Seeing Systems

Visibility2

Vibe60

Businesses/Defence Technology/Seeing Systems

AI Visibility & Sentiment

Seeing Systems

Seeing Systems is a British defence technology company specializing in intelligent unmanned aerial systems (UAS) and AI-powered drone platforms. Founded at the University of Cambridge over a decade ago, they develop battle-proven FPV drones and swarm coordination software for military training and operational deployment in contested environments.

Active Monitoring

seeing-systems.com

Defence Technology YC25-26

AI Visibility Score

2/100

Invisible

Sentiment Score

60/100

AI Perception

Summary

Seeing Systems is effectively a ghost in the AI-driven tactical drone landscape, missing out on critical procurement conversations while competitors like Shield AI and PX4 dominate the narrative. Despite a microscopic foothold in Gemini for autonomous swarm coordination, the brand is failing to register across 92% of the queries that drive modern defence technology acquisition.

Value Proposition

UK-built, battle-proven drone systems that deliver exceptional performance without unnecessary cost, featuring EW-immunity and AI-enabled swarm coordination, developed shoulder-to-shoulder with military partners.

Overview

Mission

At Seeing Systems, we don't just develop technology, we protect the people who rely on it. The problems we tackle today are the lives we save tomorrow.

Products & Services

Bandit FPV training drone platformBanshee battle-proven tactical drone with EW-immunityAerie AI swarm coordination softwareFPV operator training programsDefence consulting and integration services

Agent Breakdown

AI Platforms

How often do different AI platforms reference Seeing Systems?

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Conversation Analysis

Topics

What conversations is Seeing Systems included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Seeing Systems to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

UAS Modernization For Contested Environments(2 queries)

“help me find tactical drones that can actually survive electronic warfare jamming on the front lines, what models are best”

0/4 platforms mentioned

ChatGPT

1.Skydio

2.X2

3.X10

4.AeroVironment

5.Puma AE

+17 more

Claude

1.DJI

2.Matrice 300 RTK

3.AeroVironment

4.RQ-11 Raven

5.Elbit Systems

+3 more

Gemini

1.Quantum-Systems Vector

2.Raptor

3.AeroVironment Puma 3 AE

4.Edge Autonomy VXE30

5.Silvus StreamCaster

+12 more

AI Overviews

1.Vandal

2.Boomerang

3.Prince Vandal of Novgorod

4.Shield AI Nova 2

5.Shield AI

+10 more

“what are the best EW-immune drone options for small unit ISR in contested territory”

0/3 platforms mentioned

Claude

1.Malloy Aeronautics

2.Malloy Aeronautics T-150

3.EMT Pibor EVO

4.Aeryon SkyRanger

5.FLIR Black Hornet 3

+2 more

Gemini

1.Evolve Dynamics

2.Sky Mantis 2

3.Teledyne FLIR R70

4.Quantum-Systems

5.Vector

+7 more

AI Overviews

1.Skydio X10D

2.Shield AI

3.V-BAT

4.Lockheed Martin

5.Indago 4

+8 more

Military FPV Pilot Training And Readiness(1 query)

“how should we set up an FPV pilot training program for soldiers, what hardware and software do we need”

0/4 platforms mentioned

ChatGPT

1.VelociDrone

2.Liftoff

3.DRL Simulator

4.FPV Freerider

5.RadioMaster TX16S

+40 more

Claude

1.DJI Avata 2

2.iFlight

3.BetaFPV

4.DarwinFPV

5.DJI Avata

+12 more

Gemini

1.ATAK

2.RadioMaster TX16S MKII

3.EdgeTX

4.RadioMaster Boxer

5.Skyzone O4X

+23 more

AI Overviews

1.Liftoff

2.VelociDrone

3.Uncrashed

4.TRYP FPV

5.EdgeTX

+11 more

Autonomous Swarm And AI Integration(1 query)

“looking for AI software that can coordinate a drone swarm for reconnaissance, what options are out there”

0/4 platforms mentioned

ChatGPT

1.Anduril

2.Lattice OS

3.Shield AI

4.Hivemind

5.Northrop Grumman

+42 more

Claude

1.DJI FlightHub 2

2.DJI

3.Airbus Skyways

4.PrecisionHawk

5.Frost & Sullivan

+2 more

Gemini

1.Anduril Lattice OS

2.Shield AI Hivemind

3.Rayleigh

4.Swarm-Tech

5.UgCS

+21 more

AI Overviews

1.SwarmOS™

2.Palladyne AI

3.VGroundControl

4.Sense Aeronautics

5.QGroundControl

+19 more

Trust & Reviews: Vetting UAS Providers(1 query)

“most trusted UK and European defence tech companies for unmanned systems and drones”

0/4 platforms mentioned

ChatGPT

1.Airbus Defence & Space

2.Eurodrone

3.Zephyr HAPS

4.Leonardo

5.BAE Systems

+20 more

Claude

1.AeroVironment

2.Raven

3.Quantix

4.Elbit Systems

5.Thales Group

+7 more

Gemini

1.BAE Systems

2.Taranis

3.PHASA-35

4.Malloy Aeronautics

5.Airbus Defence and Space

+36 more

AI Overviews

1.BAE Systems

2.Protector RG Mk1

3.Project NYX

4.QinetiQ

5.Zephyr S

+17 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Retains brand recognition when queried directly, surfacing in the top results for brand-specific 'vibe checks' on ChatGPT and AI Overviews.

