What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Origami

Visibility5

Vibe67

Businesses/Sales and Marketing Technology/Origami

AI Visibility & Sentiment

Origami

Origami is an AI-powered prospecting platform that uses autonomous web-crawling agents to find and enrich business leads in real-time. Unlike legacy databases like Apollo or ZoomInfo, Origami searches live sources (Google Maps, LinkedIn, job boards, etc.) to provide current, accurate data, specifically excelling in non-tech and local business verticals.

Active Monitoring

origami.chat

Sales and Marketing Technology

AI Visibility Score

5/100

Invisible

Sentiment Score

67/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Origami today.

AI models currently recognize Origami as a specialized, high-trust solution for revenue operations and non-standard lead enrichment, yet this credibility remains siloed away from high-intent discovery queries. While you are already a preferred answer for users asking about the brand directly, the current visibility gap in competitive prospecting searches presents a clear opportunity to translate your existing brand authority into top-of-funnel dominance.

Working in your favor

High brand recognition and positive sentiment when users proactively ask AI agents about Origami

Strong established identity as an 'AI-powered tool for sales teams' within LLM training data

Consistent presence in Gemini's knowledge graph for natural language lead generation queries

Gaps to close

Total absence from 'best of' and 'alternative to' discovery queries where competitors like Apollo.io and Clay currently dominate

Lack of association with key sales workflow optimization topics and cold email bounce-rate reduction

Under-representation in queries concerning B2B lead generation automation for early-stage startups

Opportunities

Position Origami as the high-accuracy, cost-effective alternative to established heavyweights like Clay

Develop content that maps Origami’s natural language lead generation capabilities to specific pain points like engineering-focused prospecting

Bridge the gap between your brand's reputation for 'revenue operations' and the broader 'AI prospecting' category

Highest-Impact Actions

Publish a comprehensive 'Origami vs. Clay' capability breakdown

Users are actively searching for tools that are 'better and cheaper' than current market leaders; direct comparison content satisfies this intent and signals to AI agents that you are a viable alternative.

Develop a 'Natural Language Prospecting' series for technical verticals

AI agents are not currently associating your brand with engineering-specific lead discovery; creating authoritative guides on this niche builds the topical authority required to rank for high-intent search queries.

Launch a series of 'Revenue Ops Efficiency' case studies

Since AI already identifies you as a Revenue Operations tool, leaning into this perception with specific, documented workflows will help cement your brand within this high-value category as users research optimization strategies.

Value Proposition

Find the leads no database has. One prompt to find and enrich high-quality, real-time leads across 50+ sources, eliminating the need for manual research or stale, expensive databases.

Overview

Mission

To simplify prospecting by turning a single prompt into a qualified lead list.

Products & Services

AI-Powered Lead SearchQualified Lead List GenerationNatural Language ICP DefinitionProspect Data EnrichmentAI-powered prospecting platformReal-time data enrichmentMulti-agent orchestrationCSV lead enrichmentCustom AI research agents

Current State

Visibility Landscape

A high-level view of how Origami performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	97	97	70
“What do you know about Origami? What do they do and what's their reputation?”	Yes	#1	#1	Yes
Core6q Product/service category queries	0	0	27	0
“what are the best ai tools that can find b2b leads just by describing my ideal customer”	No	No	No	No
“is there an ai that builds lead lists from a natural language prompt”	No	No	#5	No
“new prospecting software for startups that doesn't use complex filters”	No	No	No	No
“what tools are better and cheaper than clay for prospecting and making lead lists”	No	No	No	No
“what should I look for when choosing an ai prospecting tool for a small sales team”	No	No	No	No
“most reliable lead generation platforms for finding verified emails in 2026”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“which lead finders have the lowest bounce rates for cold email campaigns”	No	No	No	No
“how can i find contact info for heads of engineering at fintech companies quickly”	No	No	No	No
“best ways to automate outbound sales research so i spend less time in spreadsheets”	No	No	No	No
“give me a strategy for scaling my b2b outbound without hiring more people”	No	No	No	No

“What do you know about Origami? What do they do and what's their reputation?”

