Naborly

Visibility26

Vibe75

Businesses/Real Estate Technology (PropTech)/Naborly

AI Visibility & Sentiment

Naborly

Naborly is a proptech company that provides tenant screening services for landlords while helping tenants build their credit scores through rent payments. They offer ID verification, employment verification, Equifax credit reports, and risk analysis to help landlords make informed tenant decisions and reduce lease defaults.

Active Monitoring

naborly.com

Real Estate Technology (PropTech)

AI Visibility Score

26/100

Low

Sentiment Score

75/100

AI Perception

Summary

Naborly suffers from a critical visibility vacuum in the broader PropTech conversational landscape, failing to appear in a single Google AI Overview despite holding a strong reputation in direct brand inquiries. While legacy bureaus like TransUnion dominate the market, Naborly is currently invisible to the 'Credit-Conscious Renter' persona, representing a massive missed opportunity to own the tenant-side narrative.

Value Proposition

A dual-benefit tenant screening platform that protects landlords with comprehensive reports proven to reduce lease defaults by up to 89%, while helping tenants improve their credit scores through rent payment reporting

Overview

Mission

To solve housing across North America by building a more equitable process and product that is driven by innovation, inclusiveness, diversity, and by doing what's right for people - not just our own balance sheet.

Products & Services

Basic Tenant Screening ($14.99)Pro Tenant Screening ($24.99)Credit Builder for TenantsNaborly Report with Equifax Credit DataUniversal Digital Tenant Profile

Agent Breakdown

AI Platforms

How often do different AI platforms reference Naborly?

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Conversation Analysis

Topics

What conversations is Naborly included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Naborly to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Reliable Tenant Selection And Risk Mitigation(3 queries)

“I'm a first time landlord, what's the best way to screen tenants so I don't end up with someone who doesn't pay rent?”

0/4 platforms mentioned

ChatGPT

1.TransUnion SmartMove

2.Experian RentBureau

3.Experian Connect

4.CoreLogic MyRental

5.RentPrep

+12 more

Claude

1.Equifax

2.Experian

3.TransUnion

4.Zillow

5.Apartments.com

+4 more

Gemini

1.TransUnion SmartMove

2.Zillow Rental Manager

3.Avail

4.Realtor.com

5.RentPrep

AI Overviews

1.TurboTenant

2.Coastline Equity

3.TruDiligence

4.TransUnion SmartMove

5.RentPrep

+6 more

“cheapest tenant background checks that actually include real credit scores and risk analysis, what specific ones are good?”

2/4 platforms mentioned

ChatGPT

1.TurboTenant

2.CoStar

3.Apartments.com

4.TransUnion

5.Avail

10.Naborly

+5 more

Claude

1.SmartMove

2.TransUnion

3.MyRental

4.Naborly

Gemini

1.RentPrep

2.TransUnion SmartMove

3.ResidentScore

4.Zillow Rental Manager

5.Zillow

+3 more

AI Overviews

1.TransUnion

2.Experian

3.FICO

4.ResidentScore

5.Leasey.AI

+11 more

“how to verify a potential tenant's income and employment without calling their boss myself, what tools can do this?”

2/4 platforms mentioned

ChatGPT

1.Equifax Workforce Solutions

2.The Work Number

3.Truework

4.Plaid

5.RentSpree

9.Naborly

+4 more

Claude

1.SmartMove

2.TransUnion

3.Naborly

4.LevelSet

5.Certify

+1 more

Gemini

1.Plaid

2.Payscore

3.RentSpree

4.TransUnion

5.SingleKey

+1 more

AI Overviews

1.TenantCloud

2.Plaid

3.Findigs

4.Argyle

5.MeasureOne

+13 more

Tenant Credit Building And Financial Wellness(1 query)

“how can i build my credit score just by paying my rent on time? give me some specific apps or services that do this”

0/4 platforms mentioned

ChatGPT

1.TransUnion

2.Experian

3.Equifax

4.FICO

5.VantageScore

+15 more

Claude

1.Experian Boost

2.Experian

3.RentBureau

4.Equifax

5.TransUnion

+3 more

Gemini

1.Equifax

2.Experian

3.TransUnion

4.Bilt Rewards

5.Bilt Mastercard

+10 more

AI Overviews

1.Experian

2.Equifax

3.TransUnion

4.Business Insider

5.Boom

+7 more

PropTech Platform Comparison And Trust(1 query)

“best reviewed tenant screening services for small landlords in 2026, which ones are the most accurate?”

0/4 platforms mentioned

ChatGPT

1.TransUnion SmartMove

2.RentSpree

3.CoreLogic

4.MyRental

5.RentPrep

+12 more

Claude

1.Zillow Rental Manager

2.Zillow Portal

3.Zillow

4.MyRental

5.Landlordology

+7 more

Gemini

1.TransUnion SmartMove

2.TransUnion

3.ResidentScore 4.0

4.FICO

5.RentPrep

+10 more

AI Overviews

1.TransUnion

2.Experian

3.Investopedia

4.RentPrep

5.TransUnion SmartMove

+7 more

Streamlining The Application And Reporting Workflow(1 query)

“help me find a pro level tenant screening service that costs less than $25 but includes full credit data”

0/4 platforms mentioned

ChatGPT

1.CoreLogic

2.MyRental

3.Experian

4.TransUnion

5.Equifax

+10 more

Claude

1.MyRental

2.TurboTenant

3.Zillow Rental Manager

4.Zillow Home Loans

5.Zillow

+2 more

Gemini

1.TransUnion

2.Equifax

3.Experian

4.SingleKey

5.RentPrep

+6 more

AI Overviews

1.RentSpree

2.Apartments.com

3.TransUnion

4.RentPrep

5.American Apartment Owners Association

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High brand authority during 'vibe check' queries, showing that AI models have access to accurate information when specifically prompted for Naborly.

Strength

Resilient performance with the 'Risk-Averse Individual Landlord' persona on ChatGPT, where mention rates reach 50%.

Strength

Strong placement on Claude for specific income and employment verification queries, often ranking as high as position #3.

Gap

Total absence from Google AI Overviews and extremely low visibility on Gemini (7%), indicating a failure to bridge the gap between traditional search and AI response.

Gap

Complete invisibility for the 'Credit-Conscious Renter' persona, missing every query related to building credit through rent payments.

Gap

Failing to capture 'best reviewed' or 'top-tier' listicles, where competitors like RentPrep and TurboTenant are consistently cited.

Opportunity

Own the narrative on 'tenant financial wellness' to differentiate from legacy bureaus like Equifax and Experian who currently dominate basic screening queries.

Opportunity

Capitalize on high-efficiency property management queries where current visibility is low but competitor sentiment is often neutral.

Opportunity

Leverage existing ChatGPT strength to pivot into broader landlord advice queries like 'first time landlord' screening tips.

Technical Health

Site Health for AI Visibility

How well Naborly's website is optimized for AI agent discovery and comprehension.

84/100

15 passed 5 warnings 2 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical70

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Site is not using HTTPS

Install an SSL certificate and redirect HTTP to HTTPS.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (10 characters)

Expand the title to 50-60 characters with descriptive keywords.

Meta description may be truncated (240 characters)

Shorten to under 160 characters.

Page has 6 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Naborly's communication style and personality

Naborly communicates with a mission-driven, approachable tone that balances professionalism with genuine care for both landlords and tenants. Their voice is informative and data-backed, emphasizing trust, fairness, and innovation in the rental market. They position themselves as advocates for equitable housing while maintaining credibility through statistics and partnerships with established institutions like Equifax. The brand avoids corporate jargon in favor of clear, helpful language that makes complex screening processes feel accessible.

Core Tone Traits

Mission-Driven & Purposeful

Emphasizes their commitment to fair housing and helping both landlords and tenants succeed

Trustworthy & Data-Backed

Uses statistics, partnerships, and proven results to establish credibility

Approachable & Inclusive

Speaks to diverse audiences including young people, immigrants, and first-time landlords without condescension

Clear & Educational

Explains complex processes in straightforward terms to empower informed decisions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Naborly

TransUnion43 mentions

TransUnion SmartMove28 mentions

Equifax27 mentions

Experian26 mentions

RentPrep25 mentions

TurboTenant24 mentions

Avail20 mentions

Zillow Rental Manager18 mentions

Zillow17 mentions

Apartments.com16 mentions

Naborly10 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Avail

http://avail.co/

Referenced in 1 query

Review

Dwellsy.com

http://dwellsy.com/

Referenced in 1 query

Review

How to Screen Tenants in 6 Easy Steps

https://www.tenantcloud.com/blog/how-to-screen-a-tenant-in-6-easy-steps

Referenced in 1 query

Review

Tenant Screening: A Guide for Landlords - Dwellsy IQ

https://blog.iq.dwellsy.com/tenant-screening-a-guide-for-landlords/

Referenced in 1 query

Review

Quick Guide to Effective Tenant Screening in Philadelphia PA

https://trustartrealty.com/effective-tenant-screening

Referenced in 1 query

Review

[Landlord US-CA] Best balanced tenant screening? - Reddit

https://www.reddit.com/r/Landlord/comments/1q8dcsb/landlord_usca_best_balanced_tenant_screening/

