Redwood Day AI Visibility Score: 54/100 — What AI Thinks | Pendium.ai
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Redwood Day
Redwood Day
Visibility54
Vibe99
Businesses/Education/Redwood Day
Redwood Day
AI Visibility & Sentiment

Redwood Day

Redwood Day is an independent, diverse K-8 school located in Oakland, California. The school inspires students to embrace challenges, celebrate differences, and develop intellectual and emotional courage to prepare them for future success.

Active Monitoring
rdschool.org
Education
AI Visibility Score
54/100

Moderate

Sentiment Score
99/100
AI Perception

Summary

Redwood Day has successfully positioned itself as the definitive choice for tech-sector relocators seeking progressive education in Oakland, yet it is currently surrendering the 'innovation' and 'maker space' narrative to competitors like Park Day School. While the brand maintains a perfect profile in direct identity queries, it suffers from a significant visibility gap in high-intent searches related to STEM, design thinking, and after-school enrichment.

Value Proposition

A challenging, inclusive educational environment where students grow into great by finding their unique fit, embracing differences, and developing courage for anything life brings

Overview

Redwood Day is an independent, diverse K-8 school located in Oakland, California. The school inspires students to embrace challenges, celebrate differences, and develop intellectual and emotional courage to prepare them for future success.

Mission

Redwood Day inspires students to reach for their next challenge, embrace differences and develop the intellectual and emotional courage to be ready for anything.

Products & Services
K-8 academic curriculum and instructionAfter-school enrichment programsSummer programsAthletics programsDesign, Build, Innovate (DBI) Lab experiential learning
Agent Breakdown

AI Platforms

How often do different AI platforms reference Redwood Day?

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Conversation Analysis

Topics

What conversations is Redwood Day included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Redwood Day to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Progressive School Discovery(3 queries)

“find me the best progressive K-8 schools in oakland for a kid who needs a supportive community”

3/4 platforms mentioned

ChatGPTChatGPT
1.Park Day School
2.Aurora School
3.Redwood Day School
4.Black Pine Circle School
5.Thornhill Elementary

+4 more

ClaudeClaude
1.Edna Brewer Middle School
2.Emerson Elementary
3.Hillcrest Elementary
4.Sequoia Elementary
5.Emeryville Center of Community Life
9.Redwood Day School

+4 more

GeminiGemini
1.Park Day School
2.St. Paul’s Episcopal School
3.Redwood Day School
4.Northern Bridges
5.East Bay Waldorf School

+4 more

AI OverviewsAI Overviews
1.Prospect Sierra
2.Black Pine Circle School
3.The Berkeley School

“what are some diverse independent schools in the east bay area for elementary students”

2/4 platforms mentioned

ChatGPTChatGPT
1.Park Day School
2.Head-Royce School
3.The Renaissance International School
4.Redwood Day
5.Black Pine Circle School

+4 more

ClaudeClaude
1.Park Day School
2.Sequoia School
3.Futures Elementary
4.Redwood Day School
5.Bentley School

+7 more

GeminiGemini
1.St. Paul’s Episcopal School
2.Park Day School
3.Northern Light School
4.Head-Royce School
5.Escuela Bilingüe Internacional - EBI

+5 more

AI OverviewsAI Overviews
1.Berkeley Parents Network

“recommend some private schools in oakland that focus on social emotional learning and inclusivity”

4/4 platforms mentioned

ChatGPTChatGPT
1.Park Day School
2.Redwood Day School
3.The College Preparatory School
4.Head-Royce School
5.Aurora School

+4 more

ClaudeClaude
1.Tehiyah Day School
2.Park Day School
3.Redwood Day School
4.Bentley School
5.Rockridge Montessori

+4 more

GeminiGemini
1.Park Day School
2.The Academy
3.St. Paul’s Episcopal School
4.Redwood Day
5.Head-Royce School

+3 more

AI OverviewsAI Overviews
1.The Mosaic Project
2.Park Day School
Innovation And Hands On Learning Research(3 queries)

“which elementary schools in the east bay have the best maker spaces or robotics labs”

0/4 platforms mentioned

ChatGPTChatGPT
1.Chabot Elementary
2.Thornhill Elementary
3.Walnut Acres Elementary
4.Bancroft Elementary
5.Donald Rheem Elementary

+12 more

ClaudeClaude
1.Oakland Unified SD
2.Lighthouse Community Charter School
3.ARISE High/Greenleaf Elementary
4.Allendale Elementary
5.Berkeley Unified SD

+12 more

GeminiGemini
1.Prospect Sierra
2.Avenue
3.Hummingbird
4.Arduinos
5.Head-Royce School

+33 more

AI OverviewsAI Overviews
1.Wonder Workshop
2.Maker Ed
3.Grass Valley Elementary School
4.Bentley Maker Studio
5.Tinker Coop

+3 more

“help me find a school in oakland with a strong focus on design and hands-on learning, give me specific names”

1/4 platforms mentioned

ChatGPTChatGPT
1.Oakland School for the Arts
2.MetWest High School
3.Oakland International High School
4.Community School for Creative Education
5.Oakland Tech

+1 more

ClaudeClaude
1.REALM Charter School
2.Life Academy of Health and Bioscience
3.Oakland School for the Arts
4.OSA
5.Envision Academy

+5 more

GeminiGemini
1.Oakland School for the Arts
2.Laney College
3.Peralta Community College District
4.The Crucible
5.Castlemont High School

+6 more

AI OverviewsAI Overviews
1.Innovative Design & Engineering Academy (IDEA)
2.Oakland High School
3.Oakland Technical High School
4.Engineering Academy
5.Fashion Academy (OTFA)
7.Redwood Day School

+4 more

“what schools in oakland have the best stem and innovation programs for middle schoolers”

2/4 platforms mentioned

ChatGPTChatGPT
1.Oakland School for the Arts
2.Edna Brewer Middle School
3.Claremont Middle School
4.Head-Royce School
5.Redwood Day School

+9 more

ClaudeClaude
1.KIPP Bridge Academy
2.Edna Brewer Middle School
3.Skyline High School
4.Oakland STEAM Magnet at Frick
5.Life Academy

+9 more

GeminiGemini
1.Verizon Innovative Learning Lab
2.Project Lead The Way
3.AIMS College Prep Middle School
4.American Indian Model Schools
5.Lighthouse Community Charter School
7.Redwood Day School

+2 more

AI OverviewsAI Overviews
1.Niche
2.Oakland Unified School District
3.Oakland Technical High School
4.Montera Middle School
Seasonal And After School Planning(2 queries)

“suggest some good summer camps in oakland for an 8 year old that include academics and sports”

1/4 platforms mentioned

ChatGPTChatGPT
1.Head-Royce School
2.Bentley School
3.Oakland YMCA
4.Julia Morgan School for Girls
5.Camp Galileo

+5 more

ClaudeClaude
1.Oakland Parks & Recreation
2.YMCA of the East Bay
3.Boys & Girls Clubs of Oakland
4.iD Tech Camps
5.Galileo Innovation Camps

+2 more

GeminiGemini
1.Head-Royce School
2.Bentley School
3.Steve & Kate’s Camp
4.St. Paul’s Episcopal
5.Camp Galileo
7.Redwood Day

+5 more

AI OverviewsAI Overviews
1.Camp Galileo
2.Legarza Sports & STEAM Camp
3.GrowFit All-Sports & STEM Camp
4.St. Paul's Summer Camp
5.Heads Up at Head-Royce School

+4 more

“looking for after school enrichment programs in the east bay, what are the best options that aren't just daycare”

0/4 platforms mentioned

ChatGPTChatGPT
1.Engineering for Kids
2.Sylvan Learning
3.AquaTech Swim School
4.The Coder School
5.LEGO

+16 more

ClaudeClaude
1.iD Tech
2.Galileo Learning
3.Coder School
4.CNCS
5.Oakland School for the Arts

+13 more

GeminiGemini
1.theCoderSchool
2.Scratch
3.Python
4.Java
5.C++

+18 more

AI OverviewsAI Overviews
1.Tinker Coop
2.Scientific Adventures for Girls
3.theCoderSchool
4.Lawrence Hall of Science
5.Piedmont East Bay Children's Choir

+9 more

Evaluating East Bay Private School Options(3 queries)

“what should i look for when touring private schools in oakland to see if they're actually inclusive”

1/4 platforms mentioned

ChatGPTChatGPT

No brands listed

ClaudeClaude

No brands listed

GeminiGemini
1.Park Day School
2.The College Preparatory School
3.Head-Royce School
4.Redwood Day
5.The Seven Hills School

+1 more

AI OverviewsAI Overviews
1.U.S. News & World Report
2.Slate
3.My Schools Tucson
4.Independent School Management

“most trusted independent K-8 schools in the east bay according to parent reviews”

3/4 platforms mentioned

ChatGPTChatGPT
1.Niche
2.GreatSchools
3.Private School Review
4.The Saklan School
5.Prospect Sierra School
10.Redwood Day School

+5 more

ClaudeClaude
1.GreatSchools
2.Niche
3.Bentley School
4.Prospect Sierra School
5.Head-Royce School
7.Redwood Day School

