Rappi

Visibility75

Vibe97

Businesses/On-Demand Delivery & E-commerce/Rappi

AI Visibility & Sentiment

Rappi

Rappi is a Latin American super-app that delivers everything from restaurant food and groceries to pharmacy items and liquor. Operating across multiple countries, it connects users with local businesses and delivery couriers to provide on-demand convenience services through a single mobile platform.

Active Monitoring

rappi.com

On-Demand Delivery & E-commerce Startups

AI Visibility Score

75/100

Good

Sentiment Score

97/100

AI Perception

Summary

Rappi has achieved dominant authority as the definitive 'Super App' of Latin America, securing the #1 recommendation spot across top LLMs for reliability, grocery convenience, and financial services. While the brand commandingly leads competitors in positional authority on ChatGPT, Claude, and Gemini, it faces a critical visibility bottleneck in Google’s AI Overviews where its mention rate drops to 33%.

Value Proposition

One app for everything - from restaurant meals and supermarket runs to pharmacy needs and express delivery, Rappi consolidates all daily errands into a single convenient platform with fast delivery options.

Overview

Mission

Si tienes Rappi, tienes Todo - If you have Rappi, you have everything.

Products & Services

Restaurant food deliverySupermarket and grocery deliveryPharmacy deliveryExpress convenience store deliveryLiquor deliveryRappi Travel booking servicesRappiCard financial services

Agent Breakdown

AI Platforms

How often do different AI platforms reference Rappi?

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Conversation Analysis

Topics

What conversations is Rappi included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Rappi to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Lifestyle Management & Convenience(3 queries)

“help me manage my weekly grocery shopping and pharmacy runs without leaving the house, what apps are best for doing everything in one place?”

0/4 platforms mentioned

ChatGPT

1.Walmart Pharmacy

2.Shipt

3.Target Pharmacy

4.Target Circle

5.Amazon Pharmacy

+28 more

Claude

1.Amazon Fresh

2.Whole Foods Market

3.Walmart.com

4.Sam's Club

5.Target Circle

+3 more

Gemini

1.Instacart

2.Whole Foods

3.Kroger

4.Safeway

5.Costco

+14 more

AI Overviews

1.Instacart

2.DoorDash

3.Darkroom Agency

4.Costco

5.Kroger

+4 more

“i'm hosting a party and forgot the drinks and snacks, what are the fastest delivery options for liquor and snacks to get here in under 30 minutes?”

3/4 platforms mentioned

ChatGPT

1.Rappi

2.Uber Eats

3.DiDi Food

4.Cornershop

5.OXXO

+5 more

Claude

1.Rappi

2.Cornershop

3.Costco

4.Superama

5.Uber Eats

+2 more

Gemini

1.Rappi

2.Rappi Pro Black

3.Rappi Favor

4.Rappi Turbo

5.La Europea

+9 more

AI Overviews

1.Gopuff

2.Uber Eats

3.7-Eleven

4.Tejon Liquors

5.Triple 7 Liquor

+3 more

“best ways to get restaurant food and my weekly supermarket haul delivered through the same platform to save on subscription fees”

3/4 platforms mentioned

ChatGPT

1.Rappi

2.Cornershop

3.Uber Eats

4.Mercado Libre

5.RappiMarket

+11 more

Claude

1.Rappi Pro Black

2.Rappi

3.Rappi Market

4.Uber One

5.Uber Eats

+2 more

Gemini

1.Rappi Pro Black

2.Rappi

3.Didi Food

4.CornerShop by Uber

5.Uber Eats

AI Overviews

1.NerdWallet

2.Uber

3.Costco

4.Albertsons

5.Safeway

+16 more

Financial Rewards & Smart Spending(1 query)

“best credit cards in latam for people who order a lot of delivery and travel frequently, which ones have the best perks?”

0/3 platforms mentioned

Claude

1.American Express Gold

2.Priority Pass

3.Citibanamex Costco

4.Santander Súper

5.American Express Platinum

+9 more

Gemini

1.Citibanamex

2.Banorte

3.BBVA Bancomer

4.American Express México

5.Santander México

+30 more

AI Overviews

1.LATAM Airlines

2.Avianca

3.American Express

4.Mastercard Black

5.LATAM Airlines World Elite Mastercard

+14 more

Travel & Local Logistics(1 query)

“planning a trip to argentina, what are the must-have apps for booking transport and getting food delivered to my airbnb?”

4/4 platforms mentioned

ChatGPT

1.Cabify

2.Uber

3.BA Taxi

4.Moovit

5.SUBE

15.Rappi

+14 more

Claude

1.Uber

2.Cabify

3.Flixbus

4.MobilidadBA

5.Citymapper

8.Rappi

+7 more

Gemini

1.Omio

2.Plataforma 10

3.Busbud

4.Aerolíneas Argentinas

5.Despegar

9.Rappi

+5 more

AI Overviews

1.DoorDash

2.GrubHub

3.PedidosYa

4.Rappi

5.Rappi Prime

+8 more

Trust & Category Reliability(1 query)

“most reliable all-in-one delivery apps in latin america for 2026, which ones have the best reputation?”

4/4 platforms mentioned

ChatGPT

1.Rappi

2.iFood

3.PedidosYa

4.Delivery Hero

5.Uber

+12 more

Claude

1.Rappi

2.iFood

3.Prosus

4.Uber Eats

5.Uber

+3 more

Gemini

1.Rappi

2.iFood

3.Uber Eats

4.Uber

5.Cornershop by Uber

AI Overviews

1.Rappi

2.iFood

3.PedidosYa

4.Uber Eats

5.DiDi Food

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled positional authority (Avg Pos 1.0 - 1.1) for 'Time-Starved Executive' and 'Budget-Conscious Student' personas.

Strength

Exceptional performance in Financial Rewards queries, outperforming competitors in the 'best credit cards in latam' category.

Strength

Consistent top-tier ranking in Claude (1.5 avg pos) and Gemini (2.1 avg pos) for reliability and all-in-one delivery searches.

Strength

Perfect sentiment and ranking across all platforms for 'brand vibe check' queries.

Gap

Severe underperformance in AI Overviews (SGE) with a 33% mention rate compared to nearly 90% on other platforms.

Gap

Inconsistent visibility for travel-specific logistics, particularly for users planning trips to Argentina where rankings drop as low as #15 on ChatGPT.

Gap

Lower positional dominance (3.1 avg pos) for 'Efficiency-Driven Household Managers' compared to other tested personas.

Opportunity

Capitalize on high mention rates in lifestyle management to pivot into 'travel essential' status through targeted partnership mentions.

Opportunity

Leverage existing 'Super App' authority to dominate niche pharmacy and last-minute grocery queries where competitors currently trail in ranking quality.

Opportunity

Bridge the AI Overview gap by optimizing web content for Google’s specific generative search indexing patterns.

Technical Health

Site Health for AI Visibility

How well Rappi's website is optimized for AI agent discovery and comprehension.

94/100

18 passed 2 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO95

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title may be truncated in search results (78 characters)

Shorten the title to under 60 characters.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Rappi's communication style and personality

Rappi communicates with an energetic, friendly, and accessible tone that reflects Latin American warmth and enthusiasm. The brand voice is casual yet confident, using simple language that emphasizes convenience and the promise of having 'everything' at your fingertips. They speak directly to users with a sense of excitement about making life easier, while maintaining a modern, tech-forward personality that appeals to younger demographics.

Core Tone Traits

Energetic & Vibrant

Uses bold colors and enthusiastic messaging that conveys excitement and dynamism

Friendly & Approachable

Speaks to users like a helpful friend, using casual language and warm invitations

Convenience-Focused

Consistently emphasizes ease, speed, and the simplicity of getting anything delivered

Locally Connected

Embraces Latin American culture and highlights partnerships with beloved local brands

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Rappi

Rappi44 mentions

Uber Eats36 mentions

PedidosYa24 mentions

Uber20 mentions

iFood13 mentions

Instacart12 mentions

DoorDash12 mentions

Didi Food12 mentions

Cornershop by Uber11 mentions

Costco10 mentions

Mercado Pago9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

walmart.com

http://walmart.com/

Referenced in 1 query

Partner

Prescription Delivery - DoorDash Support

https://help.doordash.com/consumers/s/article/Prescription-Delivery?language=en_US

Referenced in 1 query

Review

Pharmacy Same-Day Delivery through Instacart - Wegmans

https://www.wegmans.com/pharmacy/pharmacy-same-day-delivery-through-instacart-faqs

Referenced in 1 query

Review

What is Instacart? How it Works for Shoppers & Stores

https://www.darkroomagency.com/observatory/how-instacart-works-the-definitive-guide-for-shoppers-and-stores

Referenced in 1 query

Review

Postmates | Walgreens

https://www.walgreens.com/topic/promotion/postmates.jsp

Referenced in 1 query

Review

Best grocery delivery service options : r/Frugal - Reddit

https://www.reddit.com/r/Frugal/comments/1pj8wek/best_grocery_delivery_service_options/

Referenced in 1 query

Join Discussion

Best On-demand Delivery Apps In The US - Appscrip

https://appscrip.com/blog/best-on-demand-delivery/

Referenced in 1 query

Review

Instacart Launches New Prescription Delivery Service with ...

