Visibility
Sentiment
SerpApi
SerpApi is a web scraping API service that enables developers to extract structured data from Google and other major search engines. They provide fast, reliable, and complete APIs for scraping search engine results pages (SERPs) with easy integration across multiple programming languages.
Claim This BusinessVisibility
Sentiment
AI Perception Summary
SerpApi has established itself as the definitive gold standard for programmatic search access, commanding the top spot in nearly every direct brand comparison across ChatGPT, Claude, and Gemini. While the brand dominates technical personas with over 90% visibility, there is a clear strategic opening to transition its current mixed sentiment in LLM environments into the purely positive reputation it already enjoys within Google's AI Overviews.
Value Proposition
Fast, easy, and complete API for scraping Google and other search engines with accurate location targeting, legal protection, and structured JSON results across 50+ search engine endpoints.
Overview
SerpApi is a web scraping API service that enables developers to extract structured data from Google and other major search engines. They provide fast, reliable, and complete APIs for scraping search engine results pages (SERPs) with easy integration across multiple programming languages.
Mission
We value full transparency and painful honesty both in our internal and external communications. We believe a world with complete and open transparency is a better world.
Products & Services
AI Platforms
How often do different AI platforms reference SerpApi?
Conversation Topics
What conversations is SerpApi included in — or excluded from?
Personas
Who does each AI platform recommend SerpApi to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Site Health for AI Visibility
How well SerpApi's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page is set to noindex - it won't appear in search results
Remove noindex if you want this page to be indexed.
Page is very large
Reduce page size by optimizing content and removing unnecessary code.
Warnings
Title is too short (26 characters)
Expand the title to 50-60 characters with descriptive keywords.
Page has 17 H1 tags. Best practice is one.
Use a single H1 for the main heading, and H2-H6 for subheadings.
No structured data (JSON-LD) found
Add JSON-LD schema markup to help search engines and AI understand your content.
1 image(s) missing alt text
Add descriptive alt text to all images. Consider converting to WebP format.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives SerpApi's communication style and personality
SerpApi communicates with a developer-first, technically precise voice that balances professionalism with approachability. The tone is confident and authoritative when discussing technical capabilities, yet straightforward and jargon-free to ensure accessibility. They emphasize transparency, reliability, and ease of use, often letting their product speak through clear documentation and live demos rather than marketing fluff.
Core Tone Traits
Technical & Precise
Uses accurate developer terminology and provides specific details about API capabilities
Transparent & Honest
Openly shares uptime stats, pricing, and company values without overselling
Developer-Friendly
Speaks directly to engineers with code examples and practical integration guidance
Confident & Reliable
Projects trustworthiness through emphasis on accuracy, speed, and legal compliance
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of SerpApi
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://programmablesearchengine.google.com/
Referenced in 1 query
https://serpapi.com/
Referenced in 2 queries
https://serper.dev/
Referenced in 2 queries
https://learn.microsoft.com/en-us/bing/search-apis/
Referenced in 2 queries
https://brave.com/search/api/
Referenced in 2 queries
https://serpapi.com
Referenced in 3 queries
https://programmablesearchengine.google.com
Referenced in 1 query
https://console.cloud.google.com/
Referenced in 1 query
https://cse.google.com/
Referenced in 1 query
https://soax.com/blog/scrape-google-search#:~:text=bot%20detection%20systems.-,Use%20proxies%20and%20rotate%20IPs,to%20help%20you%20with%20this.
Referenced in 1 query
https://zenserp.com/using-google-search-api-in-python-a-beginners-guide/#:~:text=Google%20Search%20API%20is%20a,and%20running%20basic%20search%20queries.
Referenced in 1 query
https://www.scrapingbee.com/blog/best-serp-apis/#:~:text=major%20search%20engines.-,Quick%20Answer%20(TL;DR),Bright%20Data%20(proxy%20network).
Referenced in 2 queries
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use SerpApi's resources to help users.
Optimize Content for AI Overview Visibility
Address the 23-point gap between LLM mention rate (90%) and AI Overview visibility (67%) by creating structured, schema-rich content specifically designed for Google's generative search engine. This involves publishing technical documentation, comparison guides, and FAQ content in formats that Google's SGE prioritizes, while amplifying these assets through social media to drive engagement signals.
Launch Sentiment Calibration Through Case Studies
Transform the current 'mixed' sentiment across ChatGPT, Claude, and Perplexity into consistently positive perception by publishing updated case studies, success metrics, and refreshed public documentation. Social media will amplify customer wins and technical achievements to create fresh, positive content signals that LLMs incorporate in future training cycles.
Dominate Local and News Vertical Queries
Capture high-intent traffic currently going to competitors like BrightLocal by creating vertical-specific content targeting local map scraping and news data extraction use cases. This content strategy includes publishing technical guides, use-case comparisons, and industry-specific applications promoted through developer communities and social channels.
Build Academic Research Authority and Documentation
Address inconsistent Google Scholar query performance (ranging #1 to #10) by creating structured, researcher-focused documentation that clearly articulates SerpApi's advantages for academic use cases. Promote research partnerships and academic success stories through LinkedIn and developer forums to establish credibility in the research vertical.
Recommended Actions
Prioritize AI Overview (SGE) Optimization
With only a 67% mention rate in AI Overviews versus 90% in LLMs, there is a clear disconnect between what AI models 'know' and what Google's generative engine 'displays' to searchers.
Sentiment Calibration Program
Despite high rankings, the sentiment is currently 'mixed' across all three major LLMs; updating public-facing documentation and case studies can shift this toward the 'positive' sentiment seen in AI Overviews.
Vertical-Specific Content for Local and News Scraping
The brand was 'NOT MENTIONED' in key local map and news scraping queries, allowing niche competitors like BrightLocal to capture high-intent traffic.
Academic & Research Vertical Documentation
The inconsistent performance for Google Scholar queries (ranging from #1 to #10) suggests that LLMs lack clear, structured data on SerpApi's specific advantages for researchers.
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