What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Herbivore Botanicals

Visibility50

Vibe90

Businesses/Beauty & Personal Care/Herbivore Botanicals

AI Visibility & Sentiment

Herbivore Botanicals

Herbivore Botanicals is a clean beauty brand specializing in plant-powered, clinically effective skincare and bodycare products. Founded with a philosophy of harnessing botanical actives, they create sensorial products that transform daily routines into indulgent rituals while supporting skin's natural rhythms.

Active Monitoring

herbivorebotanicals.com

Beauty & Personal Care

AI Visibility Score

50/100

Moderate

Sentiment Score

90/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Herbivore Botanicals today.

Herbivore Botanicals holds a moderate AI visibility score of 54/100, characterized by strong brand-specific recognition and ingredient leadership in Blue Tansy and Bakuchiol across Gemini and ChatGPT. However, the brand suffers from a total lack of visibility on Claude and struggles to appear in broader category-level queries, such as routine building for sensitive skin and non-synthetic Vitamin C serums.

Working in your favor

Dominant presence in brand-specific 'vibe check' and trust queries, consistently ranking #1 on ChatGPT, Gemini, and AI Overviews.

High authority in ingredient-led searches for 'Blue Tansy' and 'Bakuchiol', particularly on Gemini where mention rates reach 82% with an average position of 2.7.

Strongest performance with the 'Evidence-Based Skincare Geek' persona, achieving the best average position of 2.1 despite a lower overall mention frequency.

Gaps to close

Total invisibility on Claude with a 0% mention rate across all 44 tested queries.

Frequent 'Not Mentioned' status for routine-based queries, specifically those building clean skincare sets for sensitive skin.

Underperformance in the 'Vitamin C' category, where the brand is often omitted in favor of competitors like SkinCeuticals or Biossance when searching for high-quality natural serums.

Opportunities

Capture the 'Eco-Conscious Lifestyle Blogger' persona which already shows the highest mention rate (55%) by emphasizing sustainable packaging and ethical sourcing in technical documentation.

Leverage the high visibility in AI Overviews (avg pos 1.0) to drive traffic by optimizing for 'worth the price' and comparison-style queries.

Highest-Impact Actions

Address the Claude blind spot by increasing brand presence on third-party editorial reviews and high-authority skincare forums.

A 0% mention rate on Claude suggests the brand is missing from the specific training data or RAG sources utilized by Anthropic compared to Google and OpenAI.

Develop and publish comprehensive 'Routine Guides' for sensitive skin types, specifically pairing products like Blue Tansy with calming oils.

The brand is frequently omitted from 'routine building' queries for sensitive skin, representing a lost opportunity to capture users in the consideration phase.

Optimize technical product descriptions for the Vitamin C serum to highlight its efficacy without synthetic ingredients.

Data shows Gemini and ChatGPT often fail to mention Herbivore when users specifically request 'high quality vitamin c without synthetics,' losing ground to brands with more aggressive ingredient-led SEO.

Value Proposition

Plant-powered, clinically effective skincare that combines the power of botanical actives with proven results, offering gentle yet effective alternatives to traditional skincare ingredients like retinol.

Overview

Mission

Herbivore is a return to nature. We start with plants, formulating with botanical actives that work in support of your skin's natural rhythms.

Products & Services

Facial serums and oils (Bakuchiol, Vitamin C, Blue Tansy)Body oils, mists, and creamsBath soaks and body scrubsFacial cleansers and moisturizersEye creams and lip treatments

Current State

Visibility Landscape

A high-level view of how Herbivore Botanicals performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	97
“What do you know about Herbivore Botanicals? What do they do and what's their reputation?”	#1	No	#1	#1
Core9q Product/service category queries	73	0	94	43
“i want to swap my retinol for a natural bakuchiol serum, what are the best options?”	#3	No	#1	No
“help me build a clean skincare routine for sensitive skin that actually works”	#31	No	#2	No
“what's a good natural face oil for calming down redness and acne?”	#5	No	#1	No
“what are some luxury body oils that absorb quickly and smell amazing?”	#7	No	#5	No
“is Herbivore Botanicals actually worth the price or is it just pretty packaging?”	#1	No	#1	#1
“compare the Herbivore Blue Tansy oil vs Drunk Elephant for oily skin”	#1	No	#1	No
“has anyone used the Herbivore Vitamin C serum for brightening dark spots?”	#1	No	#1	#1
“what does blue tansy do for your face and which brands make the best one?”	#1	No	#1	No
“find me a high quality vitamin c serum that doesn't have synthetic fillers”	No	No	#5	No
Growth Areas1q Adjacent, aspirational & visionary	85	0	97	0
“help me plan a relaxing at-home spa night with the best bath soaks and body scrubs”	#5	No	#1	No

“What do you know about Herbivore Botanicals? What do they do and what's their reputation?”

