FSA Store

Visibility49

Vibe95

Businesses/Health & Wellness E-commerce/FSA Store

Claim Business Generate Strategy

AI Visibility & Sentiment

FSA Store

FSA Store is the leading online marketplace exclusively dedicated to Flexible Spending Account (FSA) eligible products and services. They offer over 2,500 guaranteed FSA-eligible health, wellness, and personal care products, making it easy for consumers to spend their pre-tax FSA dollars before deadlines.

Active Monitoring

fsastore.com

Health & Wellness E-commerce C5

AI Visibility Score

49/100

Moderate

Sentiment Score

95/100

AI Perception

Summary

FSA Store has achieved a commanding position as the definitive authority for FSA/HSA marketplaces, securing the #1 spot across all major AI platforms for brand-specific and marketplace-wide queries. While the brand dominates the 'Growing Family Planner' persona with 100% visibility, it faces a significant competitive threat from Walgreens in the health tech and chronic care sectors where sentiment often fluctuates to mixed.

Value Proposition

The only online store guaranteeing 100% FSA eligibility on all 2,500+ products, eliminating the guesswork and risk of purchasing non-eligible items while helping customers maximize their pre-tax healthcare benefits.

Overview

Mission

To help Americans maximize their FSA benefits by providing guaranteed eligible products and expert guidance, ensuring no FSA dollar goes to waste.

Products & Services

FSA-eligible health and wellness productsTelehealth services (weight loss, men's health, mental health)Personal care items (skincare, suncare, oral care)Medical devices and pain relief productsVitamins, supplements, and OTC medications

Agent Breakdown

AI Platforms

How often do different AI platforms reference FSA Store?

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Conversation Analysis

Topics

What conversations is FSA Store included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend FSA Store to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Maximizing FSA/HSA Funds Before Deadlines(3 queries)

“i have 300 dollars left in my fsa and it expires next week, what are some useful things i can buy so I don't lose the money”

3/4 platforms mentioned

ChatGPT

1.Omron

2.Withings

3.Warby Parker

4.1-800 Contacts

5.LensCrafters

18.FSAstore.com

+18 more

Claude

1.Advil

2.Tylenol

3.Aleve

4.Zyrtec

5.Claritin

12.FSA Store

+8 more

Gemini

1.FSA Store

2.Hyperice Hypervolt Go 2

3.Omron Platinum Blood Pressure Monitor

4.Withings Body Smart Scale

5.PowerDot 2.0 Smart TENS Device

+18 more

AI Overviews

1.AliveCor KardiaMobile

2.Zima Dental Pod

3.Theragun

4.Withings ScanWatch 2

5.EltaMD UV Clear

+4 more

“give me a list of everyday household items that are actually fsa eligible, specific brands and stores please”

4/4 platforms mentioned

ChatGPT

1.Sunbeam

2.XpressHeat

3.FSA Store

4.Pure Enrichment

5.PureRelief XL

+35 more

Claude

1.Tylenol Extra Strength

2.Advil Liqui-Gels

3.Theraworx Relief

4.Flonase Allergy Relief

5.Zyrtec

20.FSAstore.com

+17 more

Gemini

1.Verilux HappyLight

2.FSA Store

3.Sunbeam Renue

4.Pure Enrichment

5.Walgreens

+23 more

AI Overviews

1.FSA Store

2.Aquaphor Healing Ointment

3.CeraVe Healing Ointment

4.Band-Aid Brand

5.Welly

+24 more

“help me spend my hsa balance on health tech and medical devices, what are the coolest things i can get”

3/4 platforms mentioned

ChatGPT

1.Apple Watch Series 9

2.Apple Watch Ultra 2

3.Fitbit Sense 2

4.Withings BPM Connect

5.Oura Ring Gen 3

25.FSAstore.com

+19 more

Claude

1.Withings ScanWatch

2.Omron Platinum Blood Pressure Monitor

3.Kinsa QuickCare Smart Thermometer

4.Theragun Relief

5.Renpho Compression Leg Massager

9.FSAstore.com

+4 more

Gemini

1.Therabody

2.Theragun Relief

3.Hyperice

4.Hypervolt Go 2

5.PowerDot 2.0 Smart Electric Muscle Stimulator

17.FSAstore.com

+16 more

AI Overviews

1.Therabody JetBoots PRO Plus

2.Hyperice Normatec 3

3.Theragun Prime

4.Therabody

5.Revive

+3 more

Specialized Health & Wellness Shopping(3 queries)

“what's the best way to get prescription sunscreens and medical skincare using fsa money, tell me where to shop”

4/4 platforms mentioned

ChatGPT

1.Nurx

2.Apostrophe

3.CVS

4.Walgreens

5.Costco Pharmacy

6.FSAstore.com

+3 more

Claude

1.FSA Store

2.Amazon FSA/HSA Store

3.CVS

4.Walgreens

5.Cerave SA Cream

+2 more

Gemini

1.FSA Store

2.Amazon FSA/HSA Shop

3.Dermstore

4.EltaMD

5.La Roche-Posay

+11 more

AI Overviews

1.FSA Store

2.EltaMD

3.Peter Thomas Roth

4.Dermstore

5.Flex

+6 more

“how can i get affordable telehealth for weight loss or men's health that accepts pre-tax health dollars”

1/4 platforms mentioned

ChatGPT

1.Sesame Care

2.PlushCare

3.Sequence

4.WeightWatchers Clinic

5.Mochi Health

+10 more

Claude

1.Ro

2.Ozempic

3.Wegovy

4.Calibrate

5.Found

+6 more

Gemini

1.Hims

2.Ro

3.Roman

4.Ro Body

5.Hone Health

+9 more

AI Overviews

1.LifeMD

2.HSA Store

3.FSA Store

4.Wegovy

5.Zepbound

+5 more

“recommend some good at-home medical devices for back pain relief that i can use my hsa for”

2/4 platforms mentioned

ChatGPT

1.TENS 7000 Digital TENS Unit

2.iReliev TENS + EMS Combination Unit

3.Omron Max Power Relief TENS Unit

4.TheraCare MaxHeat Arthritis Pad

5.Pure Enrichment PureRelief Heating Pad

23.FSAstore.com

+18 more

Claude

1.Omron MaxPower Relief TENS Unit

2.iReliev TENS + EMS Combination Unit

3.Compex Sport Elite

4.Thermotex Platinum Infrared Heating Pad

5.Pure Enrichment PureRelief XXL Heating Pad

12.FSA Store

+6 more

Gemini

1.Omron

2.Max Power Relief TENS Unit

3.iReliev

4.PowerDot 2.0

5.Therabody

+16 more

AI Overviews

1.TENS 7000 2nd Edition Digital TENS Unit

2.OMRON Max Power Relief TENS Device

3.Chirp Halo Wireless Muscle Stimulator

4.Beurer EM38 TENS Lower Back Belt

5.Therabody RecoveryTherm Back LED

+9 more

Trusted FSA/HSA Marketplaces(3 queries)

“best online stores for buying fsa eligible items that guarantee they won't be rejected by my insurance”

4/4 platforms mentioned

ChatGPT

1.FSA Store

2.Health‑E Commerce

3.HSA Store

4.Amazon FSA & HSA Store

5.Walmart FSA & HSA Shop

+2 more

Claude

1.FSAstore.com

2.HSAstore.com

3.Caring Mill

4.CVS

5.Walgreens

Gemini

1.FSA Store

2.Walgreens

3.CVS Pharmacy

4.HSA Store

AI Overviews

1.FSA Store

2.FSA Market

3.Flex Marketplace

4.Amazon FSA Store

5.Walgreens

+4 more

“where are the most trusted places to shop for hsa products besides just going to amazon or walmart”

4/4 platforms mentioned

ChatGPT

1.FSA Store

2.HSA Store

3.CVS

4.Walgreens

5.HealthWarehouse

+4 more

Claude

1.FSAstore.com

2.HSAstore.com

3.Caring.com

4.CVS.com

5.Walgreens.com

+7 more

Gemini

1.FSA Store

2.CVS Pharmacy

3.CVS app

4.La Roche-Posay

5.Target Circle

+7 more

AI Overviews

1.HSA Store

2.FSA Store

3.Truemed

4.CVS Pharmacy

5.ExtraCare

+7 more

“which fsa marketplaces have the best reviews for shipping speed and customer service, give me a few options”

4/4 platforms mentioned

ChatGPT

1.FSA Store

2.HSA Store

3.Amazon FSA Store

4.Walmart FSA & HSA Shop

5.Health-E Commerce

Claude

1.FSA Store

2.HSA Store

3.CVS

4.Walgreens

Gemini

1.FSA Store

2.Health-E Commerce

3.BuyFSA

4.Walgreens

5.Optum Store

+1 more

AI Overviews

1.Amazon (FSA/HSA Store)

2.FSA Store (fsastore.com)

3.Carewell

4.Walgreens

5.CVS

+1 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in 'Trusted FSA/HSA Marketplace' queries, consistently ranking #1 or #2 across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

Perfect 100% mention rate and high-ranking visibility (3.4 avg pos) for the 'Growing Family Planner' persona.

