What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Newness

Visibility20

Vibe70

Businesses/Unknown/Newness

AI Visibility & Sentiment

Newness

Unable to fully analyze this brand as the website is currently unavailable (404 error). Based on the domain name 'Newness.com', this appears to be a business potentially focused on innovation, new products, or fresh experiences, but specific details cannot be confirmed.

Active Monitoring

newness.com

Unknown Startups

AI Visibility Score

20/100

Low

Sentiment Score

70/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Newness today.

Newness currently exists in a visibility vacuum, dominating direct brand inquiries while remaining virtually nonexistent in the discovery-based queries that drive new customer acquisition. While the brand successfully wins the 'vibe check' across all platforms, it is losing the battle for category authority to competitors like Prequel and Soft Services who are capturing the emerging brand narrative.

Working in your favor

Secured a #1 ranking across ChatGPT, Claude, Gemini, and AI Overviews for direct brand health and 'vibe check' queries.

High resonance with the Gift-Shopping Tech Professional persona, achieving a 30% mention rate and a strong average position of 9.7.

Exceptional ranking performance on ChatGPT and Claude when mentioned, appearing at #1 and #3 respectively for top emerging brand and gift recommendation queries.

Gaps to close

Total absence from Google AI Overviews across all 16 tested queries, representing a critical failure in search-based AI discovery.

Zero visibility within the 'Emerging Trend & Product Discovery' and 'Creative Strategy' query clusters, where competitors like Sephora and Soft Services are currently favored.

Complete lack of penetration for niche personas, specifically failing to appear for Ingredient-Conscious Skincare Researchers and Eco-Friendly Boutique Hotel Owners.

Opportunities

Capitalize on the existing high sentiment in ChatGPT to pivot from 'vibe check' dominance into 'best reviewed emerging brands' category listings.

Exploit the performance gap in Google AI Overviews by optimizing technical content structures that AI agents use to verify 'innovative product launches.'

Bridge the gap between the tech-professional persona and product-specific discovery by aligning marketing copy with 'unique gift ideas from emerging startups' themes.

Highest-Impact Actions

Execute an 'AI Discovery' content blitz focused on the 'Emerging Trend' and 'Innovation' query clusters.

Newness currently has 0% visibility in these categories; capturing these queries is essential to move beyond being a brand people search for by name to one discovered by category.

Optimize site architecture and PR distribution for Google AI Overviews specifically.

The 0% mention rate in AI Overviews suggests that Google's LLM cannot currently verify the brand's credentials or product catalog through its primary data sources.

Develop targeted editorial content addressing the 'Ingredient-Conscious' and 'Eco-Friendly' personas.

Competitors are winning these high-intent niches; Newness needs to feed LLMs specific data points regarding sustainability and ingredient integrity to trigger recommendations for these personas.

Value Proposition

Unable to determine due to website unavailability

Overview

Current State

Visibility Landscape

A high-level view of how Newness performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Newness? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	45	56	35	0
“find me some brand new lifestyle brands that just launched and are actually cool”	No	Yes	Yes	No
“best reviewed emerging brands to watch this year”	#1	No	No	No
“what are the most innovative product launches from the last few months I should know about?”	No	No	Yes	No
“recommend some unique gift ideas from emerging startups, specific brands please”	No	#3	No	No
Growth Areas1q Adjacent, aspirational & visionary	70	0	0	0
“brainstorm some fresh marketing concepts for a new product launch in 2026”	#25	No	No	No

“What do you know about Newness? What do they do and what's their reputation?”

“find me some brand new lifestyle brands that just launched and are actually cool”

Yes

“best reviewed emerging brands to watch this year”

“what are the most innovative product launches from the last few months I should know about?”

Yes

“recommend some unique gift ideas from emerging startups, specific brands please”

“brainstorm some fresh marketing concepts for a new product launch in 2026”

#25

Competitive Landscape

Prequel

6 mentions

Klaviyo

5 mentions

Shopify

5 mentions

Sephora

5 mentions

Soft Services

5 mentions

Hypebeast

4 mentions

Nike

4 mentions

Upfluence

4 mentions

Typeform

4 mentions

Apple Vision Pro

4 mentions

Newness

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Newness's AI visibility.

