What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Glow Recipe

Visibility32

Vibe78

Businesses/Beauty & Skincare/Glow Recipe

AI Visibility & Sentiment

Glow Recipe

Glow Recipe is a Korean-inspired skincare brand that creates clinically effective, fruit-powered formulas for glowing skin. They specialize in clean, sensorial skincare products featuring ingredients like watermelon, plum, and niacinamide, with a strong focus on inclusivity, sustainability, and community.

Active Monitoring

glowrecipe.com

Beauty & Skincare

AI Visibility Score

32/100

Low

Sentiment Score

78/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Glow Recipe today.

Glow Recipe maintains a moderate AI presence, performing best in direct brand comparisons and identity queries on Gemini and ChatGPT. However, the brand faces significant visibility gaps on Claude and fails to capture high-intent 'glass skin' categorical queries despite being a market leader in that aesthetic.

Working in your favor

Strong performance in head-to-head comparisons, particularly against Drunk Elephant on ChatGPT and Gemini.

Dominant #1 ranking on Gemini for brand identity and specific ingredient education like niacinamide for dark spots.

High visibility for the 'starter kit' query, positioning the brand well for new customer discovery.

Gaps to close

Complete invisibility on Claude (0% mention rate) suggests a lack of brand presence in its primary training datasets.

Poor alignment with the 'Sustainable Minimalist' persona, achieving only a 6% mention rate and low search positions.

Failed to appear in most 'Glass Skin' routine queries, a significant missed opportunity given the brand's marketing focus.

Opportunities

Claim category ownership of 'Glass Skin' by optimizing routine-based content for LLM retrieval.

Improve visibility for the 'Gen-Z Trend Hunter' by increasing presence in the social-editorial datasets utilized by Gemini.

Expand sustainability-focused messaging to capture the underserved minimalist segment.

Highest-Impact Actions

Optimize technical and editorial content specifically for 'Glass Skin' routines and 'Dewy Skin' aesthetics.

Glow Recipe is missing from 75% of queries related to its core brand proposition, allowing competitors like Drunk Elephant to capture this intent.

Increase brand mentions and product reviews on high-authority beauty domains and editorial outlets.

The 0% mention rate on Claude indicates the model lacks sufficient recent or authoritative data to recommend the brand.

Develop content targeting the 'Sustainable Minimalist' persona, emphasizing refillable packaging and clean ingredients.

The brand's lowest persona performance (6%) is in sustainability, which is a growing priority for AI-driven shoppers.

Value Proposition

Clinically effective, fruit-powered Korean skincare that delivers clinical results with sensorial self-care moments, using clean formulas that are cruelty-free and sustainability-focused.

Overview

Mission

Clinically Effective. Fruit-Powered. Glowing Skin. We believe we glow even brighter together and welcome everyone to our community that believes in inclusivity, individuality, and sustainability.

Products & Services

Korean Toner Pads (LHA+AHA, Vitamin C, PDRN+)Watermelon Glow Niacinamide Dew DropsGlass Balm Lip TreatmentsSkincare Sets and KitsTinted Skincare (Glow Hues collection)

Current State

Visibility Landscape

A high-level view of how Glow Recipe performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	97
“What do you know about Glow Recipe? What do they do and what's their reputation?”	#1	No	#1	#1
Core7q Product/service category queries	52	0	63	34
“how do i get glass skin with a simple routine”	#5	No	No	No
“are those korean toner pads actually worth it for exfoliating”	No	No	#6	No
“glow recipe vs drunk elephant which one is better for sensitive skin”	#2	No	#1	#2
“what's the best way to get a dewy look without feeling greasy”	No	No	No	No
“should i use niacinamide or vitamin c for dark spots”	No	No	#1	No
“recommend a starter skincare kit for someone who wants to try glow recipe”	#1	No	#1	No
“tell me about the different types of glow recipe toner pads and what they do”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	35	0	62	0
“help me fix my dull skin it looks so tired lately”	#10	No	#1	No
“best skincare gift sets for a 20 year old who loves self care”	No	No	No	No

“What do you know about Glow Recipe? What do they do and what's their reputation?”