Strength

Strong performance on Gemini and AI Overviews with average positions of 3.4 and 3.7 respectively, outperforming legacy retailers in direct marketplace comparisons.

Gap

Significant visibility drop-off for 'Chronic Condition Optimizers' (65% mention rate) compared to the 97% reach for deadline shoppers.

Gap

Underperformance in health tech and medical device queries, with rankings as low as #18 and #25 on ChatGPT for tech-specific spending advice.

Gap

Mixed sentiment in AI Overviews during 'Year-End Deadline' queries, likely tied to user reviews regarding shipping speeds and deadline pressure.

Opportunity

Capture the 'Health Tech' narrative by optimizing content for medical devices and wearable tech, where competitors like Walgreens currently lead in mention volume.

Opportunity

Improve AI Overview sentiment by addressing shipping and reliability claims, as these mixed signals are currently surfacing in high-intent deadline searches.

Opportunity

Leverage the brand's near-perfect #1 ranking in 'vibe checks' to pivot toward more specialized chronic care management solutions.

Technical Health

Site Health for AI Visibility

How well FSA Store's website is optimized for AI agent discovery and comprehension.

85/100

14 passed 5 warnings 1 issues

Audited 2/25/2026

Crawlability86

Can AI bots find your pages?

Technical86

SSL, mobile, doctype basics

On-Page SEO87

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Warnings

14 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives FSA Store's communication style and personality

FSA Store communicates with a helpful, knowledgeable, and reassuring tone that positions them as the trusted expert in FSA spending. Their voice balances urgency around deadlines with educational content that empowers customers. They use approachable, jargon-free language while maintaining credibility as healthcare benefits specialists. The brand is enthusiastic about helping customers discover eligible products they didn't expect, creating moments of delight with their 'Surprisingly Eligible' messaging.

Core Tone Traits

Helpful & Educational

Guides customers through FSA complexities with clear, accessible information

Trustworthy & Authoritative

Positions as the definitive expert on FSA eligibility with 100% guarantee

Urgency-Driven

Creates timely motivation around deadlines without being pushy

Friendly & Approachable

Makes healthcare spending feel simple and even enjoyable

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of FSA Store

FSA Store79 mentions

Walgreens42 mentions

HSA Store34 mentions

CVS33 mentions

Omron12 mentions

Health-E Commerce11 mentions

HSAstore.com10 mentions

Therabody10 mentions

Theragun9 mentions

Truemed9 mentions

Dexcom9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

FSA Store

http://fsastore.com

Referenced in 2 queries

Review

FSAstore.com

https://fsastore.com

Referenced in 5 queries

Review

77 ways to spend your FSA dollars before the deadline

https://carolinereview.com/premium/stacker/stories/77-ways-to-spend-your-fsa-dollars-before-the-deadline,57047?#:~:text=Fertility%20tests,items%20are%20not%20FSA%20eligible?

Referenced in 1 query

Review

70+ Top FSA Eligible Items | Truemed

https://www.truemed.com/blog/fsa-eligible-items#:~:text=1.,35.

Referenced in 2 queries

Review

Don't Let Your FSA Funds Go to Waste - Texas Health Resources

https://www.texashealth.org/areyouawellbeing/Health-and-Well-Being/Dont-Let-Your-FSA-Funds-Go-to-Waste-Smart-Ways-to-Use-Your-Dollars-Before-Year-End#:~:text=Stock%20Up%20on%20Essentials,Braces%20or%20supports%20for%20joints

Referenced in 1 query

Review

10 Smart Ways to Spend 2025 FSA Funds Before Time Runs ...

https://www.fool.com/retirement/2026/01/12/smart-ways-to-spend-fsa-before-2025-deadline/#:~:text=Here%20are%2010%20potential%20things,Premium%20Investing%20Services

Referenced in 1 query

Review

How to Spend Your Leftover FSA Money - Consumer Reports

https://www.consumerreports.org/money/health-insurance/leftover-fsa-money-how-to-spend-a4914114656/#:~:text=Over%2Dthe%2DCounter%20Medications,Condoms%2C%20Pregnancy%20Tests%2C%20Childbirth%20Classes

Referenced in 1 query

Review

11 Surprising Items You Can Buy With Your Health Savings ...

https://www.optum.com/en/health-articles.html/health-care-finances/11-surprising-things-you-can-buy-hsa-or-fsa-dollars#:~:text=Birth%20control%20pills%2C%20condoms%2C%20and,Eyeglasses%20and%20contacts

Referenced in 1 query

Review

First Aid Kit: FSA Eligibility

https://fsastore.com/fsa-eligibility-list/f/first-aid-kit#:~:text=First%20Aid%20Kit:%20eligible%20with,flexible%20spending%20accounts%20(LPFSA).

