Visibility
Sentiment
The INKEY List
The INKEY List is an affordable, science-backed skincare brand that launched in 2018 and quickly became a skincare staple
Visibility
Sentiment
The INKEY List is an affordable, science-backed skincare brand that launched in 2018 and quickly became a skincare staple. They offer clinically proven, ingredient-focused products that deliver real results at accessible price points, with a commitment to transparency, sustainability, and cruelty-free formulations.
AI Perception Summary
The INKEY List maintains a low overall AI visibility score of 24/100, characterized by moderate performance on Gemini and ChatGPT but a total absence on Claude and poor rankings in AI Overviews. While the brand is recognized as a leader in budget-friendly eye care and general brand identity, it critically fails to reach the 'Analytical Actives Expert' persona and lacks visibility in high-intent categories like skin barrier repair and body care.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT42% mention rate
Claude0% mention rate
Gemini53% mention rate
AI Overviews16% mention rate
Brand Voice & Style
How AI perceives The INKEY List's communication style and personality
The INKEY List communicates with an approachable, educational tone that demystifies skincare science. They speak directly to consumers as knowledgeable friends rather than intimidating experts, using clear language to explain complex ingredients. The brand balances scientific credibility with warmth and inclusivity, always emphasizing that effective skincare should be accessible to everyone. Their voice is confident but never condescending, celebrating real results from real people.
Core Tone Traits
Educational & Transparent
Explains ingredients and benefits clearly without jargon, empowering consumers to make informed choices
Approachable & Inclusive
Welcoming to skincare novices and enthusiasts alike, never intimidating or elitist
Results-Driven & Credible
Backs claims with clinical proof and real customer testimonials
Friendly & Supportive
Speaks like a knowledgeable friend helping you navigate your skincare journey
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of The INKEY List
Amazon19 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Reduce plastic waste in her daily beauty routine; Support brands that align with her ethical values
Greenwashing in skincare marketing; Excessive secondary packaging like boxes and leaflets
Build a complete skincare routine for under $50; Clear up mild acne without expensive dermatologist visits
Overwhelmed by the number of different serums available; Fear of wasting money on products that don't work
Find high-potency actives that don't break the bank; Validate the scientific efficacy of new product launches
Marketing fluff that obscures actual ingredient concentrations; High markup on basic ingredients like Niacinamide or Squalane
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility