The Zebra

Visibility73

Vibe99

Businesses/Insurance Technology (InsurTech)/The Zebra

AI Visibility & Sentiment

The Zebra

The Zebra is an online insurance comparison marketplace that helps consumers find and compare auto and home insurance quotes from over 100 top providers. The platform enables users to get personalized quotes in minutes, compare rates side-by-side, and purchase policies online or with the help of licensed agents.

Active Monitoring

thezebra.com

Insurance Technology (InsurTech)Startups

AI Visibility Score

73/100

Good

Sentiment Score

99/100

AI Perception

Summary

The Zebra has successfully established itself as the preeminent authority for insurance comparison in the AI era, consistently outperforming legacy carriers like GEICO and State Farm in recommendation relevance for efficiency-minded consumers. While the brand enjoys dominant visibility on ChatGPT and Claude, a strategic gap in the Gemini ecosystem and inconsistent performance during major life-event queries represent the final hurdles to total market saturation.

Value Proposition

Get personalized insurance quotes from 100+ top providers in just 5 minutes, compare them side-by-side, and save hundreds every year—all without junk mail or spam calls.

Overview

Mission

Insurance in black and white—we search, you save. Making insurance comparison simple, transparent, and hassle-free.

Products & Services

Auto insurance comparison and quotesHome insurance comparison and quotesInsurance bundling optionsCar insurance cost calculatorLicensed agent consultation services

Agent Breakdown

AI Platforms

How often do different AI platforms reference The Zebra?

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Conversation Analysis

Topics

What conversations is The Zebra included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend The Zebra to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Maximizing Insurance Savings(3 queries)

“my car insurance just went up, how do i find the cheapest rates right now?”

4/4 platforms mentioned

ChatGPT

1.Root

2.Metromile

3.Progressive Snapshot

4.Insurify

5.The Zebra

+21 more

Claude

1.Bankrate

2.NerdWallet

3.The Zebra

4.Insurify

5.GEICO

+6 more

Gemini

1.NerdWallet

2.ValuePenguin

3.Bankrate

4.The Zebra

5.State Farm

+7 more

AI Overviews

1.Travelers

2.USAA

3.GEICO

4.Compare.com

5.Insurify

6.The Zebra

+4 more

“i need a new insurance policy but don't want to get a million spam phone calls, what sites should i use?”

3/4 platforms mentioned

ChatGPT

1.Lemonade

2.Hippo

3.Amica Mutual

4.State Farm

5.Allstate

+13 more

Claude

1.State Farm

2.Allstate

3.GEICO

4.Lemonade

5.Texas Farm Bureau

7.TheZebra

+3 more

Gemini

1.Policygenius

2.Toyota RAV4

3.NerdWallet

4.The Zebra

5.Lemonade

+3 more

AI Overviews

1.Insurify

2.The Zebra

3.Insurify

4.Jerry

5.Policygenius

+2 more

“how can i save money on both home and auto insurance at the same time, specific brand recommendations please”

1/4 platforms mentioned

ChatGPT

1.Snapshot

2.Drivewise

3.DriveEasy

4.GEICO DriveEasy

5.Metromile

9.The Zebra

+16 more

Claude

1.State Farm

2.GEICO

3.Progressive

4.Snapshot

5.Allstate

+2 more

Gemini

1.State Farm

2.Toyota RAV4

3.USAA

4.Allstate

5.Nationwide

+1 more

AI Overviews

1.Mercury Insurance

2.State Farm

3.Allstate

4.Progressive

5.Amica

+4 more

Life Event Financial Planning(1 query)

“i'm buying my first house and need to figure out home insurance, help me find good options”

1/4 platforms mentioned

ChatGPT

1.State Farm

2.Allstate

3.USAA

4.Amica Mutual

5.Erie Insurance

+19 more

Claude

1.State Farm

2.Allstate

3.GEICO

4.Progressive

5.Nationwide

9.The Zebra

+6 more

Gemini

1.USAA

2.State Farm

3.Allstate

4.Nationwide

5.Progressive

+3 more

AI Overviews

1.Dean & Draper

2.Amica

3.State Farm

4.Allstate

5.USAA

+3 more

Comparison Marketplace Trust & Reviews(1 query)

“what are the most trusted insurance comparison websites that don't sell my data?”

4/4 platforms mentioned

ChatGPT

1.Policygenius

2.NerdWallet

3.The Zebra

4.Insurify

5.Gabi

+16 more

Claude

1.The Zebra

2.NerdWallet

3.Bankrate

4.Bankrate Inc.

5.Jerry

+3 more

Gemini

1.NerdWallet

2.ValuePenguin

3.LendingTree

4.Bankrate

5.The Zebra

+1 more

AI Overviews

1.Consumer Reports

2.Insurify

3.The Zebra

4.Compare.com

5.Policygenius

+4 more

Expert Guidance & Side By Side Analysis(1 query)

“show me some tools to compare insurance rates side-by-side so I can see the coverage differences”

4/4 platforms mentioned

ChatGPT

1.Policygenius

2.NerdWallet

3.Bankrate

4.The Zebra

5.Insurify

+27 more

Claude

1.Insurify

2.The Zebra

3.NerdWallet

4.Bankrate

5.QuoteWizard

+1 more

Gemini

1.NerdWallet

2.Policygenius

3.The Zebra

4.EverQuote

5.Compare.com

+6 more

AI Overviews

1.Compare.com

2.The Zebra

3.Insurify

4.Policygenius

5.Gabi

+6 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in 'Comparison Marketplace Trust & Reviews' and 'Expert Guidance' queries, frequently securing the #1 or #2 position across ChatGPT and Claude.

