What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Legit

Visibility36

Vibe67

Businesses/Fashion Retail/Legit

AI Visibility & Sentiment

Legit

Legit is a women's fashion boutique that curates elevated essentials and effortless style from designer brands. Originally operating a physical store in Chestnut Hill, they have transitioned to an online-only model, offering curated collections of premium activewear, loungewear, and lifestyle products.

Active Monitoring

legitactivewear.com

Fashion Retail

AI Visibility Score

36/100

Low

Sentiment Score

67/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Legit today.

Legit has low AI visibility with an overall score of 36, appearing primarily in brand-specific reputation and trust queries while remaining nearly invisible in broader category discovery. While it shows niche strength with the 'Aspiring Celebrity Wardrobe Stylist' persona, it fails to capture search volume for luxury activewear and lifestyle keywords where competitors like Net-a-Porter dominate.

Value Proposition

Curated selection of elevated essentials and effortless style from premium designer brands, offering a boutique shopping experience with exclusive access to sought-after labels like SPRWMN and The Great.

Overview

Mission

The Store Closes, the Style Lives On - bringing the same elevated essentials and effortless style to customers online.

Products & Services

Designer activewear and loungewearPremium sweaters and knitwearLifestyle accessories and candlesCurated designer sweatshirts and sweatpantsBoutique fashion collections

Current State

Visibility Landscape

A high-level view of how Legit performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Gemini	AI Overviews
Reputation Brand recognition & direct queries	41	42	35
Core Topics Product/service category queries	0	6	0
Growth Areas Adjacent, aspirational & visionary	0	0	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Net-a-Porter

32 mentions

Nordstrom

23 mentions

The Row

20 mentions

Instagram

20 mentions

Farfetch

18 mentions

SSENSE

18 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Legit's AI visibility.

Key Findings

Strength

Excellent visibility for brand-direct reputation queries, achieving position 1.0 on Gemini and AIOverviews for trust-based searches.

Strength

Relatively high mention rate (38%) with the 'Aspiring Celebrity Wardrobe Stylist' persona compared to other segments.

Strength

Strong performance in localized and historical brand queries, specifically regarding the Chestnut Hill location and brand legitimacy.

Recommended Actions

Restructure top-level category pages to include semantic keywords like 'elevated activewear' and 'boutique luxury' rather than just brand names.

Legit is currently invisible in all non-branded discovery queries for its core product categories.

Initiate a PR and digital footprint campaign targeted at datasets used by Claude, as the brand currently has a 0% mention rate on that platform.

Claude is a major platform where Legit has zero market share, representing a total blind spot in their AI presence.

Develop and publish 'High-End Styling' guides specifically for 'long flights' and 'winter knitwear' to capture wardrobe planning queries.

These styling queries resulted in zero mentions, while competitors like The Great and The Row are being surfaced as authority sources.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Curated Luxury Athleisure Discovery(3 queries)

“find me some elevated activewear brands that feel more boutique than the usual stuff”

0/4 platforms mentioned

Core

ChatGPT

1.Koral

2.Net-a-Porter

3.Saks

4.Varley

5.Nordstrom

+15 more

Claude

No brands listed

Gemini

1.Lululemon

2.Nike

3.Varley

4.Live The Process

5.Anine Bing (Sport)

+15 more

AI Overviews

1.Nike

2.Adidas

3.Cider

4.Zara

5.SHEIN

+23 more

“what are the best places to buy designer sweatshirts and matching sweatpants sets that look expensive”

0/4 platforms mentioned

Core

ChatGPT

1.Gucci

2.Balenciaga

3.Dior

4.Louis Vuitton

5.Saint Laurent

+51 more

Claude

No brands listed

Gemini

1.SSENSE

2.Essentials

3.Fear of God

4.Rick Owens

5.Palm Angels

+23 more

AI Overviews

1.Nike

2.Champion

3.Reverse Weave

4.Supreme

5.Stüssy

+13 more

“where can i find the latest collections from brands like SPRWMN or The Great”

0/4 platforms mentioned

Core

ChatGPT

1.SPRWMN

2.The Great

3.Instagram

4.TikTok

5.SSENSE

+7 more

Claude

No brands listed

Gemini

1.SPRWMN

2.The Great

3.The Little Market

4.Shopbop

5.Amazon Prime

+13 more

AI Overviews

1.SHEIN

2.Zara

3.H&M

4.Walmart

5.TJ Maxx

+29 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

koral.com

Web1 ref

varley.com

Web1 ref

theupsideswimwear.com

penation.com

aloyoga.com

alala.com

vuori.com

nagnata.com

tala.co.uk

kowtow.co.nz

girlfriend.com

nordstrom.com

Gen Z Independent Brands To Shop This Autumn | Who What Wear

whowhatwear.com

Web1 ref

What Brands Gen Z Are Wearing - Fittux

fittux.com

Social1 ref

Gen Z Fashion: 14 Fashion Trends in 2026 - Printful

printful.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Legit.

Net-a-Porter32 mentions

Nordstrom23 mentions

The Row20 mentions

Instagram20 mentions

Farfetch18 mentions

SSENSE18 mentions

Loro Piana18 mentions

The Great16 mentions

Legit16 mentions

Varley15 mentions

Bandier14 mentions

Brand Identity

Brand Voice & Style

How AI perceives Legit's communication style and personality

Legit communicates with a confident, playful sophistication that balances premium positioning with approachable warmth. The brand voice is unapologetically bold (as seen in their edgy candle products) while maintaining an air of effortless elegance. They speak to their audience as stylish friends sharing insider access to the best designer finds, using a tone that's aspirational yet relatable.

Core Tone Traits

Effortlessly Chic

Communicates style as natural and unstudied rather than try-hard

Playfully Bold

Not afraid to be edgy and fun, as evidenced by products like the 'I F** Love You Babe' candle

Insider & Exclusive

Creates a sense of being part of a curated, in-the-know community

Warm & Inviting

Welcoming tone that makes premium fashion feel accessible

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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