What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Othership

Visibility10

Vibe92

Businesses/Wellness and Fitness/Othership

AI Visibility & Sentiment

Othership

Othership is a modern, alcohol-free bathhouse experience dedicated to emotional regulation and community connection. Through guided sauna and ice bath sessions, they provide a therapeutic space for individuals to improve their physical and mental well-being.

Active Monitoring

othership.us

Wellness and Fitness

AI Visibility Score

10/100

Invisible

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Othership today.

Othership currently possesses strong brand recognition when explicitly queried, yet fails to capture the broader consumer conversation surrounding nervous system regulation and alternative lifestyle habits. While competitors like Wim Hof and Calm dominate the informational landscape for wellness seekers, Othership remains largely absent from the decision-making journeys of prospective members.

Working in your favor

High brand authority in direct searches, consistently ranking first across ChatGPT, Claude, Gemini, and AI Overviews when the brand name is explicitly mentioned.

Effective positioning within 'Stress Management and Nervous System Regulation' queries on Gemini and ChatGPT, capturing top-tier placement for cold plunge and breathwork-related topics.

Gaps to close

Near-total invisibility in the lifestyle-focused decision-making funnel, specifically failing to appear in responses for alcohol-free social alternatives and wellness routine planning.

Missed connection with high-intent personas, including High-Performance Athletes and Holistic Health Influencers, who currently rely on competitors for guidance on wellness modalities.

Opportunities

Optimize content to address 'social wellness' queries, positioning the brand as the primary solution for individuals seeking alcohol-free community activities.

Develop authoritative, educational assets targeting the 'Wellness-Optimized Professional' persona to bridge the gap in morning routine and stress management advisory content.

Highest-Impact Actions

Develop a 'lifestyle utility' content pillar focused on non-alcoholic social habits and weekend wellness planning.

Othership is missing from non-branded discovery queries where consumers are looking for behavioral alternatives, which is prime territory for acquiring new, mission-aligned users.

Publish high-authority 'How-To' guides centered on breathwork-integrated morning routines.

The data shows a clear gap in routine-building queries; by providing structured, actionable routines, the brand can establish itself as the daily go-to solution rather than just a specialty service.

Execute a targeted SEO and AI-optimization strategy for 'High-Performance Athlete' and 'Holistic Health Influencer' search contexts.

Competitors like Wim Hof and Calm currently capture these key personas; establishing Othership’s specific modality as a superior or complementary tool is essential for market share growth.

Value Proposition

An 'otherworldly' and inclusive environment that combines sauna, ice baths, and breathwork to help people feel better immediately.

Overview

Mission

To provide human beings with experiences to feel good now.

Products & Services

Guided sauna and ice bath sessionsBreathwork classesSocial wellness eventsTea lounge and community space

Current State

Visibility Landscape

A high-level view of how Othership performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Othership? What do they do and what's their reputation?”	#1	#1	#1	#1
Core2q Product/service category queries	56	0	0	0
“what should I look for when choosing a place for regular sauna and ice bath sessions”	No	No	No	No
“what are the benefits of cold plunges and breathwork for calming the nervous system”	#3	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	47	0
“how can i better manage my stress and improve emotional regulation, are there local places to go for this”	No	No	#2	No
“cool things to do on a weekend that don't involve drinking alcohol”	No	No	No	No
“help me create a morning routine that includes breathwork and heat therapy”	No	No	No	No

“What do you know about Othership? What do they do and what's their reputation?”

“what should I look for when choosing a place for regular sauna and ice bath sessions”

“what are the benefits of cold plunges and breathwork for calming the nervous system”

“how can i better manage my stress and improve emotional regulation, are there local places to go for this”

“cool things to do on a weekend that don't involve drinking alcohol”

“help me create a morning routine that includes breathwork and heat therapy”

Competitive Landscape

Wim Hof Method

5 mentions

HigherDOSE

3 mentions

Blanton Museum of Art

3 mentions

Johns Hopkins

2 mentions

Psychology Today

2 mentions

Calm

2 mentions

Insight Timer

2 mentions

SAMHSA

2 mentions

Settlers of Catan

2 mentions

Gateway Foundation

2 mentions

Othership

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Othership's AI visibility.

Key Findings

Strength

High brand authority in direct searches, consistently ranking first across ChatGPT, Claude, Gemini, and AI Overviews when the brand name is explicitly mentioned.

Strength

Effective positioning within 'Stress Management and Nervous System Regulation' queries on Gemini and ChatGPT, capturing top-tier placement for cold plunge and breathwork-related topics.

Gap

Near-total invisibility in the lifestyle-focused decision-making funnel, specifically failing to appear in responses for alcohol-free social alternatives and wellness routine planning.

Recommended Actions

Develop a 'lifestyle utility' content pillar focused on non-alcoholic social habits and weekend wellness planning.

Othership is missing from non-branded discovery queries where consumers are looking for behavioral alternatives, which is prime territory for acquiring new, mission-aligned users.

Publish high-authority 'How-To' guides centered on breathwork-integrated morning routines.

The data shows a clear gap in routine-building queries; by providing structured, actionable routines, the brand can establish itself as the daily go-to solution rather than just a specialty service.

Execute a targeted SEO and AI-optimization strategy for 'High-Performance Athlete' and 'Holistic Health Influencer' search contexts.

Competitors like Wim Hof and Calm currently capture these key personas; establishing Othership’s specific modality as a superior or complementary tool is essential for market share growth.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Stress Management And Nervous System Regulation(2 queries)

“how can i better manage my stress and improve emotional regulation, are there local places to go for this”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Open Path Psychotherapy Collective

2.Johns Hopkins

3.Stanford Health Care

4.GoodTherapy

5.Psychology Today

Claude

1.Calm

2.Headspace

3.Insight Timer

Gemini

1.Psychology Today

2.SAMHSA

3.Clear Point Wellness

4.The Anxiety Relief Center

5.Garden Springs Wellness Center

+2 more

AI Overviews

1.American Psychological Association

2.Mental Map to Wellness

3.American Red Cross

4.Johns Hopkins

5.SAMHSA

+1 more

“what are the benefits of cold plunges and breathwork for calming the nervous system”

1/4 platforms mentioned

Core

The Wellness-Optimized Professional · Senior Analyst

ChatGPT

1.HigherDOSE

2.Remedy Place

3.Othership

Claude

1.Radboud University Medical Center

Gemini

No brands listed

AI Overviews

1.Stanford Lifestyle Medicine

2.Breathe Degrees

3.Wim Hof Method

4.National Institutes of Health

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Art 20045368

mayoclinic.org

Othership

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Othership

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.