Lance AI

Visibility23

Vibe81

Businesses/Hospitality Technology/Lance AI

AI Visibility & Sentiment

Lance AI

Lance AI is a Y Combinator-backed autonomous AI platform designed specifically for the hospitality industry. The company provides multimodal AI agents that handle guest communications via voice, SMS, and email while autonomously operating hotel software systems using computer vision technology.

Active Monitoring

lance.live

Hospitality Technology YC25-26

AI Visibility Score

23/100

Low

Sentiment Score

81/100

AI Perception

Summary

Lance AI acts as a high-authority specialist for ROI-focused executives but remains a ghost to the technical and operational staff who drive software adoption. While the brand commands a #1 position on Gemini and Claude for guest messaging, it is dangerously invisible in AI Overviews and broader hospitality automation searches where legacy competitors like Cloudbeds and Opera currently dominate.

Value Proposition

Lance AI uses computer vision-based agents that see and operate hotel software autonomously—no API integrations required—delivering 99% call success rates while handling guest requests end-to-end across voice, SMS, and email channels.

Overview

Mission

The future of hotels is run by Lance.

Products & Services

Autonomous AI voice agents for guest callsSMS-based guest communication platformComputer use agents for PMS and hotel software automationMulti-channel guest support (voice, SMS, email)Reservation and task management automation

Agent Breakdown

AI Platforms

How often do different AI platforms reference Lance AI?

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Conversation Analysis

Topics

What conversations is Lance AI included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Lance AI to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

PMS And Software Automation(1 query)

“i need to automate tasks in my hotel pms but we don't have an api, are there tools that can actually use the software like a human would”

0/4 platforms mentioned

ChatGPT

1.UiPath

2.Automation Anywhere

3.Blue Prism

4.Microsoft Power Automate Desktop

5.Windows

+22 more

Claude

1.UiPath

2.Automation Anywhere

3.Blue Prism

4.Power Automate

5.Excel

Gemini

1.UiPath

2.Opera

3.Microsoft Power Automate Desktop

4.Windows

5.Excel

+7 more

AI Overviews

1.UiPath

2.Microsoft Power Automate

3.SharePoint

4.Power BI

5.Automation Anywhere

+2 more

Hospitality Tech Evaluation(1 query)

“what are the most trusted guest messaging and automation platforms for hotels right now”

0/4 platforms mentioned

ChatGPT

1.Medallia Zingle

2.Amadeus HotSOS

3.ALICE

4.Revinate

5.Kipsu

+14 more

Claude

1.Marriott Bonvoy

2.Twilio Flex

3.Apaleo

4.Whistle

5.KeyBank

+7 more

Gemini

1.Medallia Zingle

2.Hyatt

3.Marriott

4.Whistle

5.Cloudbeds

+10 more

AI Overviews

1.Canary Technologies

2.Hotel Tech Report

3.Duve

4.Asksuite

5.AI Reservation Assistant

+5 more

Operational Efficiency & Labor Savings(1 query)

“how to reduce hotel labor costs at the front desk without hurting the guest experience”

0/4 platforms mentioned

ChatGPT

1.ASSA ABLOY Global Solutions

2.OpenKey

3.SALTO Systems

4.Oracle OPERA Cloud

5.Cloudbeds

+14 more

Claude

1.Marriott Bonvoy

2.Hilton OnQ

3.Chatbase

4.Tidio

5.Slingshot

+1 more

Gemini

1.Canary Technologies

2.OpenKey

3.Stayntouch

4.Whistle

5.Cloudbeds

+11 more

AI Overviews

1.OpenKey

2.Prostay

3.Operto

4.Hospitality Net

Automating Guest Communications(2 queries)

“my front desk is overwhelmed with phone calls for simple stuff like extra towels or checkout times, what's the best way to automate this”

0/4 platforms mentioned

ChatGPT

1.Twilio

2.Amazon Connect

3.Dialogflow CX

4.Amazon Lex

5.Rasa

+17 more

Claude

1.Twilio Flex

2.OpenAI Voice API

3.Vonage Customer Engagement Platform

4.Google Contact Center AI

Gemini

1.PolyAI

2.Mitel

3.Avaya

4.HotSOS

5.Quore

+12 more

AI Overviews

1.Canary Technologies

2.Revinate Ivy

3.Duve

4.Bowo

5.Dialzara

+8 more

“recommend some ai voice agents that can handle hotel guest calls and book reservations”

0/4 platforms mentioned

ChatGPT

1.Opera

2.PMS

3.Replicant

4.Cognigy

5.Google CCAI

+13 more

Claude

1.Eleven Labs

2.Opera PMS

3.Google Cloud Contact Center AI

4.Amazon Connect

5.Lex

+3 more

Gemini

1.Opera

2.PolyAI

3.Annette

4.Arise

5.HiJiffy

+4 more

AI Overviews

1.Mihup.ai

2.Cloudbeds

3.Mews

4.Oracle Opera

5.Canary Technologies

+13 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant 57% visibility with the ROI-Focused VP of Operations persona, showing strong alignment with executive-level value propositions.

Strength

Top-tier authority on Gemini (Avg Pos 1.0) and Claude (Avg Pos 3.5) for 'automating guest communications' queries.

Strength

Superior ranking performance when mentioned, often outperforming legacy competitors like Cloudbeds in direct positional comparisons.

