What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

The Zebra

Visibility67

Vibe99

Businesses/Insurance Technology (InsurTech)/The Zebra

AI Visibility & Sentiment

The Zebra

The Zebra is an online insurance comparison marketplace that helps consumers find and compare auto and home insurance quotes from over 100 top providers. The platform enables users to get personalized quotes in minutes, compare rates side-by-side, and purchase policies online or with the help of licensed agents.

Active Monitoring

thezebra.com

Insurance Technology (InsurTech)Startups

AI Visibility Score

67/100

Good

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe The Zebra today.

The Zebra has successfully established itself as the preeminent authority for insurance comparison in the AI era, consistently outperforming legacy carriers like GEICO and State Farm in recommendation relevance for efficiency-minded consumers. While the brand enjoys dominant visibility on ChatGPT and Claude, a strategic gap in the Gemini ecosystem and inconsistent performance during major life-event queries represent the final hurdles to total market saturation.

Working in your favor

Dominant authority in 'Comparison Marketplace Trust & Reviews' and 'Expert Guidance' queries, frequently securing the #1 or #2 position across ChatGPT and Claude.

Exceptional resonance with the 'Efficiency-Driven Household Manager' persona, achieving a market-leading average position of 2.6.

High brand equity in 'spam-free' insurance searches, where LLMs consistently recommend The Zebra to users explicitly looking to avoid unwanted solicitations.

Gaps to close

Significant visibility lag on Gemini (60% mention rate) compared to ChatGPT (87%), indicating a missed opportunity in Google's primary AI interface.

Underperformance in 'Life Event Financial Planning' queries, particularly for first-time homeowners where the brand dropped to position #9 in Claude.

Lower engagement with 'High-Mileage Gig Workers' (63% mention rate) compared to other core personas.

Opportunities

Capture the 'Gemini Gap' by aligning technical content with Google's specific AI information-retrieval patterns to bridge the 27% visibility deficit.

Expand content clusters around life transitions—such as purchasing a first home—to improve ranking in high-value, long-term customer acquisition queries.

Leverage the brand's high 'vibe check' score to position as the ethical alternative to traditional carriers who struggle with lower sentiment and higher average positions.

Highest-Impact Actions

Prioritize Gemini-specific technical SEO and structured data optimization.

With a 60% mention rate compared to 87% on ChatGPT, Gemini is currently the weakest link in an otherwise strong platform portfolio.

Develop comprehensive 'First-Time Homeowner' insurance guides focused on complex multi-policy bundles.

The Zebra currently sees its lowest rankings (Position #9) in life-event queries, a critical window for acquiring high-LTV customers.

Aggressively market the 'no-spam' and 'side-by-side' comparison features in top-of-funnel content.

AI models are already associating The Zebra with these pain-point solutions; formalizing this narrative will cement the brand as the top recommendation for frustrated shoppers.

Value Proposition

Get personalized insurance quotes from 100+ top providers in just 5 minutes, compare them side-by-side, and save hundreds every year—all without junk mail or spam calls.

Overview

Mission

Insurance in black and white—we search, you save. Making insurance comparison simple, transparent, and hassle-free.

Products & Services

Auto insurance comparison and quotesHome insurance comparison and quotesInsurance bundling optionsCar insurance cost calculatorLicensed agent consultation services

Current State

Visibility Landscape

A high-level view of how The Zebra performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about The Zebra? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	87	72	59	58
“my car insurance just went up, how do i find the cheapest rates right now?”	#1	#1	#1	#3
“i'm buying my first house and need to figure out home insurance, help me find good options”	#4	#9	No	No
“show me some tools to compare insurance rates side-by-side so I can see the coverage differences”	#4	#1	#3	#2
“how can i save money on both home and auto insurance at the same time, specific brand recommendations please”	#9	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	94	97	94	94
“what are the most trusted insurance comparison websites that don't sell my data?”	#3	#1	#3	#2
“i need a new insurance policy but don't want to get a million spam phone calls, what sites should i use?”	#1	#1	#1	#2

“What do you know about The Zebra? What do they do and what's their reputation?”

“my car insurance just went up, how do i find the cheapest rates right now?”

