What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Lantern Beauty Lab

Visibility37

Vibe73

Businesses/Beauty & Personal Care/Lantern Beauty Lab

AI Visibility & Sentiment

Lantern Beauty Lab

Lantern Beauty Lab is an online beauty retailer offering affordable bath, body, hair care, and skincare products. They feature their own brands including Le Vital and Vital Luxury, and also provide private label manufacturing services for businesses looking to create their own beauty product lines.

Active Monitoring

lanternbeauty.us

Beauty & Personal Care

AI Visibility Score

37/100

Low

Sentiment Score

73/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Lantern Beauty Lab today.

Lantern Beauty Lab has strong brand-specific recognition on ChatGPT and Gemini but suffers from near-total invisibility in category-level searches and the Claude platform. While the brand is recognized as reputable when specifically named, it fails to appear as a recommendation for affordable luxury alternatives or private label manufacturing queries.

Value Proposition

Affordable luxury beauty products with tropical-inspired fragrances, combined with private label manufacturing services for businesses wanting to create their own beauty brands

Overview

Mission

Providing accessible luxury beauty products while empowering businesses to create their own beauty brands through private label services

Products & Services

Bath & Body Products (body wash, shower gel, body mist, body lotion)Hair Care (shampoo, conditioner, 2-in-1 products)Hand Care (sanitizers, soaps, creams)Skincare (hyaluronic acid serums, collagen creams)Private Label Manufacturing Services

Current State

Visibility Landscape

A high-level view of how Lantern Beauty Lab performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	47	0	49	9
Core Topics Product/service category queries	4	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

RainShadow Labs

50 mentions

Target

35 mentions

Ulta

33 mentions

Bath & Body Works

24 mentions

Cosmetic Solutions

23 mentions

Amazon

22 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Lantern Beauty Lab's AI visibility.

Key Findings

Strength

High brand-name recall and rank (pos 1.0-2.0) on ChatGPT and Gemini for direct 'vibe check' and reputation queries.

Strength

Strong performance with the 'Jasmine' and 'Marcus' personas when queries are brand-specific.

Strength

Perfect rank (pos 1.0) on AI Overviews when the brand is explicitly mentioned in the query.

Recommended Actions

Develop and publish high-authority content specifically targeting private label manufacturing and startup costs.

The brand is currently invisible for 'Entrepreneurial & Private Label' queries, a key business segment where competitors like RainShadow Labs are winning.

Implement a 'Compare to' content strategy targeting 'Affordable Luxury' and 'Bath & Body Works alternatives' keywords.

Despite being an affordable luxury brand, Lantern is never suggested in non-branded discovery queries for this category.

Submit brand data and technical specifications to datasets used by Claude (Anthropic) to fix the 0% visibility gap.

Claude is a major LLM where the brand currently has no presence, representing a significant audience blind spot.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Affordable Luxury Alternatives(3 queries)

“give me some cheaper alternatives to bath and body works body mists that still smell like a tropical vacation”

0/4 platforms mentioned

Core

Jasmine 'The Scent-Obsessed' Rivera · Consumer / Micro-Influencer

ChatGPT

1.Bath & Body Works

2.Suave

3.Walmart

4.Target

5.Xhilaration

+15 more

Claude

No brands listed

Gemini

1.Target

2.Ulta

3.Bath & Body Works

4.Tree Hut

5.Coco Colada Mist

+18 more

AI Overviews

1.Bath & Body Works

2.Everyday Luxuries

3.Salted Shorelines

4.Jo Malone Wood Sage & Sea Salt

5.Aqua Hour

+39 more

“what are the best budget shower gels that feel like a high-end spa product”

0/4 platforms mentioned

Core

Jasmine 'The Scent-Obsessed' Rivera · Consumer / Micro-Influencer

ChatGPT

1.Pacifica

2.Pacifica Coconut Probiotic Body Wash

3.Pacifica Island Vanilla

4.Target

5.Ulta

+23 more

Claude

No brands listed

Gemini

1.Target

2.Ulta

3.Naturium

4.The Glow Getter Multi-Oil Hydrating Body Wash

5.L'Occitane

+21 more

AI Overviews

1.Molton Brown

2.Orange & Bergamot

3.Yardley London

4.English Lavender

5.Floris London

+6 more

“recommend some affordable hyaluronic acid serums and collagen creams that actually work”

0/4 platforms mentioned

Core

Jasmine 'The Scent-Obsessed' Rivera · Consumer / Micro-Influencer

ChatGPT

1.The Ordinary Hyaluronic Acid 2% + B5

2.CeraVe Hydrating Hyaluronic Acid Serum

3.Neutrogena Hydro Boost Serum

4.The Inkey List Hyaluronic Acid

5.Hada Labo Gokujyun

+17 more

Claude

No brands listed

Gemini

1.Target

2.Ulta

3.Dr. Barbara Sturm

4.SkinCeuticals

5.The Ordinary Hyaluronic Acid 2% + B5

+9 more

AI Overviews

1.SkinMedica TNS Advanced+ Serum

2.SkinCeuticals C.E. Ferulic

3.La Roche-Posay Retinol B3

4.The Ordinary

5.SkinMedica

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Personal and household care products - Lanternbeauty.us ...

lanternbeauty.us

Web1 ref

About Us - lanternbeauty lab

lanternbeauty.us

Web1 ref

Lantern Health & Beauty Lab - ASD Marketweek August 2024

august2024.smallworldlabs.com

Web1 ref

NIA Start-Up Challenge and Accelerator 2023 Winner: Lantern ...

youtube.com

Video1 ref

LightLab Beauty | Reviews on Judge.me

judge.me

pacificabeauty.com

demeterfragrance.com

soldejaneiro.com

zara.com

4 New Bath & Body Works Dupes for Designer Perfumes | So MoTiFFated

somotiffated.com

Web1 ref

Comprehensive Dupe List? : r/bathandbodyworks - Reddit

reddit.com

Forum1 ref

BATH & BODY WORKS NEW EVERYDAY LUXURY SCENTS ...

youtube.com

Video1 ref

New Bath & Body Works Luxury Dupes! 5 New Scents!

youtube.com

Video1 ref

Bath & Body Works Fragrances + Their Inspired Designer Dupes ( ...

facebook.com

Web1 ref

Bath & Body Works Fragrance Dupes List | Somethin Special Shop

somethinspecial.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Lantern Beauty Lab.

RainShadow Labs50 mentions

Target35 mentions

Ulta33 mentions

Bath & Body Works24 mentions

Cosmetic Solutions23 mentions

Lantern Beauty Lab23 mentions

Amazon22 mentions

Mana Products20 mentions

Tree Hut17 mentions

CeraVe16 mentions

Essential Wholesale & Labs16 mentions

Brand Identity

Brand Voice & Style

How AI perceives Lantern Beauty Lab's communication style and personality

Lantern Beauty Lab communicates with a warm, inviting tone that emphasizes value and luxury accessibility. The brand voice is straightforward and product-focused, highlighting deals and savings while maintaining an aspirational quality through tropical imagery and elegant product presentation. The communication style is approachable and welcoming, designed to make customers feel they're getting premium products without premium prices.

Core Tone Traits

Value-Focused & Practical

Emphasizes savings, deals, and affordable pricing throughout messaging

Warm & Inviting

Uses tropical imagery and welcoming language to create an approachable atmosphere

Aspirational yet Accessible

Positions products as luxury items available at everyday prices

Straightforward & Clear

Direct product descriptions and easy-to-navigate categories

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.