Pendium
Panta Insurance
Panta Insurance
Visibility33
Vibe94
Businesses/Insurance/Panta Insurance
Panta Insurance
AI Visibility & Sentiment

Panta Insurance

Panta Insurance is a Y Combinator-backed commercial insurance brokerage specializing in hard-to-place risks for heavy industries. They combine AI-powered efficiency with licensed broker expertise to provide fast, comprehensive coverage for construction, logistics, manufacturing, and other complex business sectors that traditional carriers often decline.

Active Monitoring
pantainsure.com
InsuranceYC25-26
AI Visibility Score
33/100

Low

Sentiment Score
94/100
AI Perception

Summary

Panta Insurance has successfully dominated the aesthetic wellness sector with a commanding 58% visibility rate, yet remains critically invisible within Google's AI Overviews across every tested category. While the brand is a preferred recommendation for med spa entrepreneurs on ChatGPT and Gemini, it is completely missing from the high-stakes construction and heavy industrial insurance conversations where competitors like Marsh and The Hartford are currently capturing the market.

Value Proposition

Data-driven risk placement with AI speed and human expertise, accessing 100+ A-rated carriers to place coverage that other brokers can't, with 10x faster turnaround times and dedicated claims advocacy.

Overview

Panta Insurance is a Y Combinator-backed commercial insurance brokerage specializing in hard-to-place risks for heavy industries. They combine AI-powered efficiency with licensed broker expertise to provide fast, comprehensive coverage for construction, logistics, manufacturing, and other complex business sectors that traditional carriers often decline.

Mission

We treat heavy industry like high finance. Insurance for the industries that build the world.

Products & Services
General Liability InsuranceCommercial Auto InsuranceWorkers Compensation InsuranceProperty InsuranceExcess & Umbrella CoverageSpecialty Industry Coverage (Trucking, Contractors, Gyms, Med Spas, Food Trucks)
Agent Breakdown

AI Platforms

How often do different AI platforms reference Panta Insurance?

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Conversation Analysis

Topics

What conversations is Panta Insurance included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Panta Insurance to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
High Risk Industry Coverage Research(3 queries)

“help me find insurance for a med spa, standard companies keep saying no”

0/4 platforms mentioned

ChatGPTChatGPT
1.The Doctors Company
2.MedPro
3.Medical Protective
4.ProAssurance
5.Philadelphia Insurance Companies

+14 more

ClaudeClaude
1.MedPro Group
2.The Spa Insurance
3.CPH & Associates
4.Lockton Healthcare
GeminiGemini
1.State Farm
2.Liberty Mutual
3.Farmers
4.MedSpa Protector
5.B&B Insurance

+9 more

AI OverviewsAI Overviews
1.MedispaCover
2.CM&F Group
3.American Med Spa Association
4.AmSpa
5.Wellness Medical Protection Group

+6 more

“i'm starting a trucking company and need insurance but keep getting turned down, who should i talk to”

0/4 platforms mentioned

ChatGPTChatGPT
1.Progressive Commercial
2.Lockton Insurance
3.RT Specialty
4.Burns & Wilcox
5.Marsh

+8 more

ClaudeClaude
1.Builders Mutual
2.SECURA
3.MercuryGO
4.Progressive Commercial
5.OOIDA

+2 more

GeminiGemini
1.Next
2.Hiscox
3.Progressive Commercial
4.Northland
5.Travelers

+12 more

AI OverviewsAI Overviews
1.Reliance Partners
2.CNS Insurance
3.Driver Advantage
4.Progressive
5.State Farm

+7 more

“need help getting a workers comp quote fast for a construction crew, who specializes in this”

0/4 platforms mentioned

ChatGPTChatGPT
1.Texas Mutual Insurance Company
2.Lockton
3.AssuredPartners
4.Brown & Brown
5.HUB International

+16 more

ClaudeClaude
1.SCPIE Holdings
2.Contractors Bonding & Insurance
3.Pinnaclepoint
4.Compass Insurance
5.AmRisc

+2 more

GeminiGemini
1.Next
2.Hiscox
3.AM Best
4.Texas Mutual
5.AmTrust Financial

+6 more

AI OverviewsAI Overviews
1.Nationwide
2.NEXT Insurance
3.The Hartford
4.Omaha National
5.Travelers

+2 more

Complex Commercial Product Bundling(1 query)

“best way to get a quote for commercial auto and excess liability for a small fleet with no history”

0/4 platforms mentioned

ChatGPTChatGPT
1.Progressive Commercial
2.The Hartford
3.Nationwide
4.State Farm
5.Liberty Mutual

+20 more

ClaudeClaude
1.Progressive Commercial
2.GEICO Commercial
3.State Farm Commercial
4.The Hartford
5.Westfield Insurance

+5 more

GeminiGemini
1.Progressive Commercial
2.Next Insurance
3.GEICO Commercial
4.CoverWallet
5.Aon

+11 more

AI OverviewsAI Overviews
1.Infinity Insurance Agency
2.biBerk
3.Progressive Commercial
4.Nationwide
5.Kinsale Insurance

+7 more

Evaluating Specialized Commercial Brokers(1 query)

“most trusted commercial insurance brokers for heavy industries right now”

0/4 platforms mentioned

ChatGPTChatGPT
1.Marsh
2.Marsh LLC
3.Marsh & McLennan
4.Aon
5.Aon Global Risk Consulting

+16 more

ClaudeClaude
1.Marsh McLennan
2.Aon
3.Willis Towers Watson
4.Howden
5.Lockton

+1 more

GeminiGemini
1.Marsh
2.Marsh & McLennan Companies
3.Aon
4.WTW
5.Willis Towers Watson

+5 more

AI OverviewsAI Overviews
1.Washington Health Insurance Agency
2.Marsh
3.Marsh McLennan
4.Aon PLC
5.Arthur J. Gallagher & Co.

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance with the Aesthetic Wellness Entrepreneur persona, achieving a 58% mention rate and top-three rankings for med spa coverage research.

Strength

Strong authority in 'Complex Commercial Product Bundling' queries, securing the #1 position on both ChatGPT and Gemini.

Strength

High sentiment and top-tier rankings for brand-specific vibe checks across all major LLMs (ChatGPT, Claude, and Gemini).

Gap

Total absence (0% visibility) in Google AI Overviews, indicating a critical disconnect between the brand's digital presence and Google's SGE requirements.

Gap

Zero visibility for the High-Risk Construction Lead persona, failing to appear for workers' comp or heavy industry broker queries.

Gap

Underperformance in the 'Heavy Industrial' broker category compared to legacy competitors like Hub International and Marsh.

Opportunity

Targeting the 'Long-Haul Fleet Operator' segment where visibility is currently moderate (45%) to tip the scales against Progressive Commercial.

Opportunity

Leveraging the high sentiment in med spa queries to expand into adjacent high-risk wellness verticals like cryotherapy or surgical centers.

Opportunity

Optimizing technical infrastructure for Google's AI Overviews to bridge the 0% visibility gap and match the brand's LLM performance.

Technical Health

Site Health for AI Visibility

How well Panta Insurance's website is optimized for AI agent discovery and comprehension.

92/100
18 passed 3 warnings
Audited 2/27/2026
Crawlability90

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

!

Page links are set to nofollow

Consider removing nofollow if you want link equity to flow.

!

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan
Brand Identity

Brand Voice & Style

How AI perceives Panta Insurance's communication style and personality

Panta communicates with confident, no-nonsense directness that speaks the language of working professionals. The tone is refreshingly blunt about industry problems while positioning Panta as the competent solution. They use short, punchy sentences and real-world scenarios that resonate with business owners who've dealt with insurance frustrations. The voice balances technical credibility with accessible, jargon-free explanations, creating trust through transparency rather than corporate polish.

Core Tone Traits

Direct & No-Nonsense

Cuts through insurance jargon with blunt, straightforward language that busy business owners appreciate

Industry-Savvy Expert

Demonstrates deep understanding of specific trade risks and speaks credibly to each vertical

Confidently Reassuring

Projects competence and reliability without being salesy, backing claims with concrete metrics

Pragmatically Empathetic

Acknowledges real frustrations and pain points without being soft, then offers practical solutions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Panta Insurance

1Progressive Commercial18 mentions
2Marsh14 mentions
3The Hartford13 mentions
4Hub International13 mentions
5Aon12 mentions
6Panta Insurance12 mentions
7Travelers10 mentions
8CM&F Group8 mentions
9Insureon8 mentions
10Samsara8 mentions
11Lockton7 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

www.gallaghermalpractice.com

https://www.gallaghermalpractice.com/

Referenced in 1 query

Review
Medical Spa Insurance Overview - Gallagher

https://www.gallaghermalpractice.com/blog/post/medical-spa-insurance-overview/

Referenced in 1 query

Review
Huntersure: Professional Liability Protection for Med Spas

https://www.huntersure.com/allied-healthcare/med-spa/

Referenced in 1 query

Review
Med Spa Professional Liability for AmSpa Members - CM&F Group

https://www.cmfgroup.com/about-cm-f/cmf-partners/med-spa-professional-liability-for-amspa-members/

Referenced in 1 query

Review
Medical Spa Insurance | Med Spa Liability Insurance ...

https://medispacover.com/

Referenced in 1 query

Review
Med Spa/Anti-Aging Liability Insurance | Empire Medical ...

