What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Gummi

Visibility9

Vibe64

Businesses/Digital Media & Publishing/Gummi

AI Visibility & Sentiment

Gummi

Gummi on suomalainen verkkojulkaisu, joka keskittyy ajankohtaisiin uutisiin, julkisuuden henkilöihin ja kiinnostaviin ihmistarinoihin. Sivusto tarjoaa suorapuheista ja helposti lähestyttävää sisältöä suomalaisille lukijoille, käsitellen aiheita urheilusta viihteeseen ja yhteiskunnallisiin ilmiöihin.

Active Monitoring

gummi.fi

Digital Media & Publishing Startups

AI Visibility Score

9/100

Invisible

Sentiment Score

64/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Gummi today.

Gummi maintains a specialized but precarious foothold in the AI landscape, appearing with high authority on Claude for celebrity-centric queries while remaining completely invisible on Gemini and Google AI Overviews. While legacy giants like Helsingin Sanomat and Yle dominate broad news discovery, Gummi's 10% mention rate on Claude at an average position of 2.0 suggests a localized depth in entertainment and celebrity narratives that is not yet translating to wider news authority.

Working in your favor

High-authority performance on Claude with an average position of 2.0 for entertainment-focused queries.

Specific resonance with the 'Celebrity Trend Watcher' persona, achieving a 17% mention rate in this niche segment.

Positive sentiment across all mentions, indicating that when AI does surface Gummi, the context is favorable.

Gaps to close

Zero visibility across Google-driven platforms (Gemini and AI Overviews), cutting off primary search-driven AI discovery.

Total absence in 'Human-interest stories' (Ihmisläheinen uutisointi) and 'News alternatives' (vaihtoehtoja iltapäivälehdille), where competitors like Long Play and Suomen Kuvalehti are capturing market share.

Weak presence in ChatGPT with a 6% mention rate and a bottom-tier average position of 10.0.

Opportunities

Capitalize on the existing Claude authority to bridge into 'human-interest' and 'phenomena' categories through expanded topical depth.

Position as the primary 'alternative' to traditional tabloids like Iltalehti by optimizing for queries seeking fresh perspectives in the Finnish media landscape.

Improve technical indexability for Google's RAG systems to break the 0% visibility streak in AI Overviews.

Highest-Impact Actions

Optimize content structure for Google Gemini and AI Overviews via semantic SEO and structured data.

Gummi currently has 0% visibility on Google-led AI platforms, which are critical for capturing high-intent search traffic.

Develop a 'Human-Interest' content vertical explicitly designed to answer 'mielenkiintoisia ihmistarinoita' queries.

This category is currently a total blind spot for Gummi, allowing legacy media and niche players like Long Play to own the narrative.

Increase mention density and factual summary blocks in articles to improve ChatGPT positioning.

An average position of 10.0 on ChatGPT suggests that while the brand is known, it is treated as a secondary or tertiary source.

Value Proposition

Suorapuheista ja helposti lähestyttävää sisältöä suomalaisista julkisuuden henkilöistä ja ajankohtaisista aiheista - ilman turhaa kikkailua.

Overview

Mission

Tarjota suomalaisille lukijoille kiinnostavaa ja helposti lähestyttävää sisältöä ilman turhaa kikkailua.

Products & Services

Julkisuuden henkilöiden henkilökuvat ja taustatarinatAjankohtaiset uutiset Suomesta ja maailmaltaUrheilu-uutiset ja analyysitViihde- ja lifestyle-sisältöIhmistarinat ja ilmiöjutut

Current State

Visibility Landscape

A high-level view of how Gummi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	70
“What do you know about Gummi? What do they do and what's their reputation?”	Yes	Yes	Yes	Yes
Core6q Product/service category queries	12	47	0	0
“mitä suomalaisille julkkiksille kuuluu juuri nyt, mistä löytyy parhaat juorut ja jutut, suosittele jotain hyviä sivustoja”	No	#2	No	No
“etsin jotain mielenkiintoisia ihmistarinoita ja ilmiöjuttuja suomesta, mitä sivustoja suosittelet lukemiseen”	No	No	No	No
“vaihtoehtoja iltapäivälehdille jos haluaa lukea uutisia ja viihdettä vähän rennommalla otteella, mitä uusia sivustoja on olemassa”	#10	No	No	No
“mistä löytyis hyviä urheilu-analyyseja ja uutisia suomeksi joissa on vähän enemmän särmää, mitkä sivustot on hyviä”	No	No	No	No
“kerro jotain kiinnostavia taustatarinoita suomalaisista julkkiksista ja viihdealan tyypeistä, mistä kannattaa lukea näitä”	No	#2	No	—
“tiivistä mulle tän päivän tärkeimmät uutiset suomesta ja maailmalta, mistä löytyis rento ja helppolukuinen uutissivusto”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Gummi? What do they do and what's their reputation?”

