What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Pretzl

Visibility0

Vibe50

Businesses/Marketing and Advertising/Pretzl

AI Visibility & Sentiment

Pretzl

Pretzl is a global B2B marketing powerhouse that utilizes a 'Customer Science' approach to help enterprises navigate complex buyer journeys. By integrating AI-driven analytics with expert creative services, the company decodes modern B2B buying behavior to accelerate sales pipelines and improve commercial outcomes.

Active Monitoring

pretzl.com

Marketing and Advertising

AI Visibility Score

0/100

Invisible

Sentiment Score

50/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Pretzl today.

Pretzl is currently invisible across the AI-driven research ecosystem, failing to capture any mindshare among decision-makers evaluating B2B marketing agencies or martech strategy. While the brand maintains a clear factual identity when explicitly searched, it remains absent from the vital, intent-rich conversations where prospective clients are actively forming their vendor shortlists.

Working in your favor

Brand recognition exists as a standalone entity, with ChatGPT, Claude, and AI Overviews consistently identifying Pretzl’s business identity when prompted directly.

Gaps to close

Total absence from critical B2B agency selection and comparison queries where competitors like Ironpaper and Directive Consulting dominate.

Failure to intercept high-intent buyers searching for AI-driven ABM implementation and martech stack optimization strategies.

Zero visibility among key decision-maker personas, including data-driven executives and growth managers who rely on AI to qualify vendors.

Opportunities

Aggressively build topical authority in 'AI-driven ABM implementation' and 'martech stack strategy' to intercept buyers before they arrive at a shortlist.

Capitalize on the vacuum in search results for specialized B2B marketing consulting to position Pretzl as a strategic peer to incumbent firms.

Structure high-value content to answer the specific evaluation criteria used by growth-focused marketing executives.

Highest-Impact Actions

Develop a series of AI-optimized whitepapers and technical guides focused on 'AI-driven ABM' and 'MarTech Stack Optimization'.

Directly addresses the high-intent queries currently dominated by competitors and positions Pretzl as a subject matter expert in the eyes of LLMs.

Implement a citation-focused content strategy targeting the 'Best B2B agency' search ecosystem.

Pretzl must become part of the 'consideration set' for AI models to start recommending the firm alongside established players like Stein IAS.

Audit and restructure website schema and technical SEO to align with the specific vocabulary used by AI search engines during vendor comparison.

Enhances the ability of AI models to ingest and accurately attribute Pretzl’s capabilities when responding to neutral comparison queries.

Value Proposition

Pretzl moves beyond the traditional linear sales funnel by combining human creative expertise with their proprietary JourneyLab AI platform to provide data-driven insights into how buying decisions actually happen.

Overview

Mission

To completely reimagine what marketing can deliver for brands through the synthesis of people and technology.

Products & Services

JourneyLab AI platformAccount-Based Marketing (ABM) & Go-To-Market strategyAI-optimized demand and lead generationAudience-driven content and technical storytellingMarTech stack optimization and AI implementation

Current State

Visibility Landscape

A high-level view of how Pretzl performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	97
“What do you know about Pretzl? What do they do and what's their reputation?”	#1	#1	Yes	#1
Core4q Product/service category queries	0	0	0	0
“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”	No	No	No	No
“what are the best AI platforms for mapping out complex B2B buyer journeys”	No	No	No	No
“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”	No	No	—	No
“find me some ABM platforms that actually use AI to optimize lead generation not just CRM tools”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“what are some good consulting firms that help with martech stack integration and AI adoption for enterprise clients”	No	No	No	No
“what should i look for when hiring a firm to overhaul our global demand generation strategy”	No	No	No	No
“what marketing automation tools are actually good at handling deep technical storytelling for B2B brands”	No	No	No	No
“which top growth marketing platforms should we be using to modernize our B2B demand funnel”	No	No	—	No

“What do you know about Pretzl? What do they do and what's their reputation?”

