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The Goat Agency
The Goat Agency
Visibility42
Vibe94
Businesses/Marketing & Advertising/The Goat Agency
The Goat Agency
AI Visibility & Sentiment

The Goat Agency

The Goat Agency is an award-winning global influencer marketing agency founded in 2015. They specialize in connecting brands with online creators through strategy, content creation, and influencer-led media campaigns, helping clients achieve cultural relevance and measurable performance across 37 markets worldwide.

Active Monitoring
goatagency.com
Marketing & Advertising
AI Visibility Score
42/100

Moderate

Sentiment Score
94/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
42
adjacent
22
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe The Goat Agency today.

The Goat Agency was analyzed across 43 queries and 4 AI platforms. Overall visibility score: 49/100.

Working in your favor

Good presence on ChatGPT (63% mention rate)

Gaps to close

Low visibility on Gemini (28% mention rate)

Low visibility on AIOverviews (28% mention rate)

Opportunities

Run detailed analysis for specific recommendations

Highest-Impact Actions
1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Value Proposition

The only truly scaled-up global influencer marketing agency combining human-first creator content with connected media, proprietary technology (IBEX), and 650+ specialists across 37 markets to help brands 'Influence Everywhere.'

Overview

The Goat Agency is an award-winning global influencer marketing agency founded in 2015. They specialize in connecting brands with online creators through strategy, content creation, and influencer-led media campaigns, helping clients achieve cultural relevance and measurable performance across 37 markets worldwide.

Mission

To lead the Human Media Revolution by helping brands leverage the influence of online creators and connect with audiences through real people and real stories.

Products & Services
Influencer marketing strategy and campaign managementCreator discovery and talent partnershipsInfluencer-led paid mediaContent creation and productionSocial commerce and ambassador programs
Current State

Visibility Landscape

A high-level view of how The Goat Agency performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about The Goat Agency? What do they do and what's their reputation?”
#1
#1
#1
#1

Core9q

Product/service category queries

74
61
58
41
“help me plan an influencer launch across five different european markets”
#8
#4
No
No
“what's the best way to scale creator partnerships globally for an enterprise brand”
#17
#15
#13
No
“find a marketing agency that handles global influencer strategy and campaign management”
#7
No
#1
No
“how to use influencer content in my paid ads to drive actual sales”
#8
No
No
No
“build a social commerce strategy for a beauty brand on tiktok and instagram”
No
No
No
No
“what are the best agencies for influencer-led paid media”
#4
#10
#2
#2
“is the goat agency better than viral nation for big global campaigns”
#1
#1
#1
No
“The Goat Agency reviews and case studies for consumer brands”
#1
#1
#1
#1
“compare the top influencer marketing agencies like whalar billion dollar boy and the goat agency”
#3
#1
No
No

Growth Areas2q

Adjacent, aspirational & visionary

59
35
90
0
“need a better process for creator discovery and managing hundreds of influencers”
No
#14
#2
No
“how do big brands manage talent partnerships at scale without it being a mess”
#2
No
#5
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about The Goat Agency? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“help me plan an influencer launch across five different european markets”

ChatGPT#8
Claude#4
GeminiNo
AI OverviewsNo

“what's the best way to scale creator partnerships globally for an enterprise brand”

ChatGPT#17
Claude#15
Gemini#13
AI OverviewsNo

“find a marketing agency that handles global influencer strategy and campaign management”

ChatGPT#7
ClaudeNo
Gemini#1
AI OverviewsNo

“how to use influencer content in my paid ads to drive actual sales”

ChatGPT#8
ClaudeNo
GeminiNo
AI OverviewsNo

“build a social commerce strategy for a beauty brand on tiktok and instagram”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what are the best agencies for influencer-led paid media”

ChatGPT#4
Claude#10
Gemini#2
AI Overviews#2

“is the goat agency better than viral nation for big global campaigns”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“The Goat Agency reviews and case studies for consumer brands”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“compare the top influencer marketing agencies like whalar billion dollar boy and the goat agency”

ChatGPT#3
Claude#1
GeminiNo
AI OverviewsNo

“need a better process for creator discovery and managing hundreds of influencers”

ChatGPTNo
Claude#14
Gemini#2
AI OverviewsNo

“how do big brands manage talent partnerships at scale without it being a mess”

ChatGPT#2
ClaudeNo
Gemini#5
AI OverviewsNo
Competitive Landscape
1
TikTok
73 mentions
2
The Goat Agency
58 mentions
3
CreatorIQ
54 mentions
4
YouTube
47 mentions
5
Instagram
45 mentions
6
Viral Nation
44 mentions
7
Traackr
42 mentions
8
Billion Dollar Boy
40 mentions
9
Modash
38 mentions
10
Obviously
36 mentions
11
Whalar
35 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve The Goat Agency's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (63% mention rate)

Gap

Low visibility on Gemini (28% mention rate)

Gap

Low visibility on AIOverviews (28% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Global Influencer Strategy & Execution(3 queries)

“help me plan an influencer launch across five different european markets”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Instagram
2.TikTok
3.YouTube
4.LinkedIn
5.Twitch

+18 more

ClaudeClaude
1.Kolsquare
2.Lefty
3.Influencity
4.Upfluence
5.CreatorIQ

+14 more

GeminiGemini
1.Instagram
2.TikTok
3.YouTube
4.Modash
5.HypeAuditor

+13 more

AI OverviewsAI Overviews

No brands listed

“what's the best way to scale creator partnerships globally for an enterprise brand”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.TikTok
2.Xiaohongshu
3.CreatorIQ
4.Traackr
5.Upfluence
36.The Goat Agency

+31 more

ClaudeClaude
1.CreatorIQ
2.GRIN
3.Traackr
4.Aspire
5.AspireIQ

+11 more

GeminiGemini
1.CreatorIQ
2.Disney
3.Impact.com
4.Grin
5.Shopify
13.The Goat Agency

+11 more

AI OverviewsAI Overviews
1.GrackerAI
2.LinkedIn
3.Merchandise Branding
4.Column Five
5.Social Magazines

+1 more

“find a marketing agency that handles global influencer strategy and campaign management”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Viral Nation
2.Coca-Cola
3.Meta
4.Activision
5.Uber
9.The Goat Agency

+24 more

ClaudeClaude
1.Billion Dollar Boy
2.Unilever
3.P&G
4.Coca-Cola
5.The Influencer Marketing Factory

+16 more

GeminiGemini
1.The Goat Agency
2.VML
3.Goat
4.TikTok
5.Twitch

+13 more

AI OverviewsAI Overviews
1.WPP
2.Omnicom Group
3.Publicis Groupe
4.Interpublic Group (IPG)
5.Accenture Interactive

+19 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Localize Influencer Campaigns for Different European ...

blog.cable.so

Web1 ref

How to Expand To New Markets With Influencer Marketing

curemedia.com

Web1 ref

How to Enter New Markets with Influencer Marketing | Free ...

youtube.com

Video1 ref

Global Influencer Marketing Strategy: How to Scale Your ...

fy-ads.com

Web1 ref

Europe's Influencer Marketing Landscape: What Brands ...

forbes.com

Web1 ref

The 3-7-27 Rule in Branding Explained | CyberMarketing Hub

gracker.ai

Web1 ref

The 3-7-27 Rule of Branding: Why Consistency Matters - LinkedIn

linkedin.com

Social1 ref

What is the 3 7 27 rule of branding? Understanding the 27 rule and its ...

merchandisebranding.co.uk

Web1 ref

How to Build Brand Awareness: Steps, Rules, Metrics - Column Five

columnfivemedia.com

Web1 ref

How Repetition in Marketing Affects the Customer Journey to You

socialmagazines.co

Web1 ref

3-7-27 Law of Branding Archives | Real Estate Marketing

blog.prospectsplus.com

Web1 ref

The Rule of Three in Marketing: Why It Works and How to Use It

linkedin.com

Social1 ref

ie.edu

ie.edu

Edu1 ref

The Big Six agencies: Who they are and what they do

ie.edu

Edu1 ref

Who are the Big 4 in marketing? - the mac groups

themacgroups.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives The Goat Agency's communication style and personality

The Goat Agency communicates with confident authority as industry pioneers while maintaining an energetic, forward-thinking tone that reflects their position at the cutting edge of creator marketing. Their voice balances professional expertise with bold, revolutionary language—using phrases like 'Human Media Revolution' to position themselves as transformative leaders. They speak directly to sophisticated marketers with data-backed claims while injecting creative energy and cultural awareness that demonstrates their deep understanding of social media and creator culture.

Core Tone Traits

Confidently Authoritative

Speaks as industry pioneers with proven expertise and award-winning credentials

Bold & Revolutionary

Uses transformative language that positions them as leaders changing the marketing landscape

Performance-Driven

Emphasizes measurable results, data intelligence, and ROI-focused outcomes

Culturally Fluent

Demonstrates deep understanding of creator culture, social trends, and audience behavior

Visual Identity

Primary

#FF4500

Secondary

#FFFFFF

Accent

#000000

Background

#FFFFFF

Foreground

#111111

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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Frequently asked questions

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The Goat Agency is an award-winning global influencer marketing agency founded in 2015. They specialize in connecting brands with online creators through strategy, content creation, and influencer-led media campaigns, helping clients achieve cultural relevance and measurable performance across 37 markets worldwide.

The only truly scaled-up global influencer marketing agency combining human-first creator content with connected media, proprietary technology (IBEX), and 650+ specialists across 37 markets to help brands 'Influence Everywhere.'

AI Visibility Score

The Goat Agency has an AI visibility score of 49/100, rated as moderate. This score reflects how often and how prominently The Goat Agency appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

The Goat Agency was analyzed across 43 queries and 4 AI platforms. Overall visibility score: 49/100.

Strengths

  • Good presence on ChatGPT (63% mention rate)

Visibility Gaps

  • Low visibility on Gemini (28% mention rate)
  • Low visibility on AIOverviews (28% mention rate)

Competitors in AI Recommendations

  • TikTok: 73 mentions
  • CreatorIQ: 54 mentions
  • YouTube: 47 mentions
  • Instagram: 45 mentions
  • Viral Nation: 44 mentions
  • Traackr: 42 mentions
  • Billion Dollar Boy: 40 mentions
  • Modash: 38 mentions
  • Obviously: 36 mentions
  • Whalar: 35 mentions
  • WPP: 35 mentions
  • Meta: 32 mentions
  • Shopify: 28 mentions
  • GRIN: 28 mentions
  • HypeAuditor: 27 mentions

Categories: Marketing & Advertising