What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Paraform

Visibility14

Vibe79

Businesses/Human Resources / Recruitment Technology/Paraform

AI Visibility & Sentiment

Paraform

Paraform is a recruiting platform that connects companies with expert recruiters to fill challenging roles with speed and precision. The platform leverages AI to streamline the hiring process, offering tools that allow recruiters to focus on candidate relationships rather than administrative tasks.

Active Monitoring

paraform.com

Human Resources / Recruitment Technology

AI Visibility Score

14/100

Invisible

Sentiment Score

79/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Paraform today.

Paraform currently maintains near-zero visibility across critical decision-making queries in the recruitment technology space, ceding the conversation to established incumbents like Greenhouse and Lever. While the brand successfully triggers brand-aware responses from top AI models, it fails to associate itself with high-intent topics like workflow optimization and engineering talent sourcing.

Working in your favor

Successful brand recognition and positive sentiment retrieval when queried directly by name across all major platforms including ChatGPT, Claude, and Gemini.

Emerging visibility within AI Overviews for high-value 'sourcing specialized engineering talent' queries.

Gaps to close

Complete absence in top-of-funnel discovery for recruitment automation and hiring workflow optimization.

Failure to penetrate the awareness set of Agency Recruiting Leads, a core target persona who relies on AI for tool recommendations.

Underperforming in technical operations queries, despite the product’s potential utility for engineering-heavy startup environments.

Opportunities

Optimize content to align with 'hiring speed' and 'quality' keywords which currently dominate the discourse for growth-stage founders.

Capitalize on the existing momentum in engineering-specific sourcing queries to build out authoritative content around technical talent acquisition.

Leverage the positive sentiment surrounding the brand to proactively seed information into AI training ecosystems regarding specific Paraform features.

Highest-Impact Actions

Develop a dedicated content pillar focused on 'Automating Engineering Recruitment' that directly addresses the hiring bottlenecks identified in top-performing queries.

The current absence in workflow optimization queries is a major missed opportunity to intercept founders searching for exactly what Paraform provides.

Execute an aggressive AI-focused SEO campaign targeting 'Fastest way to source engineering talent' queries to move from the current bottom-of-page rankings to top-3 positions.

Paraform has established a foothold in this niche; moving up these rankings will capture the high-intent traffic currently going to competitors like Lever and Workable.

Create persona-specific case studies tailored for Agency Recruiting Leads that emphasize speed-to-hire metrics.

The current lack of visibility with this persona suggests a disconnect between Paraform’s value prop and the specific language these users use in AI interactions.

Value Proposition

Paraform enables three times faster hiring with a 70% interview rate by combining elite recruiter networks with AI-powered tools that automate administrative workflows.

Overview

Mission

To supercharge recruiters, not replace them, by focusing on real conversations and stronger candidate relationships.

Products & Services

Recruiter-first hiring platformAI-powered sourcing and CRM toolsAutomated candidate scheduling and follow-upsTalent strategist support

Current State

Visibility Landscape

A high-level view of how Paraform performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Paraform? What do they do and what's their reputation?”	#1	#1	#1	#1
Core2q Product/service category queries	0	53	0	44
“what is the fastest way to source hard-to-find engineering talent for a high-growth startup”	No	#4	No	#7
“what are the best recruiting platforms for startups that prioritize the recruiter experience over just tracking data”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“how can i speed up my hiring process without losing quality, are there specific tools to automate the busy work”	—	No	No	No
“what should I prioritize when looking for a modern recruitment platform for a fast-growing company”	No	No	No	No
“best ways to automate candidate scheduling and follow-ups to save time for my recruiting team”	No	No	No	No

“What do you know about Paraform? What do they do and what's their reputation?”

“what is the fastest way to source hard-to-find engineering talent for a high-growth startup”

“what are the best recruiting platforms for startups that prioritize the recruiter experience over just tracking data”

“how can i speed up my hiring process without losing quality, are there specific tools to automate the busy work”

—

“what should I prioritize when looking for a modern recruitment platform for a fast-growing company”

“best ways to automate candidate scheduling and follow-ups to save time for my recruiting team”

Competitive Landscape

Lever

32 mentions

Greenhouse

30 mentions

Workable

22 mentions

Paradox

16 mentions

Calendly

16 mentions

Gem

15 mentions

HackerRank

12 mentions

GoodTime

11 mentions

Ashby

10 mentions

HireVue

9 mentions

Paraform

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Paraform's AI visibility.

Key Findings

Strength

Successful brand recognition and positive sentiment retrieval when queried directly by name across all major platforms including ChatGPT, Claude, and Gemini.

Strength

Emerging visibility within AI Overviews for high-value 'sourcing specialized engineering talent' queries.

Gap

Complete absence in top-of-funnel discovery for recruitment automation and hiring workflow optimization.

Recommended Actions

Develop a dedicated content pillar focused on 'Automating Engineering Recruitment' that directly addresses the hiring bottlenecks identified in top-performing queries.

The current absence in workflow optimization queries is a major missed opportunity to intercept founders searching for exactly what Paraform provides.

Execute an aggressive AI-focused SEO campaign targeting 'Fastest way to source engineering talent' queries to move from the current bottom-of-page rankings to top-3 positions.

Paraform has established a foothold in this niche; moving up these rankings will capture the high-intent traffic currently going to competitors like Lever and Workable.

Create persona-specific case studies tailored for Agency Recruiting Leads that emphasize speed-to-hire metrics.

The current lack of visibility with this persona suggests a disconnect between Paraform’s value prop and the specific language these users use in AI interactions.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Optimizing Recruitment Workflows(2 queries)

“how can i speed up my hiring process without losing quality, are there specific tools to automate the busy work”

0/3 platforms mentioned

Adjacent

Claude

1.Greenhouse

2.Workable

3.GoodTime

4.Manatal

5.Paradox

Gemini

1.Lever

2.Jobvite

3.JazzHR

4.BambooHR

5.Zoho Recruit

+21 more

AI Overviews

1.Lever

2.Calendly

3.Spark Hire

4.Ideal

5.Jobvite

+5 more

“best ways to automate candidate scheduling and follow-ups to save time for my recruiting team”

0/4 platforms mentioned

Adjacent

The Growth-Stage Startup Founder · Chief Executive Officer

ChatGPT

1.Paradox Olivia

2.GoodTime

3.Prelude

4.Calendly

5.Greenhouse

+8 more

Claude

1.Paradox

2.Greenhouse

3.Lever

4.HireVue

5.Recruiterflow

+2 more

Gemini

1.Greenhouse

2.Lever

3.Calendly

4.Clockwise

5.Paradox

+2 more

AI Overviews

1.Humanly

2.Calendly

3.Acuity Scheduling

4.GoodTime

5.Paradox

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Report: How to automate the recruitment workflow with AI (2025)

herohunt.ai

Paraform

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Paraform

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.