What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Legit

Visibility36

Vibe67

Businesses/Fashion Retail/Legit

AI Visibility & Sentiment

Legit

Legit is a women's fashion boutique that curates elevated essentials and effortless style from designer brands. Originally operating a physical store in Chestnut Hill, they have transitioned to an online-only model, offering curated collections of premium activewear, loungewear, and lifestyle products.

Active Monitoring

legitactivewear.com

Fashion Retail

AI Visibility Score

36/100

Low

Sentiment Score

67/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Legit today.

Legit has low AI visibility with an overall score of 36, appearing primarily in brand-specific reputation and trust queries while remaining nearly invisible in broader category discovery. While it shows niche strength with the 'Aspiring Celebrity Wardrobe Stylist' persona, it fails to capture search volume for luxury activewear and lifestyle keywords where competitors like Net-a-Porter dominate.

Working in your favor

Excellent visibility for brand-direct reputation queries, achieving position 1.0 on Gemini and AIOverviews for trust-based searches.

Relatively high mention rate (38%) with the 'Aspiring Celebrity Wardrobe Stylist' persona compared to other segments.

Strong performance in localized and historical brand queries, specifically regarding the Chestnut Hill location and brand legitimacy.

Gaps to close

Total lack of visibility (0% mention rate) on the Claude platform across all query types.

Complete absence from 'Curated Luxury Athleisure Discovery' and 'Boutique Lifestyle & Gifting' queries, failing to appear for 'elevated activewear' or 'luxury candles'.

The 'C-Suite Hybrid-Work Mom' persona is significantly underserved with only a 16% mention rate and zero presence in styling-based searches.

Opportunities

Leverage existing reputation as a 'reputable site' to expand into high-intent product curation keywords like 'designer sweatshirts' and 'knitwear'.

Target the underserved 'Pilates-to-Presentation' persona by creating content that bridges activewear with professional styling.

Improve mention frequency in 'High-End Styling' queries where the brand is currently outperformed by generic Instagram and Pinterest mentions.

Highest-Impact Actions

Restructure top-level category pages to include semantic keywords like 'elevated activewear' and 'boutique luxury' rather than just brand names.

Legit is currently invisible in all non-branded discovery queries for its core product categories.

Initiate a PR and digital footprint campaign targeted at datasets used by Claude, as the brand currently has a 0% mention rate on that platform.

Claude is a major platform where Legit has zero market share, representing a total blind spot in their AI presence.

Develop and publish 'High-End Styling' guides specifically for 'long flights' and 'winter knitwear' to capture wardrobe planning queries.

These styling queries resulted in zero mentions, while competitors like The Great and The Row are being surfaced as authority sources.

Value Proposition

Curated selection of elevated essentials and effortless style from premium designer brands, offering a boutique shopping experience with exclusive access to sought-after labels like SPRWMN and The Great.

Overview

Mission

The Store Closes, the Style Lives On - bringing the same elevated essentials and effortless style to customers online.

Products & Services

Designer activewear and loungewearPremium sweaters and knitwearLifestyle accessories and candlesCurated designer sweatshirts and sweatpantsBoutique fashion collections

Current State

Visibility Landscape

A high-level view of how Legit performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	70
“What do you know about Legit? What do they do and what's their reputation?”	#1	No	#1	Yes
Core7q Product/service category queries	54	0	57	37
“find me some elevated activewear brands that feel more boutique than the usual stuff”	No	No	No	No
“what are the best places to buy designer sweatshirts and matching sweatpants sets that look expensive”	No	No	No	No
“where can i find the latest collections from brands like SPRWMN or The Great”	No	No	No	No
“best online boutiques for curated fashion and home items”	No	No	No	No
“is legitactivewear.com a reputable site for designer clothes”	Yes	No	#1	No
“legit vs bandier vs carbon38 which one has a better curated selection”	#3	No	#1	No
“what happened to the legit boutique in chestnut hill and can i still shop there”	#1	No	#1	#1
Growth Areas4q Adjacent, aspirational & visionary	0	0	18	0
“help me style a chic outfit for a long flight that is comfortable but looks put together”	No	No	No	No
“i need a list of premium sweaters and knitwear for a winter capsule wardrobe”	No	No	No	No
“what goes well with high-end leather leggings for a casual daytime look”	No	No	#28	No
“recommend some luxury candles and lifestyle accessories for a birthday gift”	No	No	No	No

“What do you know about Legit? What do they do and what's their reputation?”

Yes

“find me some elevated activewear brands that feel more boutique than the usual stuff”

“what are the best places to buy designer sweatshirts and matching sweatpants sets that look expensive”

“where can i find the latest collections from brands like SPRWMN or The Great”

“best online boutiques for curated fashion and home items”

“is legitactivewear.com a reputable site for designer clothes”

Yes

“legit vs bandier vs carbon38 which one has a better curated selection”

“what happened to the legit boutique in chestnut hill and can i still shop there”

“help me style a chic outfit for a long flight that is comfortable but looks put together”

“i need a list of premium sweaters and knitwear for a winter capsule wardrobe”

“what goes well with high-end leather leggings for a casual daytime look”

#28

“recommend some luxury candles and lifestyle accessories for a birthday gift”

Competitive Landscape

Net-a-Porter

32 mentions

Nordstrom

23 mentions

The Row

20 mentions

Instagram

20 mentions

Farfetch

18 mentions

SSENSE

18 mentions

Loro Piana

18 mentions

The Great

16 mentions

Legit

16 mentions

Varley

15 mentions

Bandier

14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Legit's AI visibility.

Key Findings

Strength

Excellent visibility for brand-direct reputation queries, achieving position 1.0 on Gemini and AIOverviews for trust-based searches.

Strength

Relatively high mention rate (38%) with the 'Aspiring Celebrity Wardrobe Stylist' persona compared to other segments.

Strength

Strong performance in localized and historical brand queries, specifically regarding the Chestnut Hill location and brand legitimacy.

Recommended Actions

Restructure top-level category pages to include semantic keywords like 'elevated activewear' and 'boutique luxury' rather than just brand names.

Legit is currently invisible in all non-branded discovery queries for its core product categories.

Initiate a PR and digital footprint campaign targeted at datasets used by Claude, as the brand currently has a 0% mention rate on that platform.

Claude is a major platform where Legit has zero market share, representing a total blind spot in their AI presence.

Develop and publish 'High-End Styling' guides specifically for 'long flights' and 'winter knitwear' to capture wardrobe planning queries.

These styling queries resulted in zero mentions, while competitors like The Great and The Row are being surfaced as authority sources.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Curated Luxury Athleisure Discovery(3 queries)

“find me some elevated activewear brands that feel more boutique than the usual stuff”

0/4 platforms mentioned

Core

ChatGPT

1.Koral

2.Net-a-Porter

3.Saks

4.Varley

5.Nordstrom

+15 more

Claude

No brands listed

Gemini

1.Lululemon

2.Nike

3.Varley

4.Live The Process

5.Anine Bing (Sport)

+15 more

AI Overviews

1.Nike

2.Adidas

3.Cider

4.Zara

5.SHEIN

+23 more

“what are the best places to buy designer sweatshirts and matching sweatpants sets that look expensive”

0/4 platforms mentioned

Core

ChatGPT

1.Gucci

2.Balenciaga

3.Dior

4.Louis Vuitton

5.Saint Laurent

+51 more

Claude

No brands listed

Gemini

1.SSENSE

2.Essentials

3.Fear of God

4.Rick Owens

5.Palm Angels

+23 more

AI Overviews

1.Nike

2.Champion

3.Reverse Weave

4.Supreme

5.Stüssy

+13 more

“where can i find the latest collections from brands like SPRWMN or The Great”

0/4 platforms mentioned

Core

ChatGPT

1.SPRWMN

2.The Great

3.Instagram

4.TikTok

5.SSENSE

+7 more

Claude

No brands listed

Gemini

1.SPRWMN

2.The Great

3.The Little Market

4.Shopbop

5.Amazon Prime

+13 more

AI Overviews

1.SHEIN

2.Zara

3.H&M

4.Walmart

5.TJ Maxx

+29 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

koral.com

Legit

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Legit

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.