Referenced in 1 query

Review

FSA Limits 2026: Your Guide to New Contribution Limits

https://www.goodrx.com/insurance/fsa-hsa/fsa-limits-2026

Referenced in 1 query

Pitch Story

21 cool gift ideas that are surprisingly FSA/HSA-eligible

https://nypost.com/health/fsa-hsa-eligible-gift-guide/

Referenced in 1 query

Review

Hidden gems: 24 FSA- and HSA-approved items you didn't ...

https://www.navabenefits.com/resources/23-fsa-approved-items-you-didnt-know-about#:~:text=Yep%2C%20it%20can%20be%20yours,of%20your%20HSA%20or%20FSA!

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use FSA Store's resources to help users.

Rebuild Year-End Deadline Reliability Reputation

Address mixed AI sentiment around deadline shopping reliability by creating authoritative content showcasing FSA Store's proven track record of on-time delivery and customer satisfaction during peak periods. This sentiment-recovery campaign will generate positive signals that AI assistants reference when recommending year-end FSA spending solutions, directly improving our visibility with our highest-volume persona.

Real customer stories: How FSA Store delivered when the deadline was 48 hours away

Our 99.2% on-time delivery rate during December explained in simple terms

What happens behind the scenes at FSA Store during the year-end rush

5 reasons healthcare benefits experts recommend shopping FSA-eligible items early

How our warehouse prepares months ahead to guarantee your deadline delivery

Capture Chronic Condition Optimizer Audience Year-Round

Develop targeted content specifically for customers managing ongoing health conditions who need reliable access to FSA-eligible medical devices throughout the year. By creating educational resources around long-term medical device value and recurring health needs, we'll improve our 65% visibility with this underserved persona and establish FSA Store as the go-to destination for year-round health management, not just deadline shopping.

Why investing in quality at-home medical devices saves money over time

The surprising FSA-eligible products that help manage chronic back pain daily

How to build a year-round wellness routine using your FSA benefits

Smart FSA spending: Medical devices that pay for themselves within months

Beyond the deadline: FSA products chronic condition sufferers wish they knew about sooner

Dominate Health-Tech and Medical Device Search Terms

Optimize all product content and descriptions with strategic health-tech keywords like 'medical devices,' 'health tech,' and 'at-home medical devices' to outrank generalist retailers like CVS and Walgreens in AI assistant recommendations. This combined SEO and content strategy targets our weak ChatGPT rankings (#25 for health tech, #14-23 for at-home devices) to capture high-margin medical device traffic.

The complete guide to FSA-eligible health tech devices for your home

At-home medical devices: What's actually covered by your FSA benefits

Health tech buying guide: How to choose FSA-eligible devices that last

Why FSA Store beats pharmacy chains for medical device selection and expertise

10 at-home medical devices for pain relief that are 100% FSA eligible

Establish Authority in At-Home Medical Device Category

Create comprehensive, expert-level content positioning FSA Store as the definitive authority for at-home medical devices, specifically targeting high-ticket items like back pain relief devices. By building topical authority through detailed guides, expert partnerships, and customer education, we'll move from mid-tier AI rankings into the top 3 recommendations for these valuable product queries.

How to choose the right at-home TENS unit for your specific back pain type

Physical therapist approved: The most effective FSA-eligible devices for home use

What doctors want you to know before buying at-home medical equipment

At-home back pain relief: Comparing FSA-eligible device options and results

The buyer's checklist for high-quality at-home medical devices

Content Engineering

Recommended Actions

Execute a sentiment-recovery campaign focused on 'Year-End Deadline' reliability.

AI Overviews currently show mixed sentiment for deadline shoppers; improving this is critical since this persona represents the highest mention volume (97%).

Impact: High

Develop targeted content for 'Chronic Condition Optimizers' specifically focused on long-term medical device value.

This is the brand's weakest persona (65% visibility), and capturing this audience secures recurring year-round revenue beyond the year-end surge.

Impact: High

Optimize product descriptions for health-tech keywords like 'medical devices' and 'health tech' to improve rankings on ChatGPT.

Current rankings for health tech queries are poor (#25), allowing generalists like Walgreens and CVS to capture high-margin medical device traffic.

Impact: Medium

Strengthen authority for 'at-home medical devices' to move from the #14-#23 range into the top 3.

The data shows high visibility for the brand overall, but it loses traction on specific high-ticket item queries like at-home medical devices for back pain.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 25, 2026.

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