Yes

“what are the best ai tools that can find b2b leads just by describing my ideal customer”

“is there an ai that builds lead lists from a natural language prompt”

“new prospecting software for startups that doesn't use complex filters”

“what tools are better and cheaper than clay for prospecting and making lead lists”

“what should I look for when choosing an ai prospecting tool for a small sales team”

“most reliable lead generation platforms for finding verified emails in 2026”

“which lead finders have the lowest bounce rates for cold email campaigns”

“how can i find contact info for heads of engineering at fintech companies quickly”

“best ways to automate outbound sales research so i spend less time in spreadsheets”

“give me a strategy for scaling my b2b outbound without hiring more people”

Competitive Landscape

Apollo.io

65 mentions

Clay

40 mentions

ZoomInfo

34 mentions

HubSpot

32 mentions

Salesforce

28 mentions

Lusha

21 mentions

Cognism

20 mentions

Hunter.io

17 mentions

Zapier

14 mentions

Pipedrive

14 mentions

Origami

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Origami's AI visibility.

Key Findings

Strength

High brand recognition and positive sentiment when users proactively ask AI agents about Origami

Strength

Strong established identity as an 'AI-powered tool for sales teams' within LLM training data

Strength

Consistent presence in Gemini's knowledge graph for natural language lead generation queries

Recommended Actions

Publish a comprehensive 'Origami vs. Clay' capability breakdown

Develop a 'Natural Language Prospecting' series for technical verticals

Launch a series of 'Revenue Ops Efficiency' case studies

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI Prospecting Discovery(4 queries)

“what are the best ai tools that can find b2b leads just by describing my ideal customer”

0/4 platforms mentioned

Core

ChatGPT

1.Relevate

2.Apollo.io

3.Findymail (Intellimatch)

4.Instantly (Supersearch)

5.6sense

+2 more

Claude

1.Findymail (Intellimatch)

2.Cognism (Cognism AI Search)

3.Apollo.io

4.Clay

5.Clearbit

+6 more

Gemini

1.Instantly.ai (Supersearch)

2.Stripe

3.Landbase

4.Clay (Sculptor, Claygent)

5.11x.ai (Alice)

+3 more

AI Overviews

1.Landbase

2.Persana AI (SalesGPT)

3.Clay (Sculptor)

4.Apollo.io

5.Cognism

+3 more

“is there an ai that builds lead lists from a natural language prompt”

1/4 platforms mentioned

Core

ChatGPT

1.Clay

2.Crunchbase

3.Apollo

4.Clearbit

5.Apollo.io

+4 more

Claude

1.Leadsforge

2.Apollo.io

3.Clay

4.Lindy

5.People Data Labs

+2 more

Gemini

1.Seamless.AI

2.Snov.io

3.Apollo.io

4.Lindy

5.Origami

+3 more

AI Overviews

1.Lusha

2.Apollo.io

3.Clay (Claygent)

4.Landbase

5.Cognism (Prospector)

+1 more

“new prospecting software for startups that doesn't use complex filters”

0/4 platforms mentioned

Core

ChatGPT

1.Nimble

2.Less Annoying CRM

3.Capsule CRM

4.11x.ai

5.Lusha

+1 more

Claude

1.Kaspr

2.Apollo.io

3.Artisan (Ava AI BDR)

4.Magical

5.EngageBay

+2 more

Gemini

1.ZoomInfo

2.Apollo

3.Artisan (Ava)

4.AiSDR

5.AnyBiz

+8 more

AI Overviews

1.Landbase

2.MarketBetter

3.Persana AI

4.Unify

5.Lusha

+1 more

“what tools are better and cheaper than clay for prospecting and making lead lists”

0/4 platforms mentioned

Core

ChatGPT

1.Clay

2.Apollo.io

3.Snov.io

4.ZoomInfo

5.Hunter.io

+11 more

Claude

1.Clay

2.Apollo.io

3.Kaspr

4.Instantly.ai

5.LeadIQ

+9 more

Gemini

1.Clay (Claygent)

2.Apollo.io

3.Instantly

4.Smartlead

5.FullEnrich

+10 more

AI Overviews

1.Clay

2.Apollo.io

3.Cleanlist

4.Lusha

5.Kaspr

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Ai That Understands Your Ideal Customer

relevate.ai

Origami

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Origami

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.