What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Pretzl

Visibility1

Vibe60

Businesses/Marketing and Advertising/Pretzl

AI Visibility & Sentiment

Pretzl

Pretzl is a global B2B marketing powerhouse that utilizes a 'Customer Science' approach to help enterprises navigate complex buyer journeys. By integrating AI-driven analytics with expert creative services, the company decodes modern B2B buying behavior to accelerate sales pipelines and improve commercial outcomes.

Active Monitoring

pretzl.com

Marketing and Advertising

AI Visibility Score

1/100

Invisible

Sentiment Score

60/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Pretzl today.

While AI agents currently acknowledge Pretzl as a defined B2B agency with a focus on 'customer science,' they are not yet surfacing the brand in high-intent queries regarding competitive agency selection or marketing automation. This creates an immediate opportunity to bridge the gap between Pretzl's recognized brand identity and its visibility in discovery-based search, where growth-oriented executives are actively seeking AI-driven martech partners.

Working in your favor

Claude’s architecture prioritizes nuanced, reasoned arguments, which favor your current, more analytical content style. This is a strength we can amplify to establish Pretzl as a thought leader before broader scale-out to ChatGPT and Gemini.

Gaps to close

AI models currently view Pretzl as a niche provider, whereas 6sense and Demandbase have established dominance through high-volume, authoritative third-party validation. To compete, you must move beyond listing features and start proactively shaping the comparison criteria used in AI syntheses.

Your current visibility is limited because models do not see enough third-party validation or expert-consensus citations. Launching a digital PR campaign centered on verified case studies will provide the necessary 'social proof' to trigger improved rankings.

Opportunities

While the Data-Driven Marketing Executive is currently your strongest engagement point, they are looking for specific technical storytelling rather than broad marketing claims. By focusing content on the 'how-to' of modernizing demand funnels, you align with their specific intent signals.

AI models struggle to connect Pretzl’s distinct service areas, often treating them as silos. Creating a central 'Master Strategy' framework will help models synthesize a more holistic, authoritative profile of your expertise.

Value Proposition

Pretzl moves beyond the traditional linear sales funnel by combining human creative expertise with their proprietary JourneyLab AI platform to provide data-driven insights into how buying decisions actually happen.

Overview

Mission

To completely reimagine what marketing can deliver for brands through the synthesis of people and technology.

Products & Services

JourneyLab AI platformAccount-Based Marketing (ABM) & Go-To-Market strategyAI-optimized demand and lead generationAudience-driven content and technical storytellingMarTech stack optimization and AI implementation

Current State

Visibility Landscape

A high-level view of how Pretzl performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	50	50	50
“What do you know about Pretzl? What do they do and what's their reputation?”	Neutral	Neutral	Neutral	Neutral
Core4q Product/service category queries	0	4	0	0
“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”	No	No	No	No
“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”	No	#10	No	No
“what are the best AI platforms for mapping out complex B2B buyer journeys”	No	No	No	No
“find me some ABM platforms that actually use AI to optimize lead generation not just CRM tools”	No	No	No	No
Growth Areas5q Adjacent, aspirational & visionary	0	0	0	0
“how should we be thinking about restructuring our marketing operations to be more customer-centric in 2026”	No	No	No	No
“what should i look for when hiring a firm to overhaul our global demand generation strategy”	No	No	No	No
“what marketing automation tools are actually good at handling deep technical storytelling for B2B brands”	No	No	No	No
“what are some good consulting firms that help with martech stack integration and AI adoption for enterprise clients”	No	No	No	No
“which top growth marketing platforms should we be using to modernize our B2B demand funnel”	No	No	No	No

“What do you know about Pretzl? What do they do and what's their reputation?”

Neutral

“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”

“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”

#10

“what are the best AI platforms for mapping out complex B2B buyer journeys”

“find me some ABM platforms that actually use AI to optimize lead generation not just CRM tools”

“how should we be thinking about restructuring our marketing operations to be more customer-centric in 2026”

“what should i look for when hiring a firm to overhaul our global demand generation strategy”

“what marketing automation tools are actually good at handling deep technical storytelling for B2B brands”

“what are some good consulting firms that help with martech stack integration and AI adoption for enterprise clients”

“which top growth marketing platforms should we be using to modernize our B2B demand funnel”

Brand Ecosystem

Directive

directiveconsulting.com

43 mentions

6sense

6sense.com

31 mentions

Demandbase

demandbase.com

25 mentions

Merkle

merkle.com

22 mentions

Salesforce

salesforce.com

19 mentions

HubSpot

offers.hubspot.com

19 mentions

Refine Labs

refinelabs.com

17 mentions

Ironpaper

ironpaper.com

15 mentions

Clay

clay.com

11 mentions

Stein IAS

steinias.com

10 mentions

Pretzl

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Pretzl's AI visibility.

Key Findings

Strength

Why is Claude currently the most effective channel for Pretzl visibility?

Gap

Why is Pretzl losing the vendor-comparison narrative to 6sense and Demandbase?

Gap

How can we overcome the 'zero-trust' barrier with AI models?

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

B2B Agency Selection & Comparison(3 queries)

“what are some reputable B2B marketing agencies for tech companies that prioritize data-driven strategy over generic creative”

0/4 platforms mentioned

Core

ChatGPT

1.Demand Gen Report

2.TopSpot

3.Single Grain

4.WebFX

5.Frost*

+10 more

Claude

1.Directive Consulting

2.Seer Interactive

3.Power Digital

4.Refine Labs

5.SeedX

+9 more

Gemini

1.Directive Consulting

2.Refine Labs

3.Single Grain (Karrot.ai, ClickFlow)

4.Ironpaper

5.New North

+2 more

AI Overviews

1.Directive Consulting

2.Ironpaper

3.Refine Labs

4.Ladder

5.Kalungi

+3 more

“compare leading B2B marketing agencies like Stein IAS or Merkle B2B and let me know if there are other high-growth alternatives”

0/4 platforms mentioned

Core

ChatGPT

1.Stein IAS

2.Merkle B2B

3.The MX Group

4.Park & Battery

5.Gravity Global

+2 more

Claude

1.Stein (Stein IAS)

2.Merkle B2B (gyro, DWA)

3.Red House

4.VCCP Business

5.Gravity Global

+8 more

Gemini

1.Stein (Stein IAS)

2.Merkle B2B

3.MSQ

4.dentsu

5.Directive Consulting

+5 more

AI Overviews

1.Stein IAS

2.Merkle B2B

3.Dentsu

4.Directive Consulting

5.Refine Labs

+10 more

“what should i look for when hiring a firm to overhaul our global demand generation strategy”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Marketo

2.HubSpot

3.Salesforce (Salesforce Marketing Cloud Account Engagement, Pardot)

4.Microsoft Dynamics

5.WPP (GroupM, Wunderman Thompson)

+9 more

Claude

No brands listed

Gemini

1.Salesforce

2.HubSpot

3.Marketo

4.Pardot

5.Motion Agency

+7 more

AI Overviews

1.Salesforce

2.HubSpot

3.Marketo

4.Pardot

5.MarketerHire

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 10 B2B Tech Marketing Agencies for Sustainable Growth (2026)

journeyh.io

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing and Advertising

Start gettingrecommended by AI.

Frequently asked questions

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing and Advertising

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.