What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Roll

Visibility39

Vibe63

Businesses/Blockchain / Financial Technology/Roll

AI Visibility & Sentiment

Roll

Roll is a leading SocialFi infrastructure company that enables creators and influencers to mint their own branded cryptocurrencies, known as social tokens, on the Ethereum blockchain. By providing these tools, Roll empowers digital communities to monetize their reach and govern their ecosystems independently of centralized platforms.

Active Monitoring

tryroll.com

Blockchain / Financial Technology Startups

AI Visibility Score

39/100

Low

Sentiment Score

63/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Roll today.

Roll maintains a dominant top-tier presence when users specifically search for the brand, yet it faces a significant visibility bottleneck that prevents it from being top-of-mind during broader discovery phases. While the brand is a preferred solution for those seeking creator-led tokenization, it is failing to capture the narrative in the critical consideration phase where creators compare infrastructure for community-building and DAO formation.

Working in your favor

Exceptional brand recall performance, consistently securing the #1 or #2 position on both ChatGPT and Gemini during direct inquiries.

High affinity with the 'Community-Focused Creator' persona, where Roll frequently claims top-three placements for specialized token launch queries.

Strong competitive standing in Gemini search results, demonstrating higher agility in discovery queries compared to ChatGPT.

Gaps to close

Total absence in 'adjacent' search categories, specifically regarding DAO infrastructure and broader membership-based monetization platforms.

Underperformance in discovery-driven queries where creators are comparing alternatives like Patreon or Zora for digital art and community engagement.

Weak presence for technical audiences, particularly in queries related to building DAOs for digital art collections.

Opportunities

Capture the 'comparative' traffic by optimizing content for queries that pit social token platforms against existing industry giants.

Bridge the gap between tokenized monetization and broader community tools like Discord and Snapshot to become a holistic answer for Web3 community building.

Leverage the high conversion intent of creator-focused queries by positioning Roll as the premier solution for non-technical users seeking ownership of their audience.

Highest-Impact Actions

Develop comparative content targeting creators searching for 'social token platform alternatives'.

Roll is currently absent from many comparative queries where potential users are actively vetting platforms, causing a massive leakage of high-intent traffic to competitors.

Align messaging with DAO-building search terms to address the visibility deficit in Web3 community engagement strategy.

The data shows zero visibility for DAO-related queries, despite this being a core expansion area for Roll's target demographic.

Create technical documentation and 'how-to' guides specifically formatted for AI LLMs regarding Roll's backend functionality.

Improving the technical visibility of the brand will help elevate the perception of Roll beyond simple tokenization, appealing to the 'Technical Developer Explorer' persona.

Value Proposition

Roll provides a protocol-first approach to social tokens that ensures creator freedom, allowing tokens to trade on decentralized exchanges and integrate with Web3 apps without restrictive lock-ins.

Overview

Mission

To increase the GDP of the creator economy by enabling creators to own, control, and coordinate the value they create across the internet.

Products & Services

Roll MintingForm L2Roll MembershipsRoll StakingRoll Fun

Current State

Visibility Landscape

A high-level view of how Roll performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	—	97	—
“What do you know about Roll? What do they do and what's their reputation?”	#1	—	#1	—
Core4q Product/service category queries	68	—	62	—
“what platforms can i use to launch my own branded crypto token for my community”	#2	—	#1	—
“best websites for influencers to set up membership tiers and gated content for fans”	No	—	No	—
“top rated social token platforms that are easy for non-technical creators to use”	#2	—	#1	—
“what are the best alternatives to using friend.tech or pump.fun for my community project”	#11	—	No	—
Growth Areas5q Adjacent, aspirational & visionary	38	—	37	—
“what are the best ways to let fans invest in my creative journey like a business”	No	—	#4	—
“compare the best platforms for creators who want to own their fan relationships on blockchain”	No	—	No	—
“what tools should i use to build a DAO for my digital art collective”	No	—	No	—
“best crypto wallet or infrastructure brands that cater to fan clubs and influencers”	#2	—	#10	—
“how do i start a community-led project where my fans feel like they really own a part of it”	No	—	No	—

“What do you know about Roll? What do they do and what's their reputation?”

—

“what platforms can i use to launch my own branded crypto token for my community”

—

“best websites for influencers to set up membership tiers and gated content for fans”

—

“top rated social token platforms that are easy for non-technical creators to use”

—

“what are the best alternatives to using friend.tech or pump.fun for my community project”

#11

—

“what are the best ways to let fans invest in my creative journey like a business”

—

“compare the best platforms for creators who want to own their fan relationships on blockchain”

—

“what tools should i use to build a DAO for my digital art collective”

—

“best crypto wallet or infrastructure brands that cater to fan clubs and influencers”

—

#10

—

“how do i start a community-led project where my fans feel like they really own a part of it”

—

Competitive Landscape

Patreon

22 mentions

Zora

20 mentions

Snapshot

18 mentions

Guild.xyz

16 mentions

Tally

16 mentions

Discord

16 mentions

Lens Protocol

15 mentions

Roll

15 mentions

Coinvise

14 mentions

Aragon

13 mentions

Pump.fun

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Roll's AI visibility.

Key Findings

Strength

Exceptional brand recall performance, consistently securing the #1 or #2 position on both ChatGPT and Gemini during direct inquiries.

Strength

High affinity with the 'Community-Focused Creator' persona, where Roll frequently claims top-three placements for specialized token launch queries.

Strength

Strong competitive standing in Gemini search results, demonstrating higher agility in discovery queries compared to ChatGPT.

Recommended Actions

Develop comparative content targeting creators searching for 'social token platform alternatives'.

Roll is currently absent from many comparative queries where potential users are actively vetting platforms, causing a massive leakage of high-intent traffic to competitors.

Align messaging with DAO-building search terms to address the visibility deficit in Web3 community engagement strategy.

The data shows zero visibility for DAO-related queries, despite this being a core expansion area for Roll's target demographic.

Create technical documentation and 'how-to' guides specifically formatted for AI LLMs regarding Roll's backend functionality.

Improving the technical visibility of the brand will help elevate the perception of Roll beyond simple tokenization, appealing to the 'Technical Developer Explorer' persona.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Creator Monetization & Community Building(3 queries)

“what platforms can i use to launch my own branded crypto token for my community”

1/2 platforms mentioned

Core

ChatGPT

1.Token Generator

2.ERC20TokenCreate.org

3.TokenWorks

4.Common.xyz

5.MoonLaunch

+4 more

Gemini

1.Rally

2.Roll (Form L2)

3.Base

4.Coinbase

5.Solana

+13 more

“best websites for influencers to set up membership tiers and gated content for fans”

0/2 platforms mentioned

Core

ChatGPT

1.Patreon

2.OnlyFans

3.Fansly

4.Fanvue

5.Passes

+2 more

Gemini

1.Patreon

2.Discord

3.Fourthwall

4.Passes

5.Fanfix

+5 more

“what are the best ways to let fans invest in my creative journey like a business”

0/2 platforms mentioned

Adjacent

ChatGPT

1.Royal

2.SongVest

3.Republic

4.WeFunder

5.StartEngine

+9 more

Gemini

1.Patreon

2.Wefunder

3.Republic (Republic Music)

4.StartEngine

5.Fanbase

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Worldchain

smartcontracts.tools

Roll

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Roll

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.