What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

SerpApi

Visibility81

Vibe94

Businesses/Software & Technology/SerpApi

AI Visibility & Sentiment

SerpApi

SerpApi is a web scraping API service that enables developers to extract structured data from Google and other major search engines. They provide fast, reliable, and complete APIs for scraping search engine results pages (SERPs) with easy integration across multiple programming languages.

Active Monitoring

serpapi.com

Software & Technology

AI Visibility Score

81/100

Excellent

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe SerpApi today.

SerpApi has established itself as the definitive gold standard for programmatic search access, commanding the top spot in nearly every direct brand comparison across ChatGPT, Claude, and Gemini. While the brand dominates technical personas with over 90% visibility, there is a clear strategic opening to transition its current mixed sentiment in LLM environments into the purely positive reputation it already enjoys within Google's AI Overviews.

Working in your favor

Absolute dominance in the 'Selecting Reliable Data Providers' category, frequently securing the #1 position across all major LLMs.

Exceptional resonance with the 'Growth-Focused Startup CTO' persona, maintaining a 93% mention rate and a 2.3 average position.

Flawless performance in 'brand vibe check' queries, where it consistently ranks as the primary recommendation for structured search data.

Gaps to close

Significant visibility lag in Google AI Overviews (67%) compared to the 90%+ saturation seen in ChatGPT and Claude.

Inconsistent coverage for specialized scraping niches, specifically 'local map results' and 'Google News' where the brand occasionally disappears from the recommendation set.

Ranking volatility in 'AI Model Training & Academic Research' queries, specifically on Claude where rankings for Google Scholar tasks dropped as low as 10th.

Opportunities

Convert the high-authority mentions in LLMs into more consistent AI Overview citations by optimizing technical documentation for Google's crawler.

Aggressively target the 'AI Model Training' use case to stabilize rankings in Gemini and Claude, as these platforms currently fluctuate between #1 and #8.

Neutralize 'mixed' sentiment in LLM responses by highlighting recent reliability and speed benchmarks to match the 'positive' sentiment found in search-based AI.

Highest-Impact Actions

Prioritize AI Overview (SGE) Optimization

With only a 67% mention rate in AI Overviews versus 90% in LLMs, there is a clear disconnect between what AI models 'know' and what Google's generative engine 'displays' to searchers.

Sentiment Calibration Program

Despite high rankings, the sentiment is currently 'mixed' across all three major LLMs; updating public-facing documentation and case studies can shift this toward the 'positive' sentiment seen in AI Overviews.

Vertical-Specific Content for Local and News Scraping

The brand was 'NOT MENTIONED' in key local map and news scraping queries, allowing niche competitors like BrightLocal to capture high-intent traffic.

Value Proposition

Fast, easy, and complete API for scraping Google and other search engines with accurate location targeting, legal protection, and structured JSON results across 50+ search engine endpoints.

Overview

Mission

We value full transparency and painful honesty both in our internal and external communications. We believe a world with complete and open transparency is a better world.

Products & Services

Google Search APIGoogle Scholar APIAmazon Search APIBing Search APIGoogle News APIGoogle Jobs APIYelp Search API

Current State

Visibility Landscape

A high-level view of how SerpApi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about SerpApi? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	96	97	95	91
“how do i get google search results into my python script without getting blocked by captchas”	#3	#1	#5	#3
“best way to scrape google news and news headlines for a sentiment analysis project”	#1	#1	#1	#3
“help me find an api that returns structured json for amazon product searches”	#1	#1	#2	#4
“most reliable and fastest scraping apis for getting search engine data right now”	#1	#1	#1	#5
“best reviewed scraping tools for getting structured json data from search engines, any specific recommendations?”	#1	#1	#1	#1
“how can i get academic paper data from google scholar for a large scale machine learning project”	#1	#1	#1	#2
Growth Areas4q Adjacent, aspirational & visionary	97	97	97	42
“how can i automate a monthly report on keyword rankings across different geographic locations”	#1	#1	#1	No
“what tools should i use to track local map results for my business in 50 different cities at once”	#1	#1	#1	No
“what should i look for when choosing a search engine api provider to make sure the data is accurate”	#1	#1	#1	No
“i need to collect a large dataset of search queries and results for an ai experiment, what services offer this”	#1	#1	#1	#2

“What do you know about SerpApi? What do they do and what's their reputation?”

