What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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The INKEY List

Visibility17

Vibe100

Businesses/Beauty & Personal Care/The INKEY List

AI Visibility & Sentiment

The INKEY List

The INKEY List is an affordable, science-backed skincare brand that launched in 2018 and quickly became a skincare staple. They offer clinically proven, ingredient-focused products that deliver real results at accessible price points, with a commitment to transparency, sustainability, and cruelty-free formulations.

Active Monitoring

theinkeylist.com

Beauty & Personal Care

AI Visibility Score

17/100

Invisible

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe The INKEY List today.

The INKEY List maintains a low overall AI visibility score of 24/100, characterized by moderate performance on Gemini and ChatGPT but a total absence on Claude and poor rankings in AI Overviews. While the brand is recognized as a leader in budget-friendly eye care and general brand identity, it critically fails to reach the 'Analytical Actives Expert' persona and lacks visibility in high-intent categories like skin barrier repair and body care.

Value Proposition

Clinically proven, ingredient-focused skincare that delivers real results at affordable prices, with full transparency about formulations and a commitment to ethical, sustainable practices.

Overview

Mission

To make effective, science-backed skincare accessible to everyone through transparent, affordable, and ethically-produced products.

Products & Services

Facial serums (Hyaluronic Acid, Vitamin C, Retinol, Niacinamide)Moisturizers and hydrators (Bio-Active Ceramide, Omega Water Cream)Cleansers (Oat Cleansing Balm, Salicylic Acid Cleanser)Eye treatments (Caffeine Eye Cream)Body treatments (Glycolic Acid Exfoliating Body Stick)

Current State

Visibility Landscape

A high-level view of how The INKEY List performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	19	0	39	5
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

The Ordinary

32 mentions

Amazon

19 mentions

CeraVe

19 mentions

Deciem

17 mentions

Ulta

16 mentions

Target

13 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve The INKEY List's AI visibility.

Key Findings

Strength

Top-tier rankings (#1) on ChatGPT and Gemini for brand identity and 'vibe check' queries.

Strength

High visibility and strong positioning for eye care concerns, specifically dark circles and puffiness.

Strength

Solid performance within the 'Budget-Conscious Grad Student' persona, particularly for affordable serum alternatives.

Recommended Actions

Develop and publish technical ingredient deep-dives and layering guides.

The brand has 0% visibility with Analytical Actives Experts; providing detailed data on niacinamide, vitamin C, and hyaluronic acid layering will help capture this high-authority persona.

Create targeted content addressing skin barrier repair and body-specific concerns (acne/rough skin).

These are high-growth categories where the brand currently has zero visibility, losing directly to competitors like CeraVe and The Ordinary.

Optimize site architecture and structured data for AI Overviews and Gemini visibility.

Gemini is currently the brand's strongest platform (53% mention rate); reinforcing this with better technical SEO will solidify the #1 positions and improve AI Overview inclusion.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Targeted Treatment For Skin Concerns(3 queries)

“my skin barrier feels stripped and dry what moisturizer should I use to fix it”

0/4 platforms mentioned

Core

The Sustainable Skincare Seeker · Sustainability Program Manager

ChatGPT

No brands listed

Claude

No brands listed

Gemini

1.Biossance

2.Squalane + Omega Repair Cream

3.Dieux Skin

4.Instant Angel Lipid Rich Moisturizer

5.Byoma

+5 more

AI Overviews

1.Rhode Barrier Restore Cream

2.Caudalie Premier Cru The Cream

3.SkinFix

4.Desitin

5.A&D cream

+3 more

“how do I get rid of dark circles and puffiness under my eyes without spending 50 dollars”

2/4 platforms mentioned

Core

The Budget-Conscious Grad Student · Graduate Research Assistant

ChatGPT

1.The Ordinary Caffeine Solution 5% + EGCG

2.The Inkey List Caffeine Eye Cream

3.The Ordinary Hyaluronic Acid 2% + B5

4.CeraVe Eye Repair Cream

5.The Ordinary Granactive Retinoid 2% Emulsion

+3 more

Claude

No brands listed

Gemini

1.The Ordinary Caffeine Solution 5% + EGCG

2.Good Molecules Yerba Mate Wake Up Eye Gel

3.The INKEY List Caffeine Eye Cream

4.The Ordinary

5.CeraVe Eye Repair Cream

+7 more

AI Overviews

1.Perfect Skin Studio

2.Healthline

3.Shens Clinic

4.WebMD

5.Healthline

+10 more

“best way to treat body acne and rough skin on my arms”

0/4 platforms mentioned

Adjacent

The Budget-Conscious Grad Student · Graduate Research Assistant

ChatGPT

1.CeraVe SA Body Wash

2.PanOxyl 10% Benzoyl Peroxide Wash

3.La Roche-Posay Effaclar Body Wash

4.Differin

5.Neutrogena On-the-Spot Acne Treatment

+5 more

Claude

No brands listed

Gemini

1.CeraVe SA Renewing Cleanser

2.Target

3.Up & Up Renewing SA Cleanser

4.Walmart

5.Equate SA Cleanser

+15 more

AI Overviews

1.Riverchase Dermatology

2.Healthline

3.Verywell Health

4.Paramount Family Medical Clinic and Med Spa

5.Skin Software

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Inkey List? : r/30PlusSkinCare - Reddit

reddit.com

Forum1 ref

An honest review of the Inkey List - Cheryl Shops

cherylshops.net

Web1 ref

The Inkey List Reviews 2026 - Read Before You Buy - Thingtesting

thingtesting.com

Web1 ref

The INKEY List Skincare Review: Hits and Misses

tiktok.com

Web1 ref

The Inkey List Hyaluronic Acid Review - The Stripe

thestripe.com

Web1 ref

The INKEY List Review: Affordable Skincare - Suburban Tourist

suburbantourist.ca

Web1 ref

10 Best Barrier Repair Creams in 2025, Tested & Reviewed

allure.com

Web1 ref

How to repair a damaged skin barrier?

ulta.com

Web1 ref

[Routine help] Moisturizer to restore skin barrier?

reddit.com

Forum1 ref

8 Best Barrier Repair Creams 2025, Reviewed by ... - Glamour

glamour.com

Web1 ref

How to Help Strengthen a Damaged Skin Moisture Barrier

eucerinus.com

Web1 ref

[product question] Paula's choice vs the ordinary : r/SkincareAddiction

reddit.com

Forum1 ref

This or That | The Ordinary Vs Paula's Choice Azelaic Acid

youtube.com

Video1 ref

THE ORDINARY PEELING SOLUTION VS PAULA'S CHOICE ...

youtube.com

Video1 ref

PAULA'S CHOICE vs THE ORDINARY - Battle of the skincare ...

youtube.com

Video1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of The INKEY List.

The Ordinary32 mentions

Amazon19 mentions

CeraVe19 mentions

The INKEY List18 mentions

Deciem17 mentions

Ulta16 mentions

Target13 mentions

Good Molecules12 mentions

Sephora11 mentions

Paula’s Choice11 mentions

YouTube10 mentions

Brand Identity

Brand Voice & Style

How AI perceives The INKEY List's communication style and personality

The INKEY List communicates with an approachable, educational tone that demystifies skincare science. They speak directly to consumers as knowledgeable friends rather than intimidating experts, using clear language to explain complex ingredients. The brand balances scientific credibility with warmth and inclusivity, always emphasizing that effective skincare should be accessible to everyone. Their voice is confident but never condescending, celebrating real results from real people.

Core Tone Traits

Educational & Transparent

Explains ingredients and benefits clearly without jargon, empowering consumers to make informed choices

Approachable & Inclusive

Welcoming to skincare novices and enthusiasts alike, never intimidating or elitist

Results-Driven & Credible

Backs claims with clinical proof and real customer testimonials

Friendly & Supportive

Speaks like a knowledgeable friend helping you navigate your skincare journey

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.