Fort

Visibility20

Vibe68

AI Visibility & Sentiment

Fort

Fort is a wearable fitness device specifically designed to automatically track strength training workouts. Built by former Tesla engineers, it uses motion sensors to detect exercises, count reps, and analyze form without manual logging, while also providing comprehensive health tracking including sleep, stress, and cardio metrics.

Active Monitoring

fort.cx

Consumer Electronics YC25-26

AI Visibility Score

20/100

Low

Sentiment Score

68/100

AI Perception

Summary

Fort is currently a niche disruptor that resonates deeply with the Data-Obsessed Strength Athlete but suffers from a near-total blackout on mainstream discovery engines like Google AI Overviews. While Gemini shows an impressive 33% mention rate for lifting automation, the brand is dangerously absent from broader recovery and biometric tech conversations where legacy competitors like Garmin and Whoop are becoming the default AI recommendations.

Value Proposition

The first wearable that automatically tracks strength training with hands-free rep counting, exercise detection, and muscle-level analytics—giving lifters the same detailed tracking that runners have enjoyed for years.

Overview

Mission

To give strength athletes the same quality of automatic workout tracking that cardio-focused athletes have had for years.

Products & Services

Fort wearable deviceStrength training auto-trackingSleep and recovery monitoringStress detection and insightsiOS companion app with analytics

Agent Breakdown

AI Platforms

How often do different AI platforms reference Fort?

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Conversation Analysis

Topics

What conversations is Fort included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Fort to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Weightlifting Automation & Logging(2 queries)

“i'm sick of typing sets into my phone at the gym, recommend a wearable that does strength training auto-tracking”

0/4 platforms mentioned

ChatGPT

1.Atlas Wristband

2.Beast Sensor

3.Apple Watch

4.Series 9

5.Ultra 2

+18 more

Claude

1.Whoop Band

2.Whoop

3.Apple Watch

4.Series 9

5.Ultra

+5 more

Gemini

1.Garmin

2.Venu 3

3.Forerunner 265/965

4.Fenix 7

5.WHOOP 4.0

+10 more

AI Overviews

1.Garmin

2.Venu

3.Samsung

4.Strong

5.Gymaholic

+1 more

“best fitness trackers for bodybuilding that focus on intensity and volume rather than just steps and cardio”

1/4 platforms mentioned

ChatGPT

1.GymAware

2.Vmaxpro

3.PUSH Band

4.Beast Sensor

5.Tendo

+20 more

Claude

1.FORM Athletics

2.Notion

3.Zapier

4.IPG

5.Whoop

+2 more

Gemini

1.Garmin

2.RepOne Sensor

3.Vitruve

4.Fort

5.Whoop 4.0

+2 more

AI Overviews

1.JEFIT

2.Forbes Vetted

3.Crutchfield

4.Gymaholic

5.Strong

+2 more

Advanced Recovery & Stress Insights(1 query)

“how can i track my recovery after heavy lifting days, what specific devices are good for monitoring nervous system stress?”

0/4 platforms mentioned

ChatGPT

1.Whoop

2.Whoop 4.0/5.0

3.Oura Ring

4.Garmin

5.Forerunner

+17 more

Claude

1.WHOOP Band

2.Oura Ring

3.Apple Watch

4.Garmin

5.Sleep Cycle

Gemini

1.WHOOP

2.Whoop Strap 4.0

3.Oura Ring (Gen 3)

4.Garmin

5.Forerunner

+9 more

AI Overviews

1.Polar

2.Whoop 5.0

3.Oura Ring Gen 4

4.Garmin Venu 3

5.Polar Sports Watches

+3 more

Strength Wearable Market Evaluation(1 query)

“best reviewed fitness trackers for weightlifting that aren't the big brands like apple or garmin”

0/4 platforms mentioned

ChatGPT

1.PUSH Band Pro

2.PUSH

3.Vmaxpro

4.Beast Sensor

5.Beast Technologies

+17 more

Claude

1.Whoop Band

2.Oura Ring

3.Coros Pace 2

4.Amazfit GTR 4

5.Fitbit Inspire 3

+4 more

Gemini

1.Garmin

2.WHOOP 4.0

3.WHOOP

4.Strength Trainer

5.WHOOP Body

+19 more

AI Overviews

1.Garmin

2.WHOOP 5.0

3.Amazfit Bip 6

4.Oura Ring 4

5.Polar

+2 more

Form Analysis & Biometric Tech(1 query)

“is there any wearable tech that can analyze my lifting form and tell me if i'm doing it right? give me specific brands”

0/4 platforms mentioned

ChatGPT

1.PUSH

2.PUSH Band

3.Vmaxpro

4.GymAware

5.Beast Sensor

+13 more

Claude

1.Whoop Band

2.Oura Ring

3.Fitbod

4.Rep Counting AI

5.FORM Goggles

Gemini

1.Enode

2.Vmaxpro

3.Vitruve

4.Asensei

5.Concept2

+9 more

AI Overviews

1.Apple Watch

2.Fitbit

3.Eigen Fitness Nodes

4.Notch Strength Lab

5.FIET AI-Powered Fitwear

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High resonance with the 'Data-Obsessed Strength Athlete' persona, achieving a 42% mention rate and strong average positioning (4.6).

Strength

Competitive performance on Gemini specifically for weightlifting automation and logging queries, including a #3 and #4 rank.

Strength

Positive sentiment across ChatGPT and AI Overviews when the brand is mentioned, suggesting a high-quality product perception despite low volume.

Gap

Zero visibility (0%) in Google AI Overviews across all 12 tested queries, a critical failure for organic discovery.

Gap

Total absence from the 'Advanced Recovery & Stress Insights' and 'Strength Wearable Market Evaluation' categories, leaving the high-margin recovery market to Whoop and Oura.

Gap

Failure to capture the 'Former Runner Turning Lifter' persona, indicating a lack of content that helps athletes transition between disciplines.

Opportunity

Claim the 'Form Analysis' category where Gemini is already showing early signs of brand recognition (#5 rank).

Opportunity

Leverage the existing 33% mention rate on Gemini to build a technical content moat before competitors optimize for this specific LLM.

Opportunity

Pivot content strategy to bridge 'logging sets' with 'biometric recovery' to challenge Whoop’s dominance in the strength space.

Technical Health

Site Health for AI Visibility

How well Fort's website is optimized for AI agent discovery and comprehension.

90/100

16 passed 3 warnings

Audited 2/27/2026

Crawlability83

Can AI bots find your pages?

Technical93

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

No robots.txt file found

Create a robots.txt file at your domain root. Optional but recommended.

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Few internal links on this page

Add more internal links to related pages on your site.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Fort's communication style and personality

Fort communicates with confident, no-nonsense clarity that speaks directly to the frustrations of serious lifters. The voice is technically informed but accessible, backed by engineering credibility without being overly complex. There's a subtle rebelliousness in calling out the inadequacy of existing wearables, paired with genuine enthusiasm for solving a real problem. The tone balances startup energy with premium product positioning, using clean, punchy copy that mirrors the minimalist design aesthetic.

Core Tone Traits

Confident & Direct

Makes bold claims backed by clear product benefits, doesn't hedge or oversell

Technically Credible

Leverages Tesla engineering pedigree and specific metrics to build trust

Empathetically Frustrated

Validates the pain points of lifters ignored by mainstream wearables

Clean & Premium

Minimalist communication style that reflects the product's sophisticated design

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Fort

Garmin26 mentions

Whoop24 mentions

Apple Watch18 mentions

Oura Ring14 mentions

GymAware13 mentions

Strong12 mentions

WHOOP 4.010 mentions

Vmaxpro10 mentions

Gymaholic9 mentions

PUSH Band9 mentions

Fort7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

The Best Fitness Trackers of 2026 for Every Type of Exercise

https://www.cnet.com/health/fitness/best-fitness-tracker/

Referenced in 2 queries

Get Featured

The Best Fitness Tracker of 2026 - Business Insider

https://www.businessinsider.com/guides/tech/best-fitness-trackers

Referenced in 2 queries

Pitch Story

Why do you guys prefer the Whoop over something like ...

https://www.reddit.com/r/whoop/comments/1jzdb6f/why_do_you_guys_prefer_the_whoop_over_something/

Referenced in 1 query

Join Discussion

The 6 Best Fitness Trackers of 2026, Tested and Reviewed

https://www.nbcnews.com/select/shopping/best-fitness-tracker-rcna201525

Referenced in 1 query

Review

Samsung Galaxy Watch Ultra Review

https://www.pcmag.com/reviews/samsung-galaxy-watch-ultra

Referenced in 1 query

Review

Apple Watch vs Garmin vs Whoop Strength Training

https://personaledgefitness.com/apple-watch-vs-garmin-vs-whoop-strength/

Referenced in 3 queries

Review

Best Fitness Trackers 2026 | Trainer Tested - Forbes Vetted

https://www.forbes.com/sites/forbes-personal-shopper/article/best-fitness-trackers/

Referenced in 4 queries

Pitch Story

pushstrength.com

http://pushstrength.com/

Referenced in 1 query

Review

vmaxpro.com

http://vmaxpro.com/

Referenced in 2 queries

Review

beastbuilds.com

http://beastbuilds.com/

Referenced in 1 query

Review

atlaswearables.com

http://atlaswearables.com/

Referenced in 1 query

Review

gymwatch.io

http://gymwatch.io/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a Technical SEO and Structured Data overhaul targeting Google AI Overviews.

With 0% visibility on the world's most used search AI, Fort is invisible to the general consumer market; technical schema for product specs is the fastest path to inclusion.

Impact: High

Develop and seed 'Recovery for Lifters' white papers and comparison guides.

Competitors like Garmin and Whoop currently own the 'recovery' narrative; Fort must define how weightlifting-specific data provides better recovery insights than general wearables.

Impact: High

Launch a targeted content campaign for the 'Former Runner' persona.

This persona currently has 0% brand visibility, representing a massive untapped market of athletes looking for guidance as they shift from cardio to strength.

Impact: Medium

Optimize for 'Form Analysis' and 'Biometric Tech' keywords on Claude and ChatGPT.

Fort is already mentioned by Gemini for form analysis; expanding this to Claude and ChatGPT will solidify the brand as the technological leader in lifting mechanics.

Impact: Medium

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