Houzz is a leading platform connecting homeowners with home design inspiration, professional contractors, and powerful software tools for construction and design professionals. The platform offers end-to-end solutions including 3D floor plans, project management, estimates, proposals, and invoicing.
An all-in-one platform that brings together home design inspiration, professional discovery, and powerful construction/design software to make home improvement projects efficient and stress-free
AI Visibility Score
Houzz has an AI visibility score of 78/100, rated as good. This score reflects how often and how prominently Houzz appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Houzz has achieved a dominant foothold as the primary 'all-in-one' authority for design professionals, securing consistent #1 rankings across Gemini and AI Overviews for operational workflow queries. While the brand excels at capturing the mid-market and boutique designer segments, it faces a significant visibility ceiling with luxury-tier audiences where its mention rate drops to just 50%.
Strengths
- Unrivaled performance in the 'Professional Business Operations & Workflow' category, frequently holding the top spot on Gemini and AI Overviews.
- Exceptional relevance for the 'Scaling Boutique Interior Designer' persona with a 91% mention rate and 2.6 average position.
- High trust on Claude, maintaining an elite average position of 1.7 across all tested design and professional queries.
Visibility Gaps
- Significant underperformance with 'The Luxury Estate Visionary' persona, indicating a lack of high-end architectural and premium material signals.
- Inconsistent retrieval for granular layout prompts, specifically missing mentions in ChatGPT and AI Overviews for 'small primary bathroom layout ideas'.
- Lower ranking stability in 'Trust & Pro Discovery' queries compared to inspiration-based search results.
Competitors in AI Recommendations
- Buildertrend: 16 mentions
- Architectural Digest: 11 mentions
- QuickBooks: 10 mentions
- Chief Architect: 9 mentions
- Waterworks: 9 mentions
- Remodelista: 8 mentions
- Dwell: 8 mentions
- CoConstruct: 8 mentions
- Angi: 8 mentions
- Thumbtack: 7 mentions
- SketchUp: 6 mentions
- BuildZoom: 6 mentions
- Sweeten: 6 mentions
- Xero: 5 mentions
- HomeAdvisor: 5 mentions
Categories: Home Improvement & Design Technology
Tags: Startups