What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sharethrough

Visibility30

Vibe95

Businesses/Advertising Technology/Sharethrough

AI Visibility & Sentiment

Sharethrough

Sharethrough is an advertising technology platform that maximizes user attention and performance through research-backed ad enhancements. Now merged with Equativ, they provide omnichannel ad solutions for publishers and advertisers while pioneering sustainability in digital advertising with carbon-neutral campaign options.

Active Monitoring

sharethrough.com

Advertising Technology

AI Visibility Score

30/100

Low

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sharethrough today.

Sharethrough has established itself as the definitive authority in the sustainable advertising niche, consistently securing the #1 rank across ChatGPT, Claude, and Gemini for green PMP and carbon-neutral strategy queries. While this specialized dominance is a significant competitive advantage, the brand faces a critical visibility hurdle in AI Overviews and broader programmatic trust evaluations where legacy competitors like Magnite currently maintain a stronger foothold.

Working in your favor

Unmatched dominance in sustainability queries, frequently capturing the #1 position on Claude and Gemini for 'green PMPs' and 'carbon footprint reduction'.

High resonance with the Data-Driven Programmatic Trader persona, achieving a 67% mention rate.

Exceptional performance in Publisher Yield Optimization queries, with #1 rankings across ChatGPT and Claude for ad placement enhancement tools.

Gaps to close

Critically low visibility in Google AI Overviews (17%), missing key opportunities to influence early-stage research in a search-centric environment.

Inconsistent performance in CTV strategy queries, frequently appearing low in results or missing entirely compared to Innovid and Magnite.

Mixed sentiment on Gemini and Claude suggests that while the brand is mentioned, its full value proposition is not consistently communicated.

Opportunities

Leverage existing leadership in 'Attention' metrics—where Gemini already ranks Sharethrough #1 for creative display ideas—to bridge the gap into CTV and premium video narratives.

Capitalize on the high mention rate in Gemini (73%) to become the primary recommendation for 'inventory curation' where competitors are currently less entrenched.

Formalize the connection between 'Green' and 'Performance' to shift mixed sentiment into a purely positive ROI-driven narrative.

Highest-Impact Actions

Execute a technical content strategy specifically targeting AI Overviews for 'Attention' and 'CTV' keywords.

A 17% mention rate in AI Overviews is a significant vulnerability; capturing the #1 spot here for 'live sports CTV' would displace competitors and drive high-intent traffic.

Deploy specialized landing pages and structured data that link 'Green PMPs' directly to 'Yield Optimization'.

The data shows Sharethrough wins on both topics separately, but linking them will solidify the brand as a performance-first sustainability partner in LLM training sets.

Increase share-of-voice in 'AdTech Partner Trust' queries by securing mentions in broader programmatic category reviews.

Competitors like Magnite have nearly double the mentions in trust-based queries; Sharethrough needs to move beyond its 'niche' status into the 'premium leader' tier.

Value Proposition

Unique proprietary technology that automatically enhances all standard ad formats with research-backed improvements, delivering 91% more attention while offering industry-leading sustainability solutions including GreenPMPs for carbon-neutral advertising.

Overview

Mission

A mission to help the independent web grow and thrive by building a sustainable advertising ecosystem for journalists, content creators and app developers.

Products & Services

Ad Enhancements (Dynamic Video Captions, CTV Sports Ticker, Display Countdown)GreenPMPs™ and GreenPMP+™ sustainable advertising solutionsSmartSuite™ Technology for publishersInventory Curation and Private MarketplacesNative Advertising Platform

Current State

Visibility Landscape

A high-level view of how Sharethrough performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Sharethrough? What do they do and what's their reputation?”	#1	#1	#1	#1
Core10q Product/service category queries	59	73	84	43
“most trusted ad tech supply-side platforms for native and omnichannel video right now.”	#5	#1	#2	#6
“help me find ways to get more people to actually finish watching my video ads, any specific tech or enhancements i should look for?”	No	No	#13	No
“how to increase my news site's ad revenue without ruining the user experience, specific platform recommendations please.”	#8	#7	#8	No
“how can i make my CTV ads stand out during live sports events, any cool formats to use?”	No	#16	#5	#1
“brainstorm some creative ways to make standard display ads more engaging for a mobile campaign, what specific tech should i buy?”	No	No	#1	No
“make me a list of ad tech platforms that offer green PMPs or sustainable inventory options.”	#9	#1	#3	#1
“how can i reduce the carbon footprint of my programmatic ad spend without losing performance?”	#4	#2	#8	No
“best native advertising platforms for publishers looking to scale their inventory.”	#1	#1	#6	No
“help me find a tool to automatically enhance the ad placements on my website so they look more like native content.”	#1	#1	#3	No
“best reviewed companies for inventory curation and private marketplaces, what should I look for?”	#19	#6	#4	No
Growth Areas2q Adjacent, aspirational & visionary	41	79	78	41
“how do i build a carbon-neutral digital marketing strategy, what partners or platforms should i use?”	No	#13	#9	No
“who are the leaders in premium ad tech besides the huge players like The Trade Desk or Magnite?”	#8	#1	#6	#8

“What do you know about Sharethrough? What do they do and what's their reputation?”

“most trusted ad tech supply-side platforms for native and omnichannel video right now.”

“help me find ways to get more people to actually finish watching my video ads, any specific tech or enhancements i should look for?”

#13

“how to increase my news site's ad revenue without ruining the user experience, specific platform recommendations please.”

“how can i make my CTV ads stand out during live sports events, any cool formats to use?”

#16

“brainstorm some creative ways to make standard display ads more engaging for a mobile campaign, what specific tech should i buy?”

“make me a list of ad tech platforms that offer green PMPs or sustainable inventory options.”

“how can i reduce the carbon footprint of my programmatic ad spend without losing performance?”

“best native advertising platforms for publishers looking to scale their inventory.”

“help me find a tool to automatically enhance the ad placements on my website so they look more like native content.”

“best reviewed companies for inventory curation and private marketplaces, what should I look for?”

#19

“how do i build a carbon-neutral digital marketing strategy, what partners or platforms should i use?”

#13

“who are the leaders in premium ad tech besides the huge players like The Trade Desk or Magnite?”

Competitive Landscape

Magnite

62 mentions

Sharethrough

59 mentions

Scope3

51 mentions

TripleLift

49 mentions

PubMatic

46 mentions

Index Exchange

43 mentions

OpenX

33 mentions

The Trade Desk

29 mentions

Innovid

27 mentions

Outbrain

25 mentions

Nativo

23 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sharethrough's AI visibility.

Key Findings

Strength

Unmatched dominance in sustainability queries, frequently capturing the #1 position on Claude and Gemini for 'green PMPs' and 'carbon footprint reduction'.

Strength

High resonance with the Data-Driven Programmatic Trader persona, achieving a 67% mention rate.

Strength

Exceptional performance in Publisher Yield Optimization queries, with #1 rankings across ChatGPT and Claude for ad placement enhancement tools.

Recommended Actions

Execute a technical content strategy specifically targeting AI Overviews for 'Attention' and 'CTV' keywords.

A 17% mention rate in AI Overviews is a significant vulnerability; capturing the #1 spot here for 'live sports CTV' would displace competitors and drive high-intent traffic.

Deploy specialized landing pages and structured data that link 'Green PMPs' directly to 'Yield Optimization'.

The data shows Sharethrough wins on both topics separately, but linking them will solidify the brand as a performance-first sustainability partner in LLM training sets.

Increase share-of-voice in 'AdTech Partner Trust' queries by securing mentions in broader programmatic category reviews.

Competitors like Magnite have nearly double the mentions in trust-based queries; Sharethrough needs to move beyond its 'niche' status into the 'premium leader' tier.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Media Buying And Green Advertising(3 queries)

“how do i build a carbon-neutral digital marketing strategy, what partners or platforms should i use?”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Watershed

2.Plan A

3.Persefoni

4.Scope3

5.Cedara

+24 more

Claude

1.Website Carbon Calculator

2.Ecograder

3.Scope3

4.Cedara

5.GreenGeeks

13.Sharethrough

+17 more

Gemini

1.Wholegrain Digital

2.Scope3

3.Good-Loop

4.GreenGeeks

5.Kinsta

9.Sharethrough

+9 more

AI Overviews

1.Campfire Consulting

2.GreenGeeks

3.Kualo

4.DreamHost

5.EcoSend

+10 more

“make me a list of ad tech platforms that offer green PMPs or sustainable inventory options.”

4/4 platforms mentioned

Core

The Sustainability-Focused Media Director · Media Director

ChatGPT

1.PubMatic

2.Scope3

3.Magnite

4.Magnite Access

5.SpringServe

9.Equativ

+16 more

Claude

1.Sharethrough

2.Scope3

3.Green Media Product (GMP)

4.Pubmatic

5.OpenWrap

+14 more

Gemini

1.Scope3

2.Impact+

3.Green Media Products

4.OpenX

5.Green Path

+11 more

AI Overviews

1.Sharethrough

2.GreenPMPs™

3.Scope3

4.Equativ

5.GreenPMPs™

+16 more

“how can i reduce the carbon footprint of my programmatic ad spend without losing performance?”

3/4 platforms mentioned

Core

The Data-Driven Programmatic Trader · Senior Programmatic Trader

ChatGPT

1.Scope3

2.Cedara

3.AdGreen

4.Sharethrough

5.GreenPMP

+7 more

Claude

1.The Trade Desk

2.Sharethrough

3.TripleLift

4.Good-Loop

5.Scope3

+5 more

Gemini

1.The Trade Desk

2.RED

3.DV360

4.Jounce Media

5.Scope3

8.Sharethrough

+6 more

AI Overviews

1.illumin

2.Digilant

3.ConnectAd

4.Campfire Consulting

5.Centre for Social Innovation

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Website Carbon Calculator

websitecarbon.com

Sharethrough

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Advertising Technology

Start gettingrecommended by AI.

Frequently asked questions

Sharethrough

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Advertising Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.