What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Luel

Visibility41

Vibe85

Businesses/Artificial Intelligence & Machine Learning/Luel

AI Visibility & Sentiment

Luel

Luel is a premium AI training data marketplace that connects enterprises seeking high-quality, rights-cleared datasets with contributors who earn money by uploading videos, voice recordings, and audio content. The Y Combinator-backed platform offers curated multimodal training data for video, audio, and images with full legal documentation and compliance.

Active Monitoring

luel.ai

Artificial Intelligence & Machine Learning YC25-26

AI Visibility Score

41/100

Moderate

Sentiment Score

85/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Luel today.

Luel has successfully established itself as a premier authority for enterprise-grade, ethically sourced data, consistently dominating the top rankings in Claude and AI Overviews for high-intent compliance queries. While the brand enjoys strong visibility among professional content creators and research leads, it is currently missing critical opportunities to capture enterprise clients seeking custom, large-scale data collection campaigns.

Working in your favor

Secured top-tier search visibility in Claude and AI Overviews for ethical and rights-cleared data sourcing queries.

High trust resonance with the Professional Video Content Monetizer persona, appearing frequently in creator-focused search results.

Consistently recognized as a definitive leader for speech and audio datasets, often outranking broader industry incumbents.

Gaps to close

Complete absence in search results regarding custom data collection campaign execution, despite being a core enterprise need.

Limited visibility for 'trusted AI training data companies' when queried by enterprise-level decision makers.

Underperforming in ChatGPT, where the brand currently fails to capture any share of voice compared to its presence in other AI models.

Opportunities

Define the standard for custom data collection workflows to capture the 'Multimodal Model Development' market segment.

Leverage current success in ethical sourcing to build a 'Compliance-First' thought leadership narrative that attracts risk-averse enterprise counsel.

Develop specific content assets that explicitly answer 'best-in-class' evaluation questions to displace legacy competitors in broad industry search queries.

Highest-Impact Actions

Publish an authoritative 'Blueprint for Custom AI Data Collection' series.

Directly addresses the current invisibility in custom campaign queries, providing a clear path for enterprise clients who are currently defaulting to competitors like Scale AI.

Develop a white paper titled 'The Enterprise Guide to Rights-Cleared Video Data for AI Training.'

Targets the specific query gap regarding legal safety in video training, leveraging Luel's existing strength in the 'ethical sourcing' category.

Create a 'Trust & Compliance' article series specifically for Enterprise Counsel personas.

By detailing Luel’s proprietary legal and compliance frameworks, the brand can dominate the 'trusted data provider' narrative where competitors currently hold authority.

Value Proposition

Premium, rights-cleared AI training data with full legal documentation, enterprise-grade quality assurance, and fast contributor payouts—bridging the gap between AI companies needing compliant datasets and creators wanting to monetize their content

Overview

Mission

Connecting AI builders with quality training data while enabling creators to earn from their content through a transparent, compliant marketplace

Products & Services

Curated enterprise datasets for video, audio, and speechCustom data collection campaignsRights-cleared multimodal training data licensingContributor platform for content monetizationQuality-audited dataset catalog with compliance documentation

Current State

Visibility Landscape

A high-level view of how Luel performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Luel? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	0	55	55	55
“find me an enterprise-grade catalog of speech and audio datasets that includes legal compliance docs”	No	#1	#1	#1
“i need a company to run a custom data collection campaign for specific human gestures in video”	No	No	No	No
“who are the most trusted ai training data companies for enterprise right now”	No	No	No	No
“where to find rights-cleared multimodal training data for a commercial ai project”	No	No	#1	#1
“how can i get video data for ai training without getting sued, any specific marketplaces for this?”	No	#1	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	88	97	0
“best platforms to sell my videos and voice recordings to train ai models”	No	#4	#1	No

“What do you know about Luel? What do they do and what's their reputation?”

“find me an enterprise-grade catalog of speech and audio datasets that includes legal compliance docs”

“i need a company to run a custom data collection campaign for specific human gestures in video”

“who are the most trusted ai training data companies for enterprise right now”

“where to find rights-cleared multimodal training data for a commercial ai project”

“how can i get video data for ai training without getting sued, any specific marketplaces for this?”

“best platforms to sell my videos and voice recordings to train ai models”

Competitive Landscape

Appen

29 mentions

Scale AI

24 mentions

Luel

19 mentions

SHAIP

17 mentions

Getty Images

14 mentions

Defined.ai

11 mentions

iMerit

11 mentions

Shutterstock

11 mentions

Nexdata

10 mentions

ACNetwork

8 mentions

Adobe Stock

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Luel's AI visibility.

Key Findings

Strength

Secured top-tier search visibility in Claude and AI Overviews for ethical and rights-cleared data sourcing queries.

Strength

High trust resonance with the Professional Video Content Monetizer persona, appearing frequently in creator-focused search results.

Strength

Consistently recognized as a definitive leader for speech and audio datasets, often outranking broader industry incumbents.

Recommended Actions

Publish an authoritative 'Blueprint for Custom AI Data Collection' series.

Directly addresses the current invisibility in custom campaign queries, providing a clear path for enterprise clients who are currently defaulting to competitors like Scale AI.

Develop a white paper titled 'The Enterprise Guide to Rights-Cleared Video Data for AI Training.'

Targets the specific query gap regarding legal safety in video training, leveraging Luel's existing strength in the 'ethical sourcing' category.

Create a 'Trust & Compliance' article series specifically for Enterprise Counsel personas.

By detailing Luel’s proprietary legal and compliance frameworks, the brand can dominate the 'trusted data provider' narrative where competitors currently hold authority.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Ethical & Compliant Data Sourcing(3 queries)

“find me an enterprise-grade catalog of speech and audio datasets that includes legal compliance docs”

2/4 platforms mentioned

Core

ChatGPT

1.Hugging Face Hub

2.MLCommons

3.Microsoft Azure AI Speech

4.AWS

Claude

1.Luel

2.Appen

3.AIxBlock

4.Voice123

5.SHAIP

+2 more

Gemini

1.Datarade

2.Pangeanic (PECAT)

3.MLCommons (People's Speech)

4.FutureBeeAI

5.Shaip

+4 more

AI Overviews

1.Luel

2.Appen

3.Nexdata

4.Shaip

5.David AI

+1 more

“where to find rights-cleared multimodal training data for a commercial ai project”

2/4 platforms mentioned

Core

The Compliance-First Enterprise Counsel · General Counsel & Data Privacy Officer

ChatGPT

1.Welocalize

2.SambaNova

3.Scale AI

4.Toloka

5.Clickworker

+8 more

Claude

1.Google DeepMind

2.Label Your Data

3.Scale AI

4.Appen

5.Cogito Tech

+6 more

Gemini

1.Luel

2.ACNetwork

3.Shutterstock

4.Getty Images

5.NVIDIA

+5 more

AI Overviews

1.Luel

2.Scale AI

3.Appen

4.Defined.ai

5.Labelbox

+7 more

“how can i get video data for ai training without getting sued, any specific marketplaces for this?”

0/4 platforms mentioned

Core

The Compliance-First Enterprise Counsel · General Counsel & Data Privacy Officer

ChatGPT

1.Scale AI

2.Shutterstock (Shutterstock Enterprise)

3.Adobe Stock

4.Getty Images (iStock)

5.Pond5

+4 more

Claude

1.Troveo AI

2.Defined.ai

3.Calliope Networks

4.Trainspot

5.Getty Images

Gemini

1.Shutterstock

2.Getty Images

3.Pond5

4.Datagen

5.SuperAnnotate

+2 more

AI Overviews

1.Shaip

2.Troveo

3.Versos

4.Trainspot

5.Nomad Data

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7.1 Dataset Cards And Documentation

deepwiki.com

Luel

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence & Machine Learning

Start gettingrecommended by AI.

Frequently asked questions

Luel

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence & Machine Learning

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.