What AI Thinks About Notch | Pendium.ai
Notch
30Low

Visibility

91Excellent

Sentiment

Notch

Notch is an AI-powered creative ad engine that helps brands and agencies create video ads at scale

Notch is an AI-powered creative ad engine that helps brands and agencies create video ads at scale. The platform uses performance intelligence to generate diverse ad variations, automate creative testing, and optimize campaigns across multiple channels including Meta, Instagram, and Google.

AI Perception Summary

Notch maintains a moderate AI visibility score of 53, characterized by strong brand authority and high rankings on Gemini, particularly for ROI-focused personas. However, the brand faces significant visibility gaps in discovery-based queries related to creative strategy and intelligence, where it is frequently omitted or ranked poorly.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPTChatGPT
51/100

53% mention rate

ClaudeClaude
49/100

53% mention rate

GeminiGemini
68/100

65% mention rate

AI OverviewsAI Overviews
42/100

24% mention rate

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Brand Voice & Style

How AI perceives Notch's communication style and personality

Notch communicates with a confident, results-oriented voice that balances technical sophistication with accessibility. The brand speaks directly to performance marketers using industry terminology while maintaining an approachable, helpful tone. There's an emphasis on data, intelligence, and proven results, with messaging that feels modern, innovative, and trustworthy. The voice conveys expertise without being condescending, making complex AI technology feel accessible and actionable.

Core Tone Traits

Results-Driven & Data-Focused

Emphasizes metrics, ROAS improvements, and measurable outcomes in all communications

Innovative & Forward-Thinking

Positions AI and automation as the future of creative production

Professional yet Accessible

Uses industry terminology while remaining approachable to marketers of all experience levels

Confident & Authoritative

Speaks with conviction about the platform's capabilities backed by customer proof points

Key Insights

What AI visibility analysis reveals about this brand

StrengthDominant performance in Brand Reputation and Category Comparison queries, often securing the #1 or #2 position across all platforms.
StrengthHigh resonance with the ROI-Obsessed Performance Lead persona, achieving a 69% mention rate and an average position of 2.5.
StrengthStrong visibility on Gemini with a 65% mention rate and a leading average position of 2.4.
GapPoor visibility in Creative Strategy and Intelligence queries, such as competitor ad cloning and automated creative testing, where mentions are often missing or ranked double-digits.
GapLow presence in AI Overviews (24% mention rate), suggesting a lack of optimized content for Google's generative search features.
GapInconsistent rankings for high-volume scaling video ad creative queries on ChatGPT and Claude compared to Gemini.
OpportunityCapture the 'Scaling Agency Creative Director' persona by creating content specifically addressing workflow efficiency and creative scaling.
OpportunityLeverage the brand's strength in comparison queries to create 'Notch vs [Competitor]' comparison pages that AI models can scrape for more specific technical details.
OpportunityImprove technical SEO and structured data to increase inclusion in AI Overviews where current visibility is at its lowest.

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Notch

1Meta40 mentions
2TikTok38 mentions
3Notch31 mentions
4Pencil20 mentions
5Creatify18 mentions
6Facebook17 mentions
7YouTube17 mentions
8Canva14 mentions
9Slack14 mentions
10Reels13 mentions
11AdCreative.ai13 mentions

Persona Analysis

How and when AI agents present this business to different types of people

ROI-Obsessed Performance Lead
ROI-Obsessed Performance LeadHead of Performance Marketing
71
Goals

Find the 'winning' ad creative faster through automated testing; Lower the Cost Per Acquisition (CPA) by at least 15%

Pain Points

Creative team delivers assets that don't follow data-driven insights; Wasting budget on creative variations that fail within 48 hours

Solo Shopify Entrepreneur
Solo Shopify EntrepreneurFounder & CEO
50
Goals

Create professional-looking video ads that don't look 'cheap'; Spend less than 2 hours a week on creative production

Pain Points

Cannot afford to hire a professional video editor; Video editing software (like Premiere) is too steep a learning curve

Scaling Agency Creative Director
Scaling Agency Creative DirectorCreative Director
56
Goals

Reduce creative production time by 50% without hiring more staff; Standardize quality across multiple junior designer outputs

Pain Points

High designer burnout due to repetitive ad variation tasks; Slow feedback loops between performance data and creative tweaks

Cited Sources

Sources that AI agents learn from when researching this brand's products and services and competitors

AI Recommendations

How this brand could improve its AI visibility

1.Develop comprehensive guides and technical documentation centered on 'Automated Creative Testing' and 'Competitor Ad Analysis'.
2.Optimize existing high-performing content for AI Overviews by using clear, concise definitions and 'What is' or 'How to' header structures.
3.Target the 'Scaling Agency Creative Director' persona through case studies that highlight volume and speed, specifically for TikTok and Meta.
4.Strengthen technical specifications on the website to ensure ChatGPT and Claude can provide more detailed 'vibe checks' beyond brand reputation.

Investors

Data generated by Pendium.ai AI visibility scanning. Last scanned February 15, 2026.

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