What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Naborly

Visibility26

Vibe75

Businesses/Real Estate Technology (PropTech)/Naborly

AI Visibility & Sentiment

Naborly

Naborly is a proptech company that provides tenant screening services for landlords while helping tenants build their credit scores through rent payments. They offer ID verification, employment verification, Equifax credit reports, and risk analysis to help landlords make informed tenant decisions and reduce lease defaults.

Active Monitoring

naborly.com

Real Estate Technology (PropTech)

AI Visibility Score

26/100

Low

Sentiment Score

75/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Naborly today.

Naborly suffers from a critical visibility vacuum in the broader PropTech conversational landscape, failing to appear in a single Google AI Overview despite holding a strong reputation in direct brand inquiries. While legacy bureaus like TransUnion dominate the market, Naborly is currently invisible to the 'Credit-Conscious Renter' persona, representing a massive missed opportunity to own the tenant-side narrative.

Working in your favor

High brand authority during 'vibe check' queries, showing that AI models have access to accurate information when specifically prompted for Naborly.

Resilient performance with the 'Risk-Averse Individual Landlord' persona on ChatGPT, where mention rates reach 50%.

Strong placement on Claude for specific income and employment verification queries, often ranking as high as position #3.

Gaps to close

Total absence from Google AI Overviews and extremely low visibility on Gemini (7%), indicating a failure to bridge the gap between traditional search and AI response.

Complete invisibility for the 'Credit-Conscious Renter' persona, missing every query related to building credit through rent payments.

Failing to capture 'best reviewed' or 'top-tier' listicles, where competitors like RentPrep and TurboTenant are consistently cited.

Opportunities

Own the narrative on 'tenant financial wellness' to differentiate from legacy bureaus like Equifax and Experian who currently dominate basic screening queries.

Capitalize on high-efficiency property management queries where current visibility is low but competitor sentiment is often neutral.

Leverage existing ChatGPT strength to pivot into broader landlord advice queries like 'first time landlord' screening tips.

Highest-Impact Actions

Develop comprehensive resources targeting the 'Credit-Conscious Renter' persona.

Naborly currently has 0% visibility in this segment, allowing competitors to monopolize the narrative on rent reporting and credit building.

Optimize technical SEO and content structure specifically for Google Gemini and AI Overviews.

With 0% visibility in AI Overviews, Naborly is losing top-of-funnel traffic from users relying on integrated search AI.

Create comparative 'Naborly vs. Competitor' pillar pages to target comparison-style queries.

Competitors like Zillow and Avail dominate 'best reviewed' queries; Naborly needs explicit mentions to break into these rankings.

Value Proposition

A dual-benefit tenant screening platform that protects landlords with comprehensive reports proven to reduce lease defaults by up to 89%, while helping tenants improve their credit scores through rent payment reporting

Overview

Mission

To solve housing across North America by building a more equitable process and product that is driven by innovation, inclusiveness, diversity, and by doing what's right for people - not just our own balance sheet.

Products & Services

Basic Tenant Screening ($14.99)Pro Tenant Screening ($24.99)Credit Builder for TenantsNaborly Report with Equifax Credit DataUniversal Digital Tenant Profile

Current State

Visibility Landscape

A high-level view of how Naborly performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Naborly? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	62	55	36	0
“I'm a first time landlord, what's the best way to screen tenants so I don't end up with someone who doesn't pay rent?”	#8	#3	No	No
“how can i build my credit score just by paying my rent on time? give me some specific apps or services that do this”	No	No	No	No
“best reviewed tenant screening services for small landlords in 2026, which ones are the most accurate?”	No	No	No	No
“help me find a pro level tenant screening service that costs less than $25 but includes full credit data”	#5	No	#2	No
“cheapest tenant background checks that actually include real credit scores and risk analysis, what specific ones are good?”	#1	#4	No	No
“how to verify a potential tenant's income and employment without calling their boss myself, what tools can do this?”	#6	#3	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Naborly? What do they do and what's their reputation?”

“I'm a first time landlord, what's the best way to screen tenants so I don't end up with someone who doesn't pay rent?”

