What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Parks Project

Visibility45

Vibe100

Businesses/Apparel & Retail/Parks Project

AI Visibility & Sentiment

Parks Project

Parks Project is a mission-driven lifestyle brand that designs apparel and gear inspired by the US National Parks. Every purchase supports conservation projects, habitat restoration, and youth education to ensure the longevity of public lands.

Active Monitoring

parksproject.us

Apparel & Retail

AI Visibility Score

45/100

Moderate

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Parks Project today.

While AI agents universally recognize Parks Project as a reputable purpose-driven leader in conservation, the brand is currently failing to bridge the gap between its mission-driven reputation and its functional gear credentials. By pivoting from pure lifestyle branding to performance-based content, Parks Project can capture the high-intent traffic currently flowing to legacy outdoor giants during early-stage search and product discovery.

Working in your favor

Top-tier recognition as a 'purpose-driven' authority across all major AI platforms

High visibility in ethical and sustainable alternatives to Patagonia, particularly in AI Overviews and Gemini

Strong performance in lifestyle-centric queries like 'trucker hats' and 'outdoor-themed gifts'

Gaps to close

Total absence in technical gear performance evaluations like sun-protection apparel and hiking fleece categories

Low visibility for specific outdoor trip-planning and functional hardware needs

Inconsistent appearance in core gear research queries that drive high-margin technical sales

Opportunities

Establish authority in technical apparel by publishing performance benchmarks to compete directly with legacy outdoor brands

Create authoritative, park-specific gear guides to influence users at the beginning of their travel planning cycle

Translate the brand's verified conservation impact into data-backed 'transparency reports' that AI agents favor for sustainability queries

Highest-Impact Actions

Develop a 'Technical Performance vs. Legacy Outdoor' comparative guide series

Directly addresses the lack of visibility in performance gear queries by creating content that competes with the high-ranking competitors identified in sun-protection and fleece categories.

Publish an 'Ultimate Seasonal Packing List' series curated by specific National Park terrain

Positions the brand as an essential resource early in the trip-planning cycle, capturing users who are currently missing the brand until after their travel concludes.

Launch an 'Impact & Material Transparency' content hub

Formalizes the brand's 'purpose-driven' reputation into verified data points that AI agents can cite to reinforce the brand as the premier ethical alternative to Patagonia.

Value Proposition

High-quality, vintage-inspired outdoor apparel that directly funds habitat restoration and protection for US National Parks.

Overview

Mission

To promote, protect, and preserve parks for years to come through purpose-driven apparel and gear.

Products & Services

National Park Graphic Tees and Mini TeesHigh Pile Fleece and OuterwearNational Park Trucker and 5-Panel HatsOutdoor Home Goods and BlanketsUVB Long Sleeve Performance Wear

Current State

Visibility Landscape

A high-level view of how Parks Project performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core5q Product/service category queries	0	51	54	67
Growth Areas2q Adjacent, aspirational & visionary	0	35	84	44

Competitive Landscape

Patagonia22 mentions

Parks Project17 mentions

The Landmark Project13 mentions

tentree7 mentions

Outerknown7 mentions

Cotopaxi7 mentions

Pendleton7 mentions

Wild Tribute7 mentions

Solid Threads6 mentions

Rumpl6 mentions

REI Co-op5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Parks Project's AI visibility.

Key Findings

Strength

Top-tier recognition as a 'purpose-driven' authority across all major AI platforms

Strength

High visibility in ethical and sustainable alternatives to Patagonia, particularly in AI Overviews and Gemini

Strength

Strong performance in lifestyle-centric queries like 'trucker hats' and 'outdoor-themed gifts'

Recommended Actions

Develop a 'Technical Performance vs. Legacy Outdoor' comparative guide series

Directly addresses the lack of visibility in performance gear queries by creating content that competes with the high-ranking competitors identified in sun-protection and fleece categories.

Publish an 'Ultimate Seasonal Packing List' series curated by specific National Park terrain

Positions the brand as an essential resource early in the trip-planning cycle, capturing users who are currently missing the brand until after their travel concludes.

Launch an 'Impact & Material Transparency' content hub

Formalizes the brand's 'purpose-driven' reputation into verified data points that AI agents can cite to reinforce the brand as the premier ethical alternative to Patagonia.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Outdoor Apparel & Sustainable Style Research(3 queries)

“what are the best eco-friendly outdoor clothing brands for someone who likes vintage-inspired graphic tees”

1/4 platforms mentioned

Core

ChatGPT

1.tentree

2.Patagonia

3.Prana

4.MATE the Label

5.Thought Clothing

+2 more

Claude

1.Solid Threads

2.The Landmark Project

3.Patagonia

4.prAna

5.ABLE

+2 more

Gemini

1.Solid Threads

2.The Landmark Project

3.Patagonia (Worn Wear)

4.Cotopaxi

5.Tentree

+3 more

AI Overviews

1.Parks Project

2.Patagonia (73 Skyline)

3.tentree (Retro Juniper, Vintage Sunset, TreeBlend)

4.The Landmark Project

5.Smokey Bear

+3 more

“what are better modern alternatives to Patagonia for someone who wants unique national park themed gear”

2/4 platforms mentioned

Core

Outdoor Enthusiast in Colorado · High School Teacher

ChatGPT

1.Patagonia

2.WANDRD

3.SIMMS

4.ORVIS

5.Filson

+3 more

Claude

1.Patagonia

2.Cotopaxi (Teca, Cotopaxi Foundation)

3.Toad&Co

4.Yosemite Climbing Association

5.Tellus Outdoor

+6 more

Gemini

1.Patagonia

2.Parks Project

3.Wild Tribute

4.The Landmark Project

5.Good and Well Supply Co.

+3 more

AI Overviews

1.Patagonia

2.Parks Project

3.The Landmark Project

4.Wild Tribute

5.HOMAGE

“best fleece jackets for hiking in 2026 that are actually sustainable and look good”

0/4 platforms mentioned

Core

Outdoor Enthusiast in Colorado · High School Teacher

ChatGPT

1.Patagonia (R1, R1 Air)

2.Fjällräven (Sten Fleece, G-1000)

Claude

1.Patagonia (Better Sweater, R1 Air, R1, Worn Wear)

2.Montane (Protium Hooded Fleece)

3.Nalgene

4.The North Face (Cedar Trail)

5.Marmot (Rocklin)

+1 more

Gemini

1.Patagonia (R1 Air Full-Zip Hoody, Better Sweater)

2.Fjällräven

3.1% for the Planet

4.Cotopaxi

AI Overviews

1.Patagonia

2.Cotopaxi

3.Rab

4.OutdoorGearLab

5.Better Trail

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Cool Nature Tees Since 1999 | Retro Outdoor Adventure Graphic T-shirts - Solid Threads

solidthreads.com

Parks Project

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Parks Project

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.