“how do i get glass skin with a simple routine”

“are those korean toner pads actually worth it for exfoliating”

“glow recipe vs drunk elephant which one is better for sensitive skin”

“what's the best way to get a dewy look without feeling greasy”

“should i use niacinamide or vitamin c for dark spots”

“recommend a starter skincare kit for someone who wants to try glow recipe”

“tell me about the different types of glow recipe toner pads and what they do”

“help me fix my dull skin it looks so tired lately”

#10

“best skincare gift sets for a 20 year old who loves self care”

Competitive Landscape

Drunk Elephant

13 mentions

Glow Recipe

13 mentions

Sephora

6 mentions

TikTok

6 mentions

Nu Image Salon & Day Spa

6 mentions

The Ordinary

5 mentions

Frieder Dermatology

5 mentions

Devoue de Nature

5 mentions

India Today

5 mentions

NoticeMe

5 mentions

littlewonderland.eu

5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Glow Recipe's AI visibility.

Key Findings

Strength

Strong performance in head-to-head comparisons, particularly against Drunk Elephant on ChatGPT and Gemini.

Strength

Dominant #1 ranking on Gemini for brand identity and specific ingredient education like niacinamide for dark spots.

Strength

High visibility for the 'starter kit' query, positioning the brand well for new customer discovery.

Recommended Actions

Optimize technical and editorial content specifically for 'Glass Skin' routines and 'Dewy Skin' aesthetics.

Glow Recipe is missing from 75% of queries related to its core brand proposition, allowing competitors like Drunk Elephant to capture this intent.

Increase brand mentions and product reviews on high-authority beauty domains and editorial outlets.

The 0% mention rate on Claude indicates the model lacks sufficient recent or authoritative data to recommend the brand.

Develop content targeting the 'Sustainable Minimalist' persona, emphasizing refillable packaging and clean ingredients.

The brand's lowest persona performance (6%) is in sustainability, which is a growing priority for AI-driven shoppers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Achieving The Glass Skin Aesthetic(3 queries)

“how do i get glass skin with a simple routine”

0/4 platforms mentioned

Core

The Ingredient-Obsessed Analyst · Analytical Chemist

ChatGPT

No brands listed

Claude

No brands listed

Gemini

1.Revision Skincare Gentle Cleansing Lotion

2.SkinCeuticals H.A. Intensifier

3.Proxylane

4.ISDIN Eryfotona Actinica SPF 50+

5.Paula’s Choice 10% Azelaic Acid Booster

+3 more

AI Overviews

1.Frieder Dermatology

2.Devoue de Nature

3.Nu Image Salon & Day Spa

4.India Today

5.NoticeMe

+2 more

“help me fix my dull skin it looks so tired lately”

2/4 platforms mentioned

Adjacent

The Gen-Z Trend Hunter · Social Media Coordinator

ChatGPT

1.Mad Hippie Vitamin C Serum

2.The Inkey List Vitamin C Serum

3.Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

4.The Ordinary Lactic Acid 5% + HA

5.COSRX AHA/BHA Clarifying Treatment Toner

10.Glow Recipe Watermelon Glow Sleeping Mask

+12 more

Claude

No brands listed

Gemini

1.Glow Recipe

2.Strawberry BHA

3.Glow Recipe Strawberry BHA Pore-Smooth Blur Drops

4.Peach Slices Acne Exfoliating Toner

5.Summer Fridays CC Me Serum

+11 more

AI Overviews

No brands listed

“what's the best way to get a dewy look without feeling greasy”

0/4 platforms mentioned

Core

The Sustainable Minimalist · Sustainability Consultant

ChatGPT

1.ILIA True Skin Serum Foundation

2.Glossier Futuredew

3.Glossier

4.RMS Beauty Living Luminizer

5.RMS

+6 more

Claude

No brands listed

Gemini

1.Saie Glowy Super Gel

2.Saie

3.Dieux Skin Instant Angel

4.Dieux

5.Tata Harper Illuminating Moisturizer

+1 more

AI Overviews

1.Instagram

2.People.com

3.Mamabella

4.Glamour

5.Cosmo.ph

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Ingredients - Glow Recipe

glowrecipe.com

Glow Recipe

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Skincare

Start gettingrecommended by AI.

Frequently asked questions

Glow Recipe

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Skincare

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.