What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Lance AI

Visibility26

Vibe81

Businesses/Hospitality Technology/Lance AI

AI Visibility & Sentiment

Lance AI

Lance AI is a Y Combinator-backed autonomous AI platform designed specifically for the hospitality industry. The company provides multimodal AI agents that handle guest communications via voice, SMS, and email while autonomously operating hotel software systems using computer vision technology.

Active Monitoring

lance.live

Hospitality Technology YC25-26

AI Visibility Score

26/100

Low

Sentiment Score

81/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Lance AI today.

Lance AI acts as a high-authority specialist for ROI-focused executives but remains a ghost to the technical and operational staff who drive software adoption. While the brand commands a #1 position on Gemini and Claude for guest messaging, it is dangerously invisible in AI Overviews and broader hospitality automation searches where legacy competitors like Cloudbeds and Opera currently dominate.

Working in your favor

Dominant 57% visibility with the ROI-Focused VP of Operations persona, showing strong alignment with executive-level value propositions.

Top-tier authority on Gemini (Avg Pos 1.0) and Claude (Avg Pos 3.5) for 'automating guest communications' queries.

Superior ranking performance when mentioned, often outperforming legacy competitors like Cloudbeds in direct positional comparisons.

Gaps to close

Total absence (0%) in AI Overviews, a critical discovery engine for general hospitality tech evaluations.

Zero penetration among Technical Innovation Directors and General Managers, suggesting a lack of technical depth and operational proof points in indexed data.

Failure to trigger mentions for high-intent 'PMS automation' and 'labor cost reduction' queries.

Opportunities

Bridge the gap between executive ROI and operational reality by creating content that targets 'labor savings' and 'front desk efficiency'.

Leverage existing high sentiment on Claude to move into the 'trusted platform' category where competitors currently lead in volume but not quality.

Capture the 'Technical Innovation' persona by publishing detailed API and integration documentation that AI models can crawl and cite.

Highest-Impact Actions

Execute an SGE-optimization campaign targeting high-volume hospitality automation keywords.

Lance AI currently has 0% visibility in AI Overviews; capturing this space is essential for top-of-funnel discovery.

Develop and index deep-dive content on PMS integration and software automation workflows.

The brand is currently missing from all PMS-related queries, which are the primary search drivers for hospitality tech buyers.

Pivot content strategy to include 'Operational Efficiency' and 'Front Desk Labor' keywords.

This will address the 0% visibility with General Managers and operational personas who are currently underserved.

Value Proposition

Lance AI uses computer vision-based agents that see and operate hotel software autonomously—no API integrations required—delivering 99% call success rates while handling guest requests end-to-end across voice, SMS, and email channels.

Overview

Mission

The future of hotels is run by Lance.

Products & Services

Autonomous AI voice agents for guest callsSMS-based guest communication platformComputer use agents for PMS and hotel software automationMulti-channel guest support (voice, SMS, email)Reservation and task management automation

Current State

Visibility Landscape

A high-level view of how Lance AI performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	97	70	94
“What do you know about Lance AI? What do they do and what's their reputation?”	Yes	#1	Yes	#2
Core4q Product/service category queries	39	55	45	0
“i need to automate tasks in my hotel pms but we don't have an api, are there tools that can actually use the software like a human would”	No	No	No	No
“what are the most trusted guest messaging and automation platforms for hotels right now”	No	#6	No	No
“my front desk is overwhelmed with phone calls for simple stuff like extra towels or checkout times, what's the best way to automate this”	#3	#1	#1	No
“recommend some ai voice agents that can handle hotel guest calls and book reservations”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“how to reduce hotel labor costs at the front desk without hurting the guest experience”	No	No	No	No

“What do you know about Lance AI? What do they do and what's their reputation?”

Yes

“i need to automate tasks in my hotel pms but we don't have an api, are there tools that can actually use the software like a human would”

“what are the most trusted guest messaging and automation platforms for hotels right now”

“my front desk is overwhelmed with phone calls for simple stuff like extra towels or checkout times, what's the best way to automate this”

“recommend some ai voice agents that can handle hotel guest calls and book reservations”

“how to reduce hotel labor costs at the front desk without hurting the guest experience”

Competitive Landscape

Cloudbeds

12 mentions

Opera

11 mentions

ALICE

10 mentions

HiJiffy

9 mentions

Canary Technologies

9 mentions

UiPath

8 mentions

Automation Anywhere

8 mentions

Whistle

8 mentions

Medallia

8 mentions

Duve

7 mentions

Lance AI

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Lance AI's AI visibility.

Key Findings

Strength

Dominant 57% visibility with the ROI-Focused VP of Operations persona, showing strong alignment with executive-level value propositions.

Strength

Top-tier authority on Gemini (Avg Pos 1.0) and Claude (Avg Pos 3.5) for 'automating guest communications' queries.

Strength

Superior ranking performance when mentioned, often outperforming legacy competitors like Cloudbeds in direct positional comparisons.

Recommended Actions

Execute an SGE-optimization campaign targeting high-volume hospitality automation keywords.

Lance AI currently has 0% visibility in AI Overviews; capturing this space is essential for top-of-funnel discovery.

Develop and index deep-dive content on PMS integration and software automation workflows.

The brand is currently missing from all PMS-related queries, which are the primary search drivers for hospitality tech buyers.

Pivot content strategy to include 'Operational Efficiency' and 'Front Desk Labor' keywords.

This will address the 0% visibility with General Managers and operational personas who are currently underserved.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

PMS And Software Automation(1 query)

“i need to automate tasks in my hotel pms but we don't have an api, are there tools that can actually use the software like a human would”

0/4 platforms mentioned

Core

ChatGPT

1.UiPath

2.Automation Anywhere

3.Blue Prism

4.Microsoft Power Automate Desktop

5.Windows

+22 more

Claude

1.UiPath

2.Automation Anywhere

3.Blue Prism

4.Power Automate

5.Excel

Gemini

1.UiPath

2.Opera

3.Microsoft Power Automate Desktop

4.Windows

5.Excel

+7 more

AI Overviews

1.UiPath

2.Microsoft Power Automate

3.SharePoint

4.Power BI

5.Automation Anywhere

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Laris Hotels unlocks legacy data with Power Automate

microsoft.com

Lance AI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Lance AI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.