Referenced in 1 query

Join Discussion

Tenant Screening for Landlords: A Comprehensive Guide

https://www.buildium.com/blog/tenant-screening-for-landlords/

Referenced in 1 query

Review

7 Best Tenant Screening Services, According to Reddit

https://www.portabletenant.com/post/best-tenant-screening-services-reddit

Referenced in 2 queries

Review

The Ultimate Guide to Tenant Screening: Avoid Costly ...

https://coastlineequity.net/insights/the-ultimate-guide-to-tenant-screening-avoid-costly-mistakes-and-find-reliable-renters

Referenced in 1 query

Review

Top Tenant Screening Services - Ensure Rent Reliability

https://www.theguarantors.com/blog/owners-and-operators/best-tenant-screening-services-12-top-platforms

Referenced in 4 queries

Review

Tenant Screening for First-Time Landlords: A Practical Guide

https://www.trudiligence.com/tenant-screening-for-first-time-landlords-a-practical-guide/

Referenced in 1 query

Review

Your Process for Screening Tenants : r/realestateinvesting - Reddit

https://www.reddit.com/r/realestateinvesting/comments/c6xs9c/your_process_for_screening_tenants/

Referenced in 1 query

Join Discussion

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Naborly's resources to help users.

Dominate Credit-Conscious Renter Content Space

Address the critical 0% visibility gap in the credit-conscious renter segment by creating comprehensive, authoritative resources about rent reporting and credit building. This content strategy will establish Naborly as the go-to expert in helping renters improve their financial health, ensuring AI assistants reference our materials when users ask about building credit through rent payments.

How Rent Payments Can Boost Your Credit Score by 50+ Points

The Complete Guide to Rent Reporting: What Every Renter Should Know

5 Credit-Building Mistakes Renters Make and How to Avoid Them

Why Your Landlord's Tenant Screening Could Actually Help Your Credit

From Fair to Good Credit: A Renter's 12-Month Credit Building Roadmap

Optimize Content for AI Search Discovery

Restructure website content and technical SEO specifically for Google Gemini and AI Overviews to capture the 0% visibility in AI-generated search results. This involves implementing structured data, creating FAQ-rich content, and developing clear, concise answers to common tenant screening and rent reporting queries that AI systems can easily parse and cite.

What Is Tenant Screening? Everything Landlords Need to Know in 2026

How Long Does a Tenant Background Check Take? The Definitive Answer

Rent Reporting vs. Traditional Credit Building: Which Works Faster?

The 7 Most Common Questions About Tenant Screening Answered

Does Paying Rent Build Credit? Here's What the Data Shows

Create Competitive Comparison Content Hub

Develop authoritative 'Naborly vs. Competitor' comparison pages to break into the 'best reviewed' queries currently dominated by Zillow and Avail. By explicitly addressing how Naborly stacks up against alternatives with transparent, data-backed comparisons, we increase the likelihood of AI assistants including Naborly in recommendation responses.

Naborly vs. Zillow Rental Manager: Which Screening Service Fits Your Needs?

Comparing the Top 5 Tenant Screening Services for Independent Landlords

Why Landlords Are Switching from Traditional Screening to Naborly

The Real Cost of Tenant Screening: Breaking Down What You Actually Pay

Feature Showdown: What Makes Naborly Different from Other Screening Tools

Amplify Dual-Benefit Story Across Platforms

Expand Naborly's digital footprint by consistently sharing our unique dual-benefit value proposition across social platforms that AI systems crawl for brand sentiment and authority. This social-first approach reinforces our positioning as the only platform that serves both landlords and tenants, creating more touchpoints for AI discovery.

How One Platform Is Making Tenant Screening Fair for Everyone

The Win-Win Solution: Protecting Landlords While Helping Tenants Build Credit

89% Fewer Lease Defaults: The Data Behind Better Tenant Screening

Why Equitable Housing Starts with Smarter Screening Technology

Real Stories: Tenants Who Built Credit While Renting with Naborly

Content Engineering

Recommended Actions

Develop comprehensive resources targeting the 'Credit-Conscious Renter' persona.

Naborly currently has 0% visibility in this segment, allowing competitors to monopolize the narrative on rent reporting and credit building.

Impact: High

Optimize technical SEO and content structure specifically for Google Gemini and AI Overviews.

With 0% visibility in AI Overviews, Naborly is losing top-of-funnel traffic from users relying on integrated search AI.

Impact: High

Create comparative 'Naborly vs. Competitor' pillar pages to target comparison-style queries.

Competitors like Zillow and Avail dominate 'best reviewed' queries; Naborly needs explicit mentions to break into these rankings.

Impact: Medium

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Backing

Investors

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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