Visibility
Sentiment
Hims
Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations
Visibility
Sentiment
Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.
AI Perception Summary
Hims was analyzed across 48 queries and 4 AI platforms. Overall visibility score: 71/100.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT69% mention rate
Claude83% mention rate
Gemini83% mention rate
AI Overviews42% mention rate
Brand Voice & Style
How AI perceives Hims's communication style and personality
Hims communicates with a confident, modern, and approachable tone that destigmatizes men's health issues while maintaining clinical credibility. The brand balances being medically authoritative with feeling accessible and non-judgmental, using clean, direct language that empowers men to take control of their health. There's an underlying warmth and encouragement that makes sensitive topics feel normal and manageable.
Core Tone Traits
Confident & Empowering
Encourages men to take action on their health without shame or hesitation
Clinically Credible
Backs claims with medical expertise, licensed providers, and FDA-regulated treatments
Modern & Approachable
Uses contemporary, clean language that feels fresh and accessible, not clinical or intimidating
Discreet & Supportive
Addresses sensitive topics with care while normalizing common health challenges
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Hims
Persona Analysis
How and when AI agents present this business to different types of people
Obtain prescription medication without a physical office visit; Maintain absolute privacy regarding health concerns
In-person pharmacy visits feel exposing; Difficulty scheduling appointments during business hours
Optimize physical appearance and hormonal health; Access the most advanced FDA-approved hair loss treatments
Generic health advice feels patronizing; Lack of granular control over treatment plans
Find an affordable way to manage anxiety and skin health; Establish a consistent self-care routine
Traditional healthcare feels cold and bureaucratic; High cost of therapy sessions in urban areas
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility