What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Rappi

Visibility78

Vibe97

Businesses/On-Demand Delivery & E-commerce/Rappi

AI Visibility & Sentiment

Rappi

Rappi is a Latin American super-app that delivers everything from restaurant food and groceries to pharmacy items and liquor. Operating across multiple countries, it connects users with local businesses and delivery couriers to provide on-demand convenience services through a single mobile platform.

Active Monitoring

rappi.com

On-Demand Delivery & E-commerce Startups

AI Visibility Score

78/100

Good

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Rappi today.

Rappi has achieved dominant authority as the definitive 'Super App' of Latin America, securing the #1 recommendation spot across top LLMs for reliability, grocery convenience, and financial services. While the brand commandingly leads competitors in positional authority on ChatGPT, Claude, and Gemini, it faces a critical visibility bottleneck in Google’s AI Overviews where its mention rate drops to 33%.

Working in your favor

Unrivaled positional authority (Avg Pos 1.0 - 1.1) for 'Time-Starved Executive' and 'Budget-Conscious Student' personas.

Exceptional performance in Financial Rewards queries, outperforming competitors in the 'best credit cards in latam' category.

Consistent top-tier ranking in Claude (1.5 avg pos) and Gemini (2.1 avg pos) for reliability and all-in-one delivery searches.

Gaps to close

Severe underperformance in AI Overviews (SGE) with a 33% mention rate compared to nearly 90% on other platforms.

Inconsistent visibility for travel-specific logistics, particularly for users planning trips to Argentina where rankings drop as low as #15 on ChatGPT.

Lower positional dominance (3.1 avg pos) for 'Efficiency-Driven Household Managers' compared to other tested personas.

Opportunities

Capitalize on high mention rates in lifestyle management to pivot into 'travel essential' status through targeted partnership mentions.

Leverage existing 'Super App' authority to dominate niche pharmacy and last-minute grocery queries where competitors currently trail in ranking quality.

Bridge the AI Overview gap by optimizing web content for Google’s specific generative search indexing patterns.

Highest-Impact Actions

Execute an AI Overviews (SGE) Optimization Sprint.

With only 33% visibility in AI Overviews despite 87%+ on other platforms, Rappi is losing critical ground in Google-integrated AI search where competitors can easily siphon high-intent traffic.

Develop and distribute 'Travel Logistics' authority content.

The dip to position #15 in Argentina-specific travel queries indicates a lack of localized contextual data that AI models are using to satisfy regional travel intent.

Strengthen 'Super App' narrative in household management contexts.

While Rappi leads with students and executives, the 'Household Manager' persona shows a slightly lower avg position (3.1), representing an opportunity to capture larger-basket grocery shoppers.

Value Proposition

One app for everything - from restaurant meals and supermarket runs to pharmacy needs and express delivery, Rappi consolidates all daily errands into a single convenient platform with fast delivery options.

Overview

Mission

Si tienes Rappi, tienes Todo - If you have Rappi, you have everything.

Products & Services

Restaurant food deliverySupermarket and grocery deliveryPharmacy deliveryExpress convenience store deliveryLiquor deliveryRappi Travel booking servicesRappiCard financial services

Current State

Visibility Landscape

A high-level view of how Rappi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Rappi? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	97	97	97	45
“help me manage my weekly grocery shopping and pharmacy runs without leaving the house, what apps are best for doing everything in one place?”	#1	#1	#1	No
“most reliable all-in-one delivery apps in latin america for 2026, which ones have the best reputation?”	#1	#1	#1	#1
“i'm hosting a party and forgot the drinks and snacks, what are the fastest delivery options for liquor and snacks to get here in under 30 minutes?”	#1	#1	#1	No
“best ways to get restaurant food and my weekly supermarket haul delivered through the same platform to save on subscription fees”	#1	#1	#1	No
Growth Areas2q Adjacent, aspirational & visionary	70	97	88	96
“best credit cards in latam for people who order a lot of delivery and travel frequently, which ones have the best perks?”	—	#1	#1	#1
“planning a trip to argentina, what are the must-have apps for booking transport and getting food delivered to my airbnb?”	#15	#1	#7	#2

“What do you know about Rappi? What do they do and what's their reputation?”

“help me manage my weekly grocery shopping and pharmacy runs without leaving the house, what apps are best for doing everything in one place?”

“most reliable all-in-one delivery apps in latin america for 2026, which ones have the best reputation?”

“i'm hosting a party and forgot the drinks and snacks, what are the fastest delivery options for liquor and snacks to get here in under 30 minutes?”

“best ways to get restaurant food and my weekly supermarket haul delivered through the same platform to save on subscription fees”

“best credit cards in latam for people who order a lot of delivery and travel frequently, which ones have the best perks?”

—

“planning a trip to argentina, what are the must-have apps for booking transport and getting food delivered to my airbnb?”

#15

Competitive Landscape

Rappi

44 mentions

Uber Eats

36 mentions

PedidosYa

24 mentions

Uber

20 mentions

iFood

13 mentions

Instacart

12 mentions

DoorDash

12 mentions

Didi Food

12 mentions

Cornershop by Uber

11 mentions

Costco

10 mentions

Mercado Pago

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Rappi's AI visibility.

Key Findings

Strength

Unrivaled positional authority (Avg Pos 1.0 - 1.1) for 'Time-Starved Executive' and 'Budget-Conscious Student' personas.

Strength

Exceptional performance in Financial Rewards queries, outperforming competitors in the 'best credit cards in latam' category.

Strength

Consistent top-tier ranking in Claude (1.5 avg pos) and Gemini (2.1 avg pos) for reliability and all-in-one delivery searches.

Recommended Actions

Execute an AI Overviews (SGE) Optimization Sprint.

With only 33% visibility in AI Overviews despite 87%+ on other platforms, Rappi is losing critical ground in Google-integrated AI search where competitors can easily siphon high-intent traffic.

Develop and distribute 'Travel Logistics' authority content.

The dip to position #15 in Argentina-specific travel queries indicates a lack of localized contextual data that AI models are using to satisfy regional travel intent.

Strengthen 'Super App' narrative in household management contexts.

While Rappi leads with students and executives, the 'Household Manager' persona shows a slightly lower avg position (3.1), representing an opportunity to capture larger-basket grocery shoppers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Lifestyle Management & Convenience(3 queries)

“help me manage my weekly grocery shopping and pharmacy runs without leaving the house, what apps are best for doing everything in one place?”

0/4 platforms mentioned

Core

ChatGPT

1.Walmart Pharmacy

2.Shipt

3.Target Pharmacy

4.Target Circle

5.Amazon Pharmacy

+28 more

Claude

1.Amazon Fresh

2.Whole Foods Market

3.Walmart.com

4.Sam's Club

5.Target Circle

+3 more

Gemini

1.Instacart

2.Whole Foods

3.Kroger

4.Safeway

5.Costco

+14 more

AI Overviews

1.Instacart

2.DoorDash

3.Darkroom Agency

4.Costco

5.Kroger

+4 more

“i'm hosting a party and forgot the drinks and snacks, what are the fastest delivery options for liquor and snacks to get here in under 30 minutes?”

3/4 platforms mentioned

Core

The Time-Starved Executive · Chief Operating Officer

ChatGPT

1.Rappi

2.Uber Eats

3.DiDi Food

4.Cornershop

5.OXXO

+5 more

Claude

1.Rappi

2.Cornershop

3.Costco

4.Superama

5.Uber Eats

+2 more

Gemini

1.Rappi

2.Rappi Pro Black

3.Rappi Favor

4.Rappi Turbo

5.La Europea

+9 more

AI Overviews

1.Gopuff

2.Uber Eats

3.7-Eleven

4.Tejon Liquors

5.Triple 7 Liquor

+3 more

“best ways to get restaurant food and my weekly supermarket haul delivered through the same platform to save on subscription fees”

3/4 platforms mentioned

Core

The Time-Starved Executive · Chief Operating Officer

ChatGPT

1.Rappi

2.Cornershop

3.Uber Eats

4.Mercado Libre

5.RappiMarket

+11 more

Claude

1.Rappi Pro Black

2.Rappi

3.Rappi Market

4.Uber One

5.Uber Eats

+2 more

Gemini

1.Rappi Pro Black

2.Rappi

3.Didi Food

4.CornerShop by Uber

5.Uber Eats

AI Overviews

1.NerdWallet

2.Uber

3.Costco

4.Albertsons

5.Safeway

+16 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

walmart.com

Rappi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Rappi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.