What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sweatpals

Visibility49

Vibe77

Businesses/Fitness & Wellness Technology/Sweatpals

AI Visibility & Sentiment

Sweatpals

Sweatpals is a fitness community platform that connects people through movement experiences. The platform enables fitness enthusiasts to discover local activities and helps hosts build and grow their fitness communities through easy event management and booking tools.

Active Monitoring

sweatpals.com

Fitness & Wellness Technology

AI Visibility Score

49/100

Moderate

Sentiment Score

77/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sweatpals today.

Sweatpals demonstrates moderate AI visibility with a score of 42/100, characterized by strong recognition in direct brand inquiries but a significant absence in high-intent category searches. While AI platforms accurately identify the brand when prompted directly, they fail to recommend Sweatpals for core user needs like starting run clubs or scaling boutique fitness communities.

Working in your favor

Excellent performance on direct brand-specific queries (brand_vibe_check) across all platforms with an average position of 1.0.

Strong validation on specific utility queries regarding hosting fitness events across ChatGPT, Claude, and Gemini.

High visibility with the 'Elena' (Retreat Curator) persona, achieving a 25% mention rate and top-tier positioning.

Gaps to close

Complete invisibility for the 'Maya' (Yoga Instructor) persona and near-zero presence for 'Marcus' (Studio Owner).

Zero mentions across critical 'how-to' and growth queries such as 'how to start a run club' and 'help me grow my boutique fitness business community'.

Struggling to compete with legacy platforms like Instagram, Eventbrite, and Mindbody for general fitness management discovery.

Opportunities

Capture the 'run club' niche by creating authoritative content on community management that AI crawlers can associate with the brand.

Leverage the positive sentiment in AI Overviews to expand into local discovery queries where competitors like Strava and Heylo are currently winning.

Develop specific landing pages or documentation focused on studio operational efficiency to capture the 'Marcus' persona.

Highest-Impact Actions

Produce authoritative guides on starting and managing run clubs.

Sweatpals was not mentioned in any 'run club' or 'community management' queries, which are core to its business model; this content will help AI models bridge the gap between user intent and the brand.

Optimize technical SEO for local fitness discovery terms.

With a 0% mention rate on 'outdoor workout groups near me', Sweatpals is losing local traffic to Gemini and AI Overviews, where it should naturally excel.

Target the 'Maya' persona with specialized yoga and freelance instructor messaging.

Currently, Maya has a 0% mention rate; creating content focused on ticket sales and retreat management for solo instructors will capture this underserved segment.

Value Proposition

Transform sweat and movement into community by providing the easiest way to host, discover, and grow fitness experiences - from yoga sessions to large-scale fitness festivals

Overview

Mission

Be the movement - turning sweat and movement into community, helping people discover what moves them and build what moves others

Products & Services

Fitness event discovery and booking platformCommunity management tools for fitness hostsTicketing and attendee management systemMobile app for fitness experiencesMarketing and growth tools for fitness businesses

Current State

Visibility Landscape

A high-level view of how Sweatpals performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Sweatpals? What do they do and what's their reputation?”	#1	#1	#1	#1
Core3q Product/service category queries	50	50	72	50
“find some cool outdoor workout groups near me this weekend”	No	No	#2	No
“is sweatpals any good for hosting fitness events”	#1	#1	#1	#1
“best tools for selling tickets to a fitness retreat”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	0	0
“how to start a run club in my city and manage members”	No	No	No	No
“help me grow my boutique fitness business community”	No	No	No	No

“What do you know about Sweatpals? What do they do and what's their reputation?”

“find some cool outdoor workout groups near me this weekend”

“is sweatpals any good for hosting fitness events”

“best tools for selling tickets to a fitness retreat”

“how to start a run club in my city and manage members”

“help me grow my boutique fitness business community”

Competitive Landscape

Instagram

26 mentions

Eventbrite

25 mentions

Mindbody

17 mentions

Strava

16 mentions

Momence

13 mentions

ClassPass

12 mentions

Heylo

11 mentions

YouTube

11 mentions

Meetup

10 mentions

Sweatpals

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sweatpals's AI visibility.

Key Findings

Strength

Excellent performance on direct brand-specific queries (brand_vibe_check) across all platforms with an average position of 1.0.

Strength

Strong validation on specific utility queries regarding hosting fitness events across ChatGPT, Claude, and Gemini.

Strength

High visibility with the 'Elena' (Retreat Curator) persona, achieving a 25% mention rate and top-tier positioning.

Recommended Actions

Produce authoritative guides on starting and managing run clubs.

Optimize technical SEO for local fitness discovery terms.

With a 0% mention rate on 'outdoor workout groups near me', Sweatpals is losing local traffic to Gemini and AI Overviews, where it should naturally excel.

Target the 'Maya' persona with specialized yoga and freelance instructor messaging.

Currently, Maya has a 0% mention rate; creating content focused on ticket sales and retreat management for solo instructors will capture this underserved segment.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building And Scaling Fitness Communities(3 queries)

“how to start a run club in my city and manage members”

0/4 platforms mentioned

Adjacent

Maya, the Growth-Minded Freelance Yoga Instructor · Independent Yoga Instructor & Community Lead

ChatGPT

1.Eventbrite

2.Geneva

3.Partiful

4.Heylo

5.TeamUp

+12 more

Claude

1.Park Flow

2.Instagram

3.Facebook

4.Eventbrite

5.RunSignup

+10 more

Gemini

1.Instagram

2.Eventbrite

3.Google Sheets

4.Strava

5.Venmo

+11 more

AI Overviews

1.The Running Dutchman

2.YouTube

3.The Running Channel

4.Amazon.com

5.gorewear

+4 more

“best tools for selling tickets to a fitness retreat”

0/4 platforms mentioned

Core

Maya, the Growth-Minded Freelance Yoga Instructor · Independent Yoga Instructor & Community Lead

ChatGPT

1.Eventbrite

2.Tix

3.Wix

4.Wix Events

5.Wix Payments

+11 more

Claude

1.Eventbrite

2.Instagram

3.Peatix

4.Mindbody

5.Eventive

+3 more

Gemini

1.Venmo

2.Google Sheets

3.Eventbrite

4.Luma

5.Stripe

+6 more

AI Overviews

1.Wetravel.com

2.Square

“help me grow my boutique fitness business community”

0/4 platforms mentioned

Aspirational

Maya, the Growth-Minded Freelance Yoga Instructor · Independent Yoga Instructor & Community Lead

ChatGPT

1.Instagram

2.Eventbrite

3.Momence

4.Arketa

5.Punchpass

+9 more

Claude

1.Instagram

2.Venmo

3.Sheets

4.Punchpass

5.Mindbody

+11 more

Gemini

1.Venmo

2.Sheets

3.Instagram

4.Eventbrite

5.Luma

+12 more

AI Overviews

1.Impact

2.The Fitness Circle

3.YouTube

4.Dr. Matt Shiver

5.AFPA Fitness

+11 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Sweatpals - Be the movement

sweatpals.com

Sweatpals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Sweatpals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.