Resist is a health-focused nutrition company that creates doctor-formulated protein bars designed to support stable blood sugar levels. Founded by a co-founder with PCOS and insulin resistance, the brand offers vegan, keto-friendly bars made with clean, all-natural ingredients and no added sugar, specifically targeting those managing blood sugar concerns.
Doctor-recommended, clinically-backed protein bars that taste delicious while maintaining stable blood sugar response, made with all-natural ingredients and free from sugar alcohols, gluten, soy, and added sugars.
AI Visibility Score
Resist has an AI visibility score of 31/100, rated as low. This score reflects how often and how prominently Resist appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Resist has successfully captured the attention of data-driven diabetics with a commanding presence in CGM-focused queries, yet it remains a ghost to the influential functional medicine community. While it wins on specific flavor profiles in Google’s AI Overviews, the brand is currently ceding the broader 'doctor-formulated' narrative to legacy competitors like IQBAR and RXBAR across major LLMs.
Strengths
- High resonance with the CGM-Tracking Type 1 Diabetic persona, achieving a 44% mention rate and strong average positioning.
- Excellent performance in Google AI Overviews for specific flavor-led queries like 'cinnamon chocolate chip', holding the #1 spot.
- Emerging traction on Gemini and Claude for complex hormonal health queries related to PCOS and insulin resistance.
Visibility Gaps
- Zero visibility on ChatGPT, the market-leading AI platform, across all tested queries.
- Complete absence from the 'Functional Medicine Practitioner' persona, failing to appear in recommendations for professional-grade snacking.
- Inconsistent performance in 'doctor-formulated' and 'clean keto' searches where competitors like RXBAR and Chomps are dominant.
Competitors in AI Recommendations
- RXBAR: 25 mentions
- Chomps: 17 mentions
- IQBAR: 13 mentions
- Simple Mills: 10 mentions
- Quest Nutrition: 9 mentions
- Perfect Bar: 8 mentions
- Costco: 8 mentions
- KIND Protein Bars: 6 mentions
- Larabar: 6 mentions
- Quest: 6 mentions
- Whole Foods: 6 mentions
- Central Market: 6 mentions
- Vital Proteins: 6 mentions
- Flackers: 6 mentions
- Epic Provisions: 6 mentions
Categories: Health & Wellness Food
Tags: Energy Bars
