Pendium
Hims
Hims
Visibility75
Vibe90
Businesses/Healthcare & Telehealth/Hims
Hims
AI Visibility & Sentiment

Hims

Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.

Active Monitoring
hims.com
AI Visibility Score
75/100

Good

Sentiment Score
90/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
75
adjacent
37
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hims today.

Hims was analyzed across 48 queries and 4 AI platforms. Overall visibility score: 71/100.

Value Proposition

Personalized, doctor-trusted treatments delivered directly to your door with 100% online consultations, FDA-regulated pharmacies, and ongoing care support through a modern telehealth platform

Overview

Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.

Mission

How you feel in your body and mind transforms how you show up in life. Best-in-class care means normalizing challenges and offering a healthcare experience with innovative solutions designed for each individual patient.

Products & Services
Weight loss medications and GLP-1 treatmentsHair regrowth treatments (finasteride, minoxidil)Erectile dysfunction medicationsTestosterone therapy and at-home lab testingMental health prescriptions and support
Current State

Visibility Landscape

A high-level view of how Hims performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

77
93
85
47

Core Topics

Product/service category queries

31
27
48
46

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape
Ro
101 mentions
Wegovy
61 mentions
Roman
55 mentions
Keeps
53 mentions
Ozempic
53 mentions
Henry Meds
30 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hims's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (69% mention rate)

Strength

Good presence on Claude (83% mention rate)

Strength

Good presence on Gemini (83% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Men'S Health Issue Research(3 queries)

how do i stop my hair from thinning at the crown

1/4 platforms mentioned

Core
ChatGPTChatGPT
1.Rogaine
2.Propecia
3.Avodart
4.Nizoral
5.iRestore

+2 more

ClaudeClaude
1.Rogaine
2.Propecia
GeminiGemini
1.Rogaine
2.Propecia
3.Keeps
4.Hims
5.Hers

+12 more

AI OverviewsAI Overviews
1.Prilosec
2.Mayo Clinic
3.CdLS Foundation
4.Donovan Hair Clinic
5.Ovid Technologies

+1 more

whats the easiest way to get an ed prescription without a doctor visit

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Hims
2.Viagra
3.Cialis
4.Roman (Ro)
5.BlueChew

+4 more

ClaudeClaude
1.Hims
2.BlueChew
3.Roman
4.Lemonaid Health
5.Rex MD

+3 more

GeminiGemini
1.Hims
2.Viagra
3.Cialis
4.Roman
5.Ro

+6 more

AI OverviewsAI Overviews
1.GoodRx Care
2.Doctor On Demand
3.Sesame
4.Walgreens Virtual Healthcare
5.PlushCare

+11 more

compare the best hair regrowth treatments for men under 40

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Propecia
2.Rogaine
3.Avodart
4.Bosley
5.Bernstein Medical

+1 more

ClaudeClaude
1.Propecia
2.Rogaine
3.LaserCap
4.iRestore
5.Capillus
6.Hims

+6 more

GeminiGemini
1.Propecia
2.Rogaine
3.Avodart
4.Capillus
5.HairMax
8.Hims

+6 more

AI OverviewsAI Overviews
1.Rogaine
2.Wimpole Clinic
3.YouTube
4.Shapiro MD
5.QHT Clinic

+5 more

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Hims.

1Hims117 mentions
2Ro101 mentions
3Wegovy61 mentions
4Roman55 mentions
5Keeps53 mentions
6Ozempic53 mentions
7Henry Meds30 mentions
8Calibrate28 mentions
9Rogaine24 mentions
10Zepbound24 mentions
11PlushCare23 mentions
Brand Identity

Brand Voice & Style

How AI perceives Hims's communication style and personality

Hims communicates with a confident, modern, and approachable tone that destigmatizes men's health issues while maintaining clinical credibility. The brand balances being medically authoritative with feeling accessible and non-judgmental, using clean, direct language that empowers men to take control of their health. There's an underlying warmth and encouragement that makes sensitive topics feel normal and manageable.

Core Tone Traits

Confident & Empowering

Encourages men to take action on their health without shame or hesitation

Clinically Credible

Backs claims with medical expertise, licensed providers, and FDA-regulated treatments

Modern & Approachable

Uses contemporary, clean language that feels fresh and accessible, not clinical or intimidating

Discreet & Supportive

Addresses sensitive topics with care while normalizing common health challenges

Backing

Investors

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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