+7 more

GeminiGemini
1.Head-Royce School
2.Black Pine Circle School
3.Seven Hills School
4.Redwood Day
5.The Academy

+3 more

AI OverviewsAI Overviews
1.Prospect Sierra
2.Parents Press
3.Black Pine Circle School
4.Park Day School
5.Niche

+6 more

“compare the top private schools in oakland, what are the pros and cons of the different options”

3/4 platforms mentioned

ChatGPTChatGPT
1.The College Preparatory School
2.Head-Royce School
3.Bentley School
4.Bishop O’Dowd High School
5.Redwood Day School

+2 more

ClaudeClaude
1.Head-Royce School
2.Bentley School
3.Park Day School
4.Redwood Day School
5.Chabot Elementary

+2 more

GeminiGemini
1.The College Preparatory School
2.College Prep
3.Head-Royce School
4.Bishop O’Dowd High School
5.Bentley School
7.Redwood Day School

+1 more

AI OverviewsAI Overviews
1.Head-Royce
2.Bentley
3.Head-Royce
4.Bentley
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in direct brand 'vibe checks,' securing #1 positions across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

High resonance with the Tech-Sector Relocator persona, achieving a 73% mention rate and consistent top-5 rankings for progressive school discovery.

Strength

Strong performance on ChatGPT and Claude, particularly for queries focusing on social justice and diverse independent schools in the East Bay.

Gap

Significant invisibility in the 'Innovation and Hands-On Learning' category, with multiple 'NOT MENTIONED' results for maker spaces and design-thinking queries.

Gap

Weak footprint in 'Seasonal and After-School Planning,' failing to appear in 50% of queries related to enrichment and summer programs.

Gap

Underperformance in AI Overviews (25% mention rate) compared to conversational LLMs, suggesting a lack of structured data or authoritative citations recognized by Google’s SGE.

Opportunity

Capture the 'Holistic Development Advocate' persona by bridging the gap between progressive pedagogy and technical innovation.

Opportunity

Displace Park Day School's volume lead by aggressively indexing content related to summer and after-school programs to win the seasonal planning cycle.

Opportunity

Improve Gemini and AI Overviews performance to match the brand's success on ChatGPT and Claude.

Technical Health

Site Health for AI Visibility

How well Redwood Day's website is optimized for AI agent discovery and comprehension.

85/100
15 passed 6 warnings 1 issues
Audited 2/26/2026
Crawlability90

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO80

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

!

10 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

!

Title is too short (25 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Content may be too short

Expand your content to at least 500 words with valuable information.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Redwood Day's communication style and personality

Redwood Day communicates with warmth, inclusivity, and an inspiring tone that celebrates student achievement and community connection. The voice is welcoming and encouraging, emphasizing growth, challenge, and belonging. Messaging balances professionalism expected of an educational institution with genuine enthusiasm for student experiences and accomplishments. The brand speaks directly to families with optimism about what children can achieve when they find the right fit.

Core Tone Traits

Warm & Welcoming

Creates an inviting atmosphere that makes families feel they belong

Inspiring & Encouraging

Motivates students and families to embrace challenges and reach for greatness

Inclusive & Celebratory

Highlights diversity and celebrates the unique contributions of all community members

Community-Centered

Emphasizes connection, collaboration, and shared experiences among students, families, and staff

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Redwood Day

1Park Day School105 mentions
2Redwood Day93 mentions
3Head-Royce School68 mentions
4Bentley School52 mentions
5Black Pine Circle School34 mentions
6Aurora School33 mentions
7Head-Royce25 mentions
8St. Paul’s Episcopal School23 mentions
9The College Preparatory School23 mentions
10The Berkeley School20 mentions
11Bentley17 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

auroraschool.org

http://auroraschool.org/

Referenced in 3 queries

Review
Progressive Schools | Berkeley Parents Network

https://www.berkeleyparentsnetwork.org/recommend/schools/progressive

Referenced in 1 query

Review
Park Day School | Private Elementary Middle School in Oakland

https://www.parkdayschool.org/

Referenced in 6 queries

Review
TOP 10 BEST Private Elementary Schools in Oakland, CA - Yelp

https://m.yelp.com/search?find_desc=Private+Elementary+Schools&find_loc=Oakland%2C+CA

Referenced in 3 queries

Get Featured
Private K-8 Schools Near School - Oakland, CA - Niche

https://www.niche.com/k12/search/private-k8-schools/n/school-oakland-ca/

Referenced in 3 queries

Review
Progressive Schools - Parents Press

https://parentspress.com/schools/category/progressive-schools/

Referenced in 1 query

Review
Deciding Which Private School | Berkeley Parents Network

https://www.berkeleyparentsnetwork.org/recommend/schools/private_decide

Referenced in 3 queries

Review
Aurora School: K-8 private school in Oakland

https://auroraschool.org/

Referenced in 4 queries

Review
Private Schools in School - Oakland, CA - Niche

https://www.niche.com/k12/search/best-private-schools/n/school-oakland-ca/?page=3

Referenced in 1 query

Review
East Bay School Guide - Berkeleyside

https://www.berkeleyside.org/east-bay-schools-guide-2

Referenced in 3 queries

Review
BEST MIDDLE SCHOOLS IN THE EAST BAY - Parents Press

https://parentspress.com/best-middle-schools-in-the-east-bay/

Referenced in 3 queries

Review
East Bay Schools Guide

https://oaklandside.org/east-bay-schools-guide-2/

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Redwood Day's resources to help users.

Showcase Innovation Through STEM and Maker Content

Address the critical gap where Redwood Day is missing from innovation-themed searches, allowing competitors to own the 'future-ready' narrative. Create and amplify content highlighting our Maker Spaces, Design Thinking curriculum, and STEM excellence through detailed web pages, social media showcases, and shareable student project stories that AI assistants can easily reference when families search for innovative Oakland schools.

Inside Our Maker Space: How Third Graders Engineer Solutions to Real-World Problems
5 Ways Design Thinking Prepares K-8 Students for Careers That Don't Exist Yet
From Idea to Prototype: A Day in Redwood Day's STEM Lab
Why Hands-On Learning Matters: The Science Behind Our Maker Education Approach
Student Spotlight: Young Innovators Share Their Favorite Maker Space Creations

Optimize Digital Presence for AI Discovery

Combat our 25% AI Overview visibility rate by implementing structured data markup, optimizing directory listings, and ensuring our key differentiators are easily parsed by Google's generative engine and other AI assistants. This technical foundation combined with consistent social media messaging will help AI systems accurately represent Redwood Day when families ask for school recommendations.

What Makes an Oakland Independent School Stand Out: Key Questions Families Should Ask
The Complete Guide to Redwood Day's K-8 Educational Philosophy
Choosing the Right Fit: How Redwood Day's Approach Differs from Traditional Schools
Oakland's Diverse Independent Schools: What Parents Need to Know Before Applying
10 Questions to Ask When Touring Private Schools in the East Bay

Establish Redwood Day as Enrichment Destination

Fill the content gap causing 'NOT MENTIONED' results for after-school and summer programming searches. Develop comprehensive web content and social proof showcasing our enrichment offerings, summer camps, and extracurricular activities so AI models have training data to associate Redwood Day with seasonal care and extended learning opportunities.

Beyond the Bell: How After-School Programs Build Confidence and Community
Summer at Redwood Day: Where Curiosity Meets Adventure for Oakland Kids
Why Enrichment Programs Matter: The Hidden Benefits of Extracurricular Learning
Parent FAQ: Everything You Need to Know About Our Extended Day Options
From Robotics to Art: Exploring the Range of After-School Activities at Redwood Day

Connect with Holistic Development Families

Address our lowest visibility persona (43%) by creating content that speaks directly to families seeking balanced growth beyond academics. Align messaging with values around emotional intelligence, character development, and whole-child education to diversify our reach beyond tech relocators and attract families prioritizing well-rounded development.

More Than Grades: How We Nurture Emotional Courage Alongside Academic Excellence
The Whole Child Approach: Balancing Challenge and Support in K-8 Education
Teaching Kids to Embrace Differences: Social-Emotional Learning at Redwood Day
Why Character Development Belongs in the Classroom: A Redwood Day Perspective
Finding Their Fit: How Students Discover Their Unique Strengths and Passions
Content Engineering

Recommended Actions

!

Execute a content 'blitz' focused on Maker Spaces, Design Thinking, and STEM excellence.

Redwood Day is frequently missing from innovation-themed searches, allowing competitors to own the 'future-ready' narrative despite the school's actual facilities.

Impact: High
!

Optimize digital citations and structured data to improve visibility in AI Overviews.

A 25% visibility rate in AI Overviews is a critical weakness; the brand must ensure its key attributes are easily parsed by Google's generative engine.

Impact: High
~

Develop and publish detailed web content regarding after-school enrichment and summer camp programming.

The 'NOT MENTIONED' results for enrichment indicate a lack of training data for AI models to associate Redwood Day with seasonal care and extracurriculars.

Impact: Medium
~

Align marketing copy with the 'Holistic Development Advocate' persona's values.

This persona represents the brand's lowest visibility (43%); targeting their specific needs for balanced growth will diversify the lead pipeline beyond tech relocators.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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