What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sonar

Visibility30

Vibe81

Businesses/Technology/Sonar

AI Visibility & Sentiment

Sonar

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Active Monitoring

sonar.app

Technology Startups

AI Visibility Score

30/100

Low

Sentiment Score

81/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sonar today.

Sonar holds a prestigious 'top-of-mind' status in direct brand inquiries on premium models like Claude and Gemini, yet it is currently failing to convert this reputation into visibility for high-intent category searches where competitors like Snyk and GitHub dominate. The brand is effectively invisible in crucial 'monitoring' and 'trusted app' queries, leaving a massive vacuum for competitors to define the developer productivity narrative.

Working in your favor

Secured #1 ranking on Claude and Gemini for brand vibe check queries, indicating strong foundational training data for the Sonar brand.

High resonance with the Security-Focused DevSecOps Lead persona, achieving a 40% mention rate and positive sentiment.

Strong performance in specific 'code quality automation' queries on Claude and Gemini, outperforming generalist tools in those niche interactions.

Gaps to close

Total absence from AI Overviews (0%), representing a critical failure to capture the next generation of search-driven discovery.

Complete lack of visibility in high-value 'monitoring system' and 'trusted developer productivity' queries, where competitors like Snyk and GitLab are currently winning the market share of voice.

Underperforming with the Enterprise IT Transformation Director persona (13% mention rate), missing out on the key decision-makers who control large-scale software budgets.

Opportunities

Exploit the high mention rate on ChatGPT (63%) by optimizing content to move from the bottom of the list (avg pos 18.5) to the top three.

Pivot content strategy to bridge 'code quality' with 'developer productivity' to compete more effectively with GitHub's current narrative dominance.

Target the Enterprise persona by creating technical whitepapers and documentation specifically indexed for AI-driven transformation queries.

Highest-Impact Actions

Optimize technical documentation for ChatGPT positioning.

While ChatGPT mentions Sonar 63% of the time, the average position of 18.5 means the brand is being listed as a secondary or tertiary option; improving this is the fastest path to traffic.

Launch an 'AI-Ready' SEO campaign for Monitoring and System Reliability keywords.

Sonar was not mentioned in any monitoring-related queries, allowing Snyk to capture 25 mentions as the primary security and reliability alternative.

Develop comparative analysis content targeting Enterprise IT Transformation Directors.

Visibility for this high-value persona is at a critical low (13%), and specific messaging regarding enterprise-wide code health is needed to penetrate their AI search results.

Value Proposition

Unable to determine value proposition as the website content is not accessible.

Overview

Current State

Visibility Landscape

A high-level view of how Sonar performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	97	97	70
“What do you know about Sonar? What do they do and what's their reputation?”	Yes	#1	#1	Yes
Core3q Product/service category queries	35	50	47	0
“how to find bugs in my code before they hit production, what software helps with this”	#14	No	No	No
“most trusted developer productivity and monitoring apps this year”	No	No	No	No
“best ways to automate code quality checks for a new web app, give me some app recommendations”	—	#1	#2	No
Growth Areas2q Adjacent, aspirational & visionary	70	56	0	0
“how can i speed up my dev team's code review process, what tools should we use”	#20	#3	No	No
“help me set up a monitoring system for a high-traffic saas application”	—	No	No	No

“What do you know about Sonar? What do they do and what's their reputation?”

Yes

“how to find bugs in my code before they hit production, what software helps with this”

#14

“most trusted developer productivity and monitoring apps this year”

“best ways to automate code quality checks for a new web app, give me some app recommendations”

—

“how can i speed up my dev team's code review process, what tools should we use”

#20

“help me set up a monitoring system for a high-traffic saas application”

—

Competitive Landscape

Snyk

25 mentions

GitHub

22 mentions

ESLint

18 mentions

GitLab

17 mentions

GitHub Actions

16 mentions

Jira

15 mentions

Prettier

13 mentions

Slack

13 mentions

Datadog

13 mentions

CodeRabbit

11 mentions

Sonar

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sonar's AI visibility.

Key Findings

Strength

Secured #1 ranking on Claude and Gemini for brand vibe check queries, indicating strong foundational training data for the Sonar brand.

Strength

High resonance with the Security-Focused DevSecOps Lead persona, achieving a 40% mention rate and positive sentiment.

Strength

Strong performance in specific 'code quality automation' queries on Claude and Gemini, outperforming generalist tools in those niche interactions.

Recommended Actions

Optimize technical documentation for ChatGPT positioning.

While ChatGPT mentions Sonar 63% of the time, the average position of 18.5 means the brand is being listed as a secondary or tertiary option; improving this is the fastest path to traffic.

Launch an 'AI-Ready' SEO campaign for Monitoring and System Reliability keywords.

Sonar was not mentioned in any monitoring-related queries, allowing Snyk to capture 25 mentions as the primary security and reliability alternative.

Develop comparative analysis content targeting Enterprise IT Transformation Directors.

Visibility for this high-value persona is at a critical low (13%), and specific messaging regarding enterprise-wide code health is needed to penetrate their AI search results.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Optimizing Developer Workflow And Code Quality(2 queries)

“how can i speed up my dev team's code review process, what tools should we use”

1/4 platforms mentioned

Adjacent

ChatGPT

1.GitHub

2.GitLab

3.Bitbucket

4.Jira

5.Gerrit

20.SonarQube

+36 more

Claude

1.GitHub

2.GitLab

3.Bitbucket

4.GitHub Actions

5.GitLab CI

+10 more

Gemini

1.Graphite

2.Husky

3.Git

4.Prettier

5.SonarQube

+12 more

AI Overviews

1.Project Management Stack Exchange

2.GitHub Actions

3.GitLab CI/CD

4.Prettier

5.ESLint

+4 more

“best ways to automate code quality checks for a new web app, give me some app recommendations”

2/3 platforms mentioned

Core

The Security-Focused DevSecOps Lead · DevSecOps Lead

Claude

1.SonarCloud

2.Snyk

3.GitHub Actions

4.Checkmarx SAST

5.Trivy

+3 more

Gemini

1.AWS

2.Semgrep

3.SonarQube

4.SonarCloud

5.GitHub Actions

+18 more

AI Overviews

1.SonarQube

2.SonarCloud

3.DeepSource

4.Codacy

5.Aikido Security

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Improving team velocity through better pull request practices - Graphite

graphite.com

Sonar

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Technology

Start gettingrecommended by AI.

Frequently asked questions

Sonar

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.