Visibility
Sentiment
Outerknown
Outerknown is a sustainable apparel brand co-founded by professional surfer Kelly Slater, offering men's and women's clothing made with responsible materials and ethical manufacturing practices
Visibility
Sentiment
Outerknown is a sustainable apparel brand co-founded by professional surfer Kelly Slater, offering men's and women's clothing made with responsible materials and ethical manufacturing practices. The brand is committed to environmental stewardship, using Regenerative Organic Certified® cotton, recycled materials, and transparent supply chains.
AI Perception Summary
Outerknown was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 38/100.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT20% mention rate
Claude20% mention rate
Gemini0% mention rate
AI Overviews20% mention rate
Brand Voice & Style
How AI perceives Outerknown's communication style and personality
Outerknown communicates with an authentic, purpose-driven voice that balances environmental advocacy with approachable warmth. The brand speaks confidently about sustainability without being preachy, using straightforward language that educates while inspiring action. There's an underlying sense of adventure and connection to nature, reflecting its surf culture roots. The tone is optimistic and forward-looking, emphasizing progress and positive change rather than guilt or doom.
Core Tone Traits
Purpose-Driven & Authentic
Speaks genuinely about sustainability commitments with transparency about progress and challenges
Warm & Approachable
Friendly and inviting without being overly casual, making sustainability feel accessible
Adventure-Inspired
Reflects outdoor lifestyle and surf culture heritage with an active, exploratory spirit
Optimistically Progressive
Focuses on positive change and solutions rather than problems, celebrating small wins toward bigger goals
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Outerknown
Shopify17 mentions
Instagram17 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find the best solution; Compare options
Too many choices; Hard to know what's reliable
Find affordable options; Get best value for money
Limited budget; Worried about quality vs price
Find scalable solutions; Reduce operational costs
Need to justify ROI; Complex buying process
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility