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JOJA
JOJA
Visibility36
Vibe73
Businesses/Fashion & Apparel/JOJA
JOJA
AI Visibility & Sentiment

JOJA

JOJA is a premium women's activewear brand founded by models Josephine and Jasmine, designed to empower women through fashion-forward athletic wear. The brand focuses on creating stylish, high-quality fitness apparel that helps women embrace their strength and femininity.

Active Monitoring
joja.com
Fashion & Apparel
AI Visibility Score
36/100

Low

Sentiment Score
73/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
36
adjacent
28
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe JOJA today.

JOJA maintains a moderate AI visibility score of 45/100, characterized by strong performance in brand-specific 'vibe checks' and direct comparisons on ChatGPT and Gemini, but significant failure in discovery-based queries. While the brand ranks highly when mentioned, it is currently invisible on Claude and underrepresented in broader lifestyle and technical performance categories.

Working in your favor

High average positioning (1.4) on ChatGPT and Gemini for brand-direct searches.

Strongest persona resonance with the 'Sustainability Advocate' (40% mention rate, 1.1 avg position).

Dominant presence in brand trust queries, specifically 'is JOJA worth the price' and comparisons against Alo Yoga.

Gaps to close

Total lack of visibility on Claude (0% mention rate).

Poor performance in discovery categories: 'Premium Activewear Discovery' and 'Lifestyle & Transitional Styling' queries resulted in mostly 'NOT MENTIONED' results.

Lower reach with the 'Technical Crossfitter' persona (22%), suggesting a lack of performance-oriented technical data.

Opportunities

Expand content strategy to include transitional styling keywords like 'workout to lunch' and 'athleisure for travel' to capture the discovery market.

Improve technical product descriptions to better target the high-performance fitness audience.

Address the 'Mixed' sentiment across platforms by encouraging positive third-party reviews and detailed product citations.

Highest-Impact Actions
1

Optimize digital footprint for Claude and Google AI Overviews through structured data and high-authority PR placements.

With 0% visibility on Claude and only 21% on AI Overviews, the brand is missing a massive segment of AI-driven search traffic.

2

Create and distribute content specifically targeting 'Transitional Styling' and 'Premium Activewear Discovery' categories.

The data shows JOJA is consistently omitted from broad discovery queries where competitors like Lululemon and Alo Yoga are frequently cited.

3

Develop a technical performance content pillar to capture the 'Technical Crossfitter' persona.

At a 22% mention rate, this is the brand's weakest persona; highlighting compression specs and durability for high-intensity training is necessary for parity.

Value Proposition

Premium activewear designed by women, for women, that combines fashion-forward aesthetics with functional fitness performance to help women feel confident and empowered

Overview

JOJA is a premium women's activewear brand founded by models Josephine and Jasmine, designed to empower women through fashion-forward athletic wear. The brand focuses on creating stylish, high-quality fitness apparel that helps women embrace their strength and femininity.

Mission

Empowering women through fashion-forward athletic wear, designed to move with your day and make you feel great in your own skin

Products & Services
Leggings and bottomsSports bras and topsBodysuitsShortsMatching activewear sets
Current State

Visibility Landscape

A high-level view of how JOJA performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
0
97
70
“What do you know about JOJA? What do they do and what's their reputation?”
#1
No
#1
Yes

Core7q

Product/service category queries

56
0
57
34
“recommend some cute matching activewear sets that aren't just the usual big brands”
No
No
No
No
“find me a high-quality athletic bodysuit for pilates that actually looks like fashion”
No
No
No
No
“best compression leggings and bottoms that don't look like basic gym clothes”
No
No
No
No
“is JOJA activewear actually worth the price or should I stick with lululemon”
#1
No
#1
No
“JOJA vs Alo Yoga which has better quality matching sets”
#2
No
#1
No
“what are the reviews like for the JOJA sports bras and tops”
#1
No
#1
#2
“what are the best biker shorts and sports bras for hot yoga right now”
No
No
No
No

Growth Areas4q

Adjacent, aspirational & visionary

45
0
42
0
“help me style a workout outfit that is cute enough for a lunch date after the gym”
#1
No
No
No
“what should I wear for a long flight that is comfortable but still looks high-end”
No
No
#2
No
“give me some outfit ideas for a work from home look that works for a quick pilates class”
No
No
No
No
“building a summer workout capsule wardrobe help me pick the essentials”
No
No
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about JOJA? What do they do and what's their reputation?”

ChatGPT#1
ClaudeNo
Gemini#1
AI OverviewsYes

“recommend some cute matching activewear sets that aren't just the usual big brands”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“find me a high-quality athletic bodysuit for pilates that actually looks like fashion”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“best compression leggings and bottoms that don't look like basic gym clothes”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“is JOJA activewear actually worth the price or should I stick with lululemon”

ChatGPT#1
ClaudeNo
Gemini#1
AI OverviewsNo

“JOJA vs Alo Yoga which has better quality matching sets”

ChatGPT#2
ClaudeNo
Gemini#1
AI OverviewsNo

“what are the reviews like for the JOJA sports bras and tops”

ChatGPT#1
ClaudeNo
Gemini#1
AI Overviews#2

“what are the best biker shorts and sports bras for hot yoga right now”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“help me style a workout outfit that is cute enough for a lunch date after the gym”

ChatGPT#1
ClaudeNo
GeminiNo
AI OverviewsNo

“what should I wear for a long flight that is comfortable but still looks high-end”

ChatGPTNo
ClaudeNo
Gemini#2
AI OverviewsNo

“give me some outfit ideas for a work from home look that works for a quick pilates class”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“building a summer workout capsule wardrobe help me pick the essentials”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Lululemon
47 mentions
2
Alo Yoga
24 mentions
3
Girlfriend Collective
23 mentions
4
JOJA
20 mentions
5
Everlux
18 mentions
6
Varley
16 mentions
7
Nike
13 mentions
8
Luxtreme
13 mentions
9
Alo
13 mentions
10
Athleta
12 mentions
11
Vuori
12 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve JOJA's AI visibility.

Key Findings

Strength

High average positioning (1.4) on ChatGPT and Gemini for brand-direct searches.

Strength

Strongest persona resonance with the 'Sustainability Advocate' (40% mention rate, 1.1 avg position).

Strength

Dominant presence in brand trust queries, specifically 'is JOJA worth the price' and comparisons against Alo Yoga.

Recommended Actions

1

Optimize digital footprint for Claude and Google AI Overviews through structured data and high-authority PR placements.

With 0% visibility on Claude and only 21% on AI Overviews, the brand is missing a massive segment of AI-driven search traffic.

2

Create and distribute content specifically targeting 'Transitional Styling' and 'Premium Activewear Discovery' categories.

The data shows JOJA is consistently omitted from broad discovery queries where competitors like Lululemon and Alo Yoga are frequently cited.

3

Develop a technical performance content pillar to capture the 'Technical Crossfitter' persona.

At a 22% mention rate, this is the brand's weakest persona; highlighting compression specs and durability for high-intensity training is necessary for parity.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Lifestyle & Transitional Styling(3 queries)

“help me style a workout outfit that is cute enough for a lunch date after the gym”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Lululemon
2.Align
3.Gymshark
4.Flex
5.Reformation

+54 more

ClaudeClaude

No brands listed

GeminiGemini
1.Lululemon
2.Align Collection
3.Nulu
4.Align
5.Alo Yoga

+35 more

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+3 more

“what should I wear for a long flight that is comfortable but still looks high-end”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Equipment
2.Vince
3.J.Crew
4.Ludlow
5.Theory

+21 more

ClaudeClaude

No brands listed

GeminiGemini
1.Loro Piana
2.Babouche
3.Falconeri
4.Naked Cashmere
5.Anatomie

+15 more

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+3 more

“give me some outfit ideas for a work from home look that works for a quick pilates class”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Lululemon Wunder Under
2.Athleta Salutation Tight
3.toeSox
4.Gaiam
5.Dri-FIT

+20 more

ClaudeClaude

No brands listed

GeminiGemini
1.Zoom
2.Lululemon Align High-Rise Pant
3.Everlane The Silky Cotton Relaxed Shirt
4.Alo Yoga Airlift Suit Up Set
5.The Frankie Shop Bea Blazer

+9 more

AI OverviewsAI Overviews
1.YouTube
2.YouTube
3.Under Armour
4.Delta Valley Health Club
5.Gymshark

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The 333 Styling Method is Totally Genius | The Everygirl

theeverygirl.com

Web1 ref

Mastering the 3-3-3 Rule: A Guide to Organized Outfits - NeceSera

necesera.com

Web1 ref

Why the 3-3-3 Rule in Fashion Is the Next Big Trend? - Trendalytics

trendalytics.co

Web1 ref

If you struggle to style your clothes every day, you need to try the 333 ...

