Visibility
Sentiment
Legit
Legit is a women's fashion boutique that curates elevated essentials and effortless style from designer brands
Visibility
Sentiment
Legit is a women's fashion boutique that curates elevated essentials and effortless style from designer brands. Originally operating a physical store in Chestnut Hill, they have transitioned to an online-only model, offering curated collections of premium activewear, loungewear, and lifestyle products.
AI Perception Summary
Legit has low AI visibility with an overall score of 36, appearing primarily in brand-specific reputation and trust queries while remaining nearly invisible in broader category discovery. While it shows niche strength with the 'Aspiring Celebrity Wardrobe Stylist' persona, it fails to capture search volume for luxury activewear and lifestyle keywords where competitors like Net-a-Porter dominate.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT29% mention rate
Claude0% mention rate
Gemini29% mention rate
AI Overviews16% mention rate
Brand Voice & Style
How AI perceives Legit's communication style and personality
Legit communicates with a confident, playful sophistication that balances premium positioning with approachable warmth. The brand voice is unapologetically bold (as seen in their edgy candle products) while maintaining an air of effortless elegance. They speak to their audience as stylish friends sharing insider access to the best designer finds, using a tone that's aspirational yet relatable.
Core Tone Traits
Effortlessly Chic
Communicates style as natural and unstudied rather than try-hard
Playfully Bold
Not afraid to be edgy and fun, as evidenced by products like the 'I F** Love You Babe' candle
Insider & Exclusive
Creates a sense of being part of a curated, in-the-know community
Warm & Inviting
Welcoming tone that makes premium fashion feel accessible
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Legit
Instagram20 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find high-performance activewear that looks professional under a blazer; Discover boutique brands to maintain a unique personal brand
Mainstream brands like Alo Yoga feel too 'mass market' and over-branded; Difficulty finding curated selections that mix lounge and high-fashion
Maintain a polished image while transitioning to more comfortable 'hybrid' clothing; Avoid 'analysis paralysis' by shopping smaller, curated collections
Traditional workwear feels too restrictive in a post-2020 office environment; Mass-market luxury sites are overwhelming and lack a 'human' touch
Source unique pieces for clients that haven't been over-saturated on TikTok; Build a relationship with a boutique that offers a highly curated POV
Wasting time scrolling through thousands of items on sites like Shopbop; Client frustration when everyone is wearing the same 'Alo' set
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility