What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Visibility49

Vibe91

Businesses/Software / Information Technology/G2

AI Visibility & Sentiment

G2

G2 is the world's largest and most trusted software marketplace, leveraging over 3.4 million verified user reviews to help businesses make informed purchasing decisions. Beyond its marketplace, G2 provides critical market intelligence, buyer behavior reports, and marketing solutions that help software vendors build authority and drive customer-led growth.

Active Monitoring

g2.com

Software / Information Technology

AI Visibility Score

49/100

Moderate

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe G2 today.

AI agents universally recognize G2 as the authoritative voice in B2B software verification, yet they frequently overlook the platform during active software discovery and comparison queries. By bridging the gap between G2’s established reputation for trust and the practical intent of buyers searching for specific software solutions, there is a massive opportunity to shift from a reference site to a primary decision-making partner in AI workflows.

Working in your favor

Unrivaled authority in 'Trust and Review Verification' queries across ChatGPT, Claude, Gemini, and AI Overviews

High brand recognition and positive sentiment when AI agents are prompted to define the brand

Consistent performance in 'core' queries relating to platform legitimacy and review credibility

Gaps to close

Total absence in 'Software Discovery and Comparison' queries despite clear relevance to user needs

Failure to capture 'SaaS Spend Optimization' and software auditing intent, a critical area for high-value personas

Underperformance in adjacent software research categories where competitors like Capterra and TrustRadius currently capture traffic

Opportunities

Inject G2’s comparative data directly into 'best of' and 'alternative to' query responses to align with user purchase intent

Develop content addressing specific software auditing and spend management pain points to capture the IT Manager and SaaS Marketer personas

Capitalize on high trust levels by expanding content to include trend analysis and category-specific forecasting that AI models can cite as primary research

Highest-Impact Actions

Launch a 'Best-in-Class Comparison' content series that directly maps G2 aggregate review data to specific business use cases, such as 'Best CRM for 50-person sales teams' or 'Top-rated alternatives to Slack for high-security environments'.

This directly targets the 'Software Discovery' queries where G2 is currently missing, providing AI agents with the specific, comparative content they need to surface the brand in decision-making workflows.

Publish an authoritative 'SaaS Audit & Spend Optimization' series tailored to IT managers.

The data shows a complete lack of visibility for G2 in SaaS optimization queries; creating specialized content on auditing and usage tracking establishes the brand as an advisor in the management phase of the software lifecycle.

Develop '2026 MarTech Trends' white papers and expert commentary pieces.

AI models are actively seeking authoritative, forward-looking content for trend queries; by providing original, data-backed industry insights, G2 can occupy the 'Aspirational' search space where it currently has no presence.

Value Proposition

Empowering businesses to make smarter software decisions through the power of authentic, peer-driven data and insights, while providing vendors with the tools to showcase their product's value and reach more buyers.

Overview

Mission

To make trust a central part of the digital transformation.

Products & Services

G2 MarketplaceG2 Marketing Solutions (Buyer Intent Data)G2 Track (SaaS Management Tool)G2 Investor SolutionsG2 Content & Managed ServicesG2 Marketing SolutionsG2 Buyer Behavior ReportsROI analysis services

Current State

Visibility Landscape

A high-level view of how G2 performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about G2? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	48	52	55	54
“what is the best crm for a 50 person sales team that integrates with hubspot”	No	No	No	No
“where can i find honest and verified reviews of business software that aren't fake”	#1	#2	#1	#1
“compare the top project management tools for remote engineering teams”	No	No	No	No
“what are the best alternatives to slack for a high-security financial firm”	No	No	No	No
“what are the most reputable websites to research enterprise technology before buying”	#6	#2	#1	#2
Growth Areas4q Adjacent, aspirational & visionary	47	45	45	45
“how do i track all the different software subscriptions my company is paying for to save money”	#11	No	No	No
“how do i know which software review platforms are actually unbiased and trustworthy”	#1	#1	#1	#1
“best way to audit saas usage across a global organization”	No	No	No	No
“what are the biggest trends in marketing tech for 2026 that i should be aware of”	No	No	No	No

“What do you know about G2? What do they do and what's their reputation?”

