What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Pillar

Visibility16

Vibe75

Businesses/Finance/Pillar

AI Visibility & Sentiment

Pillar

Pillar provides an automated platform for commodity and currency hedging, specifically built for companies facing physical commodity risk. The software helps finance teams protect their margins by automating the detection of market exposures and the execution of hedging strategies.

Active Monitoring

pillarhq.com

Finance

AI Visibility Score

16/100

Invisible

Sentiment Score

75/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Pillar today.

AI agents already recognize Pillar as an authoritative voice in commodity-driven financial risk and hedging, yet this trust has not transitioned into high-intent discovery queries. While Pillar secures a top-tier position in AI Overviews for automated hedging, it remains under-leveraged in broader treasury management and operational finance discussions where competitors like Kyriba currently dominate.

Working in your favor

Securing the #1 position in AI Overviews for automated hedging and FX risk management queries.

Established brand identity within ChatGPT as a specialist in commodity-driven financial risk management.

High relevance and positive sentiment when AI is queried directly about the brand's core competencies.

Gaps to close

Lack of visibility in 'alternative to' queries against major treasury management system (TMS) incumbents.

Absence in broader financial technology and operational excellence discussions for global enterprises.

Limited presence in persona-specific queries for Manufacturing CFOs and Treasury Analysts compared to broader category leaders.

Opportunities

Bridge the gap between commodity-specific hedging expertise and general treasury management discourse.

Establish Pillar as a direct, modern alternative to legacy platforms in content-led comparisons.

Develop educational assets that translate complex hedging automation into benefits for CFO-level operational reporting.

Highest-Impact Actions

Publish an authoritative 'Modern Treasury Management' series comparing Pillar against legacy incumbents.

Directly addresses the 'alternatives to Kyriba' gap by providing AI with the specific data points it needs to surface Pillar as a credible modern competitor.

Develop a 'CFO’s Guide to Automated Risk Visibility' focusing on agricultural and manufacturing sectors.

Targets the underserved CFO persona by explicitly linking hedging automation to the risk reporting needs that competitors currently monopolize in search results.

Create a 'Hedge Execution vs. Manual Process' case study library.

Provides the granular, tactical content required to win 'how-to' and 'what tools' queries that are currently failing to trigger a brand mention.

Value Proposition

Automating the complex workflow of physical commodity and FX hedging to eliminate manual spreadsheet errors and provide real-time risk visibility.

Overview

Mission

To automate and simplify commodity and currency hedging for companies with physical commodity risk.

Products & Services

Automated Hedging PlatformCurrency (FX) Risk ManagementCommodity Price AnalyticsHedge Execution AutomationRisk Visibility and Reporting

Current State

Visibility Landscape

A high-level view of how Pillar performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	70	70
“What do you know about Pillar? What do they do and what's their reputation?”	#1	Yes	Yes	Yes
Core3q Product/service category queries	0	0	38	50
“what are the best automated hedging platforms to handle commodity risk in 2026”	No	No	#5	#1
“compare currency risk management software for companies with global supply chains”	No	No	No	No
“what tools can help automate hedge execution to stop manual trading errors”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“what are the best treasury management alternatives to Kyriba and ION Commodities right now”	No	No	No	No
“recommend some essential financial technology tools for a global manufacturing startup”	—	No	No	No
“top-rated risk visibility and reporting software for agricultural commodity firms”	No	No	No	No
“what should I look for when choosing a commodity price analytics platform in 2026”	No	No	No	No

“What do you know about Pillar? What do they do and what's their reputation?”

Yes

“what are the best automated hedging platforms to handle commodity risk in 2026”

“compare currency risk management software for companies with global supply chains”

“what tools can help automate hedge execution to stop manual trading errors”

“what are the best treasury management alternatives to Kyriba and ION Commodities right now”

“recommend some essential financial technology tools for a global manufacturing startup”

—

“top-rated risk visibility and reporting software for agricultural commodity firms”

“what should I look for when choosing a commodity price analytics platform in 2026”

Competitive Landscape

Kyriba

24 mentions

ION Commodities

10 mentions

SAP

10 mentions

GTreasury

9 mentions

Oracle

9 mentions

Nomentia

8 mentions

Molecule

8 mentions

Eka One

5 mentions

Amphora

5 mentions

UHEDGE

5 mentions

Pillar

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Pillar's AI visibility.

Key Findings

Strength

Securing the #1 position in AI Overviews for automated hedging and FX risk management queries.

Strength

Established brand identity within ChatGPT as a specialist in commodity-driven financial risk management.

Strength

High relevance and positive sentiment when AI is queried directly about the brand's core competencies.

Recommended Actions

Publish an authoritative 'Modern Treasury Management' series comparing Pillar against legacy incumbents.

Directly addresses the 'alternatives to Kyriba' gap by providing AI with the specific data points it needs to surface Pillar as a credible modern competitor.

Develop a 'CFO’s Guide to Automated Risk Visibility' focusing on agricultural and manufacturing sectors.

Targets the underserved CFO persona by explicitly linking hedging automation to the risk reporting needs that competitors currently monopolize in search results.

Create a 'Hedge Execution vs. Manual Process' case study library.

Provides the granular, tactical content required to win 'how-to' and 'what tools' queries that are currently failing to trigger a brand mention.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Hedging And FX Risk Management(3 queries)

“what are the best automated hedging platforms to handle commodity risk in 2026”

2/4 platforms mentioned

Core

ChatGPT

1.ION (TriplePoint)

2.Marex Solutions (AGILE)

3.Forge aHedge

4.hedge21

5.Phlo Systems

+5 more

Claude

1.Eka One

2.Amphora

3.Numerix OneView

4.Finastra (Fusion Treasury)

5.LSEG Workspace

+3 more

Gemini

1.ION Commodities

2.Eka

3.Allegro

4.Amphora

5.Pillar

+2 more

AI Overviews

1.Pillar

2.UHEDGE

3.Derivative Path

4.Interactive Brokers

5.NinjaTrader (NinjaScript)

+3 more

“compare currency risk management software for companies with global supply chains”

0/4 platforms mentioned

Core

Manufacturing CFO in Chicago · Chief Financial Officer

ChatGPT

1.Kyriba

2.SAP

3.Oracle

4.Dynamics

5.Treasury platforms

+4 more

Claude

1.Kantox

2.Pangea

3.Bound

4.TreasuryView

5.Kyriba

+1 more

Gemini

1.Kyriba

2.GTreasury

3.Kantox (Kantox Dynamic Hedging)

4.Pangea (Pangea Prime)

5.TreasuryView

+1 more

AI Overviews

1.SAP

2.Oracle

3.NetSuite

4.Kantox

5.AtlasFX

+1 more

“what tools can help automate hedge execution to stop manual trading errors”

0/4 platforms mentioned

Core

Manufacturing CFO in Chicago · Chief Financial Officer

ChatGPT

1.ION Markets

2.Bloomberg

3.Refinitiv

4.Thinkorswim

5.SimCorp Dimension

+14 more

Claude

1.Murex (Murex MX.3)

2.Orchestrade

3.Kyriba

4.Goldman Sachs (Goldman Sachs Marquee)

5.Pangea (Pangea Prime™)

+4 more

Gemini

1.TradeSmart

2.ATOM Treasury & Risk Management

3.Murex (MX.3)

4.Everysk

5.Kyriba

+4 more

AI Overviews

1.Murex MX.3

2.FlexTRADER EMS

3.Kyriba

4.Optimal Blue CompassEdge (CompassEdge)

5.LuxAlgo

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Triplepoint

iongroup.com

Pillar

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Pillar

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.