What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Heartwork

Visibility16

Vibe88

Businesses/Commercial Furniture & Office Storage/Heartwork

AI Visibility & Sentiment

Heartwork

Heartwork is a commercial furniture company specializing in thoughtfully designed storage solutions for modern workplaces. They create lockers, workbars, bookcases, credenzas, and other storage furniture that combines functionality with inspired creativity, serving both commercial projects and work-from-home professionals.

Active Monitoring

heartwork.com

Commercial Furniture & Office Storage Startups

AI Visibility Score

16/100

Invisible

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Heartwork today.

Heartwork has established a remarkable stronghold within Google Gemini, frequently outranking legacy giants like Steelcase and Herman Miller for specific modern office needs such as smart lockers and room dividers. This targeted dominance proves the brand can win top-tier AI placements, yet a total invisibility across ChatGPT and Claude prevents Heartwork from capturing the broader design-led market.

Working in your favor

Dominant performance in Gemini, achieving #1 rankings for modern hybrid office planning and office locker searches.

High visibility with the 'Design-Conscious Remote Executive' persona in Gemini, often appearing as a top-3 recommendation.

Perfect brand recognition across all platforms during direct 'vibe check' queries, indicating a clear and consistent brand identity is already indexed.

Gaps to close

Complete absence from ChatGPT, Claude, and AI Overviews for all category-based searches.

Zero penetration with the 'Agile Workspace Facilities Lead' persona, a critical B2B buyer segment.

Failing to appear in 'high-end' and 'design-led' storage comparisons, where competitors like USM Haller and Knoll are currently preferred by AI models.

Opportunities

Leverage the existing success in 'smart locker' queries to create specialized technical guides that AI models use as authoritative sources.

Aggressively target the 'Agile Workspace' persona by optimizing content for employee amenity management and flexible office infrastructure.

Expand beyond Gemini by securing mentions in high-authority architectural and tech publications frequently cited by Claude and ChatGPT.

Highest-Impact Actions

Execute an LLM-focused Digital PR campaign targeting design and tech journals.

Heartwork is currently invisible in ChatGPT and Claude's non-branded results; seeding mentions in high-authority domains is the only way to penetrate these training sets.

Optimize technical 'Smart Locker' documentation for AI Retrieval-Augmented Generation (RAG).

Since Gemini already favors Heartwork for smart lockers, providing more structured, technical data will cement this lead and bridge the gap into AI Overviews.

Develop comparative content targeting 'USM Haller vs. Heartwork' for design-led storage.

Competitors dominate 'high-end' queries; direct comparison content helps AI models associate Heartwork with the premium design tier.

Value Proposition

Where Function Meets Inspired Creativity - Heartwork delivers beautifully designed, highly functional storage solutions with an extensive color system and modular configurations that transform workplace storage from utilitarian necessity into design statement.

Overview

Mission

To build thoughtfully designed storage that empowers people to do their best work.

Products & Services

Smart Lockers and Traditional LockersWorkbars and Work AislesStorage Cabinets and CredenzasBookcases and Open StorageDesks and Conference Tables

Current State

Visibility Landscape

A high-level view of how Heartwork performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Heartwork? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	0	0	95	0
“best high-end storage cabinets and credenzas for a design-led office, who makes good ones besides Herman Miller”	No	No	#2	No
“recommend some design-forward home office storage that isn't just cheap particle board, specific brands please”	No	No	#3	No
“need ideas for office furniture that doubles as room dividers, looking for modern brands”	No	No	#1	No
“most durable and stylish office locker brands for a tech startup, which ones are top rated”	No	No	#1	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	90	0
“help me design a hybrid office layout for 50 people with hot-desking, what kind of storage should I get”	No	No	#1	No
“how do I set up a smart locker system for an office with a flexible floor plan, what brands are the best”	No	No	#6	No

“What do you know about Heartwork? What do they do and what's their reputation?”

“best high-end storage cabinets and credenzas for a design-led office, who makes good ones besides Herman Miller”

“recommend some design-forward home office storage that isn't just cheap particle board, specific brands please”

“need ideas for office furniture that doubles as room dividers, looking for modern brands”

“most durable and stylish office locker brands for a tech startup, which ones are top rated”

“help me design a hybrid office layout for 50 people with hot-desking, what kind of storage should I get”

“how do I set up a smart locker system for an office with a flexible floor plan, what brands are the best”

Competitive Landscape

Steelcase

36 mentions

Herman Miller

36 mentions

USM Haller

25 mentions

Knoll

18 mentions

Haworth

14 mentions

Blu Dot

14 mentions

Teknion

13 mentions

Vitra

11 mentions

Muuto

11 mentions

BDI

10 mentions

Heartwork

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Heartwork's AI visibility.

Key Findings

Strength

Dominant performance in Gemini, achieving #1 rankings for modern hybrid office planning and office locker searches.

Strength

High visibility with the 'Design-Conscious Remote Executive' persona in Gemini, often appearing as a top-3 recommendation.

Strength

Perfect brand recognition across all platforms during direct 'vibe check' queries, indicating a clear and consistent brand identity is already indexed.

Recommended Actions

Execute an LLM-focused Digital PR campaign targeting design and tech journals.

Heartwork is currently invisible in ChatGPT and Claude's non-branded results; seeding mentions in high-authority domains is the only way to penetrate these training sets.

Optimize technical 'Smart Locker' documentation for AI Retrieval-Augmented Generation (RAG).

Since Gemini already favors Heartwork for smart lockers, providing more structured, technical data will cement this lead and bridge the gap into AI Overviews.

Develop comparative content targeting 'USM Haller vs. Heartwork' for design-led storage.

Competitors dominate 'high-end' queries; direct comparison content helps AI models associate Heartwork with the premium design tier.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modern Hybrid Office Planning(2 queries)

“help me design a hybrid office layout for 50 people with hot-desking, what kind of storage should I get”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Salsbury

2.Luxor

3.Luxer One

4.Parcel Pending

5.Quadient

+14 more

Claude

1.Salsbury Industries

2.Penco

3.List

Gemini

1.Framery One

2.Room Phone Booths

3.Steelcase Flex Collection

4.Robin

5.Envoy

+8 more

AI Overviews

1.Steelcase

2.Modern Office Systems

3.Strong Hold Extra Heavy Duty TA-50 Personal Locker

4.Barron Equipment TA-50 Personal Locker

5.Bush Business Furniture Vista Low Storage Cabinet

+3 more

“need ideas for office furniture that doubles as room dividers, looking for modern brands”

1/4 platforms mentioned

Core

The Boutique Design Principal · Principal Interior Designer

ChatGPT

1.Herman Miller

2.Steelcase

3.Haworth

4.Knoll

5.Teknion

+8 more

Claude

1.USM Haller

2.Steelcase Flex

3.Knoll Dividends

4.Muuto Compile

5.String

+2 more

Gemini

1.Heartwork

2.Building Blocks

3.Building Cabinets

4.USM Haller

5.Uhuru Design

+16 more

AI Overviews

1.Collaborative Office Interiors

2.IKEA

3.Kallax

4.Muuto

5.Stacked System

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Office Lockers Guide | Assigned vs. Non-Assigned

slydeinnovations.com

Heartwork

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Heartwork

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.