across ChatGPT and AI Overviews when the brand is mentioned, suggesting a high-quality product perception despite low volume.

Gaps to close

Zero visibility (0%) in Google AI Overviews across all 12 tested queries, a critical failure for organic discovery.

Total absence from the 'Advanced Recovery & Stress Insights' and 'Strength Wearable Market Evaluation' categories, leaving the high-margin recovery market to Whoop and Oura.

Failure to capture the 'Former Runner Turning Lifter' persona, indicating a lack of content that helps athletes transition between disciplines.

Opportunities

Claim the 'Form Analysis' category where Gemini is already showing early signs of brand recognition (#5 rank).

Leverage the existing 33% mention rate on Gemini to build a technical content moat before competitors optimize for this specific LLM.

Pivot content strategy to bridge 'logging sets' with 'biometric recovery' to challenge Whoop’s dominance in the strength space.

Highest-Impact Actions

Execute a Technical SEO and Structured Data overhaul targeting Google AI Overviews.

With 0% visibility on the world's most used search AI, Fort is invisible to the general consumer market; technical schema for product specs is the fastest path to inclusion.

Develop and seed 'Recovery for Lifters' white papers and comparison guides.

Competitors like Garmin and Whoop currently own the 'recovery' narrative; Fort must define how weightlifting-specific data provides better recovery insights than general wearables.

Launch a targeted content campaign for the 'Former Runner' persona.

This persona currently has 0% brand visibility, representing a massive untapped market of athletes looking for guidance as they shift from cardio to strength.

Value Proposition

The first wearable that automatically tracks strength training with hands-free rep counting, exercise detection, and muscle-level analytics—giving lifters the same detailed tracking that runners have enjoyed for years.

Overview

Mission

To give strength athletes the same quality of automatic workout tracking that cardio-focused athletes have had for years.

Products & Services

Fort wearable deviceStrength training auto-trackingSleep and recovery monitoringStress detection and insightsiOS companion app with analytics

Current State

Visibility Landscape

A high-level view of how Fort performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	70
“What do you know about Fort? What do they do and what's their reputation?”	Yes	Yes	Yes	Yes
Core4q Product/service category queries	30	36	71	0
“i'm sick of typing sets into my phone at the gym, recommend a wearable that does strength training auto-tracking”	#6	#4	#3	No
“best reviewed fitness trackers for weightlifting that aren't the big brands like apple or garmin”	No	No	No	No
“is there any wearable tech that can analyze my lifting form and tell me if i'm doing it right? give me specific brands”	No	No	#5	No
“best fitness trackers for bodybuilding that focus on intensity and volume rather than just steps and cardio”	No	No	#4	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“how can i track my recovery after heavy lifting days, what specific devices are good for monitoring nervous system stress?”	No	No	No	No

“What do you know about Fort? What do they do and what's their reputation?”

Yes

“i'm sick of typing sets into my phone at the gym, recommend a wearable that does strength training auto-tracking”

“best reviewed fitness trackers for weightlifting that aren't the big brands like apple or garmin”

“is there any wearable tech that can analyze my lifting form and tell me if i'm doing it right? give me specific brands”

“best fitness trackers for bodybuilding that focus on intensity and volume rather than just steps and cardio”

“how can i track my recovery after heavy lifting days, what specific devices are good for monitoring nervous system stress?”

Competitive Landscape

Garmin

26 mentions

Whoop

24 mentions

Apple Watch

18 mentions

Oura Ring

14 mentions

GymAware

13 mentions

Strong

12 mentions

WHOOP 4.0

10 mentions

Vmaxpro

10 mentions

Gymaholic

9 mentions

PUSH Band

9 mentions

Fort

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Fort's AI visibility.

Key Findings

Strength

High resonance with the 'Data-Obsessed Strength Athlete' persona, achieving a 42% mention rate and strong average positioning (4.6).

Strength

Competitive performance on Gemini specifically for weightlifting automation and logging queries, including a #3 and #4 rank.

Strength

Positive sentiment across ChatGPT and AI Overviews when the brand is mentioned, suggesting a high-quality product perception despite low volume.

Recommended Actions

Execute a Technical SEO and Structured Data overhaul targeting Google AI Overviews.

With 0% visibility on the world's most used search AI, Fort is invisible to the general consumer market; technical schema for product specs is the fastest path to inclusion.

Develop and seed 'Recovery for Lifters' white papers and comparison guides.

Competitors like Garmin and Whoop currently own the 'recovery' narrative; Fort must define how weightlifting-specific data provides better recovery insights than general wearables.

Launch a targeted content campaign for the 'Former Runner' persona.

This persona currently has 0% brand visibility, representing a massive untapped market of athletes looking for guidance as they shift from cardio to strength.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Weightlifting Automation & Logging(2 queries)

“i'm sick of typing sets into my phone at the gym, recommend a wearable that does strength training auto-tracking”

0/4 platforms mentioned

Core

ChatGPT

1.Atlas Wristband

2.Beast Sensor

3.Apple Watch

4.Series 9

5.Ultra 2

+18 more

Claude

1.Whoop Band

2.Whoop

3.Apple Watch

4.Series 9

5.Ultra

+5 more

Gemini

1.Garmin

2.Venu 3

3.Forerunner 265/965

4.Fenix 7

5.WHOOP 4.0

+10 more

AI Overviews

1.Garmin

2.Venu

3.Samsung

4.Strong

5.Gymaholic

+1 more

“best fitness trackers for bodybuilding that focus on intensity and volume rather than just steps and cardio”

1/4 platforms mentioned

Core

The Data-Obsessed Strength Athlete · Competitive Amateur Powerlifter

ChatGPT

1.GymAware

2.Vmaxpro

3.PUSH Band

4.Beast Sensor

5.Tendo

+20 more

Claude

1.FORM Athletics

2.Notion

3.Zapier

4.IPG

5.Whoop

+2 more

Gemini

1.Garmin

2.RepOne Sensor

3.Vitruve

4.Fort

5.Whoop 4.0

+2 more

AI Overviews

1.JEFIT

2.Forbes Vetted

3.Crutchfield

4.Gymaholic

5.Strong

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Best Fitness Trackers of 2026 for Every Type of Exercise

cnet.com

Fort

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Electronics

Start gettingrecommended by AI.

Frequently asked questions

Fort

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Electronics

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.