Key Findings

Strength

Secured a #1 ranking across ChatGPT, Claude, Gemini, and AI Overviews for direct brand health and 'vibe check' queries.

Strength

High resonance with the Gift-Shopping Tech Professional persona, achieving a 30% mention rate and a strong average position of 9.7.

Strength

Exceptional ranking performance on ChatGPT and Claude when mentioned, appearing at #1 and #3 respectively for top emerging brand and gift recommendation queries.

Recommended Actions

Execute an 'AI Discovery' content blitz focused on the 'Emerging Trend' and 'Innovation' query clusters.

Newness currently has 0% visibility in these categories; capturing these queries is essential to move beyond being a brand people search for by name to one discovered by category.

Optimize site architecture and PR distribution for Google AI Overviews specifically.

The 0% mention rate in AI Overviews suggests that Google's LLM cannot currently verify the brand's credentials or product catalog through its primary data sources.

Develop targeted editorial content addressing the 'Ingredient-Conscious' and 'Eco-Friendly' personas.

Competitors are winning these high-intent niches; Newness needs to feed LLMs specific data points regarding sustainability and ingredient integrity to trigger recommendations for these personas.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Emerging Trend & Product Discovery(3 queries)

“find me some brand new lifestyle brands that just launched and are actually cool”

0/4 platforms mentioned

Core

ChatGPT

1.Product Hunt

2.Kickstarter

3.Indiegogo

4.Wolf & Badger

5.Huckberry

+12 more

Claude

1.Pangaia

2.Entireworld

3.Khaite Studio

4.Functional Labs

5.Utama Spice

+3 more

Gemini

1.Phoebe Philo

2.Celine

3.Kiki World

4.Pretty Nail Graffiti

5.A.P.C. Self Care

+9 more

AI Overviews

1.Dhoemi

2.Ossou

3.Fforme

4.Narciso Rodriguez

5.Almada Label

+15 more

“what are the most innovative product launches from the last few months I should know about?”

0/4 platforms mentioned

Core

The Ingredient-Conscious Skincare Researcher · Independent Beauty Consultant

ChatGPT

1.Givaudan Active Beauty

2.DSM

3.Sederma

4.Croda

5.Ashland

+16 more

Claude

1.Drunk Elephant C-Firma Fresh Serum

2.EWG

3.Purito Deep Sea Pure Water Cream

4.Kinship

5.EWG Skin Deep

+4 more

Gemini

1.Mother Science

2.Molecular Hero Serum

3.Marie Veronique

4.Barrier Lipid Complex

5.Matter of Fact

+5 more

AI Overviews

1.Samsung Galaxy Z TriFold

2.CES

3.Perplexity

4.Lego Smart Brick

5.Naqi Neural Earbuds

“recommend some unique gift ideas from emerging startups, specific brands please”

0/4 platforms mentioned

Core

The Ingredient-Conscious Skincare Researcher · Independent Beauty Consultant

ChatGPT

1.Gallinée

2.Probiotic Cleansing Mousse

3.Mother Dirt

4.AO+ Mist

5.Loli Beauty

+13 more

Claude

1.Inkey List

2.Caffeine Eye Cream

3.EWG

4.Deciem

5.Hylamide

+13 more

Gemini

1.Parallel Health

2.Skin Microbiome Discovery Kit

3.Microbiome Discovery Kit

4.Targeted Phage Serum

5.Pavise

+13 more

AI Overviews

1.Cadence

2.Daily Routine Capsule Set

3.Nodpod

4.Gentle Pressure Sleep Mask

5.Wthn

+23 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Hypebeast

hypebeast.com

Newness

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Unknown

Start gettingrecommended by AI.

Frequently asked questions

Newness

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Unknown

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.