The INKEY List is an affordable, science-backed skincare brand that launched in 2018 and quickly became a skincare staple. They offer clinically proven, ingredient-focused products that deliver real results at accessible price points, with a commitment to transparency, sustainability, and cruelty-free formulations.
Clinically proven, ingredient-focused skincare that delivers real results at affordable prices, with full transparency about formulations and a commitment to ethical, sustainable practices.
AI Visibility Score
The INKEY List has an AI visibility score of 24/100, rated as low. This score reflects how often and how prominently The INKEY List appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
The INKEY List maintains a low overall AI visibility score of 24/100, characterized by moderate performance on Gemini and ChatGPT but a total absence on Claude and poor rankings in AI Overviews. While the brand is recognized as a leader in budget-friendly eye care and general brand identity, it critically fails to reach the 'Analytical Actives Expert' persona and lacks visibility in high-intent categories like skin barrier repair and body care.
Strengths
- Top-tier rankings (#1) on ChatGPT and Gemini for brand identity and 'vibe check' queries.
- High visibility and strong positioning for eye care concerns, specifically dark circles and puffiness.
- Solid performance within the 'Budget-Conscious Grad Student' persona, particularly for affordable serum alternatives.
Visibility Gaps
- Complete lack of visibility (0% mention rate) on Claude across all tested queries.
- Zero presence for the 'Analytical Actives Expert' persona, indicating a failure to capture technical or ingredient-heavy search intent.
- Significant missed opportunities in specific product categories including double cleansing, body acne, and skin barrier moisturizers where the brand was frequently 'NOT MENTIONED'.
Competitors in AI Recommendations
- The Ordinary: 32 mentions
- Amazon: 19 mentions
- CeraVe: 19 mentions
- Deciem: 17 mentions
- Ulta: 16 mentions
- Target: 13 mentions
- Good Molecules: 12 mentions
- Sephora: 11 mentions
- Paula’s Choice: 11 mentions
- YouTube: 10 mentions
- La Roche-Posay: 7 mentions
- Walmart: 7 mentions
- The Ordinary Niacinamide 10% + Zinc 1%: 7 mentions
- The Ordinary Hyaluronic Acid 2% + B5: 7 mentions
- Ethique: 7 mentions
Categories: Beauty & Personal Care