What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Glossier

Visibility42

Vibe92

Businesses/Beauty & Cosmetics/Glossier

AI Visibility & Sentiment

Glossier

Glossier is a direct-to-consumer beauty brand known for its minimalist approach to skincare and makeup. The company champions a 'skin first, makeup second' philosophy, creating products designed to enhance natural beauty rather than mask it. Founded as a digitally-native brand, Glossier has built a cult following through community-driven product development and an approachable aesthetic.

Active Monitoring

glossier.com

Beauty & Cosmetics

AI Visibility Score

42/100

Moderate

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Glossier today.

Glossier maintains a moderate AI presence, performing strongly on ChatGPT and Gemini for minimalist makeup and brand identity queries. However, it faces a total blackout on Claude and fails to capture the Clean Label demographic, indicating a need for better technical ingredient data and broader platform optimization.

Working in your favor

High mention rates (69%) on ChatGPT and Gemini, frequently ranking #1 for brow gel and cream blush queries.

Strong resonance with Effortless Morning Maya and Content Creator Chloe personas, indicating successful lifestyle and aesthetic positioning.

Dominance in minimalist brand comparisons, specifically winning the 'Glossier vs Merit' head-to-head queries across multiple platforms.

Gaps to close

Zero visibility on Claude (0% mention rate), suggesting a disconnect with the specific datasets or documentation formats Claude prioritizes.

Poor performance with the Clean Label Clara persona, with a low 13% mention rate and a poor average position of 12.8.

Inconsistent results for fragrance and skincare-specific routines, frequently appearing as 'NOT MENTIONED' for signature scent and dry skin queries.

Opportunities

Improve technical ingredient transparency to better compete for Clean Label Clara queries where competitors like Saie and Tower 28 may be outperforming.

Expand AI Overview visibility, which currently sits at only 21%, by optimizing for structured 'how-to' content related to glowy makeup routines.

Capitalize on the success of the 'You' fragrance by better linking it to specific mood-based queries like 'clean skin' or 'laundry' where results are currently hit-or-miss.

Highest-Impact Actions

Investigate and resolve Claude visibility gap by updating technical product documentation and brand bios on developer-accessible datasets.

A 0% mention rate on a major LLM like Claude represents a significant loss of market share for AI-driven product discovery.

Enhance product page SEO with specific clean-beauty and ingredient-focused keywords (e.g., non-toxic, hypoallergenic) to capture the Clean Label Clara persona.

The current avg position of 12.8 for clean-label queries means Glossier is effectively invisible to health-conscious consumers in AI results.

Develop structured '3-step routine' content specifically for skincare and fragrance pairing to address 'NOT MENTIONED' gaps in routine-building queries.

AI models often fail to recommend Glossier for routines despite high brand awareness, suggesting a lack of clearly defined product combinations in training data.

Value Proposition

Beauty products inspired by real life that celebrate natural skin and effortless looks, with a 'skin first, makeup second' philosophy that prioritizes skincare as the foundation of any beauty routine.

Overview

Mission

We believe beauty is about having fun, celebrating freedom, and being present. No matter where you are in your beauty journey, you look good.

Products & Services

Fragrances (Glossier You collection)Skincare products (moisturizers, serums, cleansers)Makeup (Cloud Paint blush, Boy Brow, lip products)Lip care (Balm Dotcom)Beauty sets and bundles

Current State

Visibility Landscape

A high-level view of how Glossier performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	97
“What do you know about Glossier? What do they do and what's their reputation?”	#1	No	#1	#1
Core9q Product/service category queries	94	0	96	28
“how to do a natural glowy makeup look for school”	#6	No	#2	No
“what's a perfume that smells like clean skin or laundry”	#1	No	#1	No
“build me a simple 3 step skincare routine for dry skin”	#2	No	#1	No
“glossier vs merit beauty for minimalist makeup”	#1	No	#1	#1
“recommend some good brow gels that don't make them feel crunchy”	#1	No	#1	#11
“what are the best cream blushes for a sun-kissed look”	#1	No	#1	No
“help me find a signature scent that is warm but not too floral”	#1	No	#1	No
“best lip balms for really chapped lips that aren't super sticky”	#3	No	#2	No
“what's the best moisturizer to wear under makeup to get a dewy finish”	#1	No	#1	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Glossier? What do they do and what's their reputation?”

“how to do a natural glowy makeup look for school”

“what's a perfume that smells like clean skin or laundry”

“build me a simple 3 step skincare routine for dry skin”

“glossier vs merit beauty for minimalist makeup”

“recommend some good brow gels that don't make them feel crunchy”

#11

“what are the best cream blushes for a sun-kissed look”

“help me find a signature scent that is warm but not too floral”

“best lip balms for really chapped lips that aren't super sticky”

“what's the best moisturizer to wear under makeup to get a dewy finish”

Competitive Landscape

Glossier

43 mentions

Sephora

32 mentions

TikTok

18 mentions

Merit

15 mentions

Tower 28

14 mentions

Rare Beauty

12 mentions

Saie

12 mentions

Instagram

11 mentions

Milk

11 mentions

Vaseline

10 mentions

Clean

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Glossier's AI visibility.

Key Findings

Strength

High mention rates (69%) on ChatGPT and Gemini, frequently ranking #1 for brow gel and cream blush queries.

Strength

Strong resonance with Effortless Morning Maya and Content Creator Chloe personas, indicating successful lifestyle and aesthetic positioning.

Strength

Dominance in minimalist brand comparisons, specifically winning the 'Glossier vs Merit' head-to-head queries across multiple platforms.

Recommended Actions

Investigate and resolve Claude visibility gap by updating technical product documentation and brand bios on developer-accessible datasets.

A 0% mention rate on a major LLM like Claude represents a significant loss of market share for AI-driven product discovery.

Enhance product page SEO with specific clean-beauty and ingredient-focused keywords (e.g., non-toxic, hypoallergenic) to capture the Clean Label Clara persona.

The current avg position of 12.8 for clean-label queries means Glossier is effectively invisible to health-conscious consumers in AI results.

Develop structured '3-step routine' content specifically for skincare and fragrance pairing to address 'NOT MENTIONED' gaps in routine-building queries.

AI models often fail to recommend Glossier for routines despite high brand awareness, suggesting a lack of clearly defined product combinations in training data.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Achieving The Effortless No Makeup Look(3 queries)

“how to do a natural glowy makeup look for school”

2/4 platforms mentioned

Core

Effortless Morning Maya · Senior Brand Strategist

ChatGPT

1.CeraVe PM Facial Moisturizing Lotion

2.La Roche‑Posay Toleriane Ultra

3.EltaMD UV Clear SPF 46

4.ILIA Super Serum Skin Tint SPF 40

5.BareMinerals Complexion Rescue Tinted Gel Cream

8.Glossier Cloud Paint

+41 more

Claude

No brands listed

Gemini

1.Tower 28 SOS Daily Rescue Facial Spray

2.Glossier Futuredew

3.Merit Great Skin

4.NYX Bare With Me Concealer Serum

5.e.l.f. Suntouchable! Whoa Glow SPF 30

+10 more

AI Overviews

1.TikTok

2.Instagram

3.People.com

4.Glamour

5.Lemon8

“recommend some good brow gels that don't make them feel crunchy”

3/4 platforms mentioned

Core

Effortless Morning Maya · Senior Brand Strategist

ChatGPT

1.Glossier Boy Brow

2.Merit The Brow Gel

3.Milk Makeup Kush Fiber Brow Gel

4.Milk

5.Essence Make Me Brow (Fiber Gel)

+6 more

Claude

No brands listed

Gemini

1.Glossier Boy Brow

2.Kosas Air Brow

3.Boy Brow

4.Kosas

5.Saie Brow Butter

+10 more

AI Overviews

1.Kosas Air Brow

2.NYX The Brow Glue

3.Benefit Gimme Brow+

4.Anastasia Beverly Hills Brow Freeze

5.Kosas Air Brow Tinted Clean Volumizing Gel

11.Glossier Boy Brow

+11 more

“what are the best cream blushes for a sun-kissed look”

2/4 platforms mentioned

Core

Effortless Morning Maya · Senior Brand Strategist

ChatGPT

1.Glossier Cloud Paint

2.Rare Beauty Soft Pinch Liquid Blush

3.Rare

4.ILIA

5.Milk Makeup Lip + Cheek Sticks

+19 more

Claude

No brands listed

Gemini

1.Glossier

2.Tower 28 Beauty

3.BeachPlease Luminous Tinted Balm

4.Tower 28

5.Saie

+8 more

AI Overviews

1.Tower 28

2.BeachPlease

3.Rare Beauty

4.Stay Vulnerable Melting Blush

5.Westman Atelier

+28 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

glossier.com

Glossier

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Beauty & Cosmetics

Start gettingrecommended by AI.

Frequently asked questions

Glossier

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Beauty & Cosmetics

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.