“i want to swap my retinol for a natural bakuchiol serum, what are the best options?”

“help me build a clean skincare routine for sensitive skin that actually works”

#31

“what's a good natural face oil for calming down redness and acne?”

“what are some luxury body oils that absorb quickly and smell amazing?”

“is Herbivore Botanicals actually worth the price or is it just pretty packaging?”

“compare the Herbivore Blue Tansy oil vs Drunk Elephant for oily skin”

“has anyone used the Herbivore Vitamin C serum for brightening dark spots?”

“what does blue tansy do for your face and which brands make the best one?”

“find me a high quality vitamin c serum that doesn't have synthetic fillers”

“help me plan a relaxing at-home spa night with the best bath soaks and body scrubs”

Competitive Landscape

Herbivore Botanicals

67 mentions

Sephora

30 mentions

Biossance

29 mentions

The Ordinary

27 mentions

SkinCeuticals

23 mentions

Credo Beauty

18 mentions

COSDNA

17 mentions

Drunk Elephant

16 mentions

Credo

14 mentions

Paula’s Choice

14 mentions

True Botanicals

14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Herbivore Botanicals's AI visibility.

Key Findings

Strength

Dominant presence in brand-specific 'vibe check' and trust queries, consistently ranking #1 on ChatGPT, Gemini, and AI Overviews.

Strength

High authority in ingredient-led searches for 'Blue Tansy' and 'Bakuchiol', particularly on Gemini where mention rates reach 82% with an average position of 2.7.

Strength

Strongest performance with the 'Evidence-Based Skincare Geek' persona, achieving the best average position of 2.1 despite a lower overall mention frequency.

Recommended Actions

Address the Claude blind spot by increasing brand presence on third-party editorial reviews and high-authority skincare forums.

A 0% mention rate on Claude suggests the brand is missing from the specific training data or RAG sources utilized by Anthropic compared to Google and OpenAI.

Develop and publish comprehensive 'Routine Guides' for sensitive skin types, specifically pairing products like Blue Tansy with calming oils.

The brand is frequently omitted from 'routine building' queries for sensitive skin, representing a lost opportunity to capture users in the consideration phase.

Optimize technical product descriptions for the Vitamin C serum to highlight its efficacy without synthetic ingredients.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Transitioning To Clean Skincare Alternatives(3 queries)

“i want to swap my retinol for a natural bakuchiol serum, what are the best options?”

2/4 platforms mentioned

Core

ChatGPT

1.Biossance Squalane + Phyto-Retinol Serum

2.Sephora

3.Herbivore Bakuchiol Retinol Alternative Smoothing Serum

4.Naturium Bakuchiol Serum

5.Naturium Bakuchiol Night Concentrate

+8 more

Claude

No brands listed

Gemini

1.Herbivore

2.Biossance

3.BYBI Beauty

4.Beekman 1802

5.Paula’s Choice

+1 more

AI Overviews

1.Byrdie

2.UMMA

3.style story

4.ChemLinked

5.Glimmer Goddess

+4 more

“help me build a clean skincare routine for sensitive skin that actually works”

0/4 platforms mentioned

Core

ChatGPT

1.CeraVe Hydrating Cleanser

2.La Roche‑Posay Toleriane Hydrating Gentle Cleanser

3.Vanicream Gentle Facial Cleanser

4.The Ordinary Hyaluronic Acid 2% + B5

5.La Roche‑Posay Hyalu B5 Serum

+19 more

Claude

No brands listed

Gemini

1.Pai Skincare

2.Middlemist Seven

3.Tower 28

4.SOS Daily Rescue Facial Spray

5.The Ordinary

+11 more

AI Overviews

1.Frieder Dermatology

2.Devoue de Nature

3.Nu Image Salon & Day Spa

4.India Today

5.NoticeMe

+2 more

“what's a good natural face oil for calming down redness and acne?”

1/4 platforms mentioned

Core

ChatGPT

1.The Ordinary 100% Plant-Derived Squalane

2.Biossance Squalane

3.Leven Rose Organic Jojoba Oil

4.Cliganic Organic Jojoba Oil

5.Leven Rose Hemp Seed Oil

+6 more

Claude

No brands listed

Gemini

1.The Ordinary

2.Biossance

3.Cliganic

4.Herbivore

5.Sunday Riley

+5 more

AI Overviews

1.U.F.O. Ultra-Clarifying Acne Treatment Face Oil

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 Korean Retinol Alternatives for a Glass Skin-Approved Glow - Byrdie

byrdie.com

Herbivore Botanicals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Herbivore Botanicals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.