What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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SoftRankings

Visibility0

Vibe63

Businesses/Information Technology / Software as a Service (SaaS)/SoftRankings

AI Visibility & Sentiment

SoftRankings

SoftRankings is a stage-aware SaaS directory and discovery platform that connects software founders with tools tailored to their company's specific growth maturity. By categorizing products from indie projects to enterprise-grade solutions, it ensures that teams discover software that aligns with their current budget, technical requirements, and scale.

Active Monitoring

softrankings.com

Information Technology / Software as a Service (SaaS)

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe SoftRankings today.

SoftRankings is currently absent from the critical decision-making conversations where founders and procurement managers source their software stack. While the brand maintains a solid identity presence for direct inquiries, it has failed to capture any share of voice in high-intent discovery and comparison queries where industry leaders like Product Hunt and Capterra dominate.

Working in your favor

Brand recognition is well-established for direct inquiries, with top-tier rankings across all major AI platforms for brand-specific searches

Gaps to close

Total absence in 'core' and 'adjacent' category search, failing to trigger for software discovery, CRM comparisons, or tech stack recommendations

Zero visibility among high-value personas like the Technical Founder and the Enterprise Procurement Manager when they are actively evaluating new software tools

Opportunities

Establish a presence in the 'SaaS Discovery' ecosystem by aligning content with the specific, comparative, and affordable criteria that startup leaders search for

Optimize content to target 'Building a Modern Startup Tech Stack' queries, positioning SoftRankings as an essential directory alongside industry stalwarts

Highest-Impact Actions

Develop and deploy high-authority comparison content for 'best project management' and 'CRM alternatives' keywords.

The data shows these are high-traffic 'core' queries where competitors currently capture all the traffic and trust.

Implement a structured data and SEO strategy focused on 'SaaS discovery' intent signals.

SoftRankings is missing from the discovery phase; signaling search engines that you provide comparative directory data is essential for AI visibility.

Create persona-specific landing pages tailored for the 'Technical Founder-Researcher' and 'Enterprise Procurement Manager'.

Currently, these personas do not encounter SoftRankings; niche content targeting their specific buying constraints will increase relevance in AI model training sets.

Value Proposition

Stage-Aware Discovery, which ensures that products are matched to a company’s lifecycle stage rather than being buried by competitors with larger marketing budgets.

Overview

Mission

Find the Right SaaS for Your Company Stage: Get your SaaS in front of teams who are actually ready for it.

Products & Services

Stage-Based SaaS DirectoryProduct Listing & PromotionExpert EndorsementsSaaS Stacks (Curated Collections)Stage-aware SaaS directoryFounder discovery platform

Current State

Visibility Landscape

A high-level view of how SoftRankings performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core3q Product/service category queries	0	0	0	0
Growth Areas6q Adjacent, aspirational & visionary	0	0	0	0

Competitive Landscape

Notion29 mentions

Product Hunt21 mentions

Capterra20 mentions

Indie Hackers19 mentions

G219 mentions

Slack19 mentions

GitHub19 mentions

Asana18 mentions

Linear18 mentions

Trello17 mentions

SoftRankings0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve SoftRankings's AI visibility.

Key Findings

Strength

Brand recognition is well-established for direct inquiries, with top-tier rankings across all major AI platforms for brand-specific searches

Gap

Total absence in 'core' and 'adjacent' category search, failing to trigger for software discovery, CRM comparisons, or tech stack recommendations

Gap

Zero visibility among high-value personas like the Technical Founder and the Enterprise Procurement Manager when they are actively evaluating new software tools

Recommended Actions

Develop and deploy high-authority comparison content for 'best project management' and 'CRM alternatives' keywords.

The data shows these are high-traffic 'core' queries where competitors currently capture all the traffic and trust.

Implement a structured data and SEO strategy focused on 'SaaS discovery' intent signals.

SoftRankings is missing from the discovery phase; signaling search engines that you provide comparative directory data is essential for AI visibility.

Create persona-specific landing pages tailored for the 'Technical Founder-Researcher' and 'Enterprise Procurement Manager'.

Currently, these personas do not encounter SoftRankings; niche content targeting their specific buying constraints will increase relevance in AI model training sets.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

SaaS Discovery And Tool Selection(3 queries)

“what are the best project management tools for a small startup just getting off the ground”

0/4 platforms mentioned

Core

ChatGPT

1.Asana

2.Trello

3.ClickUp

4.Notion

5.Linear

+3 more

Claude

1.Asana

2.Monday.com

3.Trello

4.Notion

5.ClickUp

+2 more

Gemini

1.Trello

2.Asana

3.ClickUp

4.Monday.com

5.Notion

+2 more

AI Overviews

1.ClickUp

2.Notion

3.Linear

4.Trello

5.Monday.com

“compare the top CRM options for a B2B agency that is scaling quickly”

0/4 platforms mentioned

Core

The Technical Founder-Researcher · Founder and Lead Developer

ChatGPT

1.HubSpot CRM Suite (HubSpot)

2.Salesforce Sales Cloud (Salesforce)

3.Microsoft Dynamics 365 (Sales) (Dynamics 365 Sales)

4.Zoho CRM (Zoho)

5.Pipedrive

+1 more

Claude

1.HubSpot (Marketing Hub, Sales Hub, Service Hub, Operations Hub)

2.GoHighLevel

3.Salesforce (Sales Cloud)

4.Pipedrive

5.Zoho CRM

+2 more

Gemini

1.HubSpot CRM (Sales Hub, Marketing Hub)

2.Salesforce (AppExchange, Sales Hub)

3.Zoho CRM (Zia)

4.Pipedrive

5.Instantly

+1 more

AI Overviews

1.HubSpot

2.Instantly

3.Pipedrive

4.folk

5.Freshsales

+3 more

“recommend some affordable marketing automation platforms for a new indie maker”

0/4 platforms mentioned

Core

The Technical Founder-Researcher · Founder and Lead Developer

ChatGPT

1.Mailchimp

2.Brevo (Sendinblue)

3.Klaviyo

4.Shopify

5.HubSpot Marketing Hub

+6 more

Claude

1.Mailchimp

2.Brevo

3.Omnisend

4.Moosend

5.ActiveCampaign

+1 more

Gemini

1.Brevo (Sendinblue)

2.ActiveCampaign

3.MailerLite

4.Mailchimp

5.Omnisend

+3 more

AI Overviews

1.Brevo

2.MailerLite

3.Moosend

4.EngageBay

5.Loops

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Startups

trello.com

SoftRankings

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Information Technology / Software as a Service (SaaS)

Start gettingrecommended by AI.

Frequently asked questions

SoftRankings

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Information Technology / Software as a Service (SaaS)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.