h&k AI Visibility Score: 8/100 — What AI Thinks | Pendium.ai
Pendium
h&k
h&k
Visibility12
Vibe78
Businesses/Information Technology & Services/h&k
h&k
AI Visibility & Sentiment

h&k

h&k is a Spanish technology consulting firm born from the merger of hsi and Kiteris, specializing in Microsoft solutions, digital transformation, AI implementation, and cybersecurity. They serve as certified Microsoft partners helping businesses modernize their operations through productivity tools, data analytics, and secure cloud infrastructure.

Active Monitoring
www.hktech.es
Information Technology & Services
AI Visibility Score
12/100

Invisible

Sentiment Score
78/100
AI Perception

Summary

h&k maintains a specialized but siloed influence, resonating strongly with HR-driven digital transformers while remaining virtually invisible to the high-value Strategic Enterprise CIO persona. While the brand secures top-tier positioning in trust-based queries on Claude and Gemini, it is currently failing to capture any visibility in AI Overviews or critical Copilot strategy conversations dominated by competitors like Plain Concepts and Seidor.

Value Proposition

Technology with a human touch - combining strategic consulting, technical expertise, and long-term client relationships to deliver real, sustainable business impact through Microsoft solutions and AI

Overview

h&k is a Spanish technology consulting firm born from the merger of hsi and Kiteris, specializing in Microsoft solutions, digital transformation, AI implementation, and cybersecurity. They serve as certified Microsoft partners helping businesses modernize their operations through productivity tools, data analytics, and secure cloud infrastructure.

Mission

Transform our clients' businesses through specialized consulting and technology services, based on team talent and experience, using AI, secure solutions, and Microsoft technology.

Products & Services
Microsoft 365 & Copilot ImplementationCybersecurity & Compliance SolutionsData & Artificial Intelligence ConsultingIT Infrastructure & Azure ServicesCustom Application Development with Power Platform
Agent Breakdown

AI Platforms

How often do different AI platforms reference h&k?

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Conversation Analysis

Topics

What conversations is h&k included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend h&k to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
AI Readiness & Copilot Strategy(3 queries)

“help me create a rollout plan for microsoft copilot for a 300 person company in spain, what steps should we take?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft Copilot
2.Microsoft 365
3.Entra ID
4.Teams
5.Word

+16 more

ClaudeClaude
1.Microsoft Copilot
2.Microsoft 365
3.Azure AD
4.Exchange Online
5.SharePoint

+18 more

GeminiGemini
1.Microsoft Copilot
2.Microsoft 365
3.Word
4.Excel
5.PowerPoint

+17 more

AI OverviewsAI Overviews
1.Microsoft Copilot
2.Microsoft 365
3.SharePoint
4.Teams
5.Microsoft 365 Business Standard

+2 more

“what's the best way to train employees on AI adoption and who are the top consultants for this in the spanish market?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft Copilot
2.Google Gemini
3.Power BI
4.UiPath
5.Power Automate

+17 more

ClaudeClaude
1.Copilot
2.Accenture Spain
3.Deloitte Spain
4.PwC Spain
5.McKinsey Spain

+14 more

GeminiGemini
1.Coursera for Business
2.Jasper
3.Copy.ai
4.Gong
5.Microsoft Sales Copilot

+12 more

AI OverviewsAI Overviews
1.Worklytics
2.Global Knowledge

“we want to use generative AI to analyze our business data securely, what microsoft tools and partners should we use?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Azure AI services
2.Microsoft Fabric
3.Azure OpenAI Service
4.GPT-4o
5.GPT-4 Turbo

+24 more

ClaudeClaude
1.Microsoft Copilot Studio
2.Azure OpenAI Service
3.GPT-4
4.GPT-4o
5.Microsoft Fabric

+18 more

GeminiGemini
1.Azure OpenAI Service
2.Microsoft Fabric
3.GPT-4
4.GPT-4o
5.GPT-3.5

