What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Superplastic

Visibility58

Vibe95

Businesses/Entertainment & Collectibles/Superplastic

AI Visibility & Sentiment

Superplastic

Superplastic is the world's leading creator of animated celebrity characters, high-end vinyl collectible toys, and digital goods. Founded by artist Paul Budnitz, the company has built a massively popular animated character universe featuring synthetic superstars like Janky, Guggimon, Dayzee, and Ghost Kidz across social media, entertainment, gaming, and fashion collaborations.

Active Monitoring

superplastic.co

Entertainment & Collectibles Startups

AI Visibility Score

58/100

Moderate

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Superplastic today.

Superplastic has successfully established itself as the top-of-mind choice for Gen Z creators and art curators, frequently securing the #1 spot in digital influencer and lifestyle integration queries across Claude and Gemini. While the brand dominates the 'vibe check,' it faces a critical authority gap among high-end investors who still favor legacy competitors like KAWS and Medicom for quality-centric recommendations.

Working in your favor

Dominant positioning in lifestyle and office décor queries, frequently hitting #1 rankings on Claude and Gemini.

Exceptional resonance with Gen Z Digital Natives and Eco-Conscious Art Curators, maintaining average positions of 3.3 and 3.0 respectively.

High mention rates across all major LLMs, specifically outperforming competitors in the virtual influencer and immersive experience categories.

Gaps to close

Significant visibility drop in high-intent 'trust' and 'quality' queries, where ChatGPT and Gemini rank the brand near the bottom of the list (#12 and #13).

Poor performance in AI Overviews for streetwear integration, with visibility sinking as low as #18 for bedroom styling queries.

Mixed sentiment on Gemini suggests that while the brand is mentioned frequently, the AI is surfacing polarizing or critical perspectives regarding its digital characters.

Opportunities

Leverage the brand's success in 'Immersive Experiences' to capture the travel and physical retail planning segment in AI Overviews.

Bridge the 'Trust Gap' by optimizing content to highlight manufacturing quality and archival value to capture the 'High-End Streetwear Investor' persona.

Convert high mention rates into higher average positions by securing more authoritative backlinks from traditional art and investment publications.

Highest-Impact Actions

Deploy a 'Quality & Craftsmanship' content blitz targeted at LLM training datasets.

The brand is currently being outclassed by KAWS and Medicom in 'trust' queries; highlighting materials, limited run sizes, and secondary market value will improve rankings for serious investors.

Optimize lifestyle-specific landing pages for Google AI Overviews.

While LLMs like Claude rank Superplastic #1 for office and bedroom styling, AI Overviews consistently place them at #9 or lower, representing a massive loss in direct-search traffic.

Execute a sentiment-repair campaign on Gemini-indexed platforms.

Gemini shows a 75% mention rate but 'mixed' sentiment, indicating the AI is likely surfacing controversies or negative community feedback that could deter new customers.

Value Proposition

The only brand creating massively popular animated celebrity characters with 22+ million social followers that translate into premium vinyl collectibles, high-fashion collaborations, and immersive experiences

Overview

Mission

Creating the world's first massively popular animated character universe while maintaining carbon-negative operations

Products & Services

Premium vinyl collectible art toysAnimated entertainment contentBrand collaborations and limited editionsDigital goods and virtual productsLive experiences (Dopeameme Las Vegas)

Current State

Visibility Landscape

A high-level view of how Superplastic performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Superplastic? What do they do and what's their reputation?”	#1	#1	#1	#1
Core2q Product/service category queries	70	88	81	38
“most trusted designer toy companies for high-quality vinyl collectibles that actually hold their value”	#13	#7	#12	#9
“what are some cool art collectibles for an office desk that aren't cheap plastic, looking for premium stuff”	—	#1	#1	No
Growth Areas3q Adjacent, aspirational & visionary	71	66	97	81
“how to style a hypebeast bedroom with designer toys, give me some brand recommendations”	#2	#1	#1	#9
“who are the most popular virtual influencers and animated characters to follow on social media right now”	#2	#6	#1	#7
“cool immersive things to do in las vegas for people who like streetwear and pop culture art”	No	No	#1	#3

“What do you know about Superplastic? What do they do and what's their reputation?”

