Pendium
Outerknown
Outerknown
Visibility0
Vibe100
Businesses/Fashion & Apparel/Outerknown
Outerknown
AI Visibility & Sentiment

Outerknown

Outerknown is a sustainable apparel brand co-founded by professional surfer Kelly Slater, offering men's and women's clothing made with responsible materials and ethical manufacturing practices. The brand is committed to environmental stewardship, using Regenerative Organic Certified® cotton, recycled materials, and transparent supply chains.

Active Monitoring
outerknown.com
AI Visibility Score
0/100

Invisible

Sentiment Score
100/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
0
adjacent
0
aspirational
0
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Outerknown today.

Outerknown was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 38/100.

Value Proposition

The first brand founded on a total commitment to sustainability, combining great style with responsible action through preferred fibers, ethical factories, and circular fashion initiatives like their Outerworn pre-owned platform.

Overview

Outerknown is a sustainable apparel brand co-founded by professional surfer Kelly Slater, offering men's and women's clothing made with responsible materials and ethical manufacturing practices. The brand is committed to environmental stewardship, using Regenerative Organic Certified® cotton, recycled materials, and transparent supply chains.

Mission

We are driven by a passion for responsible action, courageous change, and great clothes.

Products & Services
Men's and women's sustainable apparelThe Blanket Shirt (signature product)Regenerative Organic Certified® cotton teesSustainable pants and bottomsOuterworn pre-owned clothing platform
Current State

Visibility Landscape

A high-level view of how Outerknown performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

0
0
0
0

Core Topics

Product/service category queries

0
0
0
0

Growth Areas

Adjacent, aspirational & visionary

0
0
0
0
Competitive Landscape
Shopify
17 mentions
Instagram
17 mentions
Uniqlo
12 mentions
The Everygirl
12 mentions
NeceSera
12 mentions
Trendalytics
12 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Outerknown's AI visibility.

Key Findings

Gap

Low visibility on ChatGPT (20% mention rate)

Gap

Low visibility on Claude (20% mention rate)

Gap

Low visibility on Gemini (0% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Research & Discovery(2 queries)

best Fashion & Apparel options for beginners

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Printful
2.Printify
3.Gelato
4.Teespring (Spring)
5.Shopify

+17 more

ClaudeClaude
1.Amazon Fashion
2.Prime
3.ASOS
4.Nordstrom Rack
5.Uniqlo

+8 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+2 more

how to choose a Fashion & Apparel solution

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.NetSuite for Apparel
2.Microsoft Dynamics 365 for Fashion
3.BlueCherry
4.CGS
5.Aptean Apparel ERP

+24 more

ClaudeClaude
1.Amazon
2.eBay
3.Instagram
4.TikTok Shop
5.Shopify Plus

+28 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+2 more

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Outerknown.

1Shopify17 mentions
2Instagram17 mentions
3Uniqlo12 mentions
4The Everygirl12 mentions
5NeceSera12 mentions
6Trendalytics12 mentions
7Facebook12 mentions
8MSN12 mentions
9SHREE12 mentions
10Adidas12 mentions
11Outerknown0 mentions
Brand Identity

Brand Voice & Style

How AI perceives Outerknown's communication style and personality

Outerknown communicates with an authentic, purpose-driven voice that balances environmental advocacy with approachable warmth. The brand speaks confidently about sustainability without being preachy, using straightforward language that educates while inspiring action. There's an underlying sense of adventure and connection to nature, reflecting its surf culture roots. The tone is optimistic and forward-looking, emphasizing progress and positive change rather than guilt or doom.

Core Tone Traits

Purpose-Driven & Authentic

Speaks genuinely about sustainability commitments with transparency about progress and challenges

Warm & Approachable

Friendly and inviting without being overly casual, making sustainability feel accessible

Adventure-Inspired

Reflects outdoor lifestyle and surf culture heritage with an active, exploratory spirit

Optimistically Progressive

Focuses on positive change and solutions rather than problems, celebrating small wins toward bigger goals

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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