Visibility
Sentiment
JOJA
JOJA is a premium women's activewear brand founded by models Josephine and Jasmine, designed to empower women through fashion-forward athletic wear
Visibility
Sentiment
JOJA is a premium women's activewear brand founded by models Josephine and Jasmine, designed to empower women through fashion-forward athletic wear. The brand focuses on creating stylish, high-quality fitness apparel that helps women embrace their strength and femininity.
AI Perception Summary
JOJA maintains a moderate AI visibility score of 45/100, characterized by strong performance in brand-specific 'vibe checks' and direct comparisons on ChatGPT and Gemini, but significant failure in discovery-based queries. While the brand ranks highly when mentioned, it is currently invisible on Claude and underrepresented in broader lifestyle and technical performance categories.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT46% mention rate
Claude0% mention rate
Gemini46% mention rate
AI Overviews21% mention rate
Brand Voice & Style
How AI perceives JOJA's communication style and personality
JOJA communicates with an empowering, feminine energy that celebrates women's strength and confidence. The brand voice is warm and inclusive, speaking directly to women as friends who share a passion for fitness and fashion. The tone balances aspirational lifestyle content with approachable, relatable messaging that makes premium activewear feel accessible. There's an underlying sense of community and sisterhood, reflecting the founders' friendship-focused fitness philosophy.
Core Tone Traits
Empowering & Confident
Messaging that uplifts women and celebrates their strength and femininity
Warm & Inclusive
Friendly, community-driven communication that feels like talking to a supportive friend
Fashion-Forward & Aspirational
Elevated aesthetic language that positions the brand as premium and stylish
Authentic & Relatable
Genuine voice rooted in the founders' real passion for fitness and wellness
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of JOJA
Persona Analysis
How and when AI agents present this business to different types of people
Find leggings that do not slide down during high-intensity intervals; Identify high-impact support that remains breathable
Fabric pilling after fewer than 50 washes; Lack of internal drawstring in high-performance leggings
Curate a capsule activewear wardrobe for business travel; Find pieces that pair well with blazers and designer sneakers
Activewear that looks 'too sporty' for a professional environment; Thin fabrics that show visible panty lines in bright studio lighting
Verify the environmental footprint of her activewear purchases; Find a brand that offers a take-back or recycling program
Greenwashing in the fashion industry; Synthetic micro-fibers shedding in the wash
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility