What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Sequel.io

Visibility8

Vibe100

Businesses/Software as a Service (SaaS) / Marketing Technology (MarTech)/Sequel.io

AI Visibility & Sentiment

Sequel.io

Sequel.io is a specialized webinar and virtual event platform that allows B2B marketers to embed live video experiences directly onto their own websites. The platform focuses on keeping traffic on-domain while utilizing AI to transform live events into evergreen content and capturing actionable, revenue-grade attendee data.

Active Monitoring

Sequel.io

Software as a Service (SaaS) / Marketing Technology (MarTech)

AI Visibility Score

8/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sequel.io today.

Sequel.io suffers from a significant 'relevance gap' where the brand is recognized only by name but remains absent from the critical decision-making conversations where buyers evaluate webinar platforms. While competitors like ON24 and Livestorm have successfully integrated into the AI-driven research path for B2B tech stacks, Sequel.io is currently failing to convert its brand identity into functional visibility in core product comparisons.

Working in your favor

Successfully established brand identity with top-of-funnel 'vibe check' queries across all major LLMs.

Occasional traction in Gemini search results for specific 'embeddable webinar' features, demonstrating potential to capture niche technical intent.

Gaps to close

Total absence in mid-market B2B comparison queries, allowing competitors to dominate the narrative for platform selection.

Failure to associate with key Marketing Operations use cases, specifically attendee engagement tracking and deep lead scoring.

Lack of presence for the Technical Marketing Operations persona, a critical influencer for SaaS platform procurement.

Opportunities

Target high-intent 'embeddable webinar' search patterns to expand on the singular Gemini success.

Develop content assets that explicitly bridge the gap between virtual event metrics and CRM-based lead scoring to capture the attention of Demand Gen managers.

Optimize technical documentation and marketing collateral to address specific 'breakout room' and 'searchable video' feature queries.

Highest-Impact Actions

Develop a 'Category Comparison' content strategy focused on embeddability and CRM integration.

Competitors like HubSpot and ON24 dominate these search intents, and Sequel.io must provide AI-indexed content that directly compares their unique value proposition to these incumbents.

Optimize technical knowledge base content for 'searchable video' and 'engagement tracking' keywords.

The data shows a complete lack of visibility for essential technical use cases; surfacing specific answers to these tactical queries will improve indexing by AI models.

Produce persona-specific case studies tailored to the 'Technical Marketing Operations Lead'.

Currently, this persona does not see Sequel.io in their research flow; specialized content will establish authority with these technical decision-makers.

Value Proposition

Sequel.io enables companies to embed the entire event experience into their own CMS, preserving brand identity, boosting SEO, and capturing deep, real-time first-party data that syncs directly with CRM systems.

Overview

Mission

To empower data-driven marketers to create memorable video experiences within their own branded spaces, transforming webinars from simple hosting events into "pipeline intelligence."

Products & Services

Sequel EmbedSequel AI StudioAudience Insights & Lead ScoringMedia HubNetworking & Breakout Rooms

Current State

Visibility Landscape

A high-level view of how Sequel.io performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about Sequel.io? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core5q Product/service category queries	0	0	35	0
“what are the best webinar platforms that let me embed the live video directly onto my company website”	No	No	#3	No
“what are the top-rated webinar platforms for mid-market b2b companies right now”	No	No	No	No
“compare virtual event tools that have good breakout rooms and networking features for b2b conferences”	No	No	No	No
“what tools can turn my recorded webinars into searchable video libraries or media hubs”	No	No	No	No
“what should i look for when evaluating an enterprise virtual event software provider”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“how can i track attendee engagement during a live webinar and sync that data back to my crm”	No	No	No	No
“what platforms offer deep lead scoring based on virtual event interactions”	No	No	No	No
“give me some tech stack recommendations for B2B demand generation that include video engagement data”	No	No	No	No
“how to improve lead conversion rates for virtual events and webinars”	No	No	No	No

“What do you know about Sequel.io? What do they do and what's their reputation?”

Positive

“what are the best webinar platforms that let me embed the live video directly onto my company website”

“what are the top-rated webinar platforms for mid-market b2b companies right now”

“compare virtual event tools that have good breakout rooms and networking features for b2b conferences”

“what tools can turn my recorded webinars into searchable video libraries or media hubs”

“what should i look for when evaluating an enterprise virtual event software provider”

“how can i track attendee engagement during a live webinar and sync that data back to my crm”

“what platforms offer deep lead scoring based on virtual event interactions”

“give me some tech stack recommendations for B2B demand generation that include video engagement data”

“how to improve lead conversion rates for virtual events and webinars”

Competitive Landscape

HubSpot

47 mentions

ON24

41 mentions

Salesforce

39 mentions

Livestorm

32 mentions

BigMarker

26 mentions

Marketo

24 mentions

Demio

20 mentions

Goldcast

19 mentions

Bizzabo

16 mentions

vFairs

16 mentions

Sequel.io

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sequel.io's AI visibility.

Key Findings

Strength

Successfully established brand identity with top-of-funnel 'vibe check' queries across all major LLMs.

Strength

Occasional traction in Gemini search results for specific 'embeddable webinar' features, demonstrating potential to capture niche technical intent.

Gap

Total absence in mid-market B2B comparison queries, allowing competitors to dominate the narrative for platform selection.

Recommended Actions

Develop a 'Category Comparison' content strategy focused on embeddability and CRM integration.

Competitors like HubSpot and ON24 dominate these search intents, and Sequel.io must provide AI-indexed content that directly compares their unique value proposition to these incumbents.

Optimize technical knowledge base content for 'searchable video' and 'engagement tracking' keywords.

The data shows a complete lack of visibility for essential technical use cases; surfacing specific answers to these tactical queries will improve indexing by AI models.

Produce persona-specific case studies tailored to the 'Technical Marketing Operations Lead'.

Currently, this persona does not see Sequel.io in their research flow; specialized content will establish authority with these technical decision-makers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Virtual Event And Webinar Platform Selection(3 queries)

“what are the best webinar platforms that let me embed the live video directly onto my company website”

1/4 platforms mentioned

Core

ChatGPT

1.Zoom (Zoom Webinars, Zoom Video SDK)

2.JW Player

3.Brightcove

4.StreamYard

5.Restream

+2 more

Claude

1.BigMarker

2.StreamYard

3.Livestorm

4.Digital Samba

5.Zoho Webinar

Gemini

1.Livestorm

2.StreamYard (StreamYard On-Air)

3.LiveWebinar

4.Sequel.io

5.Zoom (Zoom Webinars)

+1 more

AI Overviews

1.VdoCipher Live

2.eWebinar

3.Vimeo

4.Zen Stream Live

5.Zoho Meeting

+4 more

“compare virtual event tools that have good breakout rooms and networking features for b2b conferences”

0/4 platforms mentioned

Core

The Data-Driven Demand Generation Manager · Demand Generation Manager

ChatGPT

1.Hopin

2.Intrado (Webex Events)

3.vFairs

4.6Connex

5.On24

+5 more

Claude

1.Airmeet

2.Slack

3.Salesforce

4.HubSpot

5.Mailchimp

+11 more

Gemini

1.Goldcast

2.Salesforce

3.HubSpot

4.Marketo

5.Airmeet

+5 more

AI Overviews

1.Airmeet

2.RingCentral Events (Hopin)

3.vFairs

4.Hubilo

5.Swapcard

“what tools can turn my recorded webinars into searchable video libraries or media hubs”

0/4 platforms mentioned

Core

The Data-Driven Demand Generation Manager · Demand Generation Manager

ChatGPT

1.Vimeo (Vimeo OTT, Vimeo Enterprise)

2.Brightcove

3.Kaltura

4.Vidyard

5.Wistia

+7 more

Claude

1.Zoom Webinars

2.Webcastcloud

3.Panopto

4.streamGo

5.BigMarker

+6 more

Gemini

1.Searchie

2.Zapier

3.Panopto

4.Zoom

5.Microsoft Teams

+4 more

AI Overviews

1.BigMarker

2.Vimeo

3.GoTo Webinar (GoToStage)

4.Hippo Video

5.Descript

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

10 best webinar platforms for 2026 - Guideflow Blog

guideflow.com

Sequel.io

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software as a Service (SaaS) / Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Sequel.io

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software as a Service (SaaS) / Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.