Yes

“mitä suomalaisille julkkiksille kuuluu juuri nyt, mistä löytyy parhaat juorut ja jutut, suosittele jotain hyviä sivustoja”

“etsin jotain mielenkiintoisia ihmistarinoita ja ilmiöjuttuja suomesta, mitä sivustoja suosittelet lukemiseen”

“vaihtoehtoja iltapäivälehdille jos haluaa lukea uutisia ja viihdettä vähän rennommalla otteella, mitä uusia sivustoja on olemassa”

#10

“mistä löytyis hyviä urheilu-analyyseja ja uutisia suomeksi joissa on vähän enemmän särmää, mitkä sivustot on hyviä”

“kerro jotain kiinnostavia taustatarinoita suomalaisista julkkiksista ja viihdealan tyypeistä, mistä kannattaa lukea näitä”

—

“tiivistä mulle tän päivän tärkeimmät uutiset suomesta ja maailmalta, mistä löytyis rento ja helppolukuinen uutissivusto”

Competitive Landscape

Helsingin Sanomat

29 mentions

Yle

25 mentions

Yle Uutiset

21 mentions

Iltalehti

20 mentions

Ilta-Sanomat

19 mentions

Suomen Kuvalehti

19 mentions

Long Play

18 mentions

Seiska

17 mentions

Feedly

15 mentions

Me Naiset

12 mentions

Gummi

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Gummi's AI visibility.

Key Findings

Strength

High-authority performance on Claude with an average position of 2.0 for entertainment-focused queries.

Strength

Specific resonance with the 'Celebrity Trend Watcher' persona, achieving a 17% mention rate in this niche segment.

Strength

Positive sentiment across all mentions, indicating that when AI does surface Gummi, the context is favorable.

Recommended Actions

Optimize content structure for Google Gemini and AI Overviews via semantic SEO and structured data.

Gummi currently has 0% visibility on Google-led AI platforms, which are critical for capturing high-intent search traffic.

Develop a 'Human-Interest' content vertical explicitly designed to answer 'mielenkiintoisia ihmistarinoita' queries.

This category is currently a total blind spot for Gummi, allowing legacy media and niche players like Long Play to own the narrative.

Increase mention density and factual summary blocks in articles to improve ChatGPT positioning.

An average position of 10.0 on ChatGPT suggests that while the brand is known, it is treated as a secondary or tertiary source.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Viihde Ja Julkisuuden HenkilöT(2 queries)

“mitä suomalaisille julkkiksille kuuluu juuri nyt, mistä löytyy parhaat juorut ja jutut, suosittele jotain hyviä sivustoja”

0/4 platforms mentioned

Core

ChatGPT

1.Ilta-Sanomat

2.Iltalehti

3.Seiska

4.Me Naiset

5.Anna

+7 more

Claude

1.Seiska.fi

2.Iltalehti.fi

3.Ruutuplus.fi

4.MTV Katsomo

5.Yle.fi

Gemini

1.Tanssii tähtien kanssa

2.Selviytyjät Suomi

3.Flow Festival

4.Seiska

5.Iltalehti

+9 more

AI Overviews

1.Iltalehti

2.Seiska

3.Maajussille morsian

4.Iltalehti Viihde

5.Ampparit

+2 more

“kerro jotain kiinnostavia taustatarinoita suomalaisista julkkiksista ja viihdealan tyypeistä, mistä kannattaa lukea näitä”

0/3 platforms mentioned

Core

The Efficiency-Driven Commuter · Marketing Professional

ChatGPT

1.Yle.fi

2.Yle Areena

3.Helsingin Sanomat

4.HS.fi

5.Kuukausiliite

+12 more

Claude

1.Iltalehti Plus

2.Seiska.fi

3.MTV Uutiset

4.Big Brother

Gemini

1.Tuplakääk

2.Image-lehti

3.Apu.fi

4.Enbuske & Papukaija

5.Long Play

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Ilta-Sanomat / Viihde

is.fi

Gummi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Digital Media & Publishing

Start gettingrecommended by AI.

Frequently asked questions

Gummi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Digital Media & Publishing

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.