“how can i build my credit score just by paying my rent on time? give me some specific apps or services that do this”

“best reviewed tenant screening services for small landlords in 2026, which ones are the most accurate?”

“help me find a pro level tenant screening service that costs less than $25 but includes full credit data”

“cheapest tenant background checks that actually include real credit scores and risk analysis, what specific ones are good?”

“how to verify a potential tenant's income and employment without calling their boss myself, what tools can do this?”

Competitive Landscape

TransUnion

43 mentions

TransUnion SmartMove

28 mentions

Equifax

27 mentions

Experian

26 mentions

RentPrep

25 mentions

TurboTenant

24 mentions

Avail

20 mentions

Zillow Rental Manager

18 mentions

Zillow

17 mentions

Apartments.com

16 mentions

Naborly

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Naborly's AI visibility.

Key Findings

Strength

High brand authority during 'vibe check' queries, showing that AI models have access to accurate information when specifically prompted for Naborly.

Strength

Resilient performance with the 'Risk-Averse Individual Landlord' persona on ChatGPT, where mention rates reach 50%.

Strength

Strong placement on Claude for specific income and employment verification queries, often ranking as high as position #3.

Recommended Actions

Develop comprehensive resources targeting the 'Credit-Conscious Renter' persona.

Naborly currently has 0% visibility in this segment, allowing competitors to monopolize the narrative on rent reporting and credit building.

Optimize technical SEO and content structure specifically for Google Gemini and AI Overviews.

With 0% visibility in AI Overviews, Naborly is losing top-of-funnel traffic from users relying on integrated search AI.

Create comparative 'Naborly vs. Competitor' pillar pages to target comparison-style queries.

Competitors like Zillow and Avail dominate 'best reviewed' queries; Naborly needs explicit mentions to break into these rankings.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Reliable Tenant Selection And Risk Mitigation(3 queries)

“I'm a first time landlord, what's the best way to screen tenants so I don't end up with someone who doesn't pay rent?”

0/4 platforms mentioned

Core

ChatGPT

1.TransUnion SmartMove

2.Experian RentBureau

3.Experian Connect

4.CoreLogic MyRental

5.RentPrep

+12 more

Claude

1.Equifax

2.Experian

3.TransUnion

4.Zillow

5.Apartments.com

+4 more

Gemini

1.TransUnion SmartMove

2.Zillow Rental Manager

3.Avail

4.Realtor.com

5.RentPrep

AI Overviews

1.TurboTenant

2.Coastline Equity

3.TruDiligence

4.TransUnion SmartMove

5.RentPrep

+6 more

“cheapest tenant background checks that actually include real credit scores and risk analysis, what specific ones are good?”

2/4 platforms mentioned

Core

The Risk-Averse Individual Landlord · Individual Landlord

ChatGPT

1.TurboTenant

2.CoStar

3.Apartments.com

4.TransUnion

5.Avail

10.Naborly

+5 more

Claude

1.SmartMove

2.TransUnion

3.MyRental

4.Naborly

Gemini

1.RentPrep

2.TransUnion SmartMove

3.ResidentScore

4.Zillow Rental Manager

5.Zillow

+3 more

AI Overviews

1.TransUnion

2.Experian

3.FICO

4.ResidentScore

5.Leasey.AI

+11 more

“how to verify a potential tenant's income and employment without calling their boss myself, what tools can do this?”

2/4 platforms mentioned

Core

The Risk-Averse Individual Landlord · Individual Landlord

ChatGPT

1.Equifax Workforce Solutions

2.The Work Number

3.Truework

4.Plaid

5.RentSpree

9.Naborly

+4 more

Claude

1.SmartMove

2.TransUnion

3.Naborly

4.LevelSet

5.Certify

+1 more

Gemini

1.Plaid

2.Payscore

3.RentSpree

4.TransUnion

5.SingleKey

+1 more

AI Overviews

1.TenantCloud

2.Plaid

3.Findigs

4.Argyle

5.MeasureOne

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Avail

avail.co

Naborly

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Real Estate Technology (PropTech)

Start gettingrecommended by AI.

Frequently asked questions

Naborly

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Real Estate Technology (PropTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.