+15 more

AI OverviewsAI Overviews
1.Microsoft 365 Copilot
2.Excel
3.Business Central
4.Azure OpenAI Service
5.GPT-4

+14 more

Business Process Automation & Low Code Development(3 queries)

“how can i use power platform to automate our internal approvals and who can help us build this?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft Power Platform
2.Power Apps
3.Power Automate
4.SharePoint
5.Dataverse

+18 more

ClaudeClaude
1.Power Platform
2.Power Automate
3.Teams
4.Power Apps
5.Microsoft Teams

+16 more

GeminiGemini
1.Microsoft Power Platform
2.Power Apps
3.Microsoft Forms
4.Power Automate
5.Microsoft Teams

+14 more

AI OverviewsAI Overviews
1.Microsoft Power Platform
2.Power Automate
3.SharePoint
4.Microsoft Form
5.OneDrive

+12 more

“we need to modernize our IT infrastructure with azure services, give me a list of recommended implementation partners in spain”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft Azure
2.Accenture Spain
3.SAP
4.Capgemini Spain
5.NTT DATA Spain

+13 more

ClaudeClaude
1.Azure
2.Accenture Spain
3.Capgemini Spain
4.SAP
5.Atos Iberia

+13 more

GeminiGemini
1.Microsoft Azure
2.Avanade Spain
3.Accenture
4.Accenture Spain
5.Avanade

+18 more

AI OverviewsAI Overviews
1.Softeng
2.Ayesa
3.Ibermática365
4.Encamina
5.Bismart

+4 more

“compare the best options for custom application development using microsoft technology for mid-sized companies”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft Power Platform
2.Power Apps
3.Power Automate
4.Dataverse
5.Power BI

+22 more

ClaudeClaude
1.Microsoft Power Platform
2.Power Apps
3.Power Automate
4.Power BI
5.Power Pages

+20 more

GeminiGemini
1.Microsoft Power Platform
2.Power Apps
3.Dataverse
4.Power Automate
5.Microsoft 365

+25 more

AI OverviewsAI Overviews
1.Microsoft 365
2.Lovable
3.Teams
4.SharePoint
5..NET

+5 more

Cybersecurity & Microsoft 365 Compliance(2 queries)

“give me a checklist for securing a microsoft 365 environment for an enterprise and suggest some firms that do security audits in spain”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft 365
2.Microsoft Entra ID
3.Azure AD
4.Windows Hello
5.Microsoft Defender

+27 more

ClaudeClaude
1.Microsoft 365
2.Azure AD
3.Azure AD Multi-Factor Authentication
4.Azure AD Identity Protection
5.Privileged Identity Management

+32 more

GeminiGemini
1.Microsoft 365
2.M365
3.Microsoft Authenticator
4.Microsoft Defender for Office 365
5.Exchange

+20 more

AI OverviewsAI Overviews
1.Microsoft 365
2.Corsica Technologies
3.Microsoft Authenticator
4.FIDO2
5.Microsoft Entra

+20 more

“how can a spanish company stay compliant with data regulations using microsoft cybersecurity tools, what specific services should i buy?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft 365 E5
2.Microsoft Purview Information Protection
3.Microsoft Purview Data Loss Prevention (DLP)
4.Microsoft Purview eDiscovery (Premium)
5.Insider Risk Management

+23 more

ClaudeClaude
1.Microsoft Purview
2.Microsoft 365
3.Compliance Manager
4.Microsoft Entra ID
5.Azure Active Directory

+15 more

GeminiGemini
1.Microsoft Purview
2.Microsoft Entra ID
3.Microsoft Defender for Cloud
4.Microsoft Priva
5.Microsoft Sentinel

+4 more

AI OverviewsAI Overviews
1.Compliance Manager
2.Entra ID Protection
3.Azure
4.AWS
5.GCP

+4 more

IT Consulting Trust & Reviews(3 queries)