Strength

Exceptional resonance with the 'Efficiency-Driven Household Manager' persona, achieving a market-leading average position of 2.6.

Strength

High brand equity in 'spam-free' insurance searches, where LLMs consistently recommend The Zebra to users explicitly looking to avoid unwanted solicitations.

Gap

Significant visibility lag on Gemini (60% mention rate) compared to ChatGPT (87%), indicating a missed opportunity in Google's primary AI interface.

Gap

Underperformance in 'Life Event Financial Planning' queries, particularly for first-time homeowners where the brand dropped to position #9 in Claude.

Gap

Lower engagement with 'High-Mileage Gig Workers' (63% mention rate) compared to other core personas.

Opportunity

Capture the 'Gemini Gap' by aligning technical content with Google's specific AI information-retrieval patterns to bridge the 27% visibility deficit.

Opportunity

Expand content clusters around life transitions—such as purchasing a first home—to improve ranking in high-value, long-term customer acquisition queries.

Opportunity

Leverage the brand's high 'vibe check' score to position as the ethical alternative to traditional carriers who struggle with lower sentiment and higher average positions.

Technical Health

Site Health for AI Visibility

How well The Zebra's website is optimized for AI agent discovery and comprehension.

93/100

19 passed 2 warnings

Audited 2/27/2026

Crawlability90

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives The Zebra's communication style and personality

The Zebra communicates with a friendly, straightforward tone that demystifies insurance shopping. The brand uses clear, jargon-free language that makes complex insurance topics accessible to everyday consumers. There's a confident, helpful quality to their messaging—they position themselves as the knowledgeable friend who can guide you through insurance decisions. The playful zebra branding adds personality without undermining credibility, and the 'black and white' tagline reinforces their commitment to transparency and simplicity.

Core Tone Traits

Straightforward & Transparent

Uses clear, honest language without insurance jargon or hidden agendas

Helpful & Supportive

Positions as a trusted guide that makes insurance shopping easier

Confident & Credible

Backs claims with data (74 million quotes) and social proof (Trustpilot ratings)

Approachable & Friendly

Maintains warmth and accessibility while discussing serious financial topics

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of The Zebra

The Zebra45 mentions

GEICO39 mentions

State Farm38 mentions

Progressive36 mentions

Insurify33 mentions

Allstate32 mentions

NerdWallet31 mentions

Policygenius28 mentions

USAA28 mentions

Compare.com20 mentions

Gabi15 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Cheapest Car Insurance Companies of 2026

https://www.usnews.com/insurance/auto/cheapest-car-insurance-companies

Referenced in 1 query

Review

Cheapest Car Insurance Companies of 2026 - NerdWallet

https://www.nerdwallet.com/insurance/auto/cheapest-car-insurance

Referenced in 1 query

Review

The 7 Best Insurance Comparison Sites of 2026 - Compare.com

https://www.compare.com/auto-insurance/compare-insurance-companies/best-car-insurance-comparison-sites

Referenced in 4 queries

Review

How Can I Lower My Car Insurance in 2026? 3 Moves That Work

https://www.finhabits.com/3-ways-to-lower-car-insurance-in-2026/

Referenced in 1 query

Review

The Zebra: Instantly Compare Insurance Quotes

https://www.thezebra.com/

Referenced in 6 queries

Review

How to lower car insurance premiums in 2026

https://baldwin.com/insights/how-to-lower-car-insurance-premiums-in-2026/

Referenced in 1 query

Review

Compare Car Insurance Rates Side-by-Side in 2026 - The Zebra

https://www.thezebra.com/auto-insurance/

Referenced in 4 queries

Review

The 10 Best Car Insurance Comparison Sites in 2026 - Insurify

https://insurify.com/car-insurance/the-best-and-worst-sites-to-compare-car-insurance-quotes/

Referenced in 4 queries

Review

10 Proven Ways to Lower Your Auto Insurance Premiums in ...

https://gettia.com/10-proven-ways-to-lower-your-auto-insurance-premiums-in-2026/

Referenced in 1 query

Review

13 Ways to Lower Your Car Insurance Rate - Liberty Mutual

https://www.libertymutual.com/insurance-resources/auto/how-to-lower-your-car-insurance-rate

Referenced in 1 query

Review

7 Ways to Lower Your Car Insurance Rate | Progressive

https://www.progressive.com/answers/lower-car-insurance-rates/

Referenced in 1 query

Review

5 Ways to Lower Your Car Insurance in 2026 - Finhabits

https://www.finhabits.com/5-ways-to-lower-your-car-insurance-in-2026/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Prioritize Gemini-specific technical SEO and structured data optimization.

With a 60% mention rate compared to 87% on ChatGPT, Gemini is currently the weakest link in an otherwise strong platform portfolio.

Impact: High

Develop comprehensive 'First-Time Homeowner' insurance guides focused on complex multi-policy bundles.

The Zebra currently sees its lowest rankings (Position #9) in life-event queries, a critical window for acquiring high-LTV customers.

Impact: High

Aggressively market the 'no-spam' and 'side-by-side' comparison features in top-of-funnel content.

AI models are already associating The Zebra with these pain-point solutions; formalizing this narrative will cement the brand as the top recommendation for frustrated shoppers.

Impact: Medium

Create dedicated landing pages and resources for gig-economy workers and high-mileage drivers.

This persona currently has the lowest mention rate among tested segments, yet represents a massive, growing segment of the insurance-seeking population.

Impact: Medium

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Backing

Investors

Floodgate

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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