https://www.prnewswire.com/news-releases/instacart-launches-new-prescription-delivery-service-with-costco-across-nearly-200-costco-warehouse-locations-301042159.html

Referenced in 1 query

Review

Shipt: Order Grocery Delivery - Apps on Google Play

https://play.google.com/store/apps/details?id=com.shipt.groceries

Referenced in 1 query

Review

Service options - Instacart Docs

https://docs.instacart.com/connect/fulfillment_guide/concepts/service_options/

Referenced in 1 query

Review

Instacart Review: Pros, Cons, and Is It Worth the Price?

https://www.healthline.com/nutrition/instacart-review

Referenced in 1 query

Review

How to Use Instacart to Get Groceries Delivered - Technology

https://www.medicalguardian.com/medical-alert-blog/technology/how-to-use-instacart-to-get-groceries-delivered?srsltid=AfmBOornCiYWP2fVw1CUQJXJwotcfEQnwxxdER14dStt7KrQ3ystegRb

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Rappi's resources to help users.

Dominate Google AI Overviews Search Results

Address the critical 33% visibility gap in AI Overviews where competitors are capturing high-intent traffic. This sprint focuses on creating structured, question-answering content optimized for Google's AI-generated summaries, using social media to amplify FAQ-style posts and drive engagement signals that boost AI search rankings.

The Complete Guide to Getting Anything Delivered in Under 30 Minutes

How to Choose the Right Delivery App: A Decision Framework for Busy Urbanites

10 Questions Everyone Asks About Super-App Delivery Services Answered

What Makes a Delivery App Actually Reliable? Industry Expert Insights

Same-Day Delivery Comparison: What Urban Consumers Need to Know in 2026

Become Argentina's Travel Logistics Authority

Combat the position #15 ranking in Argentina-specific travel queries by creating localized content that AI models reference for regional travel intent. Develop Argentina-focused guides and partnerships with local travel influencers to build the contextual data AI systems need for regional recommendations.

Everything You Need Delivered to Your Airbnb in Buenos Aires

The Smart Traveler's Checklist: Last-Minute Items You Can Get Delivered Anywhere in Argentina

How Locals in Mendoza, Córdoba, and Bariloche Use Delivery Apps While Traveling

Airport Arrival Hack: Pre-Order Your Argentina Essentials Before Landing

Road Trip Ready: How to Stock Up on Snacks and Supplies Across Argentine Provinces

Win Household Managers With Super-App Content

Strengthen AI visibility among the 'Household Manager' persona where average position sits at 3.1 by creating content that positions Rappi as the essential home management tool. Focus on grocery planning, family logistics, and household efficiency topics that AI assistants reference when answering domestic organization queries.

One App to Run Your Entire Household: A Busy Parent's Complete Guide

How to Cut Your Weekly Errand Time in Half With Smart Delivery Planning

The Monthly Grocery Budget Hack That Saves Families 20% on Essentials

Pharmacy Runs, Pet Food, and Dinner: Managing a Home From Your Phone

Why Household Managers Are Switching From Multiple Apps to One Super-App

Amplify Super-App Lifestyle Across AI Platforms

Create cross-platform content that reinforces Rappi's super-app positioning across all AI systems, ensuring consistent brand mentions when users ask assistants about convenience, delivery, or urban lifestyle solutions. Use social proof and user stories to generate the engagement signals AI models weigh for recommendations.

A Day in the Life: How One App Handles Everything From Coffee to Cough Medicine

The Real Cost of Using 5 Different Apps vs. One Super-App

From Student Dorms to Executive Offices: How Different People Use the Same Delivery App

What 'Everything at Your Fingertips' Actually Means for Daily Life in Latin America

The Convenience Revolution: Why Urban Consumers Are Consolidating Their Apps

Content Engineering

Recommended Actions

Execute an AI Overviews (SGE) Optimization Sprint.

With only 33% visibility in AI Overviews despite 87%+ on other platforms, Rappi is losing critical ground in Google-integrated AI search where competitors can easily siphon high-intent traffic.

Impact: High

Develop and distribute 'Travel Logistics' authority content.

The dip to position #15 in Argentina-specific travel queries indicates a lack of localized contextual data that AI models are using to satisfy regional travel intent.

Impact: Medium

Strengthen 'Super App' narrative in household management contexts.

While Rappi leads with students and executives, the 'Household Manager' persona shows a slightly lower avg position (3.1), representing an opportunity to capture larger-basket grocery shoppers.

Impact: Medium

Scale financial services visibility via LLM-friendly technical specifications.

Rappi's credit card and financial rewards visibility is a unique differentiator that can be solidified as the primary recommendation for 'smart spending' across all model updates.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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