“who are the most trusted microsoft gold partners in spain for enterprise digital transformation?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Avanade Spain
2.Accenture
3.Azure
4.Dynamics 365
5.Accenture Spain

+13 more

ClaudeClaude
1.Avanade Spain
2.Accenture Spain
3.Dynamics 365
4.Capgemini Spain
5.Indra

+8 more

GeminiGemini
1.Avanade
2.Accenture
3.Azure
4.Dynamics 365
5.NTT DATA

+12 more

AI OverviewsAI Overviews
1.Accenture
2.Avanade
3.Capgemini
4.NTT DATA
5.Telefónica Tech

+13 more

“what should i look for when choosing an IT service provider for a microsoft 365 migration in the spanish market?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Microsoft 365
2.Exchange
3.Exchange Online
4.SharePoint
5.OneDrive

+15 more

ClaudeClaude
1.Microsoft 365
2.Exchange
3.Google Workspace
4.Lotus Notes
5.Azure AD

+10 more

GeminiGemini
1.Microsoft 365
2.Microsoft Solutions Partner for Modern Work
3.BitTitan MigrationWiz
4.AvePoint Fly
5.Quest On Demand

+12 more

AI OverviewsAI Overviews
1.Softeng
2.CEI Europe
3.Elioplus
4.OneDrive
5.SharePoint

“recommend some highly rated IT consulting firms in spain for mid-market businesses, looking for alternatives to softeng or avanade”

0/4 platforms mentioned

ChatGPTChatGPT
1.Softeng
2.Avanade
3.Seidor
4.SAP
5.Salesforce

+17 more

ClaudeClaude
1.Inetum
2.GFI Informatique
3.Seidor
4.SAP
5.NTT Data Spain

+6 more

GeminiGemini
1.Avanade
2.Softeng
3.Seidor
4.SAP
5.AWS

+14 more

AI OverviewsAI Overviews
1.Avanade
2.Softeng
3.Innowise
4.Notch
5.Coderland

+3 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High resonance with the 'HR-Driven Digital Transformer' persona, achieving a 30% mention rate and a strong average position of 6.9.

Strength

Strong organic trust profile on Claude (23% mention rate, 7.7 avg pos) and Gemini (7.5 avg pos) for 'IT Consulting Trust' and brand-specific queries.

Strength

Successful brand-vibe positioning, securing #1 rankings on Claude and Gemini when users specifically ask about h&k's capabilities.

Gap

Zero visibility (0% mention rate) among Strategic Enterprise CIOs, representing a total disconnect from executive-level decision-makers.

Gap

Complete absence from AI Overviews across all 44 tested queries, surrendering the most visible real estate in the Google ecosystem.

Gap

Failure to appear in 'AI Readiness & Copilot Strategy' queries, a critical gap for a Microsoft partner as competitors like Azure and Microsoft 365 sweep these mentions.

Gap

Lagging significantly behind regional competitors like Seidor and Softeng, who maintain 7-8x higher visibility across core service categories.

Opportunity

Leverage the brand's existing affinity with HR personas to bridge the gap into 'Employee AI Adoption' and 'Copilot Training' narratives.

Opportunity

Utilize the strong trust ratings in Claude to capture broader 'Modernization' and 'Azure' queries where the brand is currently under-indexed.

Opportunity

Directly target 'Strategic Enterprise CIO' keywords through technical documentation that focuses on enterprise-scale ROI and AI security.

Technical Health

Site Health for AI Visibility

How well h&k's website is optimized for AI agent discovery and comprehension.

95/100
20 passed 2 warnings
Audited 2/26/2026
Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO91

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Warnings

!

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

!

Title is too short (18 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Meta description may be truncated (198 characters)

Shorten to under 160 characters.

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Brand Identity

Brand Voice & Style

How AI perceives h&k's communication style and personality

h&k communicates with a professional yet warm tone that balances technical expertise with human connection. Their messaging emphasizes partnership, trust, and long-term relationships while demonstrating deep Microsoft specialization. They use clear, accessible language to explain complex technology concepts, positioning themselves as approachable experts who genuinely care about client success. The brand voice reflects their tagline 'Smart Tech. Human Touch' - combining innovation with empathy.

Core Tone Traits

Professional yet Approachable

Expert knowledge delivered in a warm, accessible manner that builds trust

Solution-Oriented

Focuses on tangible results and real business impact rather than technical jargon

Partnership-Focused

Emphasizes collaboration, long-term relationships, and walking alongside clients

Confidently Expert

Demonstrates deep Microsoft specialization and certifications without being arrogant

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of h&k

1Microsoft 36576 mentions
2Azure76 mentions
3Plain Concepts70 mentions
4Seidor70 mentions
5SharePoint63 mentions
6Avanade63 mentions
7Accenture58 mentions
8Softeng58 mentions
9Teams52 mentions
10Microsoft Purview48 mentions
11h&k20 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Microsoft's own Copilot Adoption Hub

http://adoption.microsoft.com/

Referenced in 1 query

Review
Microsoft Learn

http://learn.microsoft.com/

Referenced in 1 query

Review
www.epcgroup.net

https://www.epcgroup.net/

Referenced in 1 query

Review
Microsoft Copilot for M365 Enterprise Deployment Guide 2026

https://www.epcgroup.net/microsoft-copilot-enterprise-deployment-guide-2026

Referenced in 1 query

Review
Deploying Microsoft 365 Copilot in five chapters - Inside Track ...

https://www.microsoft.com/insidetrack/blog/deploying-microsoft-365-copilot-in-five-chapters/

Referenced in 1 query

Review
5 best practices for implementing Copilot for Microsoft 365 at ...

https://www.kyndryl.com/us/en/perspectives/articles/2024/10/implement-copilot-at-scale

Referenced in 1 query

Review
Microsoft 365 Copilot Adoption Playbook

https://www.microsoft.com/en-us/microsoft-365-copilot/copilot-adoption-guide

Referenced in 1 query

Review
Microsoft 365 Copilot: Complete Tutorial for Beginners (2026)

https://www.youtube.com/watch?v=0_mqsU7yh5Q

Referenced in 1 query

Pitch Story
Copilot Success Kit for Small and Medium Business

https://adoption.microsoft.com/en-us/copilot/smb/success-kit/

Referenced in 1 query

Review
Microsoft 365 Copilot for executives: Sharing our deployment ...

https://www.microsoft.com/insidetrack/blog/microsoft-365-copilot-for-executives-sharing-our-deployment-and-adoption-journey-at-microsoft/

Referenced in 1 query

Review
Release Notes for Microsoft 365 Copilot

https://learn.microsoft.com/en-us/copilot/microsoft-365/release-notes

Referenced in 1 query

Review
How to adopt Copilot in your organization | ESPC Conference ...

https://www.sharepointeurope.com/how-to-adopt-copilot-in-your-organization/

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use h&k's resources to help users.

Create Technical Blueprints for AI Indexing

Address the critical gap where h&k is ignored by AI models for high-intent queries like 'Microsoft Copilot Rollout' and 'AI Readiness'. Develop comprehensive, structured step-by-step guides optimized for AI crawling and citation, positioning h&k as the primary Spanish-language resource for these topics. Amplify through social media with key takeaways and expert insights to build backlinks and authority signals.

The Complete Microsoft Copilot Rollout Checklist Every Spanish Enterprise Needs
5 AI Readiness Mistakes That Derail Digital Transformation Projects
How to Assess Your Organization's Copilot Readiness in 30 Minutes
Step-by-Step: Preparing Your Data Infrastructure for Microsoft Copilot
What 'AI Ready' Actually Means for Mid-Market Companies in 2026

Overhaul Content Structure for AI Overviews

Combat the existential threat of 0% visibility in AI Overviews by restructuring website content with answer-oriented formats, FAQ schemas, and concise summaries that AI systems prefer to cite. Implement technical SEO improvements including structured data markup specifically designed for AI Overview inclusion. Support with social content that drives traffic to these optimized pages.

