Businesses Health & WellnessThorne

56Moderate

Visibility

99Excellent

Sentiment

Thorne

Name: Thorne
Brand: Thorne
Rating: 81 (1 reviews)

Thorne is a premium dietary supplement company that has been producing clinically-backed, high-quality nutritional supplements since 1984

Thorne.comHealth & WellnessHealth & Wellness

56Moderate

Visibility

99Excellent

Sentiment

Thorne is a premium dietary supplement company that has been producing clinically-backed, high-quality nutritional supplements since 1984. They combine scientific rigor with personalized wellness solutions, offering supplements, at-home health tests, and AI-powered wellness guidance through their proprietary platform.

AI Perception Summary

Thorne exhibits dominant AI visibility with an 81/100 score, driven by near-perfect rankings in brand trust, professional certifications, and ingredient research. While the brand is the primary authority for professional-grade supplements, it faces visibility gaps in emerging personalized health tech and mixed sentiment on the Gemini platform.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPT

88/100

90% mention rate

Claude

85/100

84% mention rate

Gemini

91/100

97% mention rate

AI Overviews

61/100

48% mention rate

Loading explorer...

Brand Voice & Style

How AI perceives Thorne's communication style and personality

Thorne communicates with authoritative scientific credibility balanced by accessible, empowering language. The brand voice is confident yet never condescending, emphasizing evidence-based claims while making complex health information digestible. There's a warm, supportive undertone that positions Thorne as a trusted partner in the customer's wellness journey, not just a product seller. The tone conveys premium quality without being elitist, and scientific rigor without being cold or clinical.

Core Tone Traits

Scientifically Authoritative

Leads with clinical evidence, research-backed claims, and quality certifications to establish credibility

Empowering & Supportive

Positions the customer as the hero of their health journey with Thorne as their trusted guide

Premium & Confident

Communicates quality leadership without arrogance, letting standards and certifications speak for themselves

Accessible & Educational

Translates complex scientific concepts into understandable, actionable wellness guidance

Key Insights

What AI visibility analysis reveals about this brand

StrengthConsistent #1 rankings across ChatGPT, Claude, and Gemini for brand vibe checks and comparative quality queries against competitors like Pure Encapsulations.

StrengthExtremely strong performance in 'Professional & Athletic Performance Nutrition' queries, particularly for NSF Certified for Sport protein and creatine.

StrengthHigh trust with the 'Functional Medicine Clinic Director' persona, achieving an 86% mention rate and an average position of 1.3.

StrengthDominant presence in AI Overviews for professional-grade and high-end multivitamin searches with a #1 average position.

GapSignificantly lower visibility in 'Personalized Health Optimization' queries, specifically failing to rank for 'biological age test' in some instances.

GapMixed sentiment on the Gemini platform despite a high mention rate (97%), indicating potentially outdated or conflicting data sources being cited.

GapPoor performance in queries regarding 'AI-personalized supplement plans', where rankings drop as low as #15 on ChatGPT.

OpportunityCapture the 'Quantified-Self' segment by improving content and structured data related to at-home health kits and biological age testing.

OpportunityImprove sentiment on Gemini by addressing the 'mixed' feedback loop, likely related to pricing or accessibility compared to brands like NOW Foods.

OpportunityBridge the gap in 'Personalized Health Optimization' to better serve the Elite Triathlete persona, which currently sees mixed sentiment and slightly lower positioning.