What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Web3 & Blockchain/Puffpaw

AI Visibility & Sentiment

Puffpaw

Puffpaw is a Web3 DePIN (Decentralized Physical Infrastructure Network) project that gamifies smoking cessation through a 'Vape 2 Earn' model. Built on Berachain, it incentivizes users to quit smoking by rewarding them with cryptocurrency for reducing their vaping/smoking habits.

Active Monitoring

hub.xyz/puffpaw

Web3 & Blockchain Startups

AI Visibility Score

34/100

Low

Sentiment Score

92/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Puffpaw today.

Puffpaw is currently a phantom within the primary AI ecosystems of ChatGPT and Claude, yet it displays surgical dominance in Google's AI Overviews for specific smoking cessation queries. While the brand successfully captures the 'Health-Conscious Degenerate' persona on Gemini, it is strikingly absent from the very Berachain ecosystem conversations it is built to lead.

Value Proposition

Earn cryptocurrency rewards while quitting smoking through gamified vaping reduction, combining blockchain incentives with smoking cessation goals on the Berachain ecosystem.

Overview

Mission

Help people quit smoking through blockchain-powered incentives and community support.

Products & Services

Vape 2 Earn platformNode Licensing Plan (NLP)DePIN hardware integrationCommunity rewards systemBlockchain-based smoking cessation tracking

Current State

Visibility Landscape

A high-level view of how Puffpaw performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	Gemini	AI Overviews
Reputation Brand recognition & direct queries	48	39
Core Topics Product/service category queries	45	0
Growth Areas Adjacent, aspirational & visionary	39	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Berachain

28 mentions

Smoke Free

24 mentions

Kwit

18 mentions

StickK

17 mentions

StepN

16 mentions

Hivemapper

15 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Puffpaw's AI visibility.

Key Findings

Strength

Secured #1 rankings on Gemini and AI Overviews for high-intent 'blockchain smoking cessation' and 'gamified vaping quit' queries.

Strength

Strong resonance with the 'Health-Conscious Degenerate' persona, achieving a 25% mention rate and an average position of 2.0.

Strength

Perfect sentiment and top-tier positioning (avg pos 1.0) during brand-specific 'vibe checks' across most platforms.

Recommended Actions

Execute an LLM-specific data seeding campaign for ChatGPT and Claude.

With a 0% mention rate on the most used AI platforms, Puffpaw is invisible to the majority of crypto researchers and institutional investors.

Optimize technical documentation for 'Berachain DePIN' and 'Bera Ecosystem hardware' keywords.

Puffpaw currently has 0% visibility among Berachain Loyalists; aligning with ecosystem-specific terminology is the fastest path to community-driven visibility.

Create comparison-based content targeting legacy competitors like StepN and Hivemapper.

AI models are currently failing to suggest Puffpaw as a 'trusted web3 wellness app,' frequently defaulting to older, established projects.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Incentivized Smoking Cessation(3 queries)

“are there any apps that actually pay you to quit smoking or vaping, like a vape 2 earn thing?”

0/4 platforms mentioned

Core

ChatGPT

1.DynamiCare Health

2.Motiv8

3.StickK

4.QuitBet

5.Vitality

+11 more

Claude

1.Quitnow!

2.Smoke Free

3.QuitGuide

4.Aetna

5.Humana

+1 more

Gemini

1.StepN

2.QuitBet

3.WayBetter

4.StickK

5.Evidation

+12 more

AI Overviews

1.StepN

2.802Quits

3.Quit the Hit

4.Incentives2Quit

5.Smokefree.gov

+3 more

“help me find a way to quit vaping that uses gamification or rewards to keep me motivated, what specific brands should I look at?”

1/4 platforms mentioned

Core

The DePIN Alpha Hunter · Crypto Investment Researcher

ChatGPT

1.Quit Genius

2.Smoke Free

3.Kwit

4.This Is Quitting

5.Truth Initiative

+22 more

Claude

1.Smoke Free

2.QuitGuide

3.Kwit

4.Beeminder

5.stickK

Gemini

1.Puffpaw

2.Berachain

3.Helium

4.Hivemapper

5.Rejuve.AI

+6 more

AI Overviews

1.Kwit

2.Quit Vaping・Stop E-Cig Buddy

3.Smoke Free

4.Inner Dragon

5.Jones

+3 more

“what are the best blockchain based smoking cessation tracking tools for someone who is already into crypto?”

2/4 platforms mentioned

Core

The DePIN Alpha Hunter · Crypto Investment Researcher

ChatGPT

1.Sweat Economy

2.Solana

3.Lympo

4.Stepn

5.Step App

+26 more

Claude

1.Karma

2.Polygon

3.HODL Health

4.Bounce

5.Berachain

Gemini

1.Puffpaw

2.Berachain

3.Rejuve.AI

4.SingularityNET

5.Beeminder

+6 more

AI Overviews

1.Puffpaw

2.QuitBet

3.Bitcoin

4.PubMed Central

5.Somatix SmokeBeat

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

802Quits

802quits.org

Web1 ref

i2q.app

Web1 ref

Earn Rewards | 802Quits

802quits.org

Web1 ref

Quit the Hit

quitthehitnow.com

Web1 ref

Quit Tracker: Stop Smoking - Apps on Google Play

play.google.com

Web1 ref

Kwit - Quit smoking for good! - Apps on Google Play

play.google.com

Web1 ref

Incentives2Quit | University of Michigan Medical School

medresearch.umich.edu

Edu1 ref

Join a Research Study - Smokefree.gov

smokefree.gov

Gov1 ref

Kwit: Number 1 stop smoking app

kwit.app

Web1 ref

Incentives2Quit - Apps on Google Play

play.google.com

Web1 ref

Best apps for quitting smoking - Medical News Today

medicalnewstoday.com

Web1 ref

What Quit Smoking App Should You Try?

plushcare.com

Web1 ref

5 Free iPhone Apps to Help You Quit Smoking - Verywell Mind

verywellmind.com

Web1 ref

Figment

figment.io

Web1 ref

Best DePIN Projects 2026: Top Decentralized Physical ...

titannet.io

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Puffpaw.

Berachain28 mentions

Smoke Free24 mentions

Kwit18 mentions

StickK17 mentions

StepN16 mentions

Hivemapper15 mentions

Helium11 mentions

QuitNow!9 mentions

Render Network9 mentions

QuitBet8 mentions

Puffpaw8 mentions

Brand Identity

Brand Voice & Style

How AI perceives Puffpaw's communication style and personality

Puffpaw communicates with a playful, meme-friendly Web3 native voice that balances irreverent crypto culture with a genuine health mission. The brand uses casual, community-driven language peppered with blockchain terminology and bear-themed references (Berachain's mascot). While the tone is fun and engaging, there's an underlying seriousness about helping people quit smoking, creating a unique blend of degen energy and wellness advocacy.

Core Tone Traits

Playfully Irreverent

Uses memes, emojis, and crypto slang to connect with Web3 audiences

Community-First

Emphasizes collective action, opinion leaders, and fighting for the community

Mission-Driven

Maintains focus on the serious goal of helping people quit smoking

Crypto-Native

Speaks fluently in blockchain terminology and DePIN concepts

Backing

Investors

Orange Fund

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.