“what is the best crm for a 50 person sales team that integrates with hubspot”

“where can i find honest and verified reviews of business software that aren't fake”

“compare the top project management tools for remote engineering teams”

“what are the best alternatives to slack for a high-security financial firm”

“what are the most reputable websites to research enterprise technology before buying”

“how do i track all the different software subscriptions my company is paying for to save money”

#11

“how do i know which software review platforms are actually unbiased and trustworthy”

“best way to audit saas usage across a global organization”

“what are the biggest trends in marketing tech for 2026 that i should be aware of”

Competitive Landscape

34 mentions

TrustRadius

32 mentions

Capterra

26 mentions

Slack

21 mentions

GitHub

15 mentions

Okta

14 mentions

Gartner

11 mentions

ClickUp

11 mentions

Mattermost

11 mentions

IDC

11 mentions

Asana

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve G2's AI visibility.

Key Findings

Strength

Unrivaled authority in 'Trust and Review Verification' queries across ChatGPT, Claude, Gemini, and AI Overviews

Strength

High brand recognition and positive sentiment when AI agents are prompted to define the brand

Strength

Consistent performance in 'core' queries relating to platform legitimacy and review credibility

Recommended Actions

Publish an authoritative 'SaaS Audit & Spend Optimization' series tailored to IT managers.

Develop '2026 MarTech Trends' white papers and expert commentary pieces.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Software Discovery And Comparison(3 queries)

“what is the best crm for a 50 person sales team that integrates with hubspot”

0/4 platforms mentioned

Core

ChatGPT

1.HubSpot

2.Salesforce

3.Pipedrive

4.Zoho (Zoho CRM)

Claude

1.HubSpot (HubSpot Sales Hub, HubSpot's Marketing and Sales Hubs)

2.Pipedrive

3.Salesforce

4.Insightly

5.SalesLoft

+1 more

Gemini

1.HubSpot

2.Salesforce (Salesforce Sales Cloud)

3.Zoho (Zoho CRM)

4.Pipedrive

5.Nutshell (Nutshell CRM)

+4 more

AI Overviews

1.HubSpot

2.folk CRM

3.Pipedrive

4.Insightly

5.Salesforce (Salesforce Sales Cloud)

“compare the top project management tools for remote engineering teams”

0/4 platforms mentioned

Core

SaaS Marketer in San Francisco · Director of Demand Generation

ChatGPT

1.Atlassian (Jira Software, Trello)

2.GitHub (GitHub Projects)

3.Bitbucket

4.GitLab

5.Linear

+4 more

Claude

1.Jira

2.GitHub

3.Bitbucket

4.Confluence

5.Linear

+3 more

Gemini

1.Jira Software

2.GitHub

3.GitLab

4.Bitbucket

5.Asana

+7 more

AI Overviews

1.Linear

2.Jira

3.Shortcut

4.ClickUp

“what are the best alternatives to slack for a high-security financial firm”

0/4 platforms mentioned

Core

SaaS Marketer in San Francisco · Director of Demand Generation

ChatGPT

1.Slack

2.Rocket.Chat

3.Mattermost

4.Zulip

Claude

1.Slack

2.Mattermost

3.Rocket.Chat

4.Symphony

5.Global Relay

+4 more

Gemini

1.Slack

2.Wire

3.Mattermost

4.TrueConf Server

5.OpenText Enterprise Messaging

+1 more

AI Overviews

1.Slack

2.Symphony

3.Wire

4.Rocket.Chat

5.Mattermost

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Crm Integration

blog.hubspot.com

G2

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software / Information Technology

Start gettingrecommended by AI.

Frequently asked questions

G2

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software / Information Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.