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Hims
Hims
Visibility75
Vibe90
Businesses/Healthcare & Telehealth/Hims
Hims
AI Visibility & Sentiment

Hims

Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.

Active Monitoring
hims.com
Healthcare & Telehealth
AI Visibility Score
75/100

Good

Sentiment Score
90/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
75
adjacent
37
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hims today.

Hims was analyzed across 48 queries and 4 AI platforms. Overall visibility score: 71/100.

Working in your favor

Good presence on ChatGPT (69% mention rate)

Good presence on Claude (83% mention rate)

Good presence on Gemini (83% mention rate)

Opportunities

Run detailed analysis for specific recommendations

Highest-Impact Actions
1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Value Proposition

Personalized, doctor-trusted treatments delivered directly to your door with 100% online consultations, FDA-regulated pharmacies, and ongoing care support through a modern telehealth platform

Overview

Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.

Mission

How you feel in your body and mind transforms how you show up in life. Best-in-class care means normalizing challenges and offering a healthcare experience with innovative solutions designed for each individual patient.

Products & Services
Weight loss medications and GLP-1 treatmentsHair regrowth treatments (finasteride, minoxidil)Erectile dysfunction medicationsTestosterone therapy and at-home lab testingMental health prescriptions and support
Current State

Visibility Landscape

A high-level view of how Hims performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about Hims? What do they do and what's their reputation?”
#1
#1
#1
#1

Core9q

Product/service category queries

96
97
97
47
“how do i stop my hair from thinning at the crown”
#1
#1
#1
No
“whats the easiest way to get an ed prescription without a doctor visit”
#1
#1
#1
No
“compare the best hair regrowth treatments for men under 40”
#1
#1
#1
No
“where can i get glp-1 weight loss shots online”
#1
#1
#1
No
“best telehealth sites for compounded semaglutide”
#4
#1
#1
No
“how to get a prescription for weight loss meds if i'm busy”
#1
#1
#1
No
“is hims actually safe and legit”
#1
#1
#1
#1
“hims vs keeps vs roman which is best for hair loss”
#1
#1
#1
#4
“what do reddit reviews say about hims for weight loss”
#1
#1
#1
#1

Growth Areas2q

Adjacent, aspirational & visionary

84
53
97
47
“how to check my testosterone levels at home”
#6
#4
#1
#6
“i'm feeling burnt out and anxious help me find online mental health support”
#5
No
#1
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Hims? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“how do i stop my hair from thinning at the crown”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“whats the easiest way to get an ed prescription without a doctor visit”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“compare the best hair regrowth treatments for men under 40”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“where can i get glp-1 weight loss shots online”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“best telehealth sites for compounded semaglutide”

ChatGPT#4
Claude#1
Gemini#1
AI OverviewsNo

“how to get a prescription for weight loss meds if i'm busy”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“is hims actually safe and legit”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“hims vs keeps vs roman which is best for hair loss”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#4

“what do reddit reviews say about hims for weight loss”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“how to check my testosterone levels at home”

ChatGPT#6
Claude#4
Gemini#1
AI Overviews#6

“i'm feeling burnt out and anxious help me find online mental health support”

ChatGPT#5
ClaudeNo
Gemini#1
AI OverviewsNo
Competitive Landscape
1
Hims
117 mentions
2
Ro
101 mentions
3
Wegovy
61 mentions
4
Roman
55 mentions
5
Keeps
53 mentions
6
Ozempic
53 mentions
7
Henry Meds
30 mentions
8
Calibrate
28 mentions
9
Rogaine
24 mentions
10
Zepbound
24 mentions
11
PlushCare
23 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hims's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (69% mention rate)

Strength

Good presence on Claude (83% mention rate)

Strength

Good presence on Gemini (83% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Men'S Health Issue Research(3 queries)

“how do i stop my hair from thinning at the crown”

1/4 platforms mentioned

Core
ChatGPTChatGPT
1.Rogaine
2.Propecia
3.Avodart
4.Nizoral
5.iRestore

+2 more

ClaudeClaude
1.Rogaine
2.Propecia
GeminiGemini
1.Rogaine
2.Propecia
3.Keeps
4.Hims
5.Hers

+12 more

AI OverviewsAI Overviews
1.Prilosec
2.Mayo Clinic
3.CdLS Foundation
4.Donovan Hair Clinic
5.Ovid Technologies

+1 more

“whats the easiest way to get an ed prescription without a doctor visit”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Hims
2.Viagra
3.Cialis
4.Roman (Ro)
5.BlueChew

