What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Index

Visibility16

Vibe77

Businesses/Data Services & Business Intelligence/Index

AI Visibility & Sentiment

Index

Index is a B2B data services company that combines AI technology with human expertise to help law firms, consulting firms, and financial institutions maintain accurate contact, company, and matter data. They specialize in automated data reconciliation, real-time contact monitoring, and CRM integration.

Active Monitoring

index.io

Data Services & Business Intelligence

AI Visibility Score

16/100

Invisible

Sentiment Score

77/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Index today.

Index is currently a niche favorite within Claude's ecosystem, yet it remains critically invisible to the broader market, particularly failing to register a single mention in Google AI Overviews. While the brand shows surprising resonance with CRM Data Stewards, it is being systematically excluded from the high-stakes Private Equity and Strategic Business Development conversations where competitors like Salesforce and ZoomInfo dominate.

Working in your favor

Strong performance on Claude with a 36% mention rate and a high-authority average position of 5.9.

Effective resonance with the CRM Data Steward persona, achieving a 45% mention rate.

Strong visibility in 'Data Service Provider Evaluation' queries on Claude and Gemini, often appearing as a recommended alternative to ZoomInfo and Dun & Bradstreet.

Gaps to close

Total absence (0% visibility) in Google AI Overviews, a critical failure for capturing top-of-funnel search traffic.

Severe underperformance with the Private Equity Associate persona, managing only a 3% mention rate.

ChatGPT visibility is negligible at 8% with a poor average position of 13.7, meaning Index is rarely part of the primary conversational UI for B2B buyers.

Opportunities

Capitalize on the 'anti-incumbent' trend by optimizing for queries like 'best rated b2b data providers that aren't ZoomInfo' where Claude already favors Index.

Bridge the gap into the legal sector by targeting the 'Big Law Business Development' persona, which currently shows a strong average position of 4.6 when Index is mentioned.

Aggressively pursue Google AI Overview inclusion through structured data and citation-heavy technical SEO to match the 0% current footprint.

Highest-Impact Actions

Execute a Technical SEO audit specifically for SGE/AI Overviews visibility.

Index has 0% visibility in AI Overviews. Since this platform serves as the new front page of Google, the brand is effectively non-existent for users searching for data services via traditional search engines.

Develop a 'Private Equity Intelligence' content pillar to address the 3% mention rate for PE Associates.

PE Associates represent a high-value segment where Index is currently being ignored. Targeted content around deal-sourcing data and portfolio monitoring is required to break into this LLM training set.

Leverage the success on Claude to build a 'Professional Services Compliance' narrative.

Index performs best on Claude (36% mention rate). Expanding on 'client matter labeling' and 'professional services data compliance' will solidify this position as the go-to authority for legal and consulting firms.

Value Proposition

Index delivers AI-powered data management with human oversight, providing enterprise-grade data accuracy at a fraction of the cost of in-house resources or external consultants, while seamlessly integrating with existing CRM systems.

Overview

Mission

To provide the efficiency and scale of technology solutions with the accuracy and completeness of human research for data services.

Products & Services

Contact Management & MonitoringCompany Data ReconciliationClient Matter Labeling & StandardizationCRM Integration ServicesReal-Time Data Updates

Current State

Visibility Landscape

A high-level view of how Index performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	70
“What do you know about Index? What do they do and what's their reputation?”	Yes	Yes	Yes	Yes
Core6q Product/service category queries	12	81	70	0
“how to automate crm data cleaning for a law firm so my team doesn't have to do it manually”	No	#2	#5	No
“help me find a solution for client matter labeling and standardization for a mid-sized law firm”	No	#20	No	No
“best ways to keep b2b contact info updated in real time without hiring more staff”	#20	#6	#3	No
“tools for automated company data reconciliation that work with enterprise crms”	No	#3	#11	No
“strategies for improving business development data in financial services, which tools should I use”	No	#2	#6	No
“best tools for professional services to manage complex contact and matter data”	No	#6	Yes	No
Growth Areas4q Adjacent, aspirational & visionary	27	86	82	0
“how can a consulting firm use contact monitoring to find new business opportunities”	No	#3	#2	No
“most reliable data services for professional services firms that need high accuracy”	#7	#3	#7	No
“best rated b2b data providers that aren't zoominfo or dun & bradstreet”	No	#6	#10	No
“what should i look for when choosing a crm data management partner”	No	#7	#5	No

“What do you know about Index? What do they do and what's their reputation?”

