Pendium
Reframe
Reframe
Visibility57
Vibe93
Businesses/Health & Wellness Technology/Reframe
Reframe
AI Visibility & Sentiment

Reframe

Reframe is a neuroscience-based mobile app designed to help people reduce or quit alcohol consumption through evidence-based behavior change programs, personalized tracking, educational courses, and a supportive community. Developed with hundreds of medical and mental health experts, the app has helped millions of users decrease their alcohol intake.

Active Monitoring
joinreframeapp.com
Health & Wellness TechnologyYC25-26
AI Visibility Score
57/100

Moderate

Sentiment Score
93/100
AI Perception

Summary

Reframe has successfully positioned itself as the definitive authority for neuroscience-driven habit change, consistently securing the #1 and #2 positions on Gemini and Claude for science-based moderation queries. While the brand dominates high-intellect searches among performance-focused executives, it remains strikingly invisible in the tactical conversation surrounding functional non-alcoholic alternatives, allowing competitors to own the 'lifestyle' side of the moderation journey.

Value Proposition

A stigma-free, science-backed approach to alcohol reduction that combines neuroscience-based programs, personalized drink tracking, in-depth courses, and 24/7 anonymous community support to help users make lasting changes to their drinking habits

Overview

Reframe is a neuroscience-based mobile app designed to help people reduce or quit alcohol consumption through evidence-based behavior change programs, personalized tracking, educational courses, and a supportive community. Developed with hundreds of medical and mental health experts, the app has helped millions of users decrease their alcohol intake.

Mission

Reframe was born from a desire to help people discover the very best versions of themselves. We do science, not stigma. Research, not rules.

Products & Services
Neuroscience-based alcohol reduction mobile appPersonalized drink tracking and progress monitoringIn-depth educational courses on alcohol and habit change24/7 private anonymous community supportLiquid Luck functional elixir - non-alcoholic drink to ease cravings
Agent Breakdown

AI Platforms

How often do different AI platforms reference Reframe?

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Conversation Analysis

Topics

What conversations is Reframe included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Reframe to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Sustainable Alcohol Moderation(2 queries)

“help me make a plan to cut back on my drinking without quitting entirely”

2/4 platforms mentioned

ChatGPTChatGPT
1.Rethinking Drinking
2.Cutback Coach
3.Drinkaware
4.Moderation Management
5.SMART Recovery

+5 more

ClaudeClaude
1.Nomo
2.Daybreak
3.Cutback Coach
4.Reframe
5.Hello Nomo
GeminiGemini
1.Sunnyside
2.Reframe
3.Less
4.Moderation Management
5.Athletic Brewing Co.

+4 more

AI OverviewsAI Overviews

No brands listed

“what are the best apps for tracking alcohol and building better habits, give me specific brands”

4/4 platforms mentioned

ChatGPTChatGPT
1.DrinkControl
2.Sober Time
3.Reframe
4.Tempest
5.Streaks

+16 more

ClaudeClaude
1.Reframe
2.Apple Health
3.Nomo
4.I Am Sober
5.Apple HealthKit

+2 more

GeminiGemini
1.Oura
2.Reframe
3.Sunnyside
4.Monument
5.Less

+2 more

AI OverviewsAI Overviews
1.Sunnyside
2.Reframe
3.Try Dry
4.Less
5.I Am Sober

+6 more

Craving Management & Functional Alternatives(1 query)

“suggest some functional non-alcoholic drinks or elixirs that help with alcohol cravings, what should I buy”

0/4 platforms mentioned

ChatGPTChatGPT
1.Seedlip
2.Seedlip Grove 42
3.Seedlip Spice 94
4.Ritual Zero Proof
5.Lyre’s

+25 more

ClaudeClaude
1.Seedlip
2.Ghia
3.Athletic Brewing
4.Lyre's
5.GT's

+1 more

GeminiGemini
1.Kin Euphorics
2.High Rhode
3.Three Spirit
4.The Social Elixir
5.Hiyo

+12 more

AI OverviewsAI Overviews

No brands listed

Trust & Comparison In Alcohol Tech(1 query)

“what are the most trusted science-based programs for alcohol reduction”

2/4 platforms mentioned

ChatGPTChatGPT
1.Project MATCH
2.AUDIT
3.Alcoholics Anonymous
4.AA
5.COMBINE study

+4 more

ClaudeClaude
1.Naltrexone
2.Vivitrol
3.Acamprosate
4.Campral
5.Disulfiram
12.Reframe

+11 more

GeminiGemini
1.Monument
2.Ria Health
3.Reframe
4.Sunnyside
5.Cutback Coach

+2 more

AI OverviewsAI Overviews
1.CBT4CBT
2.CheckUp & Choices
3.Sunnyside
4.Alcoholics Anonymous
5.SMART Recovery

+2 more

Neuroscience Led Habit Change(1 query)

“help me understand the neuroscience of alcohol addiction and recommend some educational courses to fix my habits”

2/4 platforms mentioned

ChatGPTChatGPT
1.NIDA
2.NIAAA
3.Rethinking Drinking
4.Coursera
5.edX

+13 more

ClaudeClaude
1.Coursera
2.edX
3.This Naked Mind
4.SMART Recovery
5.Udemy

+3 more

GeminiGemini
1.Coursera
2.Reframe App
3.This Naked Mind
4.The Alcohol Experiment
5.SMART Recovery

+1 more

AI OverviewsAI Overviews
1.English Mountain Recovery
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled authority in 'neuroscience-led habit change' and 'science-based programs' queries, particularly on Gemini and Claude where it holds top-three rankings.

Strength

High resonance with the 'Performance-Focused Executive' persona, achieving a 73% mention rate and an impressive 2.7 average position.

Strength

Strong brand-vibe-check performance, with AI platforms accurately identifying Reframe's unique value proposition and awarding it #1 rankings on Claude and Gemini.

Gap

Significant visibility deficit in the 'functional non-alcoholic drinks' and 'elixir' category, failing to appear in key tactical queries where users seek immediate alternatives.

Gap

Lagging performance in AI Overviews (25% mention rate), suggesting that current web content may not be structured optimally for Google's search-integrated AI.

Gap

ChatGPT mention rate (44%) trails significantly behind Gemini and Claude (75%), indicating a potential citation gap in the datasets most frequently used by OpenAI.

Opportunity

Capture the 'Quantified-Self Biohacker' market by leaning into physiological data tracking and Oura/Apple Health integrations to improve the current 60% mention rate.

Opportunity

Develop a 'Substitution' content strategy to disrupt Sunnyside's lead in broader alcohol tracking queries by focusing on craving management and functional beverages.

Opportunity

Aggressively optimize for AI Overviews by utilizing structured data and concise 'what-is' definitions for neuroscience concepts to bridge the 50% visibility gap between chat and search-integrated AI.

Technical Health

Site Health for AI Visibility

How well Reframe's website is optimized for AI agent discovery and comprehension.

96/100
21 passed 1 warnings
Audited 2/27/2026
Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

!

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan
Brand Identity

Brand Voice & Style

How AI perceives Reframe's communication style and personality

Reframe communicates with a warm, supportive, and empowering tone that removes shame and stigma from the conversation about alcohol. The brand positions itself as a knowledgeable friend backed by science, offering encouragement without judgment. The voice is optimistic and solution-focused, emphasizing that change is possible and celebrating progress. While grounded in neuroscience and research, the messaging remains accessible and relatable, avoiding clinical coldness in favor of genuine human connection.

Core Tone Traits

Supportive & Non-Judgmental

Creates a safe space free from stigma, meeting users where they are without shame

Science-Backed & Credible

Grounds messaging in neuroscience and research while remaining accessible

Empowering & Optimistic

Focuses on positive outcomes and the possibility of meaningful change

Warm & Relatable

Speaks like a knowledgeable friend, not a clinical authority

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Reframe

1Reframe23 mentions
2Sunnyside14 mentions
3SMART Recovery13 mentions
4Nomo13 mentions
5I Am Sober9 mentions
6Apple Health9 mentions
7Moderation Management8 mentions
8Less8 mentions
9Oura7 mentions
10Seedlip6 mentions
11Whoop6 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

moderation.org

http://moderation.org/

Referenced in 1 query

Review
Seedlip.com

http://seedlip.com/

Referenced in 1 query

Review
Ritualzeroproof.com

http://ritualzeroproof.com/

Referenced in 1 query

Review
KinEuphorics.com

http://kineuphorics.com/

Referenced in 1 query

Review
SMART Recovery

http://smartrecovery.org/

Referenced in 2 queries

Review
Alcoholics Anonymous

http://aa.org/

Referenced in 1 query

Review
Alcohol use disorder - Diagnosis and treatment - Mayo Clinic

https://www.mayoclinic.org/diseases-conditions/alcohol-use-disorder/diagnosis-treatment/drc-20369250

Referenced in 1 query

Review
Recommend Evidence-Based Treatment: Know the Options

https://www.niaaa.nih.gov/health-professionals-communities/core-resource-on-alcohol/recommend-evidence-based-treatment-know-options

