What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Topan

Visibility33

Vibe56

Businesses/Construction Services/Topan

AI Visibility & Sentiment

Topan

Topan is a specialist provider of temporary hoarding and permanent fencing solutions for the construction and commercial sectors. They offer a partnership-based approach, assisting clients from initial planning through to project execution.

Active Monitoring

topan.co.uk

Construction Services

AI Visibility Score

33/100

Low

Sentiment Score

56/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Topan today.

Topan currently exists in the periphery of AI decision-making, failing to capture the narrative during critical stages of the procurement journey. While the brand demonstrates occasional authority in specific hoarding solutions, it remains largely absent from high-intent conversations regarding site security and contractor access that competitors like Heras and Jacksons Fencing dominate.

Working in your favor

Secured top-tier positions on Gemini and Claude for specific queries related to durable long-term hoarding solutions.

Maintained relevant brand recognition in AI Overviews for direct brand sentiment checks.

Captured the attention of Local Authority Urban Planners at a higher rate than other segments, indicating potential for B2G engagement.

Gaps to close

Total silence across fundamental security planning queries, including site access and residential development protection.

Complete lack of visibility with Small Business Construction Owners, a segment actively seeking expert advice.

Failure to establish the brand as a thought leader in site security best practices despite the capability to influence procurement decisions.

Opportunities

Capitalize on the 'durable hoarding' niche to create comprehensive content guides that address broader site security concerns.

Directly target Small Business Construction Owners with educational content that translates technical hoarding specs into security value propositions.

Optimize digital assets to align with the technical vocabulary of Urban Planners to sustain and grow current niche authority.

Highest-Impact Actions

Develop and publish long-form, authoritative content centered on 'Construction Site Security Planning' and 'Contractor Access Management'.

The data shows zero visibility for these high-volume intent queries, allowing competitors to corner the market on essential site planning advice.

Implement a technical SEO and content strategy focusing on the durability and security benefits of hoarding products.

Since Topan already ranks well for 'durable hoarding' queries, expanding this content to include security-first applications will leverage existing AI search engine trust.

Create persona-based landing pages specifically addressing the pain points of Small Business Construction Owners.

Currently, this segment is completely unserved by Topan; speaking directly to their specific procurement challenges will differentiate the brand from larger, more generalized competitors.

Value Proposition

A partnership-driven approach that provides reliable, high-quality, and flexible fencing and hoarding solutions tailored to evolving site requirements.

Overview

Mission

Driven by excellence to build lasting partnerships.

Products & Services

Temporary HoardingPermanent FencingSite Security PlanningContractor Management Services

Current State

Visibility Landscape

A high-level view of how Topan performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	82	70	70	85
“What do you know about Topan? What do they do and what's their reputation?”	#6	Yes	Yes	#5
Core2q Product/service category queries	0	59	62	62
“what are the main differences between standard temporary hoarding and high-security permanent fencing for commercial sites?”	No	No	No	No
“what are the most durable hoarding solutions for long-term construction projects in the UK?”	No	#2	#1	#1
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“how do I plan site security for a new residential development project, what should I include in the plan?”	No	No	No	No
“what should I look for when selecting a fencing and hoarding partner for a large-scale construction site?”	No	No	No	No
“best practices for managing contractor access and site security on a busy urban construction site”	No	No	No	No

“What do you know about Topan? What do they do and what's their reputation?”

Yes

“what are the main differences between standard temporary hoarding and high-security permanent fencing for commercial sites?”

“what are the most durable hoarding solutions for long-term construction projects in the UK?”

“how do I plan site security for a new residential development project, what should I include in the plan?”

“what should I look for when selecting a fencing and hoarding partner for a large-scale construction site?”

“best practices for managing contractor access and site security on a busy urban construction site”

Competitive Landscape

Heras

9 mentions

Jacksons Fencing

8 mentions

Able Safety Consulting

5 mentions

Betafence

5 mentions

Axis Communications

4 mentions

Dibond

4 mentions

Topan

4 mentions

Securitas

3 mentions

Gallagher

3 mentions

Kisi

3 mentions

Silver Star Protection Group

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Topan's AI visibility.

Key Findings

Strength

Secured top-tier positions on Gemini and Claude for specific queries related to durable long-term hoarding solutions.

Strength

Maintained relevant brand recognition in AI Overviews for direct brand sentiment checks.

Strength

Captured the attention of Local Authority Urban Planners at a higher rate than other segments, indicating potential for B2G engagement.

Recommended Actions

Develop and publish long-form, authoritative content centered on 'Construction Site Security Planning' and 'Contractor Access Management'.

The data shows zero visibility for these high-volume intent queries, allowing competitors to corner the market on essential site planning advice.

Implement a technical SEO and content strategy focusing on the durability and security benefits of hoarding products.

Since Topan already ranks well for 'durable hoarding' queries, expanding this content to include security-first applications will leverage existing AI search engine trust.

Create persona-based landing pages specifically addressing the pain points of Small Business Construction Owners.

Currently, this segment is completely unserved by Topan; speaking directly to their specific procurement challenges will differentiate the brand from larger, more generalized competitors.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Construction Site Security Planning(2 queries)

“how do I plan site security for a new residential development project, what should I include in the plan?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Allied Universal

2.Securitas

3.Axis Communications

4.Hanwha

5.Wisenet

+13 more

Claude

No brands listed

Gemini

No brands listed

AI Overviews

1.Able Safety Consulting

2.Silver Star Protection Group

3.Alarms R Us

4.Hi-Tech Security System Installation INC.

“best practices for managing contractor access and site security on a busy urban construction site”

0/4 platforms mentioned

Adjacent

Commercial Site Procurement Manager · Buyer

ChatGPT

1.SitePass

2.iSite

3.Kisi

4.Openpath

5.Brivo

+12 more

Claude

1.Health and Safety Executive

Gemini

1.Aiphone

2.Kisi

3.Envoy

4.Trivantis

5.Heracles Security Fencing

+6 more

AI Overviews

1.Eyrus

2.Sensera Systems

3.Critical Tech Solutions

4.Able Safety Consulting

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

From The Ground Up Planning Physical Security For A New Construction Site

turniq.net

Topan

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Topan

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.