Gap

Total absence (0%) in AI Overviews, a critical discovery engine for general hospitality tech evaluations.

Gap

Zero penetration among Technical Innovation Directors and General Managers, suggesting a lack of technical depth and operational proof points in indexed data.

Gap

Failure to trigger mentions for high-intent 'PMS automation' and 'labor cost reduction' queries.

Opportunity

Bridge the gap between executive ROI and operational reality by creating content that targets 'labor savings' and 'front desk efficiency'.

Opportunity

Leverage existing high sentiment on Claude to move into the 'trusted platform' category where competitors currently lead in volume but not quality.

Opportunity

Capture the 'Technical Innovation' persona by publishing detailed API and integration documentation that AI models can crawl and cite.

Technical Health

Site Health for AI Visibility

How well Lance AI's website is optimized for AI agent discovery and comprehension.

83/100

13 passed 4 warnings 2 issues

Audited 2/27/2026

Crawlability83

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO78

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

No robots.txt file found

Create a robots.txt file at your domain root. Optional but recommended.

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title is too short (25 characters)

Expand the title to 50-60 characters with descriptive keywords.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

+ 1 more warnings

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Brand Identity

Brand Voice & Style

How AI perceives Lance AI's communication style and personality

Lance AI communicates with confident authority rooted in technological innovation and proven results. The brand voice is professional yet forward-thinking, emphasizing autonomous capabilities and measurable outcomes. Copy is direct and benefit-focused, avoiding jargon while conveying sophisticated AI technology in accessible terms. There's an underlying tone of transformation—positioning Lance as the future of hospitality operations rather than just another software tool.

Core Tone Traits

Confidently Innovative

Speaks with authority about cutting-edge AI technology while making complex concepts accessible

Results-Oriented

Emphasizes measurable outcomes like 99% success rates and 30% call volume reduction

Future-Forward

Positions the brand as transformational, using language like 'the future of hospitality' and 'the hotel that runs itself'

Professionally Direct

Clear, concise messaging that respects the reader's time while conveying sophisticated capabilities

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Lance AI

Cloudbeds12 mentions

Opera11 mentions

ALICE10 mentions

HiJiffy9 mentions

Canary Technologies9 mentions

UiPath8 mentions

Automation Anywhere8 mentions

Whistle8 mentions

Medallia8 mentions

Duve7 mentions

Lance AI4 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Laris Hotels unlocks legacy data with Power Automate

https://www.microsoft.com/en/customers/story/1757846258225793545-larishotels-sharepoint-other-unsegmented-en-poland

Referenced in 1 query

Review

Robotic Process Automation in Hotel Operations and Finance

https://www.zepth.com/robotic-process-automation-hotel-operations-finance/

Referenced in 1 query

Review

I Tested 8+ Automation Software Tools. Here Are the Best in 2026

https://www.lindy.ai/blog/automation-software

Referenced in 1 query

Review

Paradise - Use Cases of RPA in the Food Industry - UiPath

https://www.uipath.com/resources/automation-case-studies/paradise-food-rpa

Referenced in 1 query

Review

What is Robotic Process Automation (RPA)?

https://www.automationanywhere.com/rpa/robotic-process-automation

Referenced in 1 query

Review

What is Robotic Process Automation - RPA Software - UiPath

https://www.uipath.com/rpa/robotic-process-automation

Referenced in 1 query

Review

Hospitality Focused Process Automation - RPA Component

https://marketplace.uipath.com/listings/hospitality-focused-process-automation

Referenced in 1 query

Review

RPA vs API: Key Differences & When to Use Them - Superblocks

https://www.superblocks.com/blog/rpa-vs-api

Referenced in 1 query

Review

Top Essential Tasks to Automate For Hotels Boost Efficiency ...

https://richtechrobotics.com/resources/tasks-to-automate-for-hotels?srsltid=AfmBOorFgRH18uub9bSTss6wd_VdeYT5ym72Lq5iVKuwJnloAzkf-FgU

Referenced in 1 query

Review

2026 Guide: Best RPA Tools and Why UiPath is #1 - Auxis

https://www.auxis.com/learn/rpa/top-rpa-tools/

Referenced in 1 query

Review

article robotic process automation hospitality - Techtalk.travel

https://www.techtalk.travel/post/article-robotic-process-automation-hospitality

Referenced in 1 query

Review

Browser Automation vs API Tools: Best Practices

https://www.tiktok.com/@kevinsuarezsabugo/video/7507769462699937030

Referenced in 1 query

Pitch Story

Content Engineering

Recommended Actions

Execute an SGE-optimization campaign targeting high-volume hospitality automation keywords.

Lance AI currently has 0% visibility in AI Overviews; capturing this space is essential for top-of-funnel discovery.

Impact: High

Develop and index deep-dive content on PMS integration and software automation workflows.

The brand is currently missing from all PMS-related queries, which are the primary search drivers for hospitality tech buyers.

Impact: High

Pivot content strategy to include 'Operational Efficiency' and 'Front Desk Labor' keywords.

This will address the 0% visibility with General Managers and operational personas who are currently underserved.

Impact: Medium

Launch a competitor-comparison series focused on 'Modern AI vs Legacy Systems' like Opera and ALICE.

Competitors have higher mention volume; aggressive comparison content will help AI models associate Lance AI with these established industry leaders.

Impact: Medium

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Backing

Investors

Y Combinator

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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