facebook.com

Web1 ref

The 3-3-3 Rule for travel fashion is a minimalist packing strategy

instagram.com

Web1 ref

how we created 30 outfits with the 3-3-3 style challenge - LAST SEEN WEARING

lastseenwearing.com

Web1 ref

How to dress better with the 3-3-3 rule and 6 other numerical guides

msn.com

Web1 ref

What Is the 3 3 3 Rule in Fashion? A Simple Guide for Everyday Style

byshree.com

Web1 ref

awarehealth.com.au

awarehealth.com.au

Web1 ref

What to wear to PILATES#pilates #beginners #howto

youtube.com

Video1 ref

PILATES CLOTHING SECRETS | WHAT THEY DON'T TELL YOU ...

youtube.com

Video1 ref

What to Wear to Pilates Class: A Guide to Pilates Clothing

underarmour.com

Web1 ref

Dress for Success: Your Guide to What to Wear to Pilates

deltavac.com

Web1 ref

other than leggings and tight clothes, what clothing can be used for pilates?

reddit.com

Forum1 ref

What To Wear To Pilates | Cute Pilates Outfits - Gymshark

ca.gymshark.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives JOJA's communication style and personality

JOJA communicates with an empowering, feminine energy that celebrates women's strength and confidence. The brand voice is warm and inclusive, speaking directly to women as friends who share a passion for fitness and fashion. The tone balances aspirational lifestyle content with approachable, relatable messaging that makes premium activewear feel accessible. There's an underlying sense of community and sisterhood, reflecting the founders' friendship-focused fitness philosophy.

Core Tone Traits

Empowering & Confident

Messaging that uplifts women and celebrates their strength and femininity

Warm & Inclusive

Friendly, community-driven communication that feels like talking to a supportive friend

Fashion-Forward & Aspirational

Elevated aesthetic language that positions the brand as premium and stylish

Authentic & Relatable

Genuine voice rooted in the founders' real passion for fitness and wellness

Visual Identity

Primary

#6B2D3C

Secondary

#D4C4B0

Accent

#1A1A1A

Background

#FFFFFF

Foreground

#111111

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

JOJA is a premium women's activewear brand founded by models Josephine and Jasmine, designed to empower women through fashion-forward athletic wear. The brand focuses on creating stylish, high-quality fitness apparel that helps women embrace their strength and femininity.

Premium activewear designed by women, for women, that combines fashion-forward aesthetics with functional fitness performance to help women feel confident and empowered

AI Visibility Score

JOJA has an AI visibility score of 45/100, rated as moderate. This score reflects how often and how prominently JOJA appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

JOJA maintains a moderate AI visibility score of 45/100, characterized by strong performance in brand-specific 'vibe checks' and direct comparisons on ChatGPT and Gemini, but significant failure in discovery-based queries. While the brand ranks highly when mentioned, it is currently invisible on Claude and underrepresented in broader lifestyle and technical performance categories.

Strengths

  • High average positioning (1.4) on ChatGPT and Gemini for brand-direct searches.
  • Strongest persona resonance with the 'Sustainability Advocate' (40% mention rate, 1.1 avg position).
  • Dominant presence in brand trust queries, specifically 'is JOJA worth the price' and comparisons against Alo Yoga.

Visibility Gaps

  • Total lack of visibility on Claude (0% mention rate).
  • Poor performance in discovery categories: 'Premium Activewear Discovery' and 'Lifestyle & Transitional Styling' queries resulted in mostly 'NOT MENTIONED' results.
  • Lower reach with the 'Technical Crossfitter' persona (22%), suggesting a lack of performance-oriented technical data.

Competitors in AI Recommendations

  • Lululemon: 47 mentions
  • Alo Yoga: 24 mentions
  • Girlfriend Collective: 23 mentions
  • Everlux: 18 mentions
  • Varley: 16 mentions
  • Nike: 13 mentions
  • Luxtreme: 13 mentions
  • Alo: 13 mentions
  • Athleta: 12 mentions
  • Vuori: 12 mentions
  • Patagonia: 12 mentions
  • Gymshark: 11 mentions
  • Instagram: 10 mentions
  • Koral: 10 mentions
  • 2XU: 10 mentions

Categories: Fashion & Apparel