“how do i get google search results into my python script without getting blocked by captchas”

“best way to scrape google news and news headlines for a sentiment analysis project”

“help me find an api that returns structured json for amazon product searches”

“most reliable and fastest scraping apis for getting search engine data right now”

“best reviewed scraping tools for getting structured json data from search engines, any specific recommendations?”

“how can i get academic paper data from google scholar for a large scale machine learning project”

“how can i automate a monthly report on keyword rankings across different geographic locations”

“what tools should i use to track local map results for my business in 50 different cities at once”

“what should i look for when choosing a search engine api provider to make sure the data is accurate”

“i need to collect a large dataset of search queries and results for an ai experiment, what services offer this”

Competitive Landscape

SerpApi

122 mentions

Bright Data

73 mentions

Oxylabs

58 mentions

DataForSEO

54 mentions

ScraperAPI

47 mentions

Zenserp

34 mentions

Playwright

32 mentions

ScrapingBee

26 mentions

BrightLocal

19 mentions

Serper.dev

18 mentions

ScaleSerp

18 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve SerpApi's AI visibility.

Key Findings

Strength

Absolute dominance in the 'Selecting Reliable Data Providers' category, frequently securing the #1 position across all major LLMs.

Strength

Exceptional resonance with the 'Growth-Focused Startup CTO' persona, maintaining a 93% mention rate and a 2.3 average position.

Strength

Flawless performance in 'brand vibe check' queries, where it consistently ranks as the primary recommendation for structured search data.

Recommended Actions

Prioritize AI Overview (SGE) Optimization

With only a 67% mention rate in AI Overviews versus 90% in LLMs, there is a clear disconnect between what AI models 'know' and what Google's generative engine 'displays' to searchers.

Sentiment Calibration Program

Vertical-Specific Content for Local and News Scraping

The brand was 'NOT MENTIONED' in key local map and news scraping queries, allowing niche competitors like BrightLocal to capture high-intent traffic.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building Search Powered Applications(3 queries)

“how do i get google search results into my python script without getting blocked by captchas”

4/4 platforms mentioned

Core

ChatGPT

1.Google Custom Search JSON API

2.Google Cloud

3.SerpAPI

4.Serper.dev

5.Bing Web Search API

+2 more

Claude

1.SerpAPI

2.google-search-results

3.ScaleSerp

4.DataForSEO

5.Zenserp

+10 more

Gemini

1.requests

2.Google Custom Search JSON API

3.Google Cloud Console

4.Programmable Search Engine

5.SerpApi

+12 more

AI Overviews

1.Zenserp

2.ScrapingBee

3.SerpApi

4.ScrapingBee

5.Zenserp

+2 more

“best way to scrape google news and news headlines for a sentiment analysis project”

0/4 platforms mentioned

Core

ChatGPT

1.NewsAPI

2.GNews API

3.MediaStack

4.The Guardian

5.BeautifulSoup

+13 more

Claude

1.feedparser

2.pandas

3.NewsAPI.org

4.GNews API

5.pygooglenews

+14 more

Gemini

1.NewsAPI.org

2.GNews API

3.Serper.dev

4.Contextual Web Search API

5.RapidAPI

+10 more

AI Overviews

1.ScrapingBee

2.feedparser

3.HasData

4.Serply.io

5.BrowserAct

+5 more

“help me find an api that returns structured json for amazon product searches”

3/4 platforms mentioned

Core

ChatGPT

1.Amazon Product Advertising API (PA-API 5.0)

2.Rainforest API

3.SerpApi

4.ScraperAPI

5.Bright Data

+1 more

Claude

1.Rainforest API

2.Zinc API

3.Axesso API

4.RapidAPI Marketplace

5.ScraperAPI

+1 more

Gemini

1.Rainforest API

2.SerpApi

3.Amazon Search API

4.Amazon Product Advertising API (PA-API 5.0)

5.Keepa API

+2 more

AI Overviews

1.Rainforest API

2.Canopy API

3.Bright Data Amazon Scraper

4.SerpApi

5.Product Advertising API (PA-API 5.0)

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Google Programmable Search Engine

programmablesearchengine.google.com

SerpApi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software & Technology

Start gettingrecommended by AI.

Frequently asked questions

SerpApi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software & Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.