“most trusted designer toy companies for high-quality vinyl collectibles that actually hold their value”

#13

#12

“what are some cool art collectibles for an office desk that aren't cheap plastic, looking for premium stuff”

—

“how to style a hypebeast bedroom with designer toys, give me some brand recommendations”

“who are the most popular virtual influencers and animated characters to follow on social media right now”

“cool immersive things to do in las vegas for people who like streetwear and pop culture art”

Competitive Landscape

Superplastic

29 mentions

Medicom Toy

22 mentions

KAWS

22 mentions

Kidrobot

18 mentions

BE@RBRICK

18 mentions

Mighty Jaxx

14 mentions

Dunny

11 mentions

Coarse

11 mentions

Pop Mart

10 mentions

BAPE

9 mentions

Nike

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Superplastic's AI visibility.

Key Findings

Strength

Dominant positioning in lifestyle and office décor queries, frequently hitting #1 rankings on Claude and Gemini.

Strength

Exceptional resonance with Gen Z Digital Natives and Eco-Conscious Art Curators, maintaining average positions of 3.3 and 3.0 respectively.

Strength

High mention rates across all major LLMs, specifically outperforming competitors in the virtual influencer and immersive experience categories.

Recommended Actions

Deploy a 'Quality & Craftsmanship' content blitz targeted at LLM training datasets.

The brand is currently being outclassed by KAWS and Medicom in 'trust' queries; highlighting materials, limited run sizes, and secondary market value will improve rankings for serious investors.

Optimize lifestyle-specific landing pages for Google AI Overviews.

While LLMs like Claude rank Superplastic #1 for office and bedroom styling, AI Overviews consistently place them at #9 or lower, representing a massive loss in direct-search traffic.

Execute a sentiment-repair campaign on Gemini-indexed platforms.

Gemini shows a 75% mention rate but 'mixed' sentiment, indicating the AI is likely surfacing controversies or negative community feedback that could deter new customers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Streetwear & Art Toy Integration(2 queries)

“how to style a hypebeast bedroom with designer toys, give me some brand recommendations”

2/4 platforms mentioned

Aspirational

ChatGPT

1.IKEA

2.Detolf

3.Kallax

4.Philips Hue

5.LIFX

11.Superplastic

+34 more

Claude

1.Medicom Toy

2.BE@RBRICK

3.Takashi Murakami

4.KAWS

5.Hajime Sorayama

+7 more

Gemini

1.IKEA MILSBO

2.RUDSTA

3.Be@rbrick

4.Supreme

5.Off-White

+21 more

AI Overviews

1.IKEA Detolf

2.Bearbrick

3.KAWS

4.Medicom Toy

5.BE@RBRICK

9.Superplastic

+11 more

“what are some cool art collectibles for an office desk that aren't cheap plastic, looking for premium stuff”

2/3 platforms mentioned

Core

The High-End Streetwear Investor · Private Portfolio Manager

Claude

1.Medicom Bearbrick

2.Kaws

3.Futura

4.Hebru Brantley

5.Superplastic

+6 more

Gemini

1.Karimoku

2.Medicom Toy

3.Bearbricks

4.Karimoku Furniture Company

5.Sotheby’s

13.Superplastic

+10 more

AI Overviews

1.The Swinging Sticks

2.Iron Man 2

3.L'Epée 1839

4.Starfleet Machine

5.Time Machine clock

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Transform Your Space with Trendy Hypebeast Room Inspirations

coohom.com

Superplastic

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Entertainment & Collectibles

Start gettingrecommended by AI.

Frequently asked questions

Superplastic

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Entertainment & Collectibles

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.