Yes

“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”

“what are the best AI platforms for mapping out complex B2B buyer journeys”

“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”

—

“find me some ABM platforms that actually use AI to optimize lead generation not just CRM tools”

“what are some good consulting firms that help with martech stack integration and AI adoption for enterprise clients”

“what should i look for when hiring a firm to overhaul our global demand generation strategy”

“what marketing automation tools are actually good at handling deep technical storytelling for B2B brands”

“which top growth marketing platforms should we be using to modernize our B2B demand funnel”

—

Competitive Landscape

HubSpot

37 mentions

Salesforce

27 mentions

6sense

24 mentions

Ironpaper

19 mentions

Demandbase

19 mentions

Marketo

17 mentions

Directive Consulting

16 mentions

Walker Sands

13 mentions

Accenture

13 mentions

Demandbase One

13 mentions

Pretzl

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Pretzl's AI visibility.

Key Findings

Strength

Brand recognition exists as a standalone entity, with ChatGPT, Claude, and AI Overviews consistently identifying Pretzl’s business identity when prompted directly.

Gap

Total absence from critical B2B agency selection and comparison queries where competitors like Ironpaper and Directive Consulting dominate.

Gap

Failure to intercept high-intent buyers searching for AI-driven ABM implementation and martech stack optimization strategies.

Recommended Actions

Develop a series of AI-optimized whitepapers and technical guides focused on 'AI-driven ABM' and 'MarTech Stack Optimization'.

Directly addresses the high-intent queries currently dominated by competitors and positions Pretzl as a subject matter expert in the eyes of LLMs.

Implement a citation-focused content strategy targeting the 'Best B2B agency' search ecosystem.

Pretzl must become part of the 'consideration set' for AI models to start recommending the firm alongside established players like Stein IAS.

Audit and restructure website schema and technical SEO to align with the specific vocabulary used by AI search engines during vendor comparison.

Enhances the ability of AI models to ingest and accurately attribute Pretzl’s capabilities when responding to neutral comparison queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

B2B Agency Selection & Comparison(3 queries)

“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”

0/4 platforms mentioned

Core

ChatGPT

1.Merkle

2.dentsu

3.Informa TechTarget (TechTarget)

4.CIENCE

5.Kalungi

+12 more

Claude

1.Ironpaper

2.Straight North

3.Directive Consulting

4.Gripped

5.New North

+4 more

Gemini

1.SeeResponse

2.HubSpot

3.Walker Sands

4.Ironpaper

5.Directive Consulting

+6 more

AI Overviews

1.Directive Consulting

2.Refine Labs

3.Ironpaper

4.RevPartners

5.HubSpot

+7 more

“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”

0/3 platforms mentioned

Core

The Data-Driven Marketing Executive · Buyer

ChatGPT

1.Stein

2.Merkle B2B

3.MSQ

4.Merkle

5.dentsu

+9 more

Claude

1.Stein IAS

2.Merkle

3.Directive Consulting

4.SmartBug Media

5.HubSpot

+8 more

AI Overviews

1.Stein IAS

2.Dentsu (Merkle B2B)

3.Ledger Bennett

4.Directive Consulting

5.Refine Labs

+5 more

“what should i look for when hiring a firm to overhaul our global demand generation strategy”

0/4 platforms mentioned

Adjacent

The Data-Driven Marketing Executive · Buyer

ChatGPT

1.Salesforce (Salesforce Marketing Cloud, Salesforce Pardot)

2.McKinsey Digital

3.BCG GAMMA

4.BCG X

5.Accenture Song

+15 more

Claude

No brands listed

Gemini

1.Accenture Song

2.Publicis Sapient

3.WPP (Wunderman Thompson, Ogilvy)

4.Demandbase

5.G2

AI Overviews

1.HubSpot

2.Marketo

3.Pardot

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Merkle Leads Among Customer Data Strategy Activation Providers

martechcube.com

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing and Advertising

Start gettingrecommended by AI.

Frequently asked questions

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing and Advertising

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.