h&k is a Spanish technology consulting firm born from the merger of hsi and Kiteris, specializing in Microsoft solutions, digital transformation, AI implementation, and cybersecurity. They serve as certified Microsoft partners helping businesses modernize their operations through productivity tools, data analytics, and secure cloud infrastructure.
Technology with a human touch - combining strategic consulting, technical expertise, and long-term client relationships to deliver real, sustainable business impact through Microsoft solutions and AI
AI Visibility Score
h&k has an AI visibility score of 10/100, rated as invisible. This score reflects how often and how prominently h&k appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
h&k maintains a specialized but siloed influence, resonating strongly with HR-driven digital transformers while remaining virtually invisible to the high-value Strategic Enterprise CIO persona. While the brand secures top-tier positioning in trust-based queries on Claude and Gemini, it is currently failing to capture any visibility in AI Overviews or critical Copilot strategy conversations dominated by competitors like Plain Concepts and Seidor.
Strengths
- High resonance with the 'HR-Driven Digital Transformer' persona, achieving a 30% mention rate and a strong average position of 6.9.
- Strong organic trust profile on Claude (23% mention rate, 7.7 avg pos) and Gemini (7.5 avg pos) for 'IT Consulting Trust' and brand-specific queries.
- Successful brand-vibe positioning, securing #1 rankings on Claude and Gemini when users specifically ask about h&k's capabilities.
Visibility Gaps
- Zero visibility (0% mention rate) among Strategic Enterprise CIOs, representing a total disconnect from executive-level decision-makers.
- Complete absence from AI Overviews across all 44 tested queries, surrendering the most visible real estate in the Google ecosystem.
- Failure to appear in 'AI Readiness & Copilot Strategy' queries, a critical gap for a Microsoft partner as competitors like Azure and Microsoft 365 sweep these mentions.
- Lagging significantly behind regional competitors like Seidor and Softeng, who maintain 7-8x higher visibility across core service categories.
Competitors in AI Recommendations
- Microsoft 365: 76 mentions
- Azure: 76 mentions
- Plain Concepts: 70 mentions
- Seidor: 70 mentions
- SharePoint: 63 mentions
- Avanade: 63 mentions
- Accenture: 58 mentions
- Softeng: 58 mentions
- Teams: 52 mentions
- Microsoft Purview: 48 mentions
- Copilot: 40 mentions
- Telefónica Tech: 39 mentions
- SAP: 34 mentions
- OneDrive: 31 mentions
- Entra ID: 29 mentions
Categories: Information Technology & Services