What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Visibility49

Vibe91

Businesses/Software / Information Technology/G2

AI Visibility & Sentiment

G2

G2 is the world's largest and most trusted software marketplace, leveraging over 3.4 million verified user reviews to help businesses make informed purchasing decisions. Beyond its marketplace, G2 provides critical market intelligence, buyer behavior reports, and marketing solutions that help software vendors build authority and drive customer-led growth.

Active Monitoring

g2.com

Software / Information Technology

AI Visibility Score

49/100

Moderate

Sentiment Score

91/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe G2 today.

AI agents universally recognize G2 as the authoritative voice in B2B software verification, yet they frequently overlook the platform during active software discovery and comparison queries. By bridging the gap between G2’s established reputation for trust and the practical intent of buyers searching for specific software solutions, there is a massive opportunity to shift from a reference site to a primary decision-making partner in AI workflows.

Value Proposition

Empowering businesses to make smarter software decisions through the power of authentic, peer-driven data and insights, while providing vendors with the tools to showcase their product's value and reach more buyers.

Overview

Mission

To make trust a central part of the digital transformation.

Products & Services

G2 MarketplaceG2 Marketing Solutions (Buyer Intent Data)G2 Track (SaaS Management Tool)G2 Investor SolutionsG2 Content & Managed ServicesG2 Marketing SolutionsG2 Buyer Behavior ReportsROI analysis services

Current State

Visibility Landscape

A high-level view of how G2 performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	45	50	51	52
Core Topics Product/service category queries	30	51	53	42
Growth Areas Adjacent, aspirational & visionary	0	0	0	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

TrustRadius

32 mentions

Capterra

26 mentions

Slack

21 mentions

GitHub

15 mentions

Okta

14 mentions

Gartner

11 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve G2's AI visibility.

Key Findings

Strength

Unrivaled authority in 'Trust and Review Verification' queries across ChatGPT, Claude, Gemini, and AI Overviews

Strength

High brand recognition and positive sentiment when AI agents are prompted to define the brand

Strength

Consistent performance in 'core' queries relating to platform legitimacy and review credibility

Recommended Actions

Launch a 'Best-in-Class Comparison' content series that directly maps G2 aggregate review data to specific business use cases, such as 'Best CRM for 50-person sales teams' or 'Top-rated alternatives to Slack for high-security environments'.

This directly targets the 'Software Discovery' queries where G2 is currently missing, providing AI agents with the specific, comparative content they need to surface the brand in decision-making workflows.

Publish an authoritative 'SaaS Audit & Spend Optimization' series tailored to IT managers.

The data shows a complete lack of visibility for G2 in SaaS optimization queries; creating specialized content on auditing and usage tracking establishes the brand as an advisor in the management phase of the software lifecycle.

Develop '2026 MarTech Trends' white papers and expert commentary pieces.

AI models are actively seeking authoritative, forward-looking content for trend queries; by providing original, data-backed industry insights, G2 can occupy the 'Aspirational' search space where it currently has no presence.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Software Discovery And Comparison(3 queries)

“what is the best crm for a 50 person sales team that integrates with hubspot”

0/4 platforms mentioned

Core

ChatGPT

1.HubSpot

2.Salesforce

3.Pipedrive

4.Zoho (Zoho CRM)

Claude

1.HubSpot (HubSpot Sales Hub, HubSpot's Marketing and Sales Hubs)

2.Pipedrive

3.Salesforce

4.Insightly

5.SalesLoft

+1 more

Gemini

1.HubSpot

2.Salesforce (Salesforce Sales Cloud)

3.Zoho (Zoho CRM)

4.Pipedrive

5.Nutshell (Nutshell CRM)

+4 more

AI Overviews

1.HubSpot

2.folk CRM

3.Pipedrive

4.Insightly

5.Salesforce (Salesforce Sales Cloud)

“compare the top project management tools for remote engineering teams”

0/4 platforms mentioned

Core

SaaS Marketer in San Francisco · Director of Demand Generation

ChatGPT

1.Atlassian (Jira Software, Trello)

2.GitHub (GitHub Projects)

3.Bitbucket

4.GitLab

5.Linear

+4 more

Claude

1.Jira

2.GitHub

3.Bitbucket

4.Confluence

5.Linear

+3 more

Gemini

1.Jira Software

2.GitHub

3.GitLab

4.Bitbucket

5.Asana

+7 more

AI Overviews

1.Linear

2.Jira

3.Shortcut

4.ClickUp

“what are the best alternatives to slack for a high-security financial firm”

0/4 platforms mentioned

Core

SaaS Marketer in San Francisco · Director of Demand Generation

ChatGPT

1.Slack

2.Rocket.Chat

3.Mattermost

4.Zulip

Claude

1.Slack

2.Mattermost

3.Rocket.Chat

4.Symphony

5.Global Relay

+4 more

Gemini

1.Slack

2.Wire

3.Mattermost

4.TrueConf Server

5.OpenText Enterprise Messaging

+1 more

AI Overviews

1.Slack

2.Symphony

3.Wire

4.Rocket.Chat

5.Mattermost

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Crm Integration

blog.hubspot.com

Web1 ref

HubSpot Sales Hub Review 2026: Best CRM for Growing Teams? | SalesAIGuide

salesaiguide.com

Web1 ref

Top HubSpot Integrations for Sales in 2026

forecastio.ai

Web1 ref

13 Best HubSpot CRM integrations to support your business

cloudtalk.io

Web1 ref

Sales outreach tools that integrate with your CRM: Our favorite picks for 2026

blog.hubspot.com

Web1 ref

10 Best CRM Tools for Sales Teams in 2026 | Sybill

sybill.ai

Web1 ref

HubSpot Alternatives: 7 Better CRMs for B2B Sales Teams in 2026

sybill.ai

Web1 ref

10 HubSpot CRM Integrations to Boost Your Sales Efficiency

marketveep.com

Web1 ref

HubSpot CRM Review 2026: Worth It for Small Business? | iFeeltech

ifeeltech.com

Web1 ref

Top 12 HubSpot integrations to boost sales productivity

dealhub.io

Web1 ref

8 best HubSpot alternatives to switch to in 2026

insightly.com

Web1 ref

20 Best Hubspot Crm Integrations Supercharge Results

wx.agency

Web1 ref

Best Crm For Sales Teams Compared

nutshell.com

Web1 ref

5 Best CRMs for sales teams - folk CRM

folk.app

Web1 ref

6 Best CRM for Sales Reps in 2026

folk.app

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of G2.

G234 mentions

TrustRadius32 mentions

Capterra26 mentions

Slack21 mentions

GitHub15 mentions

Okta14 mentions

Gartner11 mentions

ClickUp11 mentions

Mattermost11 mentions

IDC11 mentions

Asana10 mentions

Brand Identity

Brand Voice & Style

How AI perceives G2's communication style and personality

G2 communicates with a professional, authoritative, and data-driven voice that positions the brand as the definitive source for software intelligence. It balances this expertise with an approachable, user-centric tone, aiming to empower both software buyers and vendors through transparency, community-sourced insights, and actionable market research. The brand voice is designed to be helpful, reliable, and forward-thinking, reflecting its role as a trusted guide in the complex software landscape.

Core Tone Traits

Authoritative & Expert

Positions G2 as the go-to authority for software insights and market trends.

Data-Driven & Analytical

Relies on millions of real user reviews and reports to provide objective, evidence-based guidance.

Approachable & Helpful

Uses clear, accessible language to simplify complex software decisions for all users.

Community-Centric

Highlights the power of collective user experiences and peer-to-peer validation.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned April 9, 2026.

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