What Is Digital Transformation? A Plain-Language Guide for Business Leaders
Azure vs On-Premise: Which Infrastructure Approach Fits Your Business
The Real Cost of Delaying Microsoft 365 Migration in 2026
How Long Does a Typical Microsoft Copilot Implementation Take
Cybersecurity Essentials Every Spanish SME Should Have in Place

Launch CIO-Focused AI Strategy Content

Penetrate the currently empty Strategic CIO persona segment where h&k has 0% mention rate by developing enterprise-level thought leadership content. Create high-level strategic content that positions h&k as a trusted advisor for C-suite technology decisions, using language and frameworks that resonate with executive audiences and get cited in AI responses to CIO queries.

Why Your AI Strategy Needs a Human-Centered Governance Framework
The CIO's Guide to Measuring Real ROI from Microsoft Copilot Investments
Board-Ready: How to Present Your Digital Transformation Business Case
Strategic AI Adoption: Lessons from Spain's Most Successful Enterprises
What CIOs Get Wrong About AI Implementation Timelines

Strengthen Microsoft Partner Credentials Online

Counter competitors like Plain Concepts who dominate the 'trusted partner' narrative by optimizing service pages for 'Microsoft Gold Partner Spain' and 'Azure Modernization' queries. Reinforce h&k's Microsoft credentials through technical documentation, case studies, and certification showcases that improve the current 14-23% platform mention rates. Leverage social proof and partnership announcements across channels.

What Makes a Microsoft Partner 'Gold' and Why It Matters for Your Project
Azure Modernization Success: How We Helped a Spanish Retailer Cut Costs 40%
Choosing the Right Microsoft Partner in Spain: Questions You Should Ask
Our Journey to Microsoft Solutions Partner Status: What We Learned
Legacy to Cloud: A Real Azure Modernization Timeline and Budget Breakdown

Build AI-Discoverable Digital Authority Footprint

Expand h&k's presence across platforms and databases that AI models reference when making recommendations, addressing the broader visibility gap across all AI assistants. Create consistent, authoritative content that establishes h&k as the go-to Spanish Microsoft consulting expert, ensuring the brand appears in AI-generated recommendations for technology consulting services.

The Human Side of Digital Transformation: Why Culture Beats Technology
Smart Tech, Human Touch: Our Philosophy for Sustainable IT Partnerships
Common Microsoft 365 Migration Pitfalls and How Spanish Companies Avoid Them
Why Long-Term IT Partnerships Outperform Project-Based Consulting
From hsi and Kiteris to h&k: Building a Modern Technology Consultancy
Content Engineering

Recommended Actions

!

Produce and index high-authority technical blueprints for 'Microsoft Copilot Rollout' and 'AI Readiness'.

h&k is currently ignored by AI models for these high-intent queries; providing structured, step-by-step guides will help models cite the brand as a primary resource.

Impact: High
!

Implement a technical SEO and structured data overhaul specifically targeting AI Overview inclusion.

The current 0% visibility in AI Overviews is an existential threat to organic discovery that can be mitigated with concise, answer-oriented content structures.

Impact: High
~

Develop an 'AI Strategy for CIOs' content series to penetrate the currently empty CIO persona segment.

The 0% mention rate with the Strategic CIO persona suggests a lack of high-level, enterprise-focused thought leadership that models can associate with h&k.

Impact: Medium
~

Optimize service pages for 'Microsoft Gold Partner Spain' and 'Azure Modernization' to counter competitors like Plain Concepts.

Competitors are dominating the 'trusted partner' narrative; h&k must reinforce its credentials in technical documentation to improve its 14-23% platform mention rates.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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