+4 more

ClaudeClaude
1.Hims
2.BlueChew
3.Roman
4.Lemonaid Health
5.Rex MD

+3 more

GeminiGemini
1.Hims
2.Viagra
3.Cialis
4.Roman
5.Ro

+6 more

AI OverviewsAI Overviews
1.GoodRx Care
2.Doctor On Demand
3.Sesame
4.Walgreens Virtual Healthcare
5.PlushCare

+11 more

“compare the best hair regrowth treatments for men under 40”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Propecia
2.Rogaine
3.Avodart
4.Bosley
5.Bernstein Medical

+1 more

ClaudeClaude
1.Propecia
2.Rogaine
3.LaserCap
4.iRestore
5.Capillus
6.Hims

+6 more

GeminiGemini
1.Propecia
2.Rogaine
3.Avodart
4.Capillus
5.HairMax
8.Hims

+6 more

AI OverviewsAI Overviews
1.Rogaine
2.Wimpole Clinic
3.YouTube
4.Shapiro MD
5.QHT Clinic

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Omeprazole and sodium bicarbonate (oral route) - Side effects & dosage

mayoclinic.org

Web1 ref

Prilosec (and thinning hair) Archives | CdLS Foundation

cdlsusa.org

Web1 ref

Proton pump inhibitors: Watch out for the possible Iron deficiency!

donovanmedical.com

Web1 ref

Omeprazole-induced hypertrichosis in two children - Ovid

ovid.com

Web1 ref

Omeprazole: Side Effects, Uses, Dosage, Interactions, Warnings

rxlist.com

Web1 ref

Diffuse Alopecia Associated With Omeprazole - PubMed

pubmed.ncbi.nlm.nih.gov

Gov1 ref

Proton pump inhibitors are associated with increased risk of alopecia areata: A nationwide nested case-control study - PubMed

pubmed.ncbi.nlm.nih.gov

Gov1 ref

Hims

forhims.com

Web1 ref

BlueChew

bluechew.com

Web1 ref

Roman

getroman.com

Web1 ref

Plushcare.com

plushcare.com

Web1 ref

sesamecare.com

sesamecare.com

Web1 ref

Walgreens Virtual Healthcare: Online Doctor & Prescriptions

walgreens.com

Web1 ref

Getting Prescriptions Without Seeing a Doctor: What to Know | RedBox Rx

redboxrx.com

Social1 ref

Online Prescriptions and Prescription Refills Available Today

plushcare.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Hims's communication style and personality

Hims communicates with a confident, modern, and approachable tone that destigmatizes men's health issues while maintaining clinical credibility. The brand balances being medically authoritative with feeling accessible and non-judgmental, using clean, direct language that empowers men to take control of their health. There's an underlying warmth and encouragement that makes sensitive topics feel normal and manageable.

Core Tone Traits

Confident & Empowering

Encourages men to take action on their health without shame or hesitation

Clinically Credible

Backs claims with medical expertise, licensed providers, and FDA-regulated treatments

Modern & Approachable

Uses contemporary, clean language that feels fresh and accessible, not clinical or intimidating

Discreet & Supportive

Addresses sensitive topics with care while normalizing common health challenges

Visual Identity

Primary

#C4A77D

Secondary

#FAF7F2

Accent

#5C4033

Background

#FFFFFF

Foreground

#111111

Backing

Investors

F
Forerunner

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Hims is a telehealth company providing personalized healthcare solutions for men, offering FDA-regulated treatments for weight loss, hair regrowth, erectile dysfunction, testosterone optimization, mental health, and skincare through licensed medical providers and 100% online consultations.

Personalized, doctor-trusted treatments delivered directly to your door with 100% online consultations, FDA-regulated pharmacies, and ongoing care support through a modern telehealth platform

AI Visibility Score

Hims has an AI visibility score of 71/100, rated as good. This score reflects how often and how prominently Hims appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Hims was analyzed across 48 queries and 4 AI platforms. Overall visibility score: 71/100.

Strengths

  • Good presence on ChatGPT (69% mention rate)
  • Good presence on Claude (83% mention rate)
  • Good presence on Gemini (83% mention rate)

Competitors in AI Recommendations

  • Ro: 101 mentions
  • Wegovy: 61 mentions
  • Roman: 55 mentions
  • Keeps: 53 mentions
  • Ozempic: 53 mentions
  • Henry Meds: 30 mentions
  • Calibrate: 28 mentions
  • Rogaine: 24 mentions
  • Zepbound: 24 mentions
  • PlushCare: 23 mentions
  • Viagra: 21 mentions
  • GoodRx: 21 mentions
  • Cialis: 20 mentions
  • Sequence: 20 mentions
  • Mochi Health: 20 mentions

Categories: Healthcare & Telehealth