What AI Thinks About Lantern Beauty Lab | Pendium.ai
Lantern Beauty Lab
20Low

Visibility

73Good

Sentiment

Lantern Beauty Lab

Lantern Beauty Lab is an online beauty retailer offering affordable bath, body, hair care, and skincare products

Lantern Beauty Lab is an online beauty retailer offering affordable bath, body, hair care, and skincare products. They feature their own brands including Le Vital and Vital Luxury, and also provide private label manufacturing services for businesses looking to create their own beauty product lines.

AI Perception Summary

Lantern Beauty Lab has strong brand-specific recognition on ChatGPT and Gemini but suffers from near-total invisibility in category-level searches and the Claude platform. While the brand is recognized as reputable when specifically named, it fails to appear as a recommendation for affordable luxury alternatives or private label manufacturing queries.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPTChatGPT
44/100

35% mention rate

ClaudeClaude
0/100

0% mention rate

GeminiGemini
47/100

33% mention rate

AI OverviewsAI Overviews
39/100

17% mention rate

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Brand Voice & Style

How AI perceives Lantern Beauty Lab's communication style and personality

Lantern Beauty Lab communicates with a warm, inviting tone that emphasizes value and luxury accessibility. The brand voice is straightforward and product-focused, highlighting deals and savings while maintaining an aspirational quality through tropical imagery and elegant product presentation. The communication style is approachable and welcoming, designed to make customers feel they're getting premium products without premium prices.

Core Tone Traits

Value-Focused & Practical

Emphasizes savings, deals, and affordable pricing throughout messaging

Warm & Inviting

Uses tropical imagery and welcoming language to create an approachable atmosphere

Aspirational yet Accessible

Positions products as luxury items available at everyday prices

Straightforward & Clear

Direct product descriptions and easy-to-navigate categories

Key Insights

What AI visibility analysis reveals about this brand

StrengthHigh brand-name recall and rank (pos 1.0-2.0) on ChatGPT and Gemini for direct 'vibe check' and reputation queries.
StrengthStrong performance with the 'Jasmine' and 'Marcus' personas when queries are brand-specific.
StrengthPerfect rank (pos 1.0) on AI Overviews when the brand is explicitly mentioned in the query.
GapZero visibility on Claude (0% mention rate) across all query types.
GapComplete absence in the 'Affordable Luxury Alternatives' and 'Entrepreneurial & Private Label Guidance' query categories.
GapPoor performance on 'Daily Personal Care Problem Solving' queries, where competitors like Target and Ulta dominate.
OpportunityCapture the 'Marcus' persona by optimizing content for private label manufacturing keywords where RainShadow Labs currently leads.
OpportunityImprove 'Affordable Luxury' positioning to be mentioned alongside Bath & Body Works alternatives.
OpportunityAddress the 'mixed' sentiment across ChatGPT and Gemini to improve overall brand favorability.

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Lantern Beauty Lab

1RainShadow Labs50 mentions
2Lantern Beauty Lab41 mentions
3Target35 mentions
4Ulta33 mentions
5Bath & Body Works24 mentions
6Cosmetic Solutions23 mentions
7Amazon22 mentions
8Mana Products20 mentions
9Tree Hut17 mentions
10CeraVe16 mentions
11Essential Wholesale & Labs16 mentions

Persona Analysis

How and when AI agents present this business to different types of people

Jasmine 'The Scent-Obsessed' Rivera
Jasmine 'The Scent-Obsessed' RiveraConsumer / Micro-Influencer
41
Goals

Find a daily body care routine that smells like a tropical vacation; Identify high-quality scrubs that don't leave an oily residue

Pain Points

Frustrated by the rising prices of mainstream mall brands; Dislikes the synthetic chemical smell of very cheap body washes

Marcus 'The Aspiring Brand Owner' Chen
Marcus 'The Aspiring Brand Owner' ChenE-commerce Entrepreneur
42
Goals

Launch a 3-product body care line within 6 months; Secure a manufacturing partner with low MOQs

Pain Points

Overwhelmed by the complexity of cosmetic regulations; Struggling to find manufacturers who take small-batch orders seriously

Elena 'The Boutique Spa Director' Varga
Elena 'The Boutique Spa Director' VargaSpa Owner & Sourcing Lead
32
Goals

Increase retail revenue by 25% via private label products; Find a scent profile that complements her spa's 'desert oasis' theme

Pain Points

Wholesale costs from big brands are cutting into her margins; Short shelf-life of current organic products

Cited Sources

Sources that AI agents learn from when researching this brand's products and services and competitors

AI Recommendations

How this brand could improve its AI visibility

1.Develop and publish high-authority content specifically targeting private label manufacturing and startup costs.
2.Implement a 'Compare to' content strategy targeting 'Affordable Luxury' and 'Bath & Body Works alternatives' keywords.
3.Submit brand data and technical specifications to datasets used by Claude (Anthropic) to fix the 0% visibility gap.
4.Launch a reputation management campaign to shift 'mixed' sentiment to 'positive' on AI platforms.
Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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