SKIMS

Name: SKIMS
Brand: SKIMS
Rating: 66 (1 reviews)

SKIMS is a solutions-oriented fashion brand creating the next generation of underwear, shapewear, and clothing

skims.comFashion & ApparelFashion & Apparel

42Moderate

Visibility

94Excellent

Sentiment

SKIMS is a solutions-oriented fashion brand creating the next generation of underwear, shapewear, and clothing. Founded with a focus on inclusive sizing and innovative fabrics, the brand offers everything from sculpting shapewear to comfortable loungewear and everyday basics for women and men.

AI Perception Summary

SKIMS demonstrates a strong presence in the AI landscape with an overall score of 66, driven by dominant positioning in Gemini and AI Overviews for shapewear and brand-specific queries. While the brand maintains high visibility in the 'High-Stakes Bridal Stylist' and 'Performance-Driven Executive' personas, it faces a total blackout on Claude and inconsistent performance in everyday basic apparel queries.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPT

79/100

92% mention rate

Claude

0/100

0% mention rate

Gemini

91/100

100% mention rate

AI Overviews

74/100

71% mention rate

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Brand Voice & Style

How AI perceives SKIMS's communication style and personality

SKIMS communicates with confident minimalism and modern sophistication. The brand voice is direct yet aspirational, using clean, concise language that lets the products speak for themselves. There's an underlying sense of empowerment and inclusivity without being preachy—the tone suggests that looking and feeling good is effortless and accessible. The brand balances premium positioning with approachability, creating desire through understated elegance rather than aggressive selling.

Core Tone Traits

Confident & Direct

Uses concise, impactful statements that convey authority without being aggressive

Modern & Minimalist

Clean, uncluttered messaging that mirrors the brand's aesthetic sensibility

Aspirational yet Accessible

Creates desire while maintaining relatability and inclusivity

Effortlessly Cool

Projects an understated sophistication that feels natural rather than forced

Key Insights

What AI visibility analysis reveals about this brand

StrengthExceptional dominance in 'Brand Comparison & Fit Sentiment' and '_brand_vibe_check' queries, consistently ranking #1 across ChatGPT, Gemini, and AI Overviews.

StrengthHigh visibility on Gemini (100% mention rate) and AI Overviews (71% mention rate) with average positions of 3.1 and 2.0 respectively.

StrengthSuperior ranking over primary competitor Spanx in direct head-to-head queries regarding everyday shapewear and brand worthiness.

GapComplete lack of visibility on Claude (0% mention rate), suggesting a data accessibility or indexation issue with Anthropic's models.

GapUnderperformance in 'Everyday Comfort & Elevated Basics' queries on ChatGPT, with rankings dropping as low as #21 for bras and #28 for basic tees.

GapMixed sentiment across the 'Eco-Conscious Trend Researcher' persona, likely due to a lack of emphasized sustainability data in model training sets.

OpportunityImprove content depth regarding fabric quality and longevity to improve rankings for 'high quality loungewear' where current positions are volatile (e.g., Gemini #15).

OpportunityLeverage the high visibility in 'Occasion-Based Styling' to cross-sell into everyday basics through better internal linking or structured data that connects shapewear use-cases to daily wear.

OpportunityAddress the Claude visibility gap by ensuring brand data is well-represented in common LLM training sources like Wikipedia, news archives, and high-authority fashion databases.