Referenced in 1 query

Review
Telehealth Options for Alcohol Treatment

https://www.niaaa.nih.gov/publications/telehealth-options-alcohol-treatment

Referenced in 2 queries

Review
Alcoholics Anonymous most effective path to alcohol abstinence

https://med.stanford.edu/news/all-news/2020/03/alcoholics-anonymous-most-effective-path-to-alcohol-abstinence.html

Referenced in 1 query

Review
Best Available Alcohol Addiction Treatment Methods for 2026

https://pinnaclerecovery.org/best-alcohol-addiction-treatment-methods/

Referenced in 1 query

Review
Telehealth and Online Options for Alcohol Treatment

https://alcoholtreatment.niaaa.nih.gov/telehealth-alcohol-treatment

Referenced in 2 queries

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Reframe's resources to help users.

Dominate Functional Non-Alcoholic Beverage Conversations

Address the critical gap in AI visibility for physical alcohol alternatives and craving-management substitutes. By creating a comprehensive content cluster around functional elixirs, mocktails, and science-backed craving substitutes, Reframe will capture high-intent users currently being directed to competitors. Social media will amplify this content through shareable drink alternatives and craving-busting tips that establish Reframe as the go-to resource.

The neuroscience behind why sparkling water actually helps curb alcohol cravings
7 functional ingredients that mimic alcohol's relaxation effect without the hangover
What to drink instead: A craving-by-craving guide to satisfying substitutes
How adaptogens and nootropics are replacing happy hour for mindful drinkers
The science of oral fixation and why what you sip matters for sobriety

Restructure Content for AI Search Visibility

Convert Reframe's existing neuroscience explainers into Q&A formats optimized for AI Overviews, addressing the 50-point visibility gap between Gemini (75%) and AI Overviews (25%). This restructuring will help Reframe's science-backed content appear when users search questions about alcohol reduction, brain chemistry, and habit change. Social content will mirror these Q&A formats to reinforce searchable language patterns.

Why does alcohol make anxiety worse the next day? The cortisol connection explained
How long does it take for your brain to reset after quitting alcohol?
What happens to your dopamine receptors when you stop drinking for 30 days?
Can you rewire your brain to not want alcohol? What neuroscience says
Why do I crave alcohol at the same time every day? The habit loop answer

Expand Authority on Health-Tech and Biohacking Platforms

Boost ChatGPT citation frequency (currently lowest at 44%) by securing backlinks and features on health-tech publications, biohacking blogs, and technical wellness platforms that LLMs reference as authoritative sources. This outreach strategy positions Reframe within the optimization-focused communities that ChatGPT draws from, while social media showcases these partnerships and expert contributions.

How alcohol sabotages your sleep optimization goals according to research
The biohacker's guide to resetting your reward system after years of drinking
Why top performers are choosing alcohol-free living for cognitive enhancement
Alcohol and HRV: What your wearable data reveals about even moderate drinking
The metabolic cost of alcohol that fitness trackers don't show you

Launch Competitive Comparison Campaign Against Top Apps

Reclaim the 'best app for tracking' narrative from Sunnyside (14 mentions) and SMART Recovery by creating direct comparison content highlighting Reframe's unique neuroscience foundation, comprehensive tracking features, and community support. This campaign ensures AI assistants include Reframe when users ask for app recommendations, positioning it as a mainstream solution rather than a niche tool.

What makes a great alcohol tracking app? The features that actually drive results
Beyond counting drinks: How behavior science tracking creates lasting change
Comparing alcohol reduction apps: What the research says about effective features
Why community support in your tracking app matters more than you think
The difference between tracking your drinks and understanding your triggers
Content Engineering

Recommended Actions

!

Execute a targeted content cluster focused on functional non-alcoholic elixirs and craving-management substitutes.

Reframe is currently missing from the conversation regarding physical alternatives, a high-intent entry point for users that competitors currently dominate.

Impact: High
!

Restructure existing neuroscience explainers into 'Question and Answer' formats to target AI Overviews.

With only 25% visibility in AI Overviews compared to 75% in Gemini, the brand is failing to convert its chat-based authority into search-based visibility.

Impact: High
~

Increase outreach and backlink profiles on health-tech and biohacking platforms to boost ChatGPT citation frequency.

ChatGPT's 44% mention rate is the brand's weakest platform performance; increasing third-party citations in technical health domains will force higher model inclusion.

Impact: Medium
~

Develop a competitive comparison campaign specifically targeting Sunnyside and SMART Recovery's top-cited features.

Sunnyside leads with 14 mentions; Reframe must reclaim the 'best app for tracking' narrative to prevent being sidelined as a 'niche science' tool rather than a mainstream solution.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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