“i'm buying my first house and need to figure out home insurance, help me find good options”

“show me some tools to compare insurance rates side-by-side so I can see the coverage differences”

“how can i save money on both home and auto insurance at the same time, specific brand recommendations please”

“what are the most trusted insurance comparison websites that don't sell my data?”

“i need a new insurance policy but don't want to get a million spam phone calls, what sites should i use?”

Competitive Landscape

The Zebra

45 mentions

GEICO

39 mentions

State Farm

38 mentions

Progressive

36 mentions

Insurify

33 mentions

Allstate

32 mentions

NerdWallet

31 mentions

Policygenius

28 mentions

USAA

28 mentions

Compare.com

20 mentions

Gabi

15 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve The Zebra's AI visibility.

Key Findings

Strength

Dominant authority in 'Comparison Marketplace Trust & Reviews' and 'Expert Guidance' queries, frequently securing the #1 or #2 position across ChatGPT and Claude.

Strength

Exceptional resonance with the 'Efficiency-Driven Household Manager' persona, achieving a market-leading average position of 2.6.

Strength

High brand equity in 'spam-free' insurance searches, where LLMs consistently recommend The Zebra to users explicitly looking to avoid unwanted solicitations.

Recommended Actions

Prioritize Gemini-specific technical SEO and structured data optimization.

With a 60% mention rate compared to 87% on ChatGPT, Gemini is currently the weakest link in an otherwise strong platform portfolio.

Develop comprehensive 'First-Time Homeowner' insurance guides focused on complex multi-policy bundles.

The Zebra currently sees its lowest rankings (Position #9) in life-event queries, a critical window for acquiring high-LTV customers.

Aggressively market the 'no-spam' and 'side-by-side' comparison features in top-of-funnel content.

AI models are already associating The Zebra with these pain-point solutions; formalizing this narrative will cement the brand as the top recommendation for frustrated shoppers.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Maximizing Insurance Savings(3 queries)

“my car insurance just went up, how do i find the cheapest rates right now?”

4/4 platforms mentioned

Core

ChatGPT

1.Root

2.Metromile

3.Progressive Snapshot

4.Insurify

5.The Zebra

+21 more

Claude

1.Bankrate

2.NerdWallet

3.The Zebra

4.Insurify

5.GEICO

+6 more

Gemini

1.NerdWallet

2.ValuePenguin

3.Bankrate

4.The Zebra

5.State Farm

+7 more

AI Overviews

1.Travelers

2.USAA

3.GEICO

4.Compare.com

5.Insurify

6.The Zebra

+4 more

“i need a new insurance policy but don't want to get a million spam phone calls, what sites should i use?”

3/4 platforms mentioned

Adjacent

The First-Time Homeowner · Direct Buyer

ChatGPT

1.Lemonade

2.Hippo

3.Amica Mutual

4.State Farm

5.Allstate

+13 more

Claude

1.State Farm

2.Allstate

3.GEICO

4.Lemonade

5.Texas Farm Bureau

7.TheZebra

+3 more

Gemini

1.Policygenius

2.Toyota RAV4

3.NerdWallet

4.The Zebra

5.Lemonade

+3 more

AI Overviews

1.Insurify

2.The Zebra

3.Insurify

4.Jerry

5.Policygenius

+2 more

“how can i save money on both home and auto insurance at the same time, specific brand recommendations please”

1/4 platforms mentioned

Core

The First-Time Homeowner · Direct Buyer

ChatGPT

1.Snapshot

2.Drivewise

3.DriveEasy

4.GEICO DriveEasy

5.Metromile

9.The Zebra

+16 more

Claude

1.State Farm

2.GEICO

3.Progressive

4.Snapshot

5.Allstate

+2 more

Gemini

1.State Farm

2.Toyota RAV4

3.USAA

4.Allstate

5.Nationwide

+1 more

AI Overviews

1.Mercury Insurance

2.State Farm

3.Allstate

4.Progressive

5.Amica

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Cheapest Car Insurance Companies of 2026

usnews.com

The Zebra

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Insurance Technology (InsurTech)

Start gettingrecommended by AI.

Frequently asked questions

The Zebra

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Insurance Technology (InsurTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.