Yes

“how to automate crm data cleaning for a law firm so my team doesn't have to do it manually”

“help me find a solution for client matter labeling and standardization for a mid-sized law firm”

#20

“best ways to keep b2b contact info updated in real time without hiring more staff”

#20

“tools for automated company data reconciliation that work with enterprise crms”

#11

“strategies for improving business development data in financial services, which tools should I use”

“best tools for professional services to manage complex contact and matter data”

Yes

“how can a consulting firm use contact monitoring to find new business opportunities”

“most reliable data services for professional services firms that need high accuracy”

“best rated b2b data providers that aren't zoominfo or dun & bradstreet”

#10

“what should i look for when choosing a crm data management partner”

Competitive Landscape

Salesforce

95 mentions

ZoomInfo

95 mentions

HubSpot

69 mentions

Clearbit

64 mentions

Cognism

52 mentions

Dun & Bradstreet

41 mentions

PitchBook

39 mentions

Lusha

38 mentions

Apollo.io

36 mentions

Clay

34 mentions

Index

26 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Index's AI visibility.

Key Findings

Strength

Strong performance on Claude with a 36% mention rate and a high-authority average position of 5.9.

Strength

Effective resonance with the CRM Data Steward persona, achieving a 45% mention rate.

Strength

Strong visibility in 'Data Service Provider Evaluation' queries on Claude and Gemini, often appearing as a recommended alternative to ZoomInfo and Dun & Bradstreet.

Recommended Actions

Execute a Technical SEO audit specifically for SGE/AI Overviews visibility.

Develop a 'Private Equity Intelligence' content pillar to address the 3% mention rate for PE Associates.

Leverage the success on Claude to build a 'Professional Services Compliance' narrative.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

CRM Data Hygiene & Stewardship Automation(3 queries)

“how to automate crm data cleaning for a law firm so my team doesn't have to do it manually”

0/4 platforms mentioned

Core

ChatGPT

1.Clio Grow

2.Clio Manage

3.HubSpot

4.Salesforce

5.Lawmatics

+19 more

Claude

1.Clio

2.Salesforce

3.HubSpot

4.Dedupely

5.Cloudingo

+11 more

Gemini

1.Insycle

2.HubSpot

3.Salesforce

4.Litify

5.Cloudingo

+17 more

AI Overviews

1.MyCase

2.Lawmatics

3.Clio

4.HubSpot

5.Salesforce

+8 more

“best ways to keep b2b contact info updated in real time without hiring more staff”

1/4 platforms mentioned

Core

The Big Law Business Development Partner · Equity Partner / Head of Business Development

ChatGPT

1.ZoomInfo Enrich

2.DiscoverOrg

3.InterAction

4.Salesforce

5.Data Axle

+10 more

Claude

1.InterAction

2.ZoomInfo

3.Introhive

4.Cognism

5.Clay

+6 more

Gemini

1.Introhive

2.InterAction

3.Nexl

4.ZoomInfo OperationsOS

5.RingLead

+9 more

AI Overviews

1.SuperAGI

2.default.co

3.Apollo.io

4.Clearbit

5.Breeze Intelligence

+15 more

“tools for automated company data reconciliation that work with enterprise crms”

0/4 platforms mentioned

Core

The Big Law Business Development Partner · Equity Partner / Head of Business Development

ChatGPT

1.InterAction

2.Salesforce

3.Dynamics

4.Introhive

5.DemandTools

+11 more

Claude

1.InterAction

2.Litera Intelligence

3.Kira

4.Foundation

5.ContactEase

+9 more

Gemini

1.LexisNexis InterAction

2.Salesforce

3.Intapp DealCloud

4.Introhive

5.Nexl

+16 more

AI Overviews

1.BlackLine

2.SAP

3.Oracle

4.Microsoft Dynamics

5.Kolleno

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Clio

clio.com

Index

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Index

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.