https://www.empiremedicaltraining.com/resources/wellness-medical-group/

Referenced in 1 query

Review
Malpractice Insurance for Aesthetic Procedures - NSO

https://www.nso.com/malpractice-insurance/individuals/aesthetics

Referenced in 1 query

Review
Medical Spa Insurance

https://www.doctorsagency.com/insurance-quotes-medical-spa-insurance

Referenced in 1 query

Review
MedPro Group - Malpractice Insurance

https://www.medpro.com/

Referenced in 1 query

Review
Medical Spa Malpractice Insurance - Med Spa

https://www.cliftoninsuranceagency.com/medical-malpractice-insurance/medical-spa-malpractice-insurance/

Referenced in 1 query

Review
Top 10 medical malpractice insurance companies ranked by ...

https://www.insurancebusinessmag.com/us/guides/top-10-medical-malpractice-insurance-companies-ranked-by-market-share-566206.aspx

Referenced in 1 query

Review
Medical Spa Insurance: Key Coverages & Risk Gaps Explained

https://novatae.com/news/medical-spa-insurance

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Panta Insurance's resources to help users.

Dominate AI Overviews With Technical SEO Sprint

Address the critical 0% mention rate in Google AI Overviews by implementing structured data markup, schema optimization, and entity-based SEO across all web properties. This technical foundation ensures Google's RAG systems can properly parse and cite Panta's content when users search for commercial insurance solutions. Social media will amplify optimized content pieces to build the backlink authority that reinforces entity recognition.

The hidden reason Google AI never recommends your insurance broker (and how to fix it)
Schema markup decoded: What commercial insurance websites get wrong about structured data
Why your business shows up on page one but disappears in AI search results
Entity-based SEO explained for insurance professionals who hate marketing jargon
How we rebuilt our entire content architecture to speak Google's language

Launch Construction Risk Knowledge Hub

Build a comprehensive technical documentation center addressing construction contractors' workers comp, liability, and specialty coverage needs to displace entrenched competitors like Travelers and The Hartford in AI recommendations. Deep-dive content on OSHA compliance, subcontractor coverage gaps, and project-specific risks will establish Panta as the authoritative voice LLMs reference for construction insurance queries. Social channels will distribute bite-sized expertise that drives traffic to the hub.

The $50K workers comp mistake most general contractors make before their first audit
Subcontractor insurance gaps that could bankrupt your construction business overnight
Why traditional carriers keep declining your roofing company (and who actually wants your business)
OSHA violations and insurance: What happens to your coverage after a jobsite incident
Construction wrap-up policies explained: When they make sense and when they're overkill

Own the Specialized High-Risk Entrepreneur Niche

Capitalize on 58% visibility in wellness by expanding the med spa success story into a broader 'specialized entrepreneur' content pillar covering tattoo parlors, fitness studios, mobile services, and boutique high-risk businesses. This positions Panta as the go-to authority before competitors like CM&F Group can claim the space in AI recommendations. Social content will showcase real client wins and industry-specific risk insights that AI assistants will cite.

What med spa owners wish they knew about liability coverage before opening day
The insurance nightmare facing mobile beauty professionals (and the fix nobody talks about)
Boutique fitness studio owners: Your landlord's insurance doesn't protect you
Why tattoo shop insurance quotes vary by 300% and how to stop overpaying
High-risk doesn't mean high cost: Debunking insurance myths for specialty businesses

Establish Heavy Industrial Broker Authority

Counter Claude and Gemini's preference for legacy firms like Hub International and Aon by producing expert-led whitepapers, technical guides, and partnership-focused content targeting 'heavy industrial broker' keyword clusters. This content strategy builds the citation-worthy authority needed to appear in AI-powered broker evaluations and comparisons. LinkedIn thought leadership and industry publication placements will accelerate domain authority signals.

What manufacturing CFOs actually need from their insurance broker (hint: not golf outings)
Legacy broker vs. modern broker: A side-by-side comparison for industrial businesses
The real cost of slow insurance placement for logistics companies
How AI-powered brokerages are disrupting century-old insurance placement models
Choosing a heavy industrial broker: 7 questions legacy firms hope you never ask
Content Engineering

Recommended Actions

!

Execute an 'AI Overviews' technical optimization sprint focusing on structured data and entity-based SEO.

The 0% mention rate in AI Overviews despite strong LLM performance suggests the brand's content is not being parsed correctly by Google's retrieval-augmented generation systems.

Impact: High
!

Develop a dedicated 'Construction Risk & Workers Comp' knowledge hub with deep technical documentation.

Panta is currently invisible to construction leads; high-authority content in this space is required to displace entrenched competitors like Travelers and The Hartford.

Impact: High
~

Synthesize med spa success into a 'Specialized Entrepreneur' content pillar that covers broader high-risk boutique services.

Capitalizing on the 58% visibility in wellness allows the brand to own the 'specialized high-risk' niche before competitors like CM&F Group can react.

Impact: Medium
~

Optimize for 'Heavy Industrial Broker' keywords through expert-led whitepapers and partnership-focused landing pages.

Panta ranks poorly for specialized broker evaluations where Claude and Gemini currently favor legacy firms like Hub International and Aon.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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