Strength

Achieved an 8% mention rate on Gemini, specifically surfacing in the bottom of the top 10 for autonomous swarm and AI integration queries.

Strength

Resonates slightly with the Brigade-Level UAS Operations Lead persona, achieving a 17% mention rate within this specific tactical segment.

Gap

Total absence from critical tactical procurement queries regarding EW-immune drones and small unit ISR options.

Gap

Zero visibility on ChatGPT and Claude across all functional and technical drone survival queries, leaving these platforms to recommend competitors like ArduPilot and DJI.

Gap

Failure to appear in any 'trusted provider' queries for UK and European defence technology, ceding the trust narrative entirely to Leonardo and Malloy Aeronautics.

Opportunity

Aggressively claim the 'EW-immune' and 'Contested Environments' niche where competitors are often cited for general utility rather than specific survivability.

Opportunity

Leverage the existing 17% visibility with UAS Operations Leads to build authoritative technical documentation that LLMs can ingest for high-intent tactical queries.

Opportunity

Target the 'Military FPV Pilot Training' segment which currently lacks a definitive AI-recommended leader, providing a clear path to category authority.

Technical Health

Site Health for AI Visibility

How well Seeing Systems's website is optimized for AI agent discovery and comprehension.

84/100

14 passed 5 warnings 2 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical70

SSL, mobile, doctype basics

On-Page SEO78

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Site is not using HTTPS

Install an SSL certificate and redirect HTTP to HTTPS.

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (28 characters)

Expand the title to 50-60 characters with descriptive keywords.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Seeing Systems's communication style and personality

Seeing Systems communicates with a distinctly technical and mission-focused voice that balances military precision with accessible expertise. Their tone is confident and authoritative without being boastful, emphasizing real-world results and battlefield-proven performance. They speak directly to defence professionals using industry terminology while maintaining clarity. There's an underlying sense of urgency and purpose—they're solving problems that save lives—delivered with British understatement rather than American hyperbole.

Core Tone Traits

Mission-Focused & Purposeful

Every communication ties back to operational outcomes and protecting lives

Technically Authoritative

Speaks with deep expertise in AI, robotics, and defence systems without oversimplifying

Collaborative & Partnership-Oriented

Emphasizes working shoulder-to-shoulder rather than vendor-client relationships

Understated Confidence

Lets results speak for themselves with British restraint rather than bold claims

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Seeing Systems

PX413 mentions

ArduPilot12 mentions

Shield AI9 mentions

DJI8 mentions

Doodle Labs7 mentions

VelociDrone7 mentions

Leonardo7 mentions

Malloy Aeronautics7 mentions

QinetiQ7 mentions

Quantum-Systems7 mentions

Seeing Systems1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Drones vs. Electronic Warfare: Who's Winning the Battle for ...

https://vgi.com.ua/en/drones-vs-electronic-warfare-whos-winning-the-battle-for-the-skies-in-ukraine/

Referenced in 1 query

Review

A Year After Ukrainian Drone Strikes, Russia’s Only Fiber Optic Factory Still Isn’t Working

https://united24media.com/latest-news/a-year-after-ukrainian-drone-strikes-russias-only-fiber-optic-factory-still-isnt-working-16295

Referenced in 1 query

Review

Game-changing military drone tech can bypass jamming with 90% ...

https://interestingengineering.com/military/military-drone-skynode-bypass-jamming

Referenced in 1 query

Review

How Ukraine's Killer Drones Are Beating Russian Jamming

https://spectrum.ieee.org/ukraine-killer-drones

Referenced in 1 query

Review

Frequency switching in military drones - YTTEK Technology

https://yttek.com/frequency-switching-in-military-drones-how-advanced-drone-communication-modules-counter-jamming/

Referenced in 1 query

Review

What is drone jamming and how can it be countered? - Doodle Labs

https://doodlelabs.com/news/what-is-drone-jamming/

Referenced in 1 query

Review

Fiber optic drone - Wikipedia

https://en.wikipedia.org/wiki/Fiber_optic_drone

Referenced in 2 queries

Review

Ukraine's drone operators say they have to negotiate safe passage ...

https://www.businessinsider.com/ukraines-electronic-warfare-fight-drone-pilots-must-sort-safe-paths-2025-10

Referenced in 1 query

Pitch Story

Fiber-optic drones have emerged as critical kit for both Russia ...

https://www.atlanticcouncil.org/blogs/ukrainealert/fiber-optics-drones-have-emerged-as-critical-kit-for-both-russia-and-ukraine/

Referenced in 1 query

Review

US-made jam-resistant drones helped Ukrainians cut through ...

https://www.defenseone.com/technology/2024/10/us-made-jam-resistant-drones-are-helping-ukrainians-cut-through-russia-ew/400735/

Referenced in 1 query

Review

Russia unveils AI-driven UAV Resistant to Electronic Jamming

https://turdef.com/article/russia-unveils-ai-driven-uav-resistant-to-electronic-jamming

Referenced in 2 queries

Review

In Ukraine, a New Arsenal of Killer A.I. Drones Is Being Born

https://www.nytimes.com/2025/12/31/magazine/ukraine-ai-drones-war-russia.html

Referenced in 1 query

Pitch Story

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Seeing Systems's resources to help users.

Establish Technical Authority in Electronic Warfare Content

Addresses the critical visibility gap where Seeing Systems is invisible for 'EW-immune' queries. By developing comprehensive technical white papers on Electronic Warfare Resilience and Contested ISR, we create high-density content that feeds RAG systems used by ChatGPT and Claude. Social media will amplify key findings, drive downloads, and build backlinks that strengthen AI discoverability.

How EW-immunity actually works: the engineering principles behind resilient drone communications

5 critical vulnerabilities in standard UAS platforms that contested environments expose

Contested ISR explained: maintaining situational awareness when adversaries fight back

What battlefield operators need to know about electronic warfare countermeasures

The real-world cost of EW vulnerability: lessons from modern conflict zones

Optimize Digital Assets for AI Overview Inclusion

Tackles the failure to appear in AI Overviews for all 12 tested industry queries despite brand search visibility. Implementing structured data markup and clear Entity-Attribute definitions across web properties ensures AI systems can accurately parse and surface Seeing Systems in relevant industry queries. Social content will reinforce key brand attributes with consistent, declarative messaging.

Defining battle-proven: what 10+ years of operational deployment actually means

UK defence drone capabilities: a clear breakdown of what modern UAS platforms deliver

Swarm coordination technology: how AI enables multi-drone tactical operations

Cambridge to combat zone: the journey of British-built military drone systems

What makes a drone platform genuinely EW-resistant versus marketing claims

Capture Brigade-Level UAS Decision Makers

Builds on the existing awareness pulse among Brigade-Level UAS Operations personnel—the only segment showing traction. Creating dedicated landing pages and case studies targeting this persona secures our foothold in tactical users' AI recommendation engines. Social campaigns will share operational insights that resonate with this audience and drive traffic to optimized content.

Brigade-level drone deployment: planning considerations commanders actually face

Case study: how tactical UAS transformed reconnaissance for ground forces

Training FPV operators at scale: lessons from military partnership programmes

The logistics of battlefield drone operations that procurement briefs miss

Why brigade commanders are rethinking organic UAS capabilities in 2026

Build European Defence Trust Through Strategic PR

Counters competitors like Leonardo winning 'trusted' queries by establishing third-party validation and citations that influence trust-based LLM rankings. A focused PR campaign targeting UK and European defence trust benchmarks will generate authoritative mentions in publications that AI systems reference. Social channels will amplify earned media and analyst endorsements.

What NATO allies should demand from defence technology partners in 2026

British defence innovation: why sovereign capability matters for European security

Third-party validation: how independent testing proves UAS performance claims

Building trust in defence procurement: transparency versus marketing

The case for UK-built drone systems in allied force modernisation programmes

Content Engineering

Recommended Actions

Develop and publish deep-dive technical white papers on 'Electronic Warfare Resilience' and 'Contested ISR'.

Seeing Systems is currently invisible for 'EW-immune' queries; high-density technical content is required to feed the RAG systems of ChatGPT and Claude.

Impact: High

Optimize digital assets for AI Overviews by utilizing structured data and clear, declarative 'Entity-Attribute' definitions.

The brand is currently failing to appear in AI Overviews for all 12 tested industry queries, despite appearing for direct brand searches.

Impact: High

Create specific landing pages and case studies targeting 'Brigade-Level UAS Operations'.

This persona is the only segment showing any pulse of awareness; doubling down here secures a foothold in the tactical user's recommendation engine.

Impact: Medium

Initiate a strategic PR campaign focused on 'UK and European Defence Trust' benchmarks.

Competitors like Leonardo are winning the 'trusted' queries; Seeing Systems needs third-party validation and citations to break into trust-based LLM rankings.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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