What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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SKIMS

Visibility46

Vibe94

Businesses/Fashion & Apparel/SKIMS

AI Visibility & Sentiment

SKIMS

SKIMS is a solutions-oriented fashion brand creating the next generation of underwear, shapewear, and clothing. Founded with a focus on inclusive sizing and innovative fabrics, the brand offers everything from sculpting shapewear to comfortable loungewear and everyday basics for women and men.

Active Monitoring

skims.com

Fashion & Apparel

AI Visibility Score

46/100

Moderate

Sentiment Score

94/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe SKIMS today.

SKIMS demonstrates a strong presence in the AI landscape with an overall score of 66, driven by dominant positioning in Gemini and AI Overviews for shapewear and brand-specific queries. While the brand maintains high visibility in the 'High-Stakes Bridal Stylist' and 'Performance-Driven Executive' personas, it faces a total blackout on Claude and inconsistent performance in everyday basic apparel queries.

Value Proposition

Solutions-oriented approach to underwear, shapewear, and clothing that flatters every body type with innovative fabrics, inclusive sizing, and modern aesthetics.

Overview

Mission

Creating the next generation of underwear, clothing and shapewear with solutions for every body.

Products & Services

Shapewear and sculpting bodysuitsUnderwear and brasLoungewear and clothing basicsMenswear essentialsCollaborative collections (NikeSKIMS)

Current State

Visibility Landscape

A high-level view of how SKIMS performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	53	0	63	53
Core Topics Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Spanx

46 mentions

Honeylove

25 mentions

Commando

24 mentions

Amazon

21 mentions

Nordstrom

17 mentions

Wolford

14 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve SKIMS's AI visibility.

Key Findings

Strength

Exceptional dominance in 'Brand Comparison & Fit Sentiment' and '_brand_vibe_check' queries, consistently ranking #1 across ChatGPT, Gemini, and AI Overviews.

Strength

High visibility on Gemini (100% mention rate) and AI Overviews (71% mention rate) with average positions of 3.1 and 2.0 respectively.

Strength

Superior ranking over primary competitor Spanx in direct head-to-head queries regarding everyday shapewear and brand worthiness.

Recommended Actions

Investigate and resolve Claude visibility blackout.

With 0% visibility on a major LLM platform, SKIMS is missing an entire segment of AI-assisted shoppers, potentially due to robots.txt restrictions or lack of presence in Claude's specific knowledge base.

Optimize 'Everyday Basics' product descriptions for AI retrieval.

Rankings for tees, tanks, and bras on ChatGPT are currently poor (#28, #21), indicating that AI models do not yet associate SKIMS as a top-tier provider for non-shapewear staples.

Enhance sustainability and transparency messaging.

The 'Eco-Conscious Trend Researcher' persona shows mixed sentiment and lower-than-average positioning (5.2), representing a risk as consumer interest in ethical fashion grows.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Occasion Based Styling & Solutions(3 queries)

“what should i wear under a tight wedding guest dress to look smooth and not have lines”

2/4 platforms mentioned

Core

The High-Stakes Bridal Stylist · Lead Bridal Consultant

ChatGPT

1.SKIMS

2.Seamless Sculpt

3.Solutionwear

4.Spanx

5.OnCore High-Waist Short

+10 more

Claude

No brands listed

Gemini

1.Commando

2.Classic Control Shorts

3.Honeylove

4.SuperPower Short

5.SKIMS

+14 more

AI Overviews

1.Honeylove

2.Fit-to-You Shorts

“best bodysuits that actually suck you in but are still comfortable for a night out”

3/4 platforms mentioned

Core

ChatGPT

1.SKIMS

2.Fits Everybody

3.Sculpt Bodysuits

4.Solutionwear

5.Nordstrom

+13 more

Claude

No brands listed

Gemini

1.Skims

2.Fits Everybody Square Neck Bodysuit

3.Sculpting Bodysuit w/ Snaps

4.Aritzia

5.Babaton Contour Line

+13 more

AI Overviews

1.Wirecutter

2.Honeylove

3.Honeylove Cami Bodysuit

4.Skims

5.Spanx

“help me find shapewear that works for a low back dress”

3/4 platforms mentioned

Core

ChatGPT

1.SKIMS

2.Fits Everybody Low Back Bodysuit

3.Sculpting Low Back Bodysuit

4.Spanx

5.Commando

+13 more

Claude

No brands listed

Gemini

1.Spanx

2.Suit Your Fancy Low-Back Mid-Thigh Bodysuit

3.Skims

4.Low Back Bodysuit

5.Honeylove

+17 more

AI Overviews

1.SKIMS

2.SKIMS

3.SKIMS Seamless Sculpt Low Back Thong Bodysuit

4.SKIMS

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Best Bridal Shapewear for Your Wedding Dress ...

theknot.com

Web1 ref

I dont want shapewear but underwear lines show on my ...

reddit.com

Forum1 ref

Not Sure What Shapewear to Wear on Your Wedding Day?

jmajors.com

Web1 ref

What to Wear Under Dresses in Summer to Smooth and ...

fabulousafter40.com

Web1 ref

What to Wear Under a Wedding Dress (Comfort & Support)

azazie.com

Web1 ref

Skims.com

skims.com

Web1 ref

SPANX.com

spanx.com

Social1 ref

The Best Shapewear of 2026 | Reviews by Wirecutter

nytimes.com

Web1 ref

11 Most-Loved Bodysuits That Aren't Skims

huffpost.com

Web1 ref

The Best Shapewear We Tested: Skims, Spanx, Honeylove ...

people.com

Web1 ref

15 Best Shapewear Bodysuits, Shorts, and Underwear

nymag.com

Web1 ref

11 Best Shapewear Pieces That Actually Impressed Us

glamour.com

honeylove.com

skims.com

spanx.com

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of SKIMS.

SKIMS57 mentions

Spanx46 mentions

Honeylove25 mentions

Commando24 mentions

Amazon21 mentions

Nordstrom17 mentions

Wolford14 mentions

Girlfriend Collective13 mentions

Fashion Forms12 mentions

NuBra11 mentions

ThirdLove9 mentions

Brand Identity

Brand Voice & Style

How AI perceives SKIMS's communication style and personality

SKIMS communicates with confident minimalism and modern sophistication. The brand voice is direct yet aspirational, using clean, concise language that lets the products speak for themselves. There's an underlying sense of empowerment and inclusivity without being preachy—the tone suggests that looking and feeling good is effortless and accessible. The brand balances premium positioning with approachability, creating desire through understated elegance rather than aggressive selling.

Core Tone Traits

Confident & Direct

Uses concise, impactful statements that convey authority without being aggressive

Modern & Minimalist

Clean, uncluttered messaging that mirrors the brand's aesthetic sensibility

Aspirational yet Accessible

Creates desire while maintaining relatability and inclusivity

Effortlessly Cool

Projects an understated sophistication that feels natural rather than forced

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.