Sharethrough
Sharethrough is an advertising technology platform that maximizes user attention and performance through research-backed ad enhancements. Now merged with Equativ, they provide omnichannel ad solutions for publishers and advertisers while pioneering sustainability in digital advertising with carbon-neutral campaign options.
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Summary
Sharethrough has established itself as the definitive authority in the sustainable advertising niche, consistently securing the #1 rank across ChatGPT, Claude, and Gemini for green PMP and carbon-neutral strategy queries. While this specialized dominance is a significant competitive advantage, the brand faces a critical visibility hurdle in AI Overviews and broader programmatic trust evaluations where legacy competitors like Magnite currently maintain a stronger foothold.
Unique proprietary technology that automatically enhances all standard ad formats with research-backed improvements, delivering 91% more attention while offering industry-leading sustainability solutions including GreenPMPs for carbon-neutral advertising.
Sharethrough is an advertising technology platform that maximizes user attention and performance through research-backed ad enhancements. Now merged with Equativ, they provide omnichannel ad solutions for publishers and advertisers while pioneering sustainability in digital advertising with carbon-neutral campaign options.
A mission to help the independent web grow and thrive by building a sustainable advertising ecosystem for journalists, content creators and app developers.
AI Platforms
How often do different AI platforms reference Sharethrough?
Topics
What conversations is Sharethrough included in — or excluded from?
Personas
Who does each AI platform recommend Sharethrough to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Unmatched dominance in sustainability queries, frequently capturing the #1 position on Claude and Gemini for 'green PMPs' and 'carbon footprint reduction'.
High resonance with the Data-Driven Programmatic Trader persona, achieving a 67% mention rate.
Exceptional performance in Publisher Yield Optimization queries, with #1 rankings across ChatGPT and Claude for ad placement enhancement tools.
Critically low visibility in Google AI Overviews (17%), missing key opportunities to influence early-stage research in a search-centric environment.
Inconsistent performance in CTV strategy queries, frequently appearing low in results or missing entirely compared to Innovid and Magnite.
Mixed sentiment on Gemini and Claude suggests that while the brand is mentioned, its full value proposition is not consistently communicated.
Leverage existing leadership in 'Attention' metrics—where Gemini already ranks Sharethrough #1 for creative display ideas—to bridge the gap into CTV and premium video narratives.
Capitalize on the high mention rate in Gemini (73%) to become the primary recommendation for 'inventory curation' where competitors are currently less entrenched.
Formalize the connection between 'Green' and 'Performance' to shift mixed sentiment into a purely positive ROI-driven narrative.
Brand Voice & Style
How AI perceives Sharethrough's communication style and personality
Sharethrough communicates with a confident, data-driven voice that balances technical expertise with accessibility. Their tone is professional yet forward-thinking, frequently citing research statistics and performance metrics to support claims. They position themselves as industry pioneers, particularly in sustainability, while maintaining an approachable demeanor through testimonials and clear explanations of complex ad tech concepts.
Data-Driven & Research-Backed
Consistently supports claims with specific statistics and research findings
Industry Pioneer
Positions as a leader and innovator, especially in sustainability and ad enhancements
Professional yet Accessible
Explains complex ad tech concepts in clear, understandable terms
Results-Oriented
Focuses on measurable outcomes like attention, brand lift, and conversions
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Sharethrough
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
http://websitecarbon.com
Referenced in 1 query
http://adgreen.tv
Referenced in 1 query
https://www.zigpoll.com/content/what-are-some-innovative-ways-our-website-can-transparently-showcase-our-commitment-to-carbon-neutrality-throughout-the-user-journey#:~:text=What%20hosting%20providers%20support%20carbon,suitable%20for%20environmentally%20conscious%20businesses.
Referenced in 1 query
https://theecocollab.com.au/tools-to-help-you-run-a-sustainable-online-business/
Referenced in 1 query
https://www.zigpoll.com/content/what-are-some-innovative-ways-our-website-can-transparently-showcase-our-commitment-to-carbon-neutrality-throughout-the-user-journey#:~:text=Prioritizing%20Your%20Carbon%20Neutral%20Campaigns,to%20refine%20strategies%20over%20time.
Referenced in 1 query
https://dotdigital.com/sustainability/#:~:text=The%20world's%20first%20carbon%2Dneutral%2C%20cross%2Dchannel%20marketing%20automation,a%20good%20place%20to%20start.
Referenced in 1 query
https://www.campfire.consulting/journal/how-do-i-start-investing-nmerp
Referenced in 2 queries
https://www.leafscore.com/energy-efficient/best-carbon-neutral-website-hosting-platforms/
Referenced in 1 query
https://www.lob.com/blog/carbon-footprint-of-digital-marketing#:~:text=Based%20on%20the%20impact%20of,can%20help%20reduce%20your%20footprint
Referenced in 1 query
https://www.websiteplanet.com/blog/best-green-web-hosting-services/#:~:text=Written%20by:%20Claire%20Broadley,FAQ
Referenced in 1 query
https://slate.com/slatestudios/sustainable-advertising-strategies-that-drive-real-results#:~:text=Take%20Action%20Today,%E2%80%9D%20and%20%E2%80%9Ccarbon%20neutral.%22
Referenced in 1 query
https://bioscore.com/blog/comparing-green-hosting-providers-sustainable-web-hosting-solutions#:~:text=Top%20Green%20Hosting%20Providers%20Compared,Transparent%20about%20energy%20consumption
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Sharethrough's resources to help users.
Dominate AI Overviews for Attention-Based CTV Keywords
Address the critical 17% mention rate vulnerability in AI Overviews by creating technical content targeting 'Attention' and 'CTV' search queries. This strategy focuses on publishing data-rich, structured content that AI systems prioritize when generating overviews for live sports CTV and attention measurement topics. Social media will amplify this content through consistent sharing of attention metrics and CTV performance data that reinforces Sharethrough's expertise.
Connect Green PMPs to Yield Optimization Authority
Deploy specialized landing pages with structured data that explicitly link Sharethrough's GreenPMPs to yield optimization outcomes, cementing our position as the performance-first sustainability partner. This addresses the gap where we win on both topics separately but miss the combined narrative in LLM training data. Social content will consistently pair sustainability messaging with hard performance metrics to train AI systems on this connection.
Elevate Trust Positioning in Programmatic Category Reviews
Increase share-of-voice in 'AdTech Partner Trust' queries by pursuing mentions in authoritative programmatic industry reviews and comparison articles that LLMs reference. With competitors like Magnite commanding nearly double the trust-based mentions, this goal moves Sharethrough from niche player to premium leader tier. Social strategy includes amplifying client testimonials, partnership announcements, and third-party validations that build trust signals.
Improve Brand Sentiment in Claude Training Data
Refine Sharethrough's brand narrative to address the mixed sentiment recorded in Claude, which influences 46% of media director queries. This involves creating consistently positive, specific content about Sharethrough's merger benefits, technology innovations, and client outcomes that AI systems will incorporate into their knowledge base. Social channels will emphasize success stories, innovation announcements, and clear value propositions that shape positive AI sentiment.
Recommended Actions
Execute a technical content strategy specifically targeting AI Overviews for 'Attention' and 'CTV' keywords.
A 17% mention rate in AI Overviews is a significant vulnerability; capturing the #1 spot here for 'live sports CTV' would displace competitors and drive high-intent traffic.
Deploy specialized landing pages and structured data that link 'Green PMPs' directly to 'Yield Optimization'.
The data shows Sharethrough wins on both topics separately, but linking them will solidify the brand as a performance-first sustainability partner in LLM training sets.
Increase share-of-voice in 'AdTech Partner Trust' queries by securing mentions in broader programmatic category reviews.
Competitors like Magnite have nearly double the mentions in trust-based queries; Sharethrough needs to move beyond its 'niche' status into the 'premium leader' tier.
Refine the brand narrative within Claude's training data to address the 'mixed' sentiment recorded.
Claude is a primary tool for media directors (46% mention rate); ensuring a positive sentiment shift here will directly influence high-level buying decisions.
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