What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Nextpertise B.V.

Visibility3

Vibe67

Businesses/Information Technology and Telecommunications/Nextpertise B.V.

AI Visibility & Sentiment

Nextpertise B.V.

Nextpertise B.V. is an independent, partner-focused telecommunications provider based in Alphen aan den Rijn, Netherlands. Since 2005, they have specialized in delivering high-end wholesale broadband, mobile access, and managed infrastructure. They operate with an 'API-first' philosophy, providing partners with full control over their network services through a self-service portal.

Active Monitoring

nextpertise.nl

Information Technology and Telecommunications

AI Visibility Score

3/100

Invisible

Sentiment Score

67/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Nextpertise B.V. today.

Nextpertise B.V. currently suffers from a profound 'AI invisibility' gap, maintaining a digital presence only when specifically queried by name while remaining absent from the critical decision-making conversations where industry competitors like Eurofiber and KPN thrive. Despite clear brand recognition in identity-focused searches, the company is failing to capture the intent of IT decision-makers evaluating wholesale infrastructure and managed cloud solutions.

Working in your favor

High brand recall in identity-based queries across all major LLMs including ChatGPT, Claude, and Gemini

Minor visibility within the Multi-Site Network Manager persona segment on ChatGPT

Gaps to close

Zero visibility for high-intent infrastructure procurement queries, including managed private cloud and Kubernetes

Total absence in 'Vendor Comparison' and 'Provider Selection' search results for the Dutch market

Failure to intercept inquiries regarding white-label IT service offerings which align directly with core capabilities

Opportunities

Targeting the 'Infrastructure and Connectivity Procurement' intent gap where competitors currently dominate the AI discourse

Positioning as a top-tier alternative in Dutch wholesale broadband and managed security queries

Capturing the 'Expanding IT Service Offerings' segment by providing authoritative content for growing service providers

Highest-Impact Actions

Publish an authoritative 'Dutch Wholesale Infrastructure Comparison Matrix'

Directly addresses the gap in 'Vendor Comparison' queries where competitors like KPN and Eurofiber currently dominate, allowing Nextpertise to become a cited answer in AI-driven selection processes.

Develop a thought leadership series on 'Selecting Managed Cloud and Kubernetes in the Netherlands'

High-intent queries regarding private cloud and Kubernetes are currently returning no mention of the brand; this content will train LLMs to associate Nextpertise with these specific service categories.

Create a 'White-Label Strategy Guide for Growing IT Providers'

Targets the 'Expanding IT Service Offerings' query segment, positioning the brand as an expert partner for smaller IT firms looking to scale their infrastructure capabilities.

Value Proposition

Nextpertise offers 100% partner-focused, independent network connectivity. By providing direct interconnects with all major Dutch networks, robust API-driven management, and personal support from technical experts, they allow partners to maintain full control and ownership of their customer relationships.

Overview

Mission

We are passionate techies who want to use our knowledge for everything technology-related every day, providing a stable foundation so our partners can focus on their customers.

Products & Services

Wholesale Broadband Access (WBA)Wholesale Mobile Access (WMA)Managed Infrastructure (Private Cloud)Managed Kubernetes & DockerManaged FirewallWholesale Mobile Access (4G/5G)Managed InfrastructureSoftware Defined Networking (SD-WAN)Self-service Portal (InControl)API-first connectivity management

Current State

Visibility Landscape

A high-level view of how Nextpertise B.V. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	50	50	100
“What do you know about Nextpertise B.V.? What do they do and what's their reputation?”	Neutral	Neutral	Neutral	Positive
Core4q Product/service category queries	12	0	0	0
“what are the best wholesale infrastructure providers in the netherlands for msp business models”	No	No	No	No
“what are the most reliable dutch wholesale broadband and connectivity providers for business partners”	#10	No	No	No
“need reliable managed private cloud hosting in the netherlands that isn't a massive public cloud provider”	No	No	No	No
“recommend managed kubernetes providers in europe that offer senior support for mid-market clients”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“which dutch infrastructure providers offer white-label self-service portals for resellers and channel partners”	No	No	No	No
“what should i look for in a connectivity partner if i need to manage network services across multiple office locations in the netherlands”	No	No	No	No
“top-rated managed firewall and security infrastructure partners for managed service providers in the netherlands”	No	No	No	No
“what tools or partners should i use to transition my small it shop into a full-scale managed service provider”	No	No	No	No

“What do you know about Nextpertise B.V.? What do they do and what's their reputation?”

Neutral

Positive

“what are the best wholesale infrastructure providers in the netherlands for msp business models”

“what are the most reliable dutch wholesale broadband and connectivity providers for business partners”

#10

“need reliable managed private cloud hosting in the netherlands that isn't a massive public cloud provider”

“recommend managed kubernetes providers in europe that offer senior support for mid-market clients”

“which dutch infrastructure providers offer white-label self-service portals for resellers and channel partners”

“what should i look for in a connectivity partner if i need to manage network services across multiple office locations in the netherlands”

“top-rated managed firewall and security infrastructure partners for managed service providers in the netherlands”

“what tools or partners should i use to transition my small it shop into a full-scale managed service provider”

Brand Ecosystem

Eurofiber

22 mentions

Equinix

20 mentions

Leaseweb

16 mentions

KPN

15 mentions

OpenMetal

13 mentions

Digital Realty

11 mentions

AWS

11 mentions

Fundaments

10 mentions

Azure

9 mentions

NorthC

8 mentions

Nextpertise B.V.

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Nextpertise B.V.'s AI visibility.

Key Findings

Strength

High brand recall in identity-based queries across all major LLMs including ChatGPT, Claude, and Gemini

Strength

Minor visibility within the Multi-Site Network Manager persona segment on ChatGPT

Gap

Zero visibility for high-intent infrastructure procurement queries, including managed private cloud and Kubernetes

Recommended Actions

Publish an authoritative 'Dutch Wholesale Infrastructure Comparison Matrix'

Directly addresses the gap in 'Vendor Comparison' queries where competitors like KPN and Eurofiber currently dominate, allowing Nextpertise to become a cited answer in AI-driven selection processes.

Develop a thought leadership series on 'Selecting Managed Cloud and Kubernetes in the Netherlands'

Create a 'White-Label Strategy Guide for Growing IT Providers'

Targets the 'Expanding IT Service Offerings' query segment, positioning the brand as an expert partner for smaller IT firms looking to scale their infrastructure capabilities.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Infrastructure And Connectivity Procurement(3 queries)

“what are the best wholesale infrastructure providers in the netherlands for msp business models”

0/4 platforms mentioned

Core

ChatGPT

1.Equinix

2.NorthC Datacenters

3.euNetworks

4.Leaseweb

5.Hosting.nl

+2 more

Claude

1.Equinix

2.Digital Realty

3.Iron Mountain

4.Global Switch

5.NorthC

+4 more

Gemini

1.Iron Mountain Data Centers

2.AMS-IX

3.NL-IX

4.Qupra Wholesale

5.Smartdc Rotterdam

+3 more

AI Overviews

1.Uniserver

2.Equinix

3.NorthC Data Centers

4.Leaseweb

5.Pax8

+2 more

“need reliable managed private cloud hosting in the netherlands that isn't a massive public cloud provider”

0/4 platforms mentioned

Core

The Technical Infrastructure Lead · Chief Technology Officer

ChatGPT

1.AWS

2.Azure

3.GCP

4.VMware

5.Fundaments

+4 more

Claude

1.OpenMetal

2.Digital Realty

3.ITGLOBAL.COM

4.VMware (vCenter, vCloud Director)

5.Accenture

+14 more

Gemini

1.OpenMetal

2.Digital Realty

3.ITGLOBAL.COM (VMware)

4.Eurofiber

5.Uniserver

+8 more

AI Overviews

1.Leaseweb

2.VMware

3.BIT.nl

4.True

5.Solvinity

+7 more

“recommend managed kubernetes providers in europe that offer senior support for mid-market clients”

0/4 platforms mentioned

Core

The Technical Infrastructure Lead · Chief Technology Officer

ChatGPT

1.Google Cloud (Google Kubernetes Engine)

2.AWS (Amazon EKS)

3.Microsoft Azure (Microsoft Azure Kubernetes Service)

4.IBM Cloud (IBM Cloud Kubernetes Service)

5.Oracle Cloud Infrastructure

+4 more

Claude

1.Giant Swarm

2.Asergo

3.VSHN

4.Portainer

5.Cyso Cloud

+3 more

Gemini

1.OVHcloud (Managed Kubernetes Service, MKS Standard)

2.Scaleway (Scaleway Kubernetes Kapsule, Kosmos)

3.Syself (Syself Autopilot)

4.Hetzner

5.enum GmbH

+1 more

AI Overviews

1.VSHN

2.Giant Swarm

3.Cyso Cloud (Enterprise Managed Kubernetes)

4.Cloud&Heat (Managed Kubernetes Basic)

5.SysEleven MetaKube

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Equinix

equinix.com

Social1 ref

NorthC Datacenters

northcdatacenters.com

Nextpertise B.V.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Nextpertise B.V.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.