Visibility
Sentiment
Glow Recipe
Glow Recipe is a Korean-inspired skincare brand that creates clinically effective, fruit-powered formulas for glowing skin
Visibility
Sentiment
Glow Recipe is a Korean-inspired skincare brand that creates clinically effective, fruit-powered formulas for glowing skin. They specialize in clean, sensorial skincare products featuring ingredients like watermelon, plum, and niacinamide, with a strong focus on inclusivity, sustainability, and community.
AI Perception Summary
Glow Recipe maintains a moderate AI presence, performing best in direct brand comparisons and identity queries on Gemini and ChatGPT. However, the brand faces significant visibility gaps on Claude and fails to capture high-intent 'glass skin' categorical queries despite being a market leader in that aesthetic.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT40% mention rate
Claude0% mention rate
Gemini47% mention rate
AI Overviews20% mention rate
Brand Voice & Style
How AI perceives Glow Recipe's communication style and personality
Glow Recipe communicates with an upbeat, playful, and approachable tone that makes skincare feel fun and accessible rather than clinical or intimidating. Their voice is warm and inclusive, using casual language, emojis, and fruit-themed wordplay to create a sense of community. They balance this friendliness with credible expertise, emphasizing clinical effectiveness and ingredient education. The brand speaks like a knowledgeable best friend who genuinely wants to help you achieve your best skin.
Core Tone Traits
Playful & Fun
Uses fruit puns, emojis, and lighthearted language to make skincare enjoyable
Warm & Inclusive
Creates a welcoming community vibe with terms like 'Glow Gang' and celebrates all skin types
Knowledgeable & Educational
Shares ingredient expertise and skincare tips while remaining accessible
Aspirational yet Attainable
Promotes achievable 'glass skin' goals with products at accessible price points
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Glow Recipe
Persona Analysis
How and when AI agents present this business to different types of people
Find clinical evidence for fruit-derived enzymes; Identify stable Vitamin C formulations for hyperpigmentation
Frustrated by vague 'fruit-powered' marketing without data; Sensitive skin reacts poorly to synthetic fragrances
Achieve the viral 'dewy' look for social media content; Find products that look great in a vanity display
Products often go out of stock due to social media hype; High cost for a student/freelancer budget
Reduce personal environmental footprint through skincare; Streamline morning routine into 3 effective steps
Guilt over excess packaging in the beauty industry; Confusion over 